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A MODERN DAY SLAVE TO_

//TYPE


COPYRIGHT Š 2010 All Rights Reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, without the written permission of Samantha Szakolczay.


A MODERN DAY SLAVE TO_

ROBO//TYPE


CONTENTS// ABOUT THE ROBOT//001

ABO

Legibility_ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 011 Readability_ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 012

OPERATING SYSTEM//002

OPE02

Leading _ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 017 Widows _ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 021 Kerning _ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 024 Tracking _ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 028 Qoutes _ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 033


POWER ON//


ABOUT THE ROBOT

//001


010

ROBO // TYPE

A MODERN DAY SLAVE TO TYPE_


Robo//Type is a state of the art operating system with a purpose to set perfect type. Whether you are wanting to set a single page of type or an entire document, Robo//Type will do the job, and do it right. As a type robot, Robo//Type is built on the two most fundemental elements of perfect type: legibility and readability. Both qualities relate to the ease and clarity in which one reads type, yet they actually refer to two different things: legibility refers to the actual design of the typeface, while the other refers to how the typeface is set. With built in precision, Robo//Type is revolutionizing the design technology._

LEGIBILITY// Legibility of a typeface is related to the characteristics inherent in its design, including the size of its counters, x-height, character shapes, stroke contrast, serifs or lack thereof, and weight, all of which relate to the ability to distinguish one letter from another._

ABOUT//001

LEGIBILITY_

011


READABILITY// Readability is related to how you arrange the type. Factors affecting type’s readability include size, leading, line length, alignment, letterspacing, and word spacing. So it follows that a legible typeface can be made unreadable by how it is set, while a typeface with poor legibility can be made more readable with these same considerations._

012

ROBO // TYPE

A MODERN DAY SLAVE TO TYPE_


ABOUT//001

READABILITY_

013


OPERATING SYSTEM

//002


016

ROBO // TYPE

A MODERN DAY SLAVE TO TYPE_


LEADING // Leading, or Line spacing, refer to the vertical space between lines of type from baseline to baseline, and it is measured in points. Too-tight of leading makes type harder to read, especially in smaller type sizes. A very basic guideline for a body of text would be a minimum of 2 points leading (such as 12/14, or 12 point type with 14 point leading) up to 6 points. _

OPERATING SYSTEM // 002

LEADING_

017


LEADING IS A KEY COMPONENT TO MY TYPOGRAPHIC EXISTENCE. WITHOUT IT, I WOULD BE NOTHING //


18//24


020

ROBO // TYPE

A MODERN DAY SLAVE TO TYPE_


WIDOWS // A widow is a very short line, usually composed of one or two words or a hyphenated word, at the end of a paragraph. This is typographically undesirable, as it is disturbing to the eye as it creates the appearance of too much white space between paragraphs or at the bottom of a page. It is considered very poor typography, so make sure to adjust manually by rebreaking the rag or editing the copy._

OPERATING SYSTEM//002

WIDOWS_

021


I USED TO HAVE DREAMS OF BEING A ROBOT THAT WORKS WITH HUMANS, UNFORTUNATELY, I GOT STUCK WITH TYPE //

ERROR//


KERNING // Kerning is the adjustment of the space between two specific characters. It most commonly refers to a reduction of space, but it can refer to adding space as well. This is done to balance the white space between certain letter combinations in order to create an even color and texture in addition optimizing the overall readability of your text._

024

ROBO // TYPE

A MODERN DAY SLAVE TO TYPE_


OPERATING SYSTEM//002

KERNING_

025


ROBO// +10

+10

+25


//TYPE +100

+60

+20


TRACKING // Tracking is the addition or reduction of the overall letter spacing in a selected block of text. If your type is much smaller than this range, you will want to open the tracking to improve the readability, as the letters will probably get too close and even begin to touch. Conversely, when you set type at larger sizes, you might need to tighten up the tracking to keep the words from falling apart. Some fonts might not be spaced to your taste and will need adjusting to give them the balance you are looking for. _

028

ROBO // TYPE

A MODERN DAY SLAVE TO TYPE_


OPERATING SYSTEM//002

TRACKING_

029


NEVER MAKE A BECAUSE A MISTAKE IS


MISTAKE// MY FOUR LETTER WORD

+225


032

ROBO // TYPE

A MODERN DAY SLAVE TO TYPE_


QUOTES // One of the most misused typographic elements in desktop typography is the use of straight typewriter quotation marks, or “dumb” quotes, instead of true typographic quotation marks, also called “smart” quotes, “curly” quotes, or typographer’s quotes, which are harder to access. Smart quotes have an opening and a closing version, and they are design sensitive, usually being designed differently for each typeface. “Dumb” quotes are usually simple tapered marks. Always use “smart/curly” quotes._

OPERATING SYSTEM//002

QUOTES_

033


ERROR//


POWER OFF//


COLOPHON// Academy of Art University 79 New Montgomery//San Francisco, CA Department Director//Mary Scott Course//Type 2 Instructor//Sami Saaud_ Cover Stock, Perfect Bound//Epson Matte Text Stock//Epson Double-sided Matte Bindery//Herring & Robinson, Brisbane, CA _ Typeface//Trade Gothic Condensed Content//Type Rules! by Ilene Strizver Software//Adobe Creative Suite 5 Printer//EPSON R2880_


ROBO//


Robo//Type