Page 1

BRAND

MANUAL

MAKE YOUR OWN FURNITURE


TAB LE O F CONTENTS Int r o d u c t i o n

1 - 2

Vision and Mission

3

Valu e s

4

THE LOGO Lo g o O ver v i ew

6

Lo g o Gr i d

7

Lo g o C l e ar s p ac e

8

Lo g o S izi n g

9

In c or r e c t Lo g o A p p l i c at i o n

10

THE COLOUR Lo g o C o l o ur

12

Pr i m ar y C o l o ur

13

S e c o n d ar y C o l o ur

14

Lo g o o n B ac kg r o u n d s

15

T H E T Y P E FA C E Pr i m ar y Ty p efac e

17 - 18

S e c o n d ar y Ty p efac e

19 - 2 0


THE IMAGERY O ver al l Pr efer r e d Im ag e D ir e c t i o n

22

In c or r e c t Im ag e D ir e c t i o n

23

L O G O A P P L I C AT I O N N a m e Car d

23

L et ter H e ad

24

Enve l o p e

25

Pa p er b ag

26

Po s ter

27

M i n i atur e A s s e m b l y K i t

28

Wo o d wo r k A s s e m b l y In s t r u c t i o n

29

K i d s C o l o ur i n g K i t

30

Wal l S i g n ag e

31

A pr o n

32

T- s h ir t

33

Lo r r y

34

We b s i te

34


INTRODUCTION M u; Wo r ks h o p i s a p l ac e f i l l e d w i t h p a s s i o n a n d l ove to h e l p p e o p l e c r e ate t h e ir ow n f ur n i tur e s a n d g u i d e t h e m o n wo o d wo r k i n g. It i s c r e ate d to i n s p ir e p e o p l e to c r af t t h e ir ow n f ur n i tur e s a n d h o n e t h e ir c r af t s m a n s h i p a b i l i t i e s, t al e nt s a n d s k i l l s. It al s o pr ov i d e s a g o o d q u al i t y l e ar n i n g pr o c e s s o n c u s to m iz at i o n.


VISION AND MISION

Vision To i n s p ir e p e o p l e to m ake t h e ir ow n f ur n i tur e t hr o u g h t h e pr ov i d e n c e of a l e ar n i n g pr o c e s s a n d pr o d u c t s of q u al i t y a n d valu e.

Mission B r i n g i n g a s p ac i o u s a n d m o d er n d e s i g n ex p er i e n c e to l i v i n g s p ac e s.

3


VA LU ES

Values

Cr e at i v i t y

Pa s s i o n

L e ar n i n g

In s p ir at i o n

4


THE LOGO

SECTION 01

THE LOGO Lo g o O ver v i ew Lo g o Gr i d Lo g o C l e ar s p ac e Lo g o A p p l i c at i o n In c or r e c t Lo g o A p p l i c at i o n

5


THE LOGO

LOGO OVERVIEW

Logo Overview

“ M u;” i s a c o m b i n at i o n of t h e p i ny i n of c h i n e s e c h ar ac ter, “ 木 ” (wo o d) a n d a s e m i c o l o n “;”. A s e m i c o l o n i s u s e d w h e n a n au t h o r c o u l d h ave c h o s e n to e n d t h e ir s e nte n c e; b u t c h o s e n ot to. T h e l o g o i s c r e ate d w i t h a n i s o m etr i c g r i d to r e pr e s e nt a s p ac e w h i l e t h e c h air i s c r e ate d w i t h of f t h e c h ar ac ter s, M a n d U. T h i s br i n g s a b o u t t h e br a n d c o n c e pt w h i c h wo u l d b e to c r e ate yo ur ow n f ur n i tur e w i t h i n yo ur s p ac e to yo ur l i k i n g.

+ space

chair

6


THE LOGO

LOGO GRID

Logo Grid

A l o g o g r i d or c o n s tr u c t i o n g u i d e i s a p o p u l ar s t ar t i n g p o i nt fo r m a ny d e s i g n er s l o o k i n g to c r e ate a l o g o. T h e u s e of a g r i d sys te m, e s p e c i al l y fo r a d e s i g n t h at m i g ht of te n r e n d er at ex tr e m e s ize s w h i c h i s e i t h er ver y l ar g e or s m al l to h e l p yo u c r e ate s o m et h i n g t h at h a s v i su al h ar m o ny, a n or g a n ize d ae s t h et i c a n d p ur p o s ef u l d e s i g n.

00.5 . 5 xx

9 x

9x

xx 00.5 . 5 xx 00.25 .25 xx

7


THE LOGO

LO G O C L E A R S PAC E

Logo Clearspace

A l o g o s h o u l d al ways m ai nt ai n a s p e c i f i c a m o u nt of e m pt y s p ac e to pr ov i d e a g o o d v i su al s e p ar at i o n of e ac h e l e m e nt a n d to wo r k w i t h i n t h e l ayo u t . T h e i c o n h a s a c l e ar s p ac e of 1/6 t h e w i d t h of t h e i c o n ar o u n d i t to avo i d p l ac i n g g r a p h i c e l e m e nt s w i t h i n t h at ar e a .

xx 22 xx

8


THE LOGO

LOGO OVERVIEW

Logo Sizing

W h e n r e pr o d u c i n g t h e “ M u;” l o g o i n pr i nt , t h e m i n i mu m s ize of t h e l o g o i s 2 0 m m. Fo r o n l i n e u s e, t h e m i n i mu m s ize i s 6 4 p i xe l s at 72 d p i.

Logo Minimum Size Web

64px

Print

20mm

9


THE LOGO

I N C O R R E C T L O G O A P P L I C AT I O N

Incorrect Logo Application

To m ai nt ai n t h e c o n s i s te n c y a n d i nte g r i t y of “ M u;� l o g o, h er e ar e s o m e g u i d e l i n e s to b e u s e d a s a r efer e n c e to avo i d i n c o r r e c t u s ag e of t h e l o g o. B e l ow ar e s o m e of t h e c r o s s o u t ways to avo i d t h e m i su s e of t h e l o g o.

X

Do not distort the logo.

X

Do not rotate the logo.

X

Do not change the element of the logo.

X

Do not add shadow to the logo.

X

Do not rearrange the element of the logo.

X

Do not remove the element of the logo.

10


THE COLOUR

SECTION 02

THE COLOUR Lo g o C o l o ur Pr i m ar y C o l o ur S e c o n d ar y C o l o ur Lo g o o n B ac kg r o u n d s

11


THE COLOUR

LOGO COLOURS

Logo Colours

Full Colour

Monotone Colour

12


THE COLOUR

PRIMARY COLOURS

Primary Colours

T h e pr i m ar y l o g o c o l o ur p al et te i s t h e s t r o n g e s t i m pr e s s i o n of t h e br a n d. CMYK C : 72

M : 65

Y : 65

G : 34

B : 33

K : 72

RGB

Black is the strongest of the neutral colours. It represents strength, seriousness, power, and authority.

White is often used to represents simplicity. White’s association with cleanliness and sterility.

Red, the universal of excitement and passion. This colour will be the main colour of the brand. It lead communications,being supported by the secondary and extended palettes.

R : 33

PANTONE 419C

CMYK C: 0

M: 0

R : 255 G : 255

0

K:

0

K:

0

B: 255

CMYK C: 5

M : 98

Y: 100

R : 226 G : 35

B: 26

RGB

PANTONE 485C

13

Y:

RGB


THE COLOUR

SECONDARY COLOURS

Secondary Colours

T h e s e c o n d ar y ver s i o n i s d e s i g n e d for s i tu at i o n s w h er e t h e l o g o n e e d s to s t a n d o u t v i su al l y a n d a s s er t m o r e d o m i n a n c e.

CMYK C: 0

M : 65

Y: 66

G : 122

B: 90

M: 4

Y:

G : 76

B: 89

M: 9

Y:

G : 202

B: 230

K:

0

RGB R : 243

CMYK C : 33

0

K: 79

RGB R : 54

CMYK C : 27

0

K:

3

RGB R : 174

14


THE COLOUR

LOGO ON BACKGROUNDS

Logo on Backgrounds

15

Standard Full Colour

On Primary Colour

On Full Black

The logo must be displayed in full colours whenever possible. This is best displayed on full white background.

Full white logo can be used on secondary colour background as long as its visibility is not affected.

The tagline can also be whiten out which works in contrast with the main logo variation. This variation can only be used on a full black background.

On Background Image

On Light Colour

On Secondary Colour

Full white logo can be used on colourful background as long as its visibility is not affected.

The logo must be displayed in full colours whenever possible. This is best displayed on full white background.

Full white logo can be used on secondary colour background as long as its visibility is not affected.


T H E T YPEFACE

SECTION 03

THE TYPEFACE Pr i m ar y Ty p efac e S e c o n d ar y Ty p efac e

16


T H E T YPEFACE

Primary Typeface

Use For Print The signature typeface for “Mu;” is “Poppins”. We have different weights - Regular and Semi Bold. Poppins  Semi Bold should be used in every version of “Mu;” logo and header Helvetica Bold are used for Subheadlines while Regular for body content text.

Po p p i n s Semi Bold A N a n

B O b o

C P c p

D Q d q

E R e r

F S f s

G T g t

H U h u

I V i v

J W j w

K X k x

L Y l y

M Z m z

K X k x

L Y l y

M Z m z

K X k x

L Y l y

M Z m z

1 2 3 4 5 6 7 8 9 0

H e l vet i c a Use For Digital Media Aside from traditional print usages, we also promote the Poppins and Helvetica font usage across all digital media whenever possible to ensure consistency.

Bold A N a n

B O b o

C P c p

D Q d q

E R e r

F S f s

G T g t

H U h u

I V i v

J W j w

1 2 3 4 5 6 7 8 9 0 Re g u l ar A N a n

B O b o

C P c p

D Q d q

E R e r

F S f s

G T g t

H U h u

I V i v

J W j w

1 2 3 4 5 6 7 8 9 0

17


PRI M ARY T YPEFACE

Main Headline: Poppins Helvetica Bold for Subheadlines

Helvetica Regular is used as body text or when there is a requirement for large amount of texts. This font weight is the most legible with sufficient leading, making it ideal for reading. Cramping the font decreases the legibility, hence, body copy should have an extra 30 to 40 percent leading from the point size. e.g. 30pt leading for a 20pt font.

18


T H E T YPEFACE

Secondary Typeface

Use For Powerpoint Template

A r i al

Arial is the common font which every devices have. Arial is used for powerpoint template to avoid any changes on the font while using different devices. Arial Bold will be use for main headline and subheadlines and Arial Regular will be use for the body content text.

Bold A N a n

B O b o

C P c p

D Q d q

E R e r

F S f s

G T g t

H U h u

I V i v

J W j w

K X k x

L Y l y

M Z m z

K X k x

L Y l y

M Z m z

1 2 3 4 5 6 7 8 9 0 Re g u l ar A N a n

B O b o

C P c p

D Q d q

E R e r

F S f s

G T g t

H U h u

I V i v

J W j w

1 2 3 4 5 6 7 8 9 0

19


S EC O N DARY T YPEFACE

Main Headline: Arial Arial Bold for Subheadlines

A r i al Re g u l ar i s u s e d a s b o d y tex t o r w h e n t h er e i s a r e q u ir e m e nt for l ar g e a m o u nt of tex t s. T h i s fo nt we i g ht i s t h e m o s t l e g i b l e w i t h su f f i c i e nt l e ad i n g, m ak i n g i t i d e al fo r r e ad i n g. Cr a m p i n g t h e fo nt d e c r e a s e s t h e l e g i b i l i t y, h e n c e, b o d y c o py s h o u l d h ave a n ex tr a 3 0 to 4 0 p er c e nt l e ad i n g fr o m t h e p o i nt s ize. e.g. 3 0 pt l e ad i n g for a 2 0 pt fo nt .

20


THE IMAGERY

SECTION 04

THE IMAGERY O ver al l Pr efer r e d Im ag e D ir e c t i o n In c or r e c t Im ag e D ir e c t i o n

21


THE IMAGERY

OVERALL PREFERRED IMAGE DIRECTION

Overall Preferred Image Direction

“ M u;” pr o m ote s t h at i t ’s u s er s c r e ate f ur n i tur e w i t h p a s s i o n a n d c r e at i v i t y. M i n i m al i s m i s t h e m ai n fo c u s of t h i s br a n d. B e s i d e s, i t al s o pr o m ote s u s er s to c o m mu n i c ate w i t h t h e ir fa m i l y a n d fr i e n d s t hr o u g h t h e t i m e s p e nt to g et h er w h i l e c r af t i n g t h e f ur n i tur e s. T h er efo r e, i m ag e s ac c o m p a ny i n g t h e br a n d s h o u l d b e n atur al, c o mfo r t a b l e a n d c l e a n. We d o n ot e n c o ur ag e t h e u s ag e of i m ag e s w i t h a n o bv i o u s m ar ket i n g p u s h.

22


THE IMAGERY

INCORRECT IMAGE DIRECTION

Incorrect Image Direction

Avo i d u s i n g p i c tur e s t h at d o n’ t d e c i s i ve, a n d ar e g e n er i c i n n atur e.

21

a p p e ar

X

X

X

X

X

X


L O G O A P P L I C AT I O N

SECTION 05

LOGO APPLI CATI O N N a m e Car d L et ter H e ad Enve l o p e Pa p er b ag Po s ter M i n i atur e A s s e m b l y K i t Wo o d wo r k A s s e m b l y In s t r u c t i o n K i d s C o l o ur i n g K i t Wal l S i g n ag e A pr o n T- s h ir t Lo r r y We b s i te

22


L O G O A P P L I C AT I O N

POSTER

Name Card

B u s i n e s s c ar d s ar e a c r i t i c al b u s i n e s s c o m mu n i c at i o n to o l s. T h ey pr ov i d e a fo r m al i ntr o d u c t i o n of w h o we ar e a n d w h at we d o. M o r e over, t h ey pr ov i d e c o m pr e h e n s i ve c o nt ac t i nfo r m at i o n.

Size 90mm (H) x 54mm (W) 23 mm

23 mm

16 mm

48 mm

16 mm

Designer

Neoh Szie Yoong

36 mm

tel

016-9374388

email

szieyoong@muworkshop.com

web

www.muworkshop.com

6 mm 2 mm 4 mm 8 mm

MAKE YOUR OWN FURNITURE

4 mm

6 mm

In

23

Out


L O G O A P P L I C AT I O N

NAME CARD

Letterhead

T h e b a s i c M u; Wo r ks h o p l et ter h e ad pr ov i d e s a br a n d e d fo r m at fo r a w i d e var i et y of n e e d s. A r i g ht g r i d s tr u c tur e h e l p s u s or g a n ize v i t al i nfo r a mt i o n r e m ai n i n g f l ex i b l e e n o u g h of d i f fer e nt t y p e s of c o nte nt r e q u ir e m e nt s.

20 mm MU; WORKSHOP 13, Lorong Seri Setali 2, Jalan Haji Ahmad, 25300 Kuantan, Pahang. E: info@muworkshop.com w:www.muworkshop.com.my

8 mm

CR8 CONSULTANCY SDN BHD 5-3, Jalan Kenari 19a, Bandar Puchong Jaya, 47100 Puchong. Selangor, Malaysia.

1 March 2018

Dear sir, Dnunc eget felis ďŹ nibus, vel lobortis urna lobortis. Integer ultricies molestie leo, at porta metus. Donec in justo odio. Sed sit amet nisi sit amet dui eleifend iaculis. Praesent dui elit, luctus id rhoncus eu, tempus ac ligula. In sit amet hendrerit orci, quis sodales urna. Nam scelerisque enim vel sapien scelerisque scelerisque. Quisque et ipsum tristique, euismod velit at, ornare ante. Donec eu elit vitae ipsum feugiat efďŹ citur. Donec porttitor pulvinar scelerisque. In eu imperdiet urna. Nulla vel ullamcorper dui. Vestibulum et sagittis enim. Morbi fermentum rhoncus sem, sit amet ultricies risus imperdiet sed. Sed pretium rutrum sem hendrerit cursus. Aenean ullamcorper nec odio ac vulputate. Morbi aliquet, erat ac ultricies dapibus, felis lorem eleifend neque, eu sollicitudin dui leo in nibh. Vestibulum cursus tortor ante, non tristique dolor convallis sed. Integer imperdiet convallis lorem, non tempus orci dapibus ut.

Director Neoh Szie Yoong t: 60169374388 e:szieyoong@muworkshop.com

10 mm MU; WORKSHOP 13, Lorong Seri Setali 2, Jalan Haji

E: info@muworkshop.com

Ahmad, 25300 Kuantan, Pahang.

w:www.muworkshop.com.my

MAKE YOUR OWN FURNITURE

20 mm

20 mm

20 mm

20 mm

24


L O G O A P P L I C AT I O N

ENVELOPE

Envelope

A d e s i g n te m p l ate fo r e nve l o p e s h a s b e e n c r e ate d to e n sur e t h e c o n s i s te n c y i n h ow we i nt r o d u c e o ur s e l ve s i n t h i s m e d i u m. Size 220mm (W) x 110mm (H)

20 mm

MAKE YOUR OWN FURNITURE

10 mm 20 mm

10 mm

Front

MU; WORKSHOP 13, Lorong Seri Setali 2, Jalan Haji

E: info@muworkshop.com

Ahmad, 25300 Kuantan, Pahang.

w:www.muworkshop.com.my

10 mm 15 mm

10 mm

Back 25


L O G O A P P L I C AT I O N

PA PER B AG

Paper Bag

T h e h a n d l e h a s m ad e s p e c i f i c al l y to al i g n al o n g w i t h t h e i l lu s tr at i o n of t h e c h air to p otr ay t h e c o n c e pt of t h e h o l d er t ak i n g b ac k t h e f ur n i tur e fr o m o ur wor ks h o p. Size 310mm (W) x 120mm (L)x 410mm (H) Material Kraft Paper

410 mm MAKE YOUR OWN FURNITURE

120 mm

50 mm 120 mm

310 mm

26


POSTER

L O G O A P P L I C AT I O N

Poster T h i s p o s ter i s fo r pr o m ot i o n al u s e. It d e s c r i b e s t h e wo o d wor k ’s p l a n a n d m e a sur e m e nt s.

Size A3 297mm (W) x 420mm (H)

27


L O G O A P P L I C AT I O N

M I N I AT U R E A S S E M B LY K I T

Miniature Assembly Kit

M i n i atur e a s s e m b l y k i t i s c r e ate d to l et t h e p u b l i c ex p er i e n c e t h e pr o c e s s of b u i l d i n g a f ur n i tur e. T h i s i s al s o for pr o m ot i o n al u s e. Size A4 210mm (W) x 297mm (H)

28


L O G O A P P L I C AT I O N

W O O D W O R K A S S E M B LY I N S T R U C T I O N

Woodwork Assembly Instruction

T h i s wo o d wor k a s s e m b l y i n s tr u c t i o n i s o n e of t h e c l a s s m ater i al s w h i c h g u i d e t h e p ar t i c i p a nt s o n h ow to b u i l d t h e f ur n i tur e.

Size A3 297mm (W) x 420mm (H)

29


L O G O A P P L I C AT I O N

KIDS COLOURING KIT

Kids Colouring Kit

T h i s c o l o ur i n g k i t i s c r e ate d fo r t h e ju n i o r c l a s s e s w h i c h ar e u n d er h o b by c l a s s e s. It i s a g o o d s te p p i n g s to n e fo r b e g i n n er s to s t ar t w i t h.

Size A4 210mm (W) x 297mm (H)

30


L O G O A P P L I C AT I O N

WALL SIGNAGE

Wall Signage

31


L O G O A P P L I C AT I O N

APRON

Apron

32


L O G O A P P L I C AT I O N

T- S H I R T

T-shirt

Paperbag

33

& PA PER B AG


L O G O A P P L I C AT I O N

LORRY & WEBSITE

Lorry

Website

34


Copyright © 2018 by Neoh Szie Yoong. All rights reser ved.

Mu; Workshop - Brand Manual  

Mu; Workshop is a place filled with passion and love to help people create their own furniture and guide them on woodworking. It is created...

Mu; Workshop - Brand Manual  

Mu; Workshop is a place filled with passion and love to help people create their own furniture and guide them on woodworking. It is created...

Advertisement