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BRAND BOOK

BRAND GUIDELINES KABUKI.2013


BRAND BOOK

BRAND GUIDELINES LOGO OVERVIEW

clear vertical lines gives stability to the brand, as a physical space. a fight movement, the clean break of a wood board.

a simple smile, to make it more hugable sharp edges to give a bit of tension.

KABUKI.2013

curves to balance the straightness

make it speak Japan, but not too much... The brand, is much like a temaki, traditional elements in an approachable way.


BRAND BOOK

BRAND GUIDELINES SIGNATURE

temakerias are a place where youngsters and families go to talk and connect to each other The signature typography was crafted to embody the japanese street lights, and the outer line is a squared loop, as in constantly refreshed.

KABUKI.2013


BRAND BOOK

BRAND GUIDELINES THE ICON

we say that Japan is upside down, on the opposite side of the world, let’s play with that. The letter A on KABUKI, becomes a temaki icon when rotated 180˚.

KABUKI.2013


BRAND BOOK

BRAND GUIDELINES

BRAND VALUES SPEED

temakis are a fast food, more than 5 minutes to eat one and you are a slow eater. so let’s talk fast.

All materials must allways focus on easy understanding.

KABUKI.2013


BRAND BOOK

BRAND GUIDELINES

BRAND VALUES HUMOUR

you may not understand a word in japanese, we know two or three ourselves, but everyone understands the simplest way to connect: a smile. All materials and brand touch points should be able to make a person connect by a smile.

KABUKI.2013


BRAND BOOK

BRAND GUIDELINES

BRAND VALUES MIX

a temaki is a perfect example of cultural mashup. the base is traditionally japanese, while the filling and size are up to your imagination. All materials should be curated, mashing cultural elements and different visual expressions.

KABUKI.2013


BRAND BOOK

BRAND GUIDELINES LOGO SPACING

spacing between letters is defined by “X+2/X”.

KABUKI.2013


BRAND BOOK

BRAND GUIDELINES CLEAR SPACE

logo

clear space is defined by one arrow head taken from the letter K.

KABUKI.2013

logo with signature


BRAND BOOK

BRAND GUIDELINES MINIMUN SIZE

Violating this standards compromises legibility of the logo.

restricted to 16mm height.

restricted to 15mm height.

restricted to 15mm height.

restricted to 12mm height.

KABUKI.2013


BRAND BOOK

BRAND GUIDELINES INCORRECT USAGE

Violating this standards compromises integrity of the brand.

don’t stretch.

don’t use it in any angle apart from 90˚.

don’t place the signature on the logo.

don’t use the logo in outline.

icon

don’t invert color usage.

KABUKI.2013

don’t put the brand insida a shape.

don’t use the icon next to the logo.

don’t use colors to reveal the icon.

don’t use the icon in an angle.

don’t use the icon upside down.

don’t apply colors on the icon.


BRAND BOOK

BRAND GUIDELINES TYPOGRAPHY

clean, straight and approachable. The Avenir Typeface was a perfect fit.

KABUKI.2013


BRAND BOOK

BRAND GUIDELINES COLOR OVERVIEW

vibrate,

and make it fun. Our color palette, brings balance and youth to all brand communications. KABUKI.2013

Pantone Pantone Pantone BLACK C 191C 130C ____________ ________________________ ____________________________________ ____________ C 0% M 76% Y 38% K 0%

C 0% M 76% Y 38% K 0%

C 0% M 30% Y 100% K 0%

C 50% M 5% Y 95% K 0%

C 75% M 15% Y 85% K 0%

C 30% M 100% Y 10% K 0%

C 90% M 0% Y 25% K 0%


BRAND BOOK

BRAND GUIDELINES ON COLOR

it’s a mashup, so mix and match, but remember: it’s not carnival. the logo and icon can only be used in Black&White

KABUKI.2013

on a colored background, the logo can only be used without the signature.

on a colored background, the logo cannot be intersected by two or more colors.


BRAND BOOK

BRAND GUIDELINES ON IMAGES

the logo can only be used, without protection, on product shots. it’s not carnival.

the image should be covered with a gradient color filter on multiply. the logo should be placed on the inferior section of the image.

KABUKI.2013


BRAND BOOK

BRAND GUIDELINES TEXTURE

urban blocks

the texture is based on the loop around “temakeria� signature mashed with an angled inclination based on the salmon stripes.

the urban blocks reflect the city life, so any color from our palette can be used with a 20% opacity.

the logo can only be used on the texture without signature.

KABUKI.2013


BRAND BOOK

BRAND GUIDELINES

ICONOGRAPHY

KABUKI.2013


BRAND BOOK

BRAND GUIDELINES ICONOGRAPHY

KABUKI.2013


BRAND BOOK

BRAND GUIDELINES ICONOGRAPHY

KABUKI.2013


BRAND BOOK

BRAND GUIDELINES ICONOGRAPHY

KABUKI.2013


BRAND BOOK

BRAND GUIDELINES ICONOGRAPHY

KABUKI.2013


BRAND BOOK

BRAND GUIDELINES ICONOGRAPHY

KABUKI.2013


BRAND BOOK

BRAND GUIDELINES ICONOGRAPHY

KABUKI.2013


BRAND BOOK

BRAND GUIDELINES ICONOGRAPHY

KABUKI.2013


BRAND BOOK

BRAND GUIDELINES EMOTICONS

KABUKI.2013


BRAND BOOK

BRAND GUIDELINES WAYFINDING

the shapes that stretch or shrink to fit content.

urban signage + comics +salmon stripes Geometric, but organic. Fun, but clean and sharp. Dialogue balloons are perfect for the job. X

KABUKI.2013

X


BRAND BOOK

BRAND GUIDELINES STATIONERY


BRAND BOOK

BRAND GUIDELINES SAUCES & SPICES


BRAND BOOK

BRAND GUIDELINES MENUS OVERVIEW


BRAND BOOK

BRAND GUIDELINES MENU TEMAKIS


BRAND BOOK

BRAND GUIDELINES MENU QUENTES


BRAND BOOK

BRAND GUIDELINES MENU COMBOS


BRAND BOOK

BRAND GUIDELINES MENU PORÇÕES


BRAND BOOK

BRAND GUIDELINES PROMOTIONAL

A PARTIR DE

SALMÃO KUBBO molho codimentado à base de soja

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BRAND BOOK

BRAND GUIDELINES

SECTORS

KABUKI.2013


BRAND BOOK

BRAND GUIDELINES SECTORS: TYPOGRAPHY

clean, rounded and approachable. meet Bariol, an auxiliar typeface.

bariol Regular KABUKI.2013

AaBbCcDdEeFfGgHhIiJjKkLlMmNn OoPpQqRrSsTtUuVvWwXxYyZz

AaBbCc


BRAND BOOK

BRAND GUIDELINES SECTORS: MUSIC

KABUKI.2013


BRAND BOOK

BRAND GUIDELINES SECTORS: FEST

KABUKI.2013


BRAND BOOK

BRAND GUIDELINES SECTORS: LOVE

KABUKI.2013


BRAND BOOK

BRAND GUIDELINES SECTORS: LOJA

KABUKI.2013


BRAND BOOK

BRAND GUIDELINES SECTORS: TEXT BOX

KABUKI.2013


BRAND BOOK

BRAND GUIDELINES STORES

store front

the brand and icon application at store fronts are essential to create a unity on the identity system.

the icon should be placed on a round totem, near to the sidewalk.

KABUKI.2013

the logo should be placed inside a glass/acrylic window on the store entrance.


BRAND BOOK

BRAND GUIDELINES STORES

table units

the table unit was made understanding the environment as an essential touchpoint.

the menus are fixed by hooks on the back of each sofa, for easy and independent access.

KABUKI.2013

the menu composition must be the same on every surface, like the picture above.


BRAND BOOK

BRAND GUIDELINES STORES

unit emoticons

the table unit was made understanding the environment as an essential touchpoint.

every table unit has an emotional totem, that lights up messages and emoticons via sms texting. it’s a live feedback on service and consumer insights.

KABUKI.2013


BRAND BOOK

BRAND GUIDELINES STORES

kiosk

the kiosk is a concise translation of the store. simple straight lines with a modern feel.

the logo should be luminous and white, placed at the central counter. and one in each side of the top structure.

KABUKI.2013


BRAND BOOK

BRAND GUIDELINES KABUKI.2013

baptistaponto@gmail.com http://be.net/thamisedefalco

Kabuki brand guidelines  
Kabuki brand guidelines  

brazilian temakeria

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