Foodie Solutions: Protect Your Business Toolkit

SPRING 2022

PROTECT YOUR BUSINESS TOOLKIT Keeping Your Delivery and Carryout Meals Protected to Ensure the Best Guest Experience

CHECK OUT WHAT’S INSIDE PROTECTING YOUR BRAND • Protecting Your Brand • Top 10 • Sealing to Prevent Stealing

PRODUCTS • Tamper Evident Items • SecureIt Tamper Evident Labels • Tamper Evident Bags

MENUS & MARKETING • • • • •

Contactless Menus Menu Engineering Email Marketing Tips Social Media Messaging Masks & Social Distancing Marketing Kit

ADVANTAGE PARTNERS

Off-premise dining is

not as simple as it used to be. Safety and security concerns due to COVID-19 have caused consumers to think differently about where they order their food. This concern and more have made safety and security an operator's highest priority. Rest easy; at Sysco, we have the right products to ensure that your customers get their food safely; through differentiated products and tips from our experts, we will help you protect your customers and your business.

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PROTECTING YOUR BRAND

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While many restaurants have utilized patio dining, a large number of guests continue to choose delivery and takeout options instead.

So, how can you deliver the same level of service to guests that choose takeout over in-house dining? Consider the following steps.

Take Delivery In-House Self-delivery has advantages for restaurants looking to grow their delivery business. Keeping food delivery service in-house helps ensure customers get the quality service they expect. Self delivery gives control of operator’s brand. By offering in-house delivery the operator can oversee every aspect of the delivery process to ensure customer satisfaction.

Speedy Deliveries When they visit your restaurant, guests want to be seated quickly, spend ample time with their menu, and receive their food and check in a timely manner. How does that translate to food delivery? It means guests expect your restaurant to deliver food quickly and provide anything extra—like condiments and napkins—they might need to enjoy the meal.

Properly Package Food Keeping food at a stable temperature and looking presentable plays a crucial role in keeping customers satisfied and willing to return. Your food may be tasty, but it can lose its appeal to some people if it’s not the right temperature or if it requires reheating. Consider separating foods of different temperatures with insulated hot and cold bags. Place sauces and liquids in separate containers and wrap them in a cushiony material to prevent messy spills during delivery. Investing in proper food containers that maintain the integrity of the food will help keep your customers satisfied.

Double Down on Food Safety Every kitchen should make food handling safety a top priority, especially during the time of COVID-19. Look at food safety training courses as an investment in your customers' health and the reputation of your business. Even for experienced staff members, refresher courses offer new information or reminders about hygiene, cross-contamination, proper food temperatures, allergen awareness, and more. Having a knowledgeable staff can help save lives and protect your business against negative PR.

Utilize Tamper-Evident Labels or Tamper Evident Bags You can ensure food safety with tamper-evident labels and tamper evident bags. Ensuring a secure food delivery provides peace of mind to the customer and can help deflect negative online reviews.

The extra attention to detail will help keep customers coming back again and again in the future.

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TOP10 Brought to you by

MATT MARONI

(Director of Kitchen Design. Kitchen United)

Ways To Have The Third Party Delivery Work For You 1. Set the schedule on your Limited-Time Menu offerings to guarantee that your offer is prioritized at the top of the daily queue. Caviar Food Delivery & Takeout does this well.

2. Free Delivery - Another way to get your restaurant at the top of the queue is to set a block of time each week for free food deliveries. App settings will reset every month, so mark your calendar to do this each month.

3. Use Google Cloud platforms like Google My Business to direct customers to your website, versus your listing on a third-party app. To do this, simply add recall QR codes to to the marketing materials in the customer's carry out bag to send them directly to you for all future orders. https://cloud.google.com/blog/products/maps-platform/online-ordering-takeout-and-delivery-solutionslong-term-business-growth 4. 4. Take control by building your own App. Another convenient option that streamlines the ordering process is to capture online ordering using the Google Ordering App. https://the.ordering.app/ 5. Go beyond third-party apps and save money by incorporating chatbot texting solutions. Help customers place their order on multiple channels with the Zest Mama platform. https://zestmama.com/ 6. Integrate online ordering into your current POS System. The initial investment pays off in labor costs and a higher accuracy rate. https://www.reddit.com/r/restaurateur/comments/fuoubi/ordermark_vs_chowly/ 7. Pictures, Pictures, Pictures. Entice customers with a visual display of menu options. Invest in quality, high res food photos displayed in carryout packaging that closely resembles how the food will arrive to the customer. Third-party delivery platforms will give you the option to let them take photos for you, so take advantage of the added service 8. Turn Scrolling Into Sales - Help customers take immediate action on your social media channels by setting up an "Order Now" option on your page. https://www.eatthis.com/instagram-order-now-option/ 9. Menu Engineering- Help customers navigate your menu with ease by adding food categories like appetizers, sandwiches, drinks, or desserts. Keep your food categories simple and specific by limiting your descriptions to one to two words.

10. Challenge your Sales Representative. Set up a monthly call, and set clear expectations of what is expected to guarantee your satisfaction on their platform. Remember, your success is their success.

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SEALING FOR CUSTOMER CONFIDENCE Imagine that it is the weekend and you are browsing options for food delivery. Flash forward one hour – the food arrives, your stomach is growling, and the smell has you drooling. The doorbell rings and food is delivered. But when you’re back settled on the couch and ready to dive in, instead of drooling, you’re fuming. The container has been meddled with. Fries seem to be missing, the milkshake does not seemed to be filled to the top,. Has someone been meddling with your food?

Due to the unknown, you lose your appetite and throw the meal away vowing never to patronize the restaurant again.

Unfortunately, this scenario isn’t too far from reality. In fact, numerous third-party food delivery drivers were caught on camera in California taking food from customers’ restaurant orders. Once officials caught on, they were furious, and rightly so. Not only does this practice eliminate trust but tampering with food is unsanitary. Restaurants have standards to abide by and it is their responsibility to keep the diner safe. Inspectors come to ensure the facility is clean, everything is up to temperature and that strict sanitary standards and food safety practices are being closely followed. However, once that food is picked up by a delivery driver and leaves the restaurant, those standards are difficult to enforce. There are no practices in place for hygiene or food safety, and there is nothing to deter drivers from stealing fries.

LAWMAKERS ARE PROPOSING A CHANGE, AND WE HAVE THE IDEAL SOLUTION Sysco is committed to food safety and delivering tamper-evident solutions to our customers. Give your off-premise dining customers the peace of mind with SecureIt™Tamper-Evident Labels.

Designed to adhere to a variety of packaging paper, plastic, foil, foam - these labels have aggressive adhesive to be tamper evident but easily opened by the customer.

Click here to view Tamper Evident Labels

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Superior Insulation Foam insulates better than paper, making it the safest choice for healthcare

Nothing keeps foods at their optimal temperature longer than Genpak foam.

Lightweight and extremely easy to transport.

SYSCO SUPC

NUMBER GENPAK ITEM NUMBER

PRODUCT DESCRIPTION

5201716

SY4C

4 oz. Foam Container

5201730

SY8C

8 oz. Foam Container

5201706

SY12C

12 oz. Foam Container

5201654

SY16C

16 oz. Foam Container

5201753

SY700M

7 oz. Foam Drinking Cup

5201726

SY800M

8 oz. Foam Drinking Cup

5202173

SY100M

10 oz. Foam Drinking Cup

5201696

SY120M

12 oz. Foam Drinking Cup

5201684

SYSB10

10 oz. Foam Soup Bowl

5202389

SYPL8

Plastic Lid for 8M, 8C, and 10C

5237759

SYPL16

Plastic Lid for 10S, 12C, 16C, 20C, 24C, 32CT, 12M

For more information, contact your local Sysco consultant.

SECUREIT™ TAMPER-EVIDENT LABEL FOR EVERY SITUATION In today’s world, customers have heightened anxiety about possible routes of contamination; food takeout and delivery included. So, the idea of adding an additional is redundant in between your kitchen and their dinner table may cause further concern. Using SecureIT™ labels on grab-and-go, delivery and take-out.

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TAMPER-EVIDENT PLASTIC VENTED BAG

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Menus & Marketing Sysco Marketing Services has you covered for all your marketing needs

Now that you have thought through your strategy, it’s time to spread the word about the new space, safety/comfort measures, and the menu you have put in place. And Sysco Marketing Services has you covered with all our marketing tips, tricks and our services aimed to take the work off so you can concentrate on what you do best!

MENU First and foremost, include those items that have higher profit margins, require shorter prep times, and transport easily while maintaining their quality. Review the 4Ps of menu engineering to help you strategize your menu and boost your profitability! Make ordering easy and mobile device friendly, encouraging them to return again and again.

SPREAD THE WORD Frequent communication and marketing via all your social media channels is essential to reach your existing customers and capture new ones. To get the word out, post photos of your new family-style items, including options for fruits and snacks and your Grab and Go menu items on all your social media channels.

SIGNAGE Have visible signage at all times. Consider patio easels, sidewalk signs, and banners. Sysco can help you create these. We believe “the bigger the better” for your signage so it can be spotted by those walking or driving by.

Sysco Marketing Services can also help you create QR materials in this toolkit.

Contact us at 1-800-380-6348 or info@syscomarketingservices.com

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Menus Engineering Manage Your Menu Content

• Focus on what you do best – provide a consistent, quality product that your customers can count on.

• Evaluate and update your menu considering the 4Ps of Menu Engineering: PROFITABILITY • Review current item costs and make pricing adjustments based on current market conditions.

• Identify areas where you can switch out ingredients to enhance profitability without compromising quality.

POPULARITY • Feature your signature items – what are you famous for?

• Review past history or competitive analysis for key offerings.

PREPARATION • Select items that require limited preparation and assembly.

• Cross-train your kitchen staff for maximum efficiency.

• Review and reduce your inventory to minimize stand-alone items and excess stock.

PORTABILITY • Ensure your items package and travel well – maintaining their quality and freshness.

• Invest in the proper carryout containers to maintain temperature and presentation to most closely mirror dine-in experience.

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Social Media Conversational content is designed to increase engagement with your customers. Ask for answers or poll your audience to learn more about their preferences. This will increase engagement and keep your brand top of mind.

Tip: Shoot vertical pictures and videos for a full screen mobile experience.

For more information, click here

•

POST COPY EXAMPLE:

We love our customers, and we want to hear from you.

What's your favorite container? Aluminum or Plastic? #CustomerPoll • Use Relevant Hashtags: #sealedanddelivered #safetyfirst #customersfirst • #wecareforyou #protectingyou • You can use hashtag generators engines to find more relevant hashtags.

The more hashtags you use the more chances for exposure and higher reach

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EMAIL EXAMPLE Email Subject Example:

Check out our NEW Menu! We are introducing take-out options.

Preheader:

Call us today and be ready for dinner!

INTRODUCING NEW TAKE-OUT OPTIONS

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EMAIL MARKETING PROCESS DEFINE

Define the message you want your audience to receive and keep in mind your goals when crafting it– traffic, awareness, more business.

TARGET

Determine the target audience for your message. Use your promotional or commercial email distribution lists. Remember that you need consent from your audience to receive emails to comply with the CAN-SPAM Act. You are required to provide an “unsubscribe mechanism” and identify “yourself” the sender, with name, telephone and address. Many third-party email providers like Constant Contact or MailChimp offer these tools. Note that mass emails with the mentioned tools are not supported by Outlook, Yahoo or Gmail.

DESIGN

Craft a simple email message about the new opportunity for your community and diners. Include photos of your products, menu and restaurant new set-up.

SCHEDULE

Always check for grammar and spelling before you send the email to target audience. Send at times when your audience is online active.

RESULTS & ENGAGE

Email service providers offer tools to review email results, it will allow you continuous improvement and the opportunity to keep engaging with your audience. Monitor your inbox for replies, questions and concerns and follow up.

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Masks & Social Distancing Marketing Kit Let your customers know that you are following recommended safety guidelines by communicating via these marketing essentials.

11x17 Posters

Floor Decals

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The Sysco Advantage program is designed to make you more efficient, increase your profitability and make it easier for you to manage your operations.

The intent is to help drive business in all areas of house with our holistic collection of offerings, encompassing our specialized services, restaurant technology, tools, partnerships, and personalized consultation.

We have partnered with best-in-class companies to make sure our customers have the right tools to optimize their business and increase traffic.

Visit www.syscoadvantage.ca to see a full list of our partners.

Need Help protecting your carry out and delivery items?

Contact your Sales Representative Our team of associates are available to help build or update your marketing materials to make you more profitable.

Get started today by calling 1-800-380-6348 or email us at info@syscomarketingservices.com