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D T Copyright 2008 by the author of this book, Tiffany Tran. The book author retains sole copyright to her contributions to this book.



Lakas is a chocolate company in Manila, the capital of the Philippines. Lakas, also means power in their language, have always known to create different drinks and energy bars for athletes around the Philippines. Three really good friends who decided to create a business after visiting the cacao farm in the Philippines found Lakas in 1942. Since then it has been one of the best selling chocolate in the country. 2

The Philippines is an island country located in Southeast Asia with Manila as its capital city. The Philippines comprises 7,107 islands in the western Pacific Ocean, sharing maritime borders with Indonesia, Malaysia, Palau, the People’s Republic of China, and Vietnam. The Philippines is the world’s 12th most populous country with a population of 90 million people. There are more than 11 million overseas Filipinos worldwide, about 11% of the total population of the Philippines. It is a multi-ethnic country. The Philippines is considered to be among 17 of the most diverse countries in the world. 3

The symbols on the white triangle of the Philippine flag are an 8 rayed sun and three stars in gold. The sun represents the dawning of a new era of self determination that was desired in 1897 after the Spanish-American war. The 8 rays on the sun stand for the 8 provinces that rose in revolt against Spanish rule. The 3 stars stand for the 3 principal geographic areas of the country.

The red stripe represents courage and bravery and the blue stripe is for noble ideals. The white triangle stands for the Katipunan, a revolutionary organization that led the revolt against Spain and the color white represents peace and purity. 4


The primary social welfare system for the Filipino is the family. Many Filipinos live near their family for most of their lives, even as independent adults. A nuclear family is very common among Filipinos. Divorce does not exist in the Philippines. Some urban, and rural Filipinos often call for attention by saying “hoy!” (meaning: Hey!, in the Tagalog language) or use a rising hiss like a snake by saying psst. Filipinos cook a variety of foods influenced by Spanish, and Asian cuisines. A typical Philippine meal consists of at least 3 meals a day that are served with boiled or fried rice, and other dishes. Filipinos regularly use spoons together with forks, as opposed to knives, and forks in Western culture. They also eat with their hands, especially in informal settings and when eating seafood. Accompanying rice, popular dishes such as adobo (a meat stew made from either pork or chicken), lumpia (meat or vegetable rolls), pancit (noodle dish), and lechón (whole roasted pig) are served on plates. Sipa is the national sport in the Philippines. Other popular recreational sports include boxing, patintero, billiards, basketball, chess, ten-pin bowling, and football (soccer). Boxing, billiards, basketball, and soccer are popular among Filipinos. Dodge ball, or mistakenly called “touch ball”, is also a favorite sport of those who play in schools during break time.


Divisoria Market



Market in Manilla


This is the logo for Lakas. Has a custom font and traditional Filipino writing in the background. Other logos that didn’t quite work out.. A - Similar to the logo but has a lightning image behind it to emphasize power B - This one doesn’t have the traditional writing in the background but just the lightning and the type is more thick C - This logo has the fist to emphasize power with the colors of the flag. D - Variation of others 8






Lakas have different types of products and is very supportive of it’s culture. Lakas is still growing to this day, coming up with new and different products. Some of the most popular chocolate are...


Lakas Creamy Chocolate Bar

Lakas Chocolate Energy Shots

Lakas Power Bar



About the World Cocoa Foundation The World Cocoa Foundation (WCF) promotes a sustainable cocoa economy through economic/social development and environmental conservation in cocoa growing communities. Millions of small, family farms grow cocoa in equatorial regions around the world. For many cocoa farmers, the crop is a major source of income for their families and their communities. Yet each year, they face significant challenges ranging from crop loss due to pests and diseases (on average, 30 percent annually), limited access to the latest farming practices, and other issues. The World Cocoa Foundation was formed in 2000 to address these issues. Today, the WCF plays a leading role in helping cocoa farming families by developing and managing effective, on-the-ground programs, raising funds and acting as a forum for broad discussion of the cocoa farming sector’s needs. Its nearly 60 member companies support the Foundation financially and through active participation in its efforts. These efforts enhanced through “public private partnerships” organized between the WCF or its members, and a range of interested institutions. The combination of public and private expertise brings real benefits to farmers and their families. In addition, WCF member companies contribute their valuable expertise in cocoa farming and related issues. Based in Washington, DC, the WCF has a staff of professionals with in-depth experience in agricultural, sustainable development and rural economic issues – led by WCF president Bill Guyton. The WCF is a 501(c)(3) not-for-profit organization. 13

With the help of the World Cocoa Foundation, Lakas started to target at the athletes. They created a team to join the Philippines Basketball Association (PBA) back in April 19, 1987 called The Raiders. Lakas Raiders became one of the best teams in the country and won 3 championships in the association.


Performance athletes have long known an essential truth about energy: -Carb’s are the body’s best source of fuel. Better than protein or fat, carb’s efficiently supply the energy performance athletes need in training or on race day. Scientific studies have shown that eating carbohydrates before exercise actually improves performance.



Lakas PowerBars and Energy shots. The right energy for any challenge. With all nutrition - and especially sports energy nutrition - balance is everything. Lakas PowerBar and Energy shot was developed to achieve the perfect blend of high carb’s, moderate protein and low fat, plus the vitamins and minerals you need to help protect cells from damaging free radicals and maintain energy production. It’s the bar trusted by world class athletes for everyday training and the demands of competition, so you know Lakas delivers top sports nutrition.


Lakas chocolate isn’t only a great source of energy for athlete, but also a wonderful gifts for friends and family.



In the Filipino culture, giving chocolate as gifts has always been a great gesture. Lakas would make a perfect Christmas gift, birthday gift, or even a souvenir when visiting the Philippines.


It’s always a great snack too. 21




A school project