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Inside front cover

April 5-7, 2018

Los Angeles Convention Center

WHAT IS PRIME EDITION? Dwell on Design celebrates international design showcasing the latest trends and products, gathering architects and designers with industry tastemakers for a sensory experience in Los Angeles. The exposition and conference features the best in modern furniture, lighting, accessories, kitchen and bath, home and office technology, outdoor and design materials. Dwell on Design is committed to presenting the work of studio designers and artists, especially the work of talents new to the field. Prime Edition is the marketplace to showcase your custom and limited-edition collections to the design industry, media, and a discerning consumer audience. Be one of a select group of designers of the highest caliber to present and sell collections of Inside frontfurniture, cover lighting, accessories, and fine art in a gallery-like setting.

Reserve your space NOW.

Professional Trade Exhibiting in Prime Edition places your work in front of renowned architectural and design firms, manufacturers and buyers. As the largest design fair on the West Coast, Dwell on Design is a magnet for architecture and design professionals working in residential, contract, and hospitality design.

Consumers Dwell on Design has long supplied the residents of Southern California with their very own high design fair, successfully attracting high household income, design-savvy consumers. Our surveys show that 50% of the consumer audience who attend the fair source product directly from exhibitors on the show floor.

Press & Publicity Last year at Dwell on Design, more than 300 print and digital media covered the event creating more than 400 million media impressions. Your work will be seen by editors, writers, curators, and other tastemakers.

Peers The Prime Edition is a curated section. This makes you a part of an elite group of innovators who stand out among your design peers. Prime Edition draws talent from varied disciplines including furniture, lighting, textiles, surface design, wallpaper, accessories, paintings, photography, and sculpture.

Professional Review Your work will be reviewed at the fair by international industry leaders. “Best Of� awards are given in two categories: Furniture, Lighting and Materials, and Work for the Wall and Sculpture. Award recipients will receive complimentary exhibit space in their category the following year.

why prime edition?

70% Architects/ Designers 16% Builders/Developers 10% Retailers/Buyers 4% Real Estate Pros

targeted TRADE + design-SAVVY attendees

Dwell on Design attendees are professionals in the design community seeking inspiration, products, and resources for current and future projects. Consumers who attend are design-savvy enthusiasts and are often accompanied by their architect or designer. This audience is affluent and ready to spend.

62% Trade Professionals 38% Design-Savvy Enthusiasts expanding geographic attendance

The reach of Dwell on Design has expanded from a multistate regional event into a national event pulling attendance from around the country and internationally.


California, Washington, Arizona, New Mexico, Nevada, Oregon & Colorado

10% INCREASE Central US, Eastern US and International Attendance


Be seen by editors, writers, curators, and other tastemakers. Over 250 print and digital media cover the fair, creating more than 400 million media impressions each year. Dwell on Design is heavily marketed leading up to the show striving to keep the design dialogue going 365 days a year.

400 MILLION + 250 + 30 +

media impressions annually

print and digital media attendance

design, architecture and business media partners


The DESIGN MAGAZINE for the Pacific Northwest

Studio Exhibit Space

Ideal for designers and artists to showcase a range of work from their collection. Each booth includes 92” tall, white hard walls, signage, black carpet, material handling up to 500 lbs., and one 500 Watt/5 amp power outlet. Material handling does not include weight more than 500 lbs., overtime labor, uncrated shipments, or special handling fees.

The exhibition fees

10’ x 10’ - $4,500 10’ x 20’ - $9,000 Corner Premium - $250


Only independent product designers and artists (no manufacturers) are eligible to exhibit in Prime Edition. All contracts will be reviewed for eligibility prior to confirming space.

Evaluation + Selection Criteria for Prime Edition • Function • Aesthetics • Use of Materials • Quality • Originality • Design Innovation

eligibility + options

Application Procedure All submissions are juried to ensure quality and design integrity. This is a two-part application, where you must submit documentation of your work and the online booth application which includes payment information. Applications that do not have both parts will not be considered. Once accepted, exhibitors are required to sign an exhibitor contract and make applicable booth payments. To be considered for this section of Prime Edition, we recommend that you show a body of your work as well as new work that you are considering showing at our event. Please provide 3-5 digital images and additional documentation such as the inspiration for your work, materials you use, a designer or company profile, and your website address. Materials may be emailed to After being accepted and contracted into Dwell on Design, exhibitors will be required to submit a booth design to show management, including a plan and elevations showing the placement of product and lighting, by January 31, 2018. Presenting booth designs helps to ensure quality displays throughout the fair.

connect with our brand team Reed McMillan, Leader, IA+DN 917.536.7555 The Dwell on Design trademark is used under license and with the permission of Dwell Life, Inc.

Prime Edition at Dwell on Design  
Prime Edition at Dwell on Design  

Dwell on Design is committed to presenting the work of studio designers and artists, especially the work of talents new to the field. Prime...