8 E-Marketing Exercise 1 Vocabulary Complete the sentences with a word from the box. efficient recipient
product headers preview anticipation descriptive features distracting interest
In e-marketing, there are some (1) that are a must for the success of the strategy used for advertising any (2) . Good headlines, for example, should be short and (3) . They should also engage the (4) of the reader. They should convey a kind of mystery or (5) so that the readers are tempted to read. In addition, words should be (6) . Finally, (7) can graphically enhance email messages, but they also can be (8) . They should be designed on a smaller scale so that the header and one or two lines of the text are seen in the (9) window. This increases the likelihood that the (10) will scroll down and read your email.
Exercise 2 Grammar A Rewrite the following sentences as main clauses in the third conditional to make a coherent paragraph that starts with the provided if clause. Use terms such as also, in addition, moreover and ďŹ nally for coherence. 1 The company has partnerships with top publishers in the region. 2 It executes millions of dollars of advert campaigns every year. 3 It provides advertisers marketing solutions. 4 It delivers results to advertisers through its experienced team and by using intelligent technologies. 5 It offers a wide range of digital media consultancy and executes many innovative e-marketing strategies. If you had joined our company, ...
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