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april 2013

sw inspire JOAN FORD SARAH PARSONS KELLI LAPAGE

fitness:

CROSSFIT HITS THE ‘CUSE

we are your guide to wise

YWCA WORKS TO EMPOWER

Women

THE WOMAN BEHIND YOUR WISE SYMPOSIUM:

Lindsay Wickham w w w. s y r ac u s e wo m a n m ag . c o m

syracuseWomanMag.com ::april 2013

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April

ETC 7

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PLATTER CHATTER: GRIMALDI’S

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FASHION FORWARD: J.E.M.A.

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WISE WOMEN: LINDA ERB

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SPECIAL FEATURE: WISE WOMEN’S BUSINESS COUNSELORS

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MIZ MATCH: CUPID STRIKES BETWEEN CUBICLES 17

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FAB FINDS FROM SUPER MODEL EMME

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WBOC LEADING WOMAN: ALLISON ZALES

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IN HER OWN WORDS: TANYA HACKER

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HEALTHY WOMAN 24 COVER STORY: WISE WOMAN LINDSAY WICKHAM 28

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FOR A GOOD CAUSE: DO YOU LOVE A FAMILY? 33 FITNESS: CROSSFIT IN THE ‘CUSE

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SPECIAL FEATURE: YWCA’S FANNY VILLARREAL 36 MUSIC VIEW: SUR RECORDING STUDIOS & WOMEN WHO ROCK 38 I AM THAT LADY: BEING A WISE ENTREPRENEUR 40 SYRACUSE WOMEN INSPIRE 43

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SWM EVENTS 50 SPECIAL FEATURE: CNY LATINA

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Proud Sponsor of 2013 WISE Symposium!


OUR TEAM...

Publishers

Kelly Breuer Barbara McSpadden

Editor-in-Chief

Barbara McSpadden

Editor

Farah F. Jadran

Letter from the editor

Creative DIRECTOR

“Don’t you dare underestimate the power of your own instinct.” -- Barbara Corcoran

graphic design

April came incredibly fast this year and you know what that means…the 11th Annual WISE Symposium is here too!

Photography

Every day, we at Syracuse Woman Magazine become more and more excited about the WISE Women’s Business Center and what it does for our community. As exclusive partners with the WISE WBC, we’re proud to be in attendance again at the April 16 Symposium and therefore we jam-packed this month’s edition with tons of information and even named it our “Wise Edition”! If you’re reading this letter and all the great stories to follow, it means you’re reading the magazine as you normally do or it means you received it in your 2013 WISE Symposium bag. Either way, we hope you enjoy learning more about WISE and all the amazing women it has helped along the way. Undoubtedly, I am also proud to share with all of you that I will be the Symposium’s official emcee! I promise to keep you refreshed and charged up the entire day. This is absolutely an honor and I cannot wait to meet everyone and connect with even more women in the community. And we will surely be on Twitter leading up to and on the day of the Symposium using the hashtag, #wise2013. On this month’s cover, we could not have picked a better representation of what it means to be wise. The woman behind the Symposium is Lindsay Wickham - a woman with so many talents, ambitions and goals that it’s clear to see why she managed to create an event that thousands of women enjoy. Turn to page 28 and read about how “entrepreneurship” has become a part of Lindsay’s biggest dream. Throughout the magazine, we have many women featured that have benefitted from the WISE WBC’s guidance. If you flip to page 43, you will meet our April “Syracuse Women Inspire”: Joan Ford, Sarah Parsons and Kelli LaPage. Also, our “Healthy Woman” advice (p. 24) comes from another wise businesswoman, Dr. Zina Berry. And we encourage our readers to learn more about the WISE WBC’s business counselors and how they relate to you on page 14. For this edition, I had the pleasure of revisiting the Syracuse University campus where I was once a graduate student myself. I met several up-and-coming singers who literally gave me chills because of their talent. Flip to page 38 to read about the SU Recording Studio and you will get to know two “Rockin’ Women.” And my final announcement for the month is more of a thank you. I want to thank Frieda Weeks of Hope For Heather Ovarian Cancer Awareness of CNY for spreading a wellneeded message in our community. And with that, I am honored to share that I will be Hope For Heather’s official media spokeswoman. I will be making appearances on behalf of the organization to speak on the matter of awareness and the importance of research. It’s with great pride and motivation that I will be able to further spread a message of hope. As always, if you’re not already staying up-to-date with us online, visit www. syracusewomanmag.com to sign up for a free online subscription. Also, you can connect with us via social media: www.facebook.com/SyracuseWomanMagazine and @SyrWomanMag. Also, stay caught up with me for SWM exclusives on Twitter: @FarahJadran.

Farah F. Jadran

ON OUR COVER… Photographer Cindy Bell, of Focus Studio, 900 N. Salina St., in Syracuse, shot our cover woman Lindsay Wickham, WISE Symposium coordinator and events & communications manager for Falcone Center for Entrepreneurship via the Whitman School of Management at Syracuse University. Lindsay was photographed at the WISE Women’s Business Center located at the Tech Garden in downtown Syracuse.

Kelly Breuer

Casey Jabbour Melissa Meritt

Cindy Bell Cathryn Lahm James Bass Jessica Marie Keith

Contributing Writers Farah F. Jadran Carolyn Jannetti Alyssa LaFaro Susan Dutch Lauren Greutman Tanya Hacker Dr. Zina Berry Fanny Villarreal Jennifer Wing

advertising Sales Renee Moonan Linda Jabbour

for advertising information:

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Unlike any other publication in the Syracuse area, our feature articles address major topics that interest local women. Each issue includes articles on health, fashion, fitness, finance, home matters, dining, lifestyle and personal perspectives, as well as a spotlight on local Syracuse women. Ads are due on the 15th of the month prior to publication. The print magazines will be distributed locally in over 350 locations and will be in your inbox electronically by the middle of every month. The publication is available free of charge. Contact our home office 315.434.8889 2501 James Street, Suite 100 Syracuse, NY 13206 info@syracusewomanmag.com Download our media kit at www.syracusewomanmag.com The magazine is published 10 times a year by InnovateHER Media Group, llc. and Eagle Publications, 2501 James Street, Suite 100, Syracuse, NY 13206. Copyright © 2013 InnovateHER Media Group, llc. No part of this magazine may be reproduced or republished without the consent of the publishers. Syracuse Woman Magazine is not responsible for unsolicited submissions, manuscripts, photos or artwork. All such submissions become the property of InnovateHER Media Group, llc. and will not be returned.


etc.. april movies

BELLA CASA CELEBRITY FASHION SHOW

The story of Jackie Robinson, the legendary baseball player who broke Major League Baseball’s color barrier when he joined the roster of the Brooklyn Dodgers. Forty Two stars Harrison Ford as the innovative Dodger’s general manager Branch Rickey, the MLB executive who first signed Robinson to the minors.

4/12

4/19

4/26

4/3

On a future earth that has evolved beyond recognition, one man’s confrontation with the past will lead him on a journey of redemption and discovery as he battles to save mankind. Living in and patrolling the breathtaking skies from thousands of feet above, Jack Harper’s soaring existence is brought crashing down when he rescues a beautiful stranger from a downed spacecraft.

A charmingly modern family is trying to survive a weekend wedding celebration when longdivorced couple, Don and Ellie Griffin are once again forced to play the happy couple for their adopted son’s wedding. His ultra conservative biological mother unexpectedly decides to fly halfway across the world to attend, creating the potential for a full blown family fiasco.

In Marvel’s Iron Man 3, Tony Stark/Iron Man finds his world reduced to rubble by a malevolent enemy and must use his ingenuity and instincts to protect those closest to him as he seeks to destroy the enemy and his cohorts. As he fights his way back, Stark discovers the answer to the question that has secretly haunted him: does the man make the suit or does the suit make the man?

Make your plans now to attend the Fifth Annual Bella Casa Celebrity Fashion Show on Thursday, May 2, at the Holiday Inn in Liverpool. The evening will begin at 5:30 p.m. with shopping at more than specialty vendors showcasing clothing, jewelry, accessories and more. The Celebrity Fashion Show will begin at 8 p.m. and hors d’oeuvres, food stations, cash bar, desserts and coffee can be enjoyed throughout the evening. Both Syracuse Woman Magazine and CNYCentral are media sponsors for this event. Invitations were mailed to past attendees, but tickets can be purchased anytime at www. cnyronaldmcdonaldhouse.org. Tickets are $60 each or $600 for a table of 10. The event has sold out four years in a row, so be sure to get your tickets before it’s too late! The mission of Ronald McDonald House Charities of Central New York is to create, identify, and support programs that directly improve the health and well being of children and families in CNY and Northern Pennsylvania. Last year, nearly 400 families found respite at the CNY Ronald McDonald House for a combined total of 3,400 guest night stays, all because of the love and generous donations of our donors and volunteers.

NIGHT OF EMPOWERMENT FOR SURVIVORS The Clean Slate Diaries third annual Night of Empowerment for Survivors of Sexual Abuse and Domestic Violence will be held from 6 to 9 p.m. on Saturday, April 27, at Onondaga Community College’s SRC Arena. Using music, art, dance and spoken word stories, the event has created a wave of empowerment and strength — locally and nationally — that is restoring hope and light to those who wait in the darkness of victimization. For 2013, seven regional colleges and universities will partner with The Clean Slate Diaries to raise awareness of sexual assault and intimate partner violence. This will be a massive “College and Community” collaboration with award-winning musicians, artists and dancers performing alongside college students in this benefit for Vera House and McMahon-Ryan Child Advocacy. Because most fundraisers are too costly for survivors to attend, this free event makes a huge impact in Central New York and survivors look to this production for inspiration and healing in a community of those who understand. Plus, with the incredible participation from colleges like Syracuse University, Colgate University, Le Moyne College, OCC and more — it’s obvious students want their voices heard! For more event information or to sponsor or donate, please visit www.cleanslatediaries.com or email reneedevesty@gmail.com.


chatter ::platter 8

april 2013 :: syracuseWomanMag.com


Savory success at

Grimaldi’s

BY FARAH F. JADRAN I PHOTOGRAPHY BY CATHRYN LAHM A dinner crowd can come roaring into Grimaldi’s Luna Park by 6 p.m., but the preparation begins much earlier in the day. Rita Grimaldi, the sole owner and operator of Grimaldi’s, will assure you that she anticipates positive feedback from guests because of the early start to the day. “My favorite part of running the business is making sure the customer is happy,” Rita said. “Also, talking with the customers and knowing that we are presenting a good product that we can be proud of.” Rita describes the style of the restaurant as comfortable, cozy and warm. “I want my customers to feel like they are coming into my home,” she said. “The best compliment is when the customer lingers at their table, orders dessert, and talks and laughs and enjoys the whole experience of the restaurant.” The menu offers something for everyone. However, Rita says it’s predominately traditional Italian (think lasagna and chicken riggies) with some rustic Italian such as beans and greens, pasta and peas, pork osso bucco, short ribs and Bolognese. “What we are most noted for? Our fresh seafood and daily specials.” Rita says Grimaldi’s seasonal sea bass dish, halibut and mahi-mahi are always on the menu. The salmon Florentine is a customer favorite. However, with changing taste buds comes change in the overall outlook on the menu. “We have added a lighter side to our menu including grilled salmon with Quinoa and grilled shrimp with spinach and we always offer a wheat pasta and gluten-free items.” Most of Rita’s service staff has been with her from the very beginning and she says they take “ownership” in the restaurant and its customers. “My staff is the heart and soul of my business and I consider them family,” Rita said. Each morning, Rita arrives to the East Syracuse area restaurant and starts off the day by talking with her chef, Jeff Eaton. “We collaborate on menus, daily specials, ordering and scheduling of the kitchen staff.” Rita works with a step-by-step process to carry on more than 70 years of family restaurant history. Rita’s grandparents started the business in 1943 in Utica. The restaurant started in a little soda fountain café which soon grew into a full-service Italian restaurant. “My grandfather was a student of life and he was always curious and passionate about his cooking,” Rita said. “With that passion the restaurant grew to a very successful business.” Grimaldi’s Luna Park opened April 6, 2005. As president of the family’s corporation, Rita knows all the ins and outs of the business aspects but also she knows about working in different areas of the restaurant. After Rita finished meeting with her chef, she moves on to checking emails, banking, liquor inventory, paying bills and any other day-to-day restaurant operations. Once the clock hits 11:30 on the mornings of Tuesday through Friday, Rita’s at the door greeting guests and helping with the lunch rush. Once things settle down in the dining room, Rita moves on to paper work and takes care of scheduling for the front of the house. She’ll also talk with an array of vendors to assure that Grimaldi’s is serving the best food and liquor to its guests. By 4 p.m., Rita is ready for a break but only for an hour or two, because dinner is just around the corner. And now she’s back to the part of her job she loves most - talking to customers and supporting her staff. Service stops at 10 o’clock and Rita closes up and leaves by 11. It’s a pattern, started 70 years ago, that has developed into one of Syracuse’s longstanding culinary traditions. For more information on Grimaldi’s hours and the full menu, stop by 6430 Yorktown Circle in East Syracuse or visit www.grimaldislunapark.com.


::fashion

forward

Even on a casual day, Me’Lisa Jema Matthews exudes a peerless style, one that speaks volumes about her talent.

BY FARAH F. JADRAN I PHOTOGRAPHY BY CATHRYN LAHM

At age 10, Me’Lisa was already sewing by hand. A Bronx native, Me’Lisa, 25, still calls Syracuse home and has had one of her best memories of her life while living in the Salt City. On the day of her 15th birthday, Me’Lisa’s mom, Mecca, got on the bus during a blustery snowy day to get to the Camillus Wal-Mart so she could buy a sewing machine for her daughter. When Me’Lisa laid eyes on her beloved gift, she cried. “I don’t know what other 15 year old would want a sewing machine but it was like hitting the lottery for me!” Me’Lisa explained. “I put it to good use.” From that moment on, Mecca became her daughter’s motivation. “She has been my inspiration and a huge support,” Me’Lisa says of her mother. “I don’t give up and this [fashion] business is competitive and many people don’t make it.” However, Me’Lisa says she’s willing to take risks and can handle scrutiny on her designs because it’s worth it at the end of the day. If you want to know exactly what Me’Lisa’s style consists of, you just need to take a look at her middle name. Me’Lisa’s fashions are under the brand of J.E.M.A., which stands for Jenuine Exclusive Modern Authentic. While she got a little creative with the spelling of “genuine,” Me’Lisa says the meaning of her middle name inspired this brand: “Jema” means “my beautiful jewel.” “Just like a piece of jewelry is special to you, this means everything to me,” said Me’Lisa about her designs and the meaning of her brand. “I take it seriously and it’s very personal.” Instead of describing an article of clothing from her collection, J.E.M.A. designs speak for themselves, according to Me’Lisa. “A client could go anywhere, I am not the only designer here,” she says. “Just them coming to me is what it is — they know they’re getting quality work and they keep coming back.” Right now Me’Lisa continues to design and sew from her home until she has built her brand on a solid ground. And she still works a full-time job on top of her fashion entrepreneurship. By day Me’Lisa works as a habilitation specialist for ARC of Onondaga. She says it takes a level of patience and dedication to do this work, just as it does to design and sew. Like any profession, her passion for sewing can become stressful at times, but she’s always quick to remember that she’s “very lucky.” “It’s a blessing to do what I love,” she said. “It is overwhelming when I am working on a garment for a client and it’s getting late but I can’t complain. I love doing this.” Although many of her clients bring her photos of dresses or outfits they might want her to mimic, Me’Lisa says there’s always that unique factor waiting to be designed. She does not stick to trends because those can “get you stuck” and Me’Lisa believes you must stay true to your own style. “I know my true vision and what I am going to do. I love showing everyone what it is that I see.” Colors in nature, a genre of music, and even a large bright blue color alongside the MOST building could inspire her to design a garment. “I like it because I get to create a vision and watch it come to life. I have an idea and it goes both ways with a client,” Me’Lisa explained. “If they like it at the end of the day, it’s worth it.”


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feature ::wise special BY FARAH F. JADRAN Once you’ve decided that entrepreneurship just might be the path for you, where do you go? Do you go to the bank? Look up a mentorship service? Or do you just make a go of it? Luckily, here in Central New York, the WISE Women’s Business Center is always there for you. Whether you’re at the starting line, looking to grow your business or looking to exit a business venture, there is a long line of support at the WISE (Women Igniting the Spirit of Entrepreneurship) WBC ready to assist you.

When you enter the WISE WBC, your entrepreneurial journey begins and you gain access to business counselors, mentors, and programming designed for businesses in all stages of planning. Once you have applied to begin your journey you will meet one of the three familiar faces of DeBorah A. Little, Michelle J. Howe and Cindy Masingill — these women are your WISE WBC Business Counselors. We had each counselor tell us a little bit about their journeys and what it means to be wise.

For more information on the WISE WBC’s Business Counselors, programs and services, visit www.wisecenter.org.

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::wise special

feature

DeBorah A. Little In June of 2011, I moved from Seattle, Wa., back to my hometown of Syracuse, accompanying my husband who was hired by Syracuse University. I had been away for more than 11 years, so I decided to take a drive around town and see how things had changed and that’s when I first discovered the WISE WBC. Driving down South Salina Street, I saw that the old storage facility for Dunk & Bright Furniture had been turned into the South Side Innovation Center. So I parked my car and went inside to learn more. I was impressed by what I found — a thriving incubator center for all kinds of businesses. Roaming around the center, I stopped in an office and said “hello.” That’s how I first met Joanne Lenweaver, the director of the WISE WBC. As president of Touchdown Presentations, a consulting firm providing training, coaching services and keynote speakers, I have worked with Joanne on two projects helping women entrepreneurs. Using the resources of the WISE WBC, Joanne helped me find successful women attorneys, CPAs, technology experts, and entrepreneurs to mentor female students enrolled in entrepreneurial courses at Syracuse University. Several months later, Joanne invited me to join her team as a trainer in the “Women of Faith in Business Program.” Sponsored by the Central New York Community Foundation, and in collaboration with the SSIC, the WISE WBC will offer three opportunities in 2013 to help women who have a strong spiritual foundation start, or grow their small businesses. Over the past year I have witnessed the growth of the WBC, and because of this growth I am excited for Joanne, the center, and women entrepreneurs. I am honored to be working with the WISE WBC and the SSIC. Michelle J. Howe I have worked with the WISE WBC since 2007 as a consultant, trainer and business plan coach. I am actually a Certified Public Accountant (CPA) with more than 20 years of professional experience working with entrepreneurs and business owners on their accounting systems, financial statements, and tax reports. I am thankful for my years of experience in public accounting because it has given me a huge base of knowledge into business operations and finances. As I progressed through my career, I became much more interested in being more directly involved in helping that business owner visualize, plan and execute a strategy that would allow that business to grow more fully and effectively. As such, this is the work I do today through My Intuitive Growth, LLC. I use my analytical skills, business knowledge and intuitive insights to assist current and prospective business owners to create from the heart. Many of those I help are highly driven and proven individuals who are running into roadblocks or just feeling unsuccessful. Others just need a little help understanding their business finances and developing a strategy going forward. I have seen a lot of entrepreneurship and it’s intense, passionate and wonderful. A fantastic and contagious feeling rushes through an entrepreneur and they are driven to create! Most important to me is the financial reality of living and being responsible as we create because, it is absolutely risky to venture forward into something new. Life and expenses don’t hold or wait for our business to be profitable! Many people do not fully grasp financial stuff. I do trainings, consulting and coaching at the WISE WBC specifically to help empower people to understand and embrace the financial stuff, beyond needing figures for taxes.

Cindy Masingill It’s inspiring for me to reflect on where I’ve come from and see the progress of today, as well as the possibilities for the future. Years ago, as a new business owner, the WISE WBC was a key factor in helping me to develop entrepreneurial skills. Today, as a Certified Professional Coach and WISE WBC Counselor, I’m inspired by the Center’s progress. The biggest transformation (outside of our new home at The Tech Garden) is the new business counseling model. We are practicing what we preach by aligning our client support process with a clear niche focus on specific target audiences. Through a customized triage process, we identify the individualized needs of every client. For the client exploring the possibilities of self-employment, not yet sure of a business concept, we offer group meetings facilitated by an experienced Business Counselor. The counselor guides the group through a process intended to prepare them for what’s needed to become their own boss. Other clients have a business idea and are unsure where to begin. Here we offer one-on-one counseling that helps the client explore deeper business feasibility questions, considering aspects like market demand, competition, and product/service potential. Another target audience is the growth entrepreneur. These clients are currently in business and looking to go to the next level — expanding to new markets, acquiring another business, adding a new product line. The counseling focus here takes a 360-degree look at the current business, understanding strengths, weaknesses, current market conditions and trends. In addition, the WISE WBC continues to be an invaluable resource for continued education: monthly classes and targeted roundtable groups meet to explore a wide range of business topics and discuss shared challenges. Whether considering self-employment, ready to launch, or taking your business to the next level, the WISE WBC is here to support you and your WISE journey. See you at the WISE Symposium!


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By Susan Dutch

It seems only natural that you would find love where you spend most of your time though —surrounded by others with similar backgrounds and interests. You may connect with another person on a creative or intellectual level, become enamored with how well you think alike and click when working on projects together. Soon you’re emailing, texting, and calling each other more often and for less professional reasons; the banter becomes intoxicating. You’re coming in early, working late. He gets you. You get him. And before you know it….you find yourself in a lip-lock on the elevator between the 4th and 5th floor.

Some companies have policies that require coworkers to notify human resources if they would like to take their relationship to the next level. Some are asked to sign what you could compare to a pre-nup that basically outlines company policies but also protects them from a sexual harassment suit if things get ugly.

match

When that beautifully synchronized, platonic work relationship starts getting flirty, you may find yourself entering dangerous territory, particularly if one or both of you are either married or in a committed relationship, or worse yet, when one supervises the other. Office romances between a supervisor and employee can not only deflate office morale, but could cloud judgment when determining raises or promotions, and may even lead to a sexual harassment suit if things don’t work out.

For starters, do not, I repeat do NOT, share your feelings for each other through company emails. Take it from one woman who said her boss accidentally intercepted an email from her secret love at work in which he described in detail what he’d like to do to her after hours. Not only was it mortifying when they were both called into the boss’ office, but he was soon transferred to another department.

::miz

When I mentioned to people that I was writing about office romance for this month’s column, the resounding response has been, “Girl, do I have a story for you!” The stories that followed were typically about “someone else,” but all were cautionary tales that pulled me in like 50 shades of steamy. Sad to report, most of the stories, particularly the most scandalous, didn’t end well. Yet even in best case scenarios where jobs or marriages weren’t compromised, and relationships actually went public and possibly even ended happily ever after, the office vibe often got a little ‘awkward’ as inquiring minds speculated about what exactly was going on behind the cubicles.

Assuming you find the relationship too enticing or promising to deny, take some time to think through the ramifications should it not work out. Imagine sitting across from him in meetings after you tell him (or vice versa) that you’ve had a change of heart? What if things end badly and you can’t stand the sight of each other? What if he’s seen you naked? Are you willing to transfer to another department, branch, or worst case scenario, find another job? There is an old adage that says, “Don’t dip your pen in the company ink.” That’s probably smart advice for all of us based on the odds, even though it was most certainly coined by a man. Perhaps the female version should be: Think before you post a pop-up note where it may not stick. If you have a story to share about a workplace romance or need some advice from others who have been there, done that, go to www.mizmatch.wordpress. com or email MizMatch at mizmatchblog@gmail.com. Also, follow her on Twitter at @MizMatchBlog.

syracuseWomanMag.com ::april 2013

17


finds ::fab

fab

from super model Emme

Lifeline Skin Care (www.lifelineskincare.com) is stem cell skin care — the only skin care products in the world based on non-embryonic Human Stem Cell Extracts. These highly-potent stem cells — the same stem cells active early in life — will stimulate your skin’s own abilities to repair itself — and create smooth, beautiful skin. Lifeline stem cell skin care uniquely helps your skin build millions of new, young, healthy skin cells. You restore volume and fullness, you fill in lines around the eyes and mouth, and help reverse the damage caused by the sun’s UV rays. It’s literally “out with the old skin cells, in with the new, young, healthy skin cells.”

BOOM SILK Handmade by beekeepers in Hawaii, smooth Boom Silk over all the areas of your body that can benefit from additional moisture with the knowledge that you are applying only safe, nurturing, healing and protective ingredients to your skin. Use sparingly. A little Boom Silk goes a long way.

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April 2013 :: syracuseWomanMag.com


foundation

finds

LIFELINE’S DEFENSIVE DAY SERUM SPF 15 (1 oz. each)

::fab

Reality Base foundation by Alison Raffaele Cosmetics looks so natural, all people will notice is your beautiful, glowing complexion. Weightless on the skin, this oil-free yet hydrating formula provides medium coverage with a satin finish — all while delivering 12-plus hours of Frutta di Vita antioxidant protection. This product is 100-percent paraben-, talc-, mineral oil-, fragrance- and gluten-free and is categorized as vegan.

MOISTURE

Non-embryonic Stem Cell Extracts (HSC-X) — plus powerful vitamins and antioxidants — stimulate your skin’s ability to protect and renew itself and replace damaged collagen fibers with new ones. Key proteins in the Stem Cell Extracts act as “messengers”, signaling your skin cells to divide — and cause a proliferation of healthy, new skin cells.

RECOVERY NIGHT MOISTURE SERUM (1OZ. EACH)

Recovery Night Moisture Serum contains non-embryonic Human Stem Cell Extracts (HSC-X). These stem cell extracts and powerful nutrients stimulate the skin’s ability to protect and renew itself, replace damaged collagen fibers with new ones — and cause a proliferation of healthy, new skin cells.

LIFELINE’S EYE FIRMING COMPLEX WITH HSC-X (.5 oz/15 ml)

Human Stem Cell Extracts (HSC-X) in Lifeline Skin Care can help increase skin thickness, and make the skin less vulnerable to premature aging. The natural proteins, peptides and growth factors help stimulate collagen production to firm and tighten skin, reduce puffiness and brighten dark circles. The formula also includes other active ingredients (including Vitamin C, hyaluronic acid, and matrixyl 3000) to replenish moisture and supply nutrients to the eye area.

syracuseWomanMag.com ::april 2013

19


woman

BY ALYSSA LAFARO I PHOTO BY CINDY BELL

::wboc leading

Someone once said, “Youth is the power to make choices.” The dictionary defines youth as “freshness, vigor, spirit.” No matter how positive these affirmations are, there are still those who don’t think so highly of youth. After all, it was George Bernard Shaw who said, “Youth is wasted on the young.” It’s these declarations that make the best of us question ourselves. Allison Zales is a prime example. “I never really knew that women in business could be selfmade,” admits Allison, 30. “I always thought it had to do with lots of experience and having a huge financial resource.” And it wasn’t until she attended her first WBOC (Women Business Opportunities Connections) meeting in spring 2011 that she realized her assumption was far from true. “WBOC gave me the encouragement to start a business,” she says. “I learned that a lot of the women there worked really hard for what they wanted.” Allison began working in the field of professional organizing in 2010. Although she had majored in sociology, she had a passion for helping people get organized. Eventually, she came to the decision that she wanted to help people change, not just organize their office. “When I was working in professional organizing, a lot of my clients were talking about wanting to make a change personally, not just make things appear different.” So she started Choose Change in May 2012 to help both businesses and individuals create positive, lasting change in their everyday lives. Upon becoming a business owner, she looked to WBOC as a resource for things like advice, financial help and friendship. “They are my resource. Without having a staff, I need people to turn to, so I look up to the women at WBOC. It was really helpful being such a young business owner. It was something I didn’t know existed until I heard about it from other women in business.” Women like Jessica Hofschulte, Joanne Del Balso, and Nicole Davidheiser took Allison under their wing. She was able to learn the ropes of owning her own business, and be surrounded by women that treat her more like family than a business connection. “It’s come to the point where I look forward to the monthly meetings,” she says, “not only for the great programming, but to connect afterward for friendship.” In fact, Allison has enjoyed the camaraderie at WBOC so much, that she joined the membership committee to provide new members with that same sense of reception she was given upon joining. “I just want to be able to do the same thing for other women,” she explains. “I want women who come to WBOC to feel welcome. I want to show them the benefits. I want to make them feel comfortable and embraced.” She wants to be able to welcome young women, especially. Women like her. “Right now, WBOC is talking about creating a YWBOC — a new component that reaches out to our youth in the community. They want to reach out to girls in high school and college about entrepreneurship opportunities. I didn’t know those opportunities existed for me until I joined WBOC. So I am passionate about spreading that knowledge to these young girls so they can create opportunities for themselves, they can realize they don’t have to work for someone else, and they can build their own dreams.” Who said youth is wasted on the young? Because Allison Zales does not waste anything — she embraces it. The WBOC is a local non-profit organization that has been providing support to women and access to innovative events and workshops for more than 20 years. Syracuse Woman Magazine is a WBOC signature sponsor that aims to promote a common mission. For information on how to become a member, visit www. wboconnection.org.

20

April 2013 :: syracuseWomanMag.com


words ::in her own

BY TANYA HACKER I PHOTO BY CATHRYN LAHM

I grew up in a family of people who were hard working from an early age. My parents have been successful business owners for about 30 years. My aunt ran a women’s clothing boutique for about the same length of time, until her retirement. Recently, I had the opportunity to sit down and talk to her about business. At 90 years young, she gave me advice about being an African American woman in business and how we need to always represent ourselves in a professional light. Another important lesson I have learned has to do with surrounding ourselves with people that believe in us. At times we may doubt ourselves, our mission and our role, and there will always be naysayers out there whose voices can be stronger and louder than those of our supporters. We have to learn to tune them out and seek out people that will have a positive effect on us and who will encourage us to reach outside of our comfort zone. What inspires me are people who think outside of the box — women who give of themselves to help other women, whether younger, older or their peers. Women need to stop being afraid of other women’s success. We need to share with one another and not be afraid someone is going to be more successful than we are. We can all achieve what we want if we work for it and remember what is most important in life. Stop being afraid and share. In 2005, I opened a special event company while working full time. I love special events and wedding planning. In fact what I enjoyed the most was transforming a space so when the client and guests would come into the room they would look around in awe, saying “WOW”! That gives me the greatest enjoyment of all, having people transfixed and making their dreams come true.

22

April 2013 :: syracuseWomanMag.com

In 2008, my family changed. My husband lost his job after being a part of Corporate America. I have to say it was the worst time of my entire life. I never want to go back to that time period. I had to put my business on hold and go back to working full time. We made it through and I never stopped having my entrepreneurial spirit. In fact, it would nag at me. In 2012 I decided it was time to focus attention on making my own dreams come true. I had friends and clients that started asking me for services that I didn’t offer as an event planner. This got my creative juices flowing again. I started asking people “Wouldn’t it be neat to have a full-service concierge company in the area?” I got a lot of funny looks and I realized quickly that although the concept is not new, it is new to our area. When people ask what a concierge does, I simply explain that a concierge is like a personal assistant. I have been called a “business mommy,” “wife,” and an “extra pair of hands.” All of the names are endearing. Time is a commodity and everyone is busy nowadays. However, people may be reluctant at first to relinquish control over things they currently feel they have to do for themselves. Ultimately, they must let go of some control in order to accomplish what is most important to them. Remember, “Who says you can’t buy time?” So, whatever your dreams are, reach for them! Whether or not they sound strange to others or not, you must work toward them. Surround yourself with people that are positive and don’t allow others to crush your dreams. Reach for them! Tanya Hacker is the founder of NY-Girl Friday, a professional concierge service. For more information on NY-Girl Friday, visit www.ny-girlfriday.com.


A SPECIALTY SHOPPING EVENT

Save the Date Saturday, April 27th 11am-5pm

Springtime

IN THE

Village

BALDWINSVILLE, NEW YORK

Come and Explore the many and varied boutiques nestled within our historic village. Special promotions, friendly merchants, and the beauty of springtime on the banks of the Seneca River await you!

Cozy Corner Boutique

The Nantucket Cat

Builders of Fine Cat Furniture Purveyors of Wonderful Things for Cats & Cat Lovers

Check out our fresh look for Spring! New lines coming in every day!

315-638-1981 49 Oswego St., Baldwinsville thenantucketcat.com Open Tues.-Sat. 10-5pm

VISIT US ON

Featuring Knits by Diane & Local Artisans

Handmade products by local artisans are also sold here.

Only Valid on April 27, 2013

Shop Bliss

(315) 638.5200

(315) 480-7072

4 West Genesee Street, Baldwinsville www.Bliss-BridalAndFormalWear.com

EYE Decor

ON

Where your eye on décor starts CARRYING UNIQUE HOME DÉCOR, TABLE TOP & FURNITURE

NOW OPEN

 CUT-A-THON 

Jewelry, Art, or Retail Purchase for this day

Now Featuring

Crabtree & Evelyn

Diane Davis, Owner ddavis04@twcny.rr.com

24 Oswego St., Baldwinsville 638-2040

10% OFF Total

638-4026

(across from Fresh Mex restaurant)

High Fashion, Low Prices

Stop in and get a haircut, manicure, make-up, blue or purple hair extension, raffles for a donation Also featuring... Elisha Joy Jewelry and Art by Joanne Neff

your dream dress is here!

43 E. Genesee St., Baldwinsville

60 Oswego St., Baldwinsville, NY 13027

Offering upscale women’s clothing & accessories...

to benefit McMahon Ryan Child Advocacy Center

Village Ace Hardware & Gift Shop

Emily Baker

LET US HELP YOU DECORATE

30 Oswego St., Baldwinsville 315-635-5188

1 West Genesee Street, Baldwinsville 315.638.2173 Eyeondecor@gmail.com

color curl

Eclectic Home Accents Specialty Gifts Baby Couture Jewelry Furniture Accessories 9 East Genesee Street, (315) 345-9791 www.facebook.com/sissysboutiqueny

care control

systems

Feeling Good About Looking Beautiful

Ginny Barrella Organic Hair Studio & Oxygen Bar 30 Oswego St. • Baldwinsville 315-303-4551 www.nyorganichairstudio.com


woman ::healthy

BY ZINA BERRY, DDS

My involvement with Women Igniting the Spirit of Entrepreneurship (WISE) has allowed me to network with professional women from varying backgrounds and all walks of life. These women have demonstrated a truly impressive entrepreneurial spirit, are invested in helping other women reach their dreams, and have been my dear friends. Time and time again, they have utilized their talent, leadership skills, and resources to ensure the goals and objectives of the organization are met successfully. Hands-down, the WISE experience has been one of the best for me over the past six years. As a result of my many positive interactions through this organization, I have gained a new appreciation for the contributions women make to this country and to the Syracuse community. That is why I am so committed to helping women understand the importance of how their oral health is intricately connected to their overall health. Gum disease (periodontal infection) is a major reason that adults lose their teeth. This disease affects the gums and bone that support the teeth. Experts know that bacteria from the mouth can enter the bloodstream through the gums. These same bacteria have been found clumped in artery plaques which could contribute to blockages in the heart. Regular brushing, flossing and visiting a dentist may be more important than once thought since there appears to be a strong link between gum disease to serious health concerns, such as heart disease, stroke, certain cancers and diabetes. Although the research is inconclusive, there are a number of research studies suggesting gum disease may be a contributing factor for heart disease. One of these studies found that the presence of common problems in the mouth, such as cavities, missing teeth and gum disease were as good at predicting heart disease as cholesterol levels. So, even though a person may not feel their arteries hardening or their cholesterol rising, they might notice painful or bleeding gums which may be an early indicator of a cardiovascular problem. Everyone should make a special effort to prevent oral health problems. Thatâ&#x20AC;&#x2122;s especially

true for people who are at higher risk of developing heart disease, such as women. Cardiovascular disease is the No. 1 killer of women! In fact, one in three women over the age of 20 has some form of cardiovascular disease. According to the Centers for Disease Control and Prevention, heart disease is the third most common cause of death of women between the ages of 25 to 44 years old. Two-thirds of these women who have a heart attack never fully recover. African American and Hispanic women between the ages of 55 to 64 are twice as likely as white women to have a heart attack and 35 percent more likely to suffer from heart disease. More than 100,000 women under the age of 65 in the United States will have a stroke. Historically, men have been the focus for cardiovascular disease prevention, diagnosis, and treatment. In recent years, however, there has been a shift to understanding more about women and cardiovascular disease. The disparities continue to exist, but women can advocate for themselves by asking more questions and participating in clinical trials to advance knowledge about how to improve and save the lives of women with cardiovascular disease. Each year, women spend thousands of dollars to improve their health. They have invested in new exercise clothes and shoes, home fitness machines, gym memberships, prescription drugs, and healthy eating cookbooks, to name a few. The reality is that one cheap, but powerful weapon against cardiovascular disease has been overlooked, but can be found on oneâ&#x20AC;&#x2122;s bathroom counter â&#x20AC;&#x201D; the humble toothbrush. Yes, there are legitimate concerns about the connection, and further studies are needed, but why take chances? Women still need to take care of their gums, and the toothbrush is a great place to start! It costs less than $3! Zina Berry, DDS, runs her own practice at Berry Good Dental Care at 325 University Ave. in Syracuse. Learn more at www.berrygooddental.com.


Designs for every room.

California Closets is proud to support the WISE Symposium 2013

3210 Erie Blvd. East, DeWitt 315.701.4382 Š2013 California Closet Company, Inc. Franchises independently owned and operated.

CaliforniaClosets.com/Syracuse


What happens here, stays here... Until now! Mark your calendar! WHEN: May 15 - 5:30 PM reception; 6-8 PM Presentation WHERE: The Crown Plaza Hotel, Syracuse WHAT: Networking & cocktails; Presentation by Randy Snow! For one night only, marketing strategist Randy Snow comes to Syracuse! Learn about the insights and decisions that led R&R Partners to develop a series of ad campaigns that largely influenced the destination marketing scene. For more updates on this Women Business Opportunities Connection event, follow WBOC on Twitter at @WBOConnection!

Don’t Forget To Stop Into

HOMEMADE

Lots of Gift Ideas!

Sandwiches, Hot Soups, Salads, Fresh Haddock Fridays, Homemade Desserts Every Day, And Much More!

Birkenstocks • Leather Bags & Belts • Dr. Martens Zippos • T-Shirts • Minnetonka Moccasins • Posters • Jewelry Candles • Wood & Metal Signs • Canes & Walking Sticks

10OFF

$

exp: 6/30/13

Purchase Of 50 Or More At A.M.U. $

HRS: Mon-Fri 10:00-7pm • Sat 10:30-6pm • Sun Noon-5pm

(315) 698-4330

P: 699-7044 • Fax: 698-2598

8140 Rt. 11 Cicero (1 mile North of Home Depot)

Your Dream Dress... Is Here! Shop Bliss

Randy Snow

Sponsored by:

for an endless selection of fashion-forward dresses to suit your style for the 2013 Prom.

Reserve tickets:

cocktail dresses • floor length gowns headpieces • shawls • jewelry shoes • handbags

$25 early bird by April 23, 2013 $35 registration after April 23, 2013 Limited seating. Register: http://wboconnection. org/meetinginfo.php

LMHC CASAC

Mary is a licensed mental health counselor, a motivational speaker and a certified alcohol and substance abuse counselor. Her specialty is treating those who suffer from mental health and dependency issues. Mary provides therapy for individuals with mood disorders, anxiety disorders, anger management issues, relationship issues and for those who have been sexually abused. Mary utilizes different modalities of treatment specifically targeting the needs of each individual. Mary also offers group counseling for individuals who have PTSD and substance abuse issues. Mary has worked in ministry at her church as a counselor; she is well versed in scripture, and is able to provide therapy for clients who seek a Christian based approach. Recently, Mary published her memoir, Misery to Ministry, sharing her journey from a life of abuse and selfloathing to a victorious life in Jesus Christ.

If you wish to make an appointment, contact Mary at: (315) 436-6877 or marysorrendino.com

(315) 638.5200 • 4 West Genesee Street, Baldwinsville • www.Bliss-BridalAndFormalWear.com Hours: T, Th, F 11:00am-6:00pm • Wed 11-8 • Sat 11-4 • Sun 1-4 (Through May)

10% off April enrollments!

MARY T. SORRENDINO

We offer alteration services & shoe dyeing services. We sell top-quality formal wear to fit every budget!

Dr Suzanne Shaper Family & Cosmetic Dentistry

“Don’t be afraid of the dentist, Dr Shapero is not only a dentist, but Thanks to everyone there for making the trip to the dentist a painless and friendly experience.” - - Phillip E., patient

635-6643 www.baldwinsvilledentist.com

Open Tuesday ‘til 7pm

ATTENTION EMPLOYEES OF:

• Wegmans • Anheuser-Busch • AAR • Lockheed Martin Corp. • M&T Bank • Clifton Springs • Cavalier Transpor We Accept: Delta Premier, Delta PPO, DeC

1 Charlotte Street, Baldwinsville (across from the Police


Who Says

You Can’t Buy Time? Why Hire a Concierge?

NY-Girl Friday is a FULL SERVICE Concierge company who specializes in Life Style Management and being your Personal Assistant. Our services are for the busy executive who needs extra time either professionally or personally, or the busy Mommy who is looking for a little Mommy time. Basically, if you need more time in the day, we are what you need!

When you hire NY Girl Friday Concierge Service, you can get any of these great business and corporate personal services.

Special Packages

Are Also Available !

• Employee Benefit Services • Event Coordination and Implementation • Trade Show/Convention Support • Travel Arrangements • Dinner Reservations • Errand Running Service • Printing Services • Courier • Corporate Gift Buying Services • Administrative Staff Support

Tanya Hacker • 315.730.2938

www.NY-GirlFriday.com • Email: Tanya@NY-GirlFriday.com

You’ll love whats new for

SPRING & COOL Classic

ro, DMD, MBA, PC

STYLES FOR WOMEN

a good friend.

RP • Erie Insurance k • NY Power Authority rtation Care through Teamsters

e Station) In the old Post Office building opposite the Village Hall

AND 0UR AMAZING SELECTION OF

Hours

Mon & Tuesday 10-5 Wed & Thursday 10-6 Friday 10-6 Saturday 10-4

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Like us on Facebook

Located in Marketfair North in Clay, Next to Gino & Joe’s / JoAnn Fabrics


story ::cover 28

April 2013 :: syracuseWomanMag.com


BY FARAH F. JADRAN I PHOTOGRAPHY BY CINDY BELL

“When I started, WISE was just downstairs in the Oncenter,” Lindsay said. The event consumed the two ballrooms that were combined to facilitate about 700 people who wanted to hear the keynote speakers. The expo had only 20 tables, which were designated to the Symposium’s sponsors. “It was so crowded.” This is how things ran in 2007 and 2008. Lindsay’s mind was filling with ideas and her true passion for event planning was starting to ignite. The Event Planning Path “When I was first introduced to the events world, I didn’t understand there was a profession for that,” Lindsay said. Before becoming a part of Syracuse University’s staff, Lindsay, who was 23 at the time, was working at Cazenovia College in the Career Development Office and she was put in charge of the college’s annual spring Internship Expo. Back then, Lindsay was already putting her spin on the event and coming up with new ideas. In 2006, Lindsay applied to work at SU in the Department of Entrepreneurship. Admittedly, Lindsay had to look up the term, “entrepreneur” because she was unsure of what it really meant. She also thought she would never be able to spell the word right or right away for that matter. When she was awarded the position of events and communications manager at the Falcone Center for Entrepreneurship, she was about to enter a new field. “I didn’t know what I was getting into.” Becoming A WISE Woman In addition to coordinating the annual Symposium, which alone is quite the feat, Lindsay works with students and the surrounding communities via outreach programs. Through the Whitman School of Management at SU, an a program operates to assist the Falcone Center to host outreach services to the community. “It’s not just about the campus, but the SU community too,” Lindsay said. “It’s a full circle because someone in the community can experience [entrepreneurial guidance] that didn’t get that chance before. We’re there for them as well.” Now that Lindsay is fully immersed in what it means to spread the message of entrepreneurship, she’s found motivation in making every Symposium bigger and better than the last one.

For Lindsay, meeting and working with new people each year is a tremendous bonus to an already gratifying job. And if that was not enough, women entrepreneurs have communicated to her what the Symposium has meant to them. “If the WISE Women’s Business Center or the Symposium has a tiny fraction of effect on their success, then that’s worth a lifetime to me.”

story

Seven of the 11 Women Igniting the Spirit of Entrepreneurship (WISE) Symposiums have been conceptualized, created and executed under Lindsay’s direction. Over those seven years, to make the event bigger and better, Lindsay has spent hundreds of hours planning and revising the original format.

::cover

The No. 7 is traditionally a lucky number. For Syracuse woman Lindsay Wickham, planning and managing the seventh WISE Symposium — a smooth, thought-provoking, growing all-day event — requires no luck at all. If you’re not registered to attend the 11th annual WISE Symposium on April 16 at the Oncenter, you should highly consider it now! And if you’re familiar with the Symposium, you’re probably counting down the days, and so are we…

While she had never really belonged to a professional networking circle, Lindsay is now a part of one of the most well-known networking forces in Central New York. After Lindsay attended her first Symposium that she coordinated in 2007, she realized what it meant to be a woman entrepreneur. “I remember feeling grateful to be able to go to an event like this,” she said. “I thought, ‘Wow, I want to be a part of this!’ And I am a part of giving women an opportunity to grow their business, stay in Central New York and to grow that opportunity as a network.”

Because the Symposium is one day a year, Lindsay knows the WISE WBC has been a tremendous resource to women on all the other 364 days that they’re working on their business venture. “We can refer them somewhere, they can go there [WISE WBC] for support yearround,” she explained. “It’s not like that everywhere.” Lindsay expressed how most regions might have one or the other, a women’s business center or an annual conference or expo — CNY, however, has both. “It’s exciting to see everyone reach their fullest potential and to try new things and meet new people. Women are working together, bouncing ideas off one another and keeping one another excited throughout the year.” Witnessing these connections that happen at the WISE WBC or at the Symposium has become a regular occurrence for Lindsay, one she feels lucky to be a part of. Women who own small businesses are now fully accustomed to hosting a booth at the Symposium’s expo. They’re offering products, services and advice, or like Syracuse Woman Magazine, we’re offering you a medium to share your story with others. “It’s just exciting to be around all these awesome women.” And when it comes to the Symposium, Lindsay says she makes “1,000 new friends” each year. “I’m so lucky.” WISE Symposium 2013 For the past seven years, Lindsay has helped the Symposium grow by hundreds of attendees each year, and the number of vendors and speakers has grown concurrently. And the overall quality of information, seminars and keynote speakers stays sharp and attracts new interest each year. This year the Symposium will host more speakersthan ever before. With a few more sessions being finalized, there will be between 60 and 70 speakers in attendance on April 16. New to the event, and largely anticipated by Lindsay, is the WISE Talks Stage. The speaking sessions are modeled after the notable Ted Talks. The WISE Talks will feature an array of women in business that will use five to 10 bullet points to explain a topic. And another first, the expo will be open from 10:30 a.m. to 6 p.m. Usually the expo is closed off throughout parts of the day, but this year there will be a vendor-only ticket that can be purchased for only $10 on the WISE WBC website (www.wisecenter.org). The vendor ticket was created for people who cannot stay for the whole Symposium to

syracuseWomanMag.com ::april 2013

29


::cover

story

hear the speakers and attend sessions, but would like to browse the variety of vendors. This also welcomes more traffic for the vendors themselves, according to Lindsay. Countless hours of thought went into choosing this year’s speakers. Lindsay was sure to find completely different people. However, Lindsay admitted she never gets to hear the speakers at the actual event because she is working. “But I know they’re good!” Lindsay reads articles and blogs and watches videos regarding all the Symposium speakers. This attention to detail is what makes the event so auspicious. Among the speakers are Robin Chase, Nell Merlino, Thaler Pekar, Cherly Wood and Pamela Slim. Robin Chase is founder and CEO of Buzzcar, a service that brings together car owners and drivers in a car-sharing marketplace. Nell Merlino, back by popular demand, is the founder and president of Count Me In for Women’s Economic Independence, the leading national not-for-profit provider of resources for women to grow their micro businesses into milliondollar enterprises. Thaler Pekar is the CEO of Thaler Pekar & Partners and an internationally recognized pioneer in the field of organizational narrative and communication. Cheryl Wood is one of the most compelling thought leaders and voices in motivational speaking today. Armed with a mission to empower, Cheryl has already impacted the lives of hundreds through her life-changing principles of FEARLESS living. Pamela Slim is an award-winning author, speaker and leader in the new world of work. She spent the first 10 years of her solo practice as a consultant to large corporations such as Hewlett-Packard, Charles Schwab and Cisco Systems, where she worked with thousands of employees, managers and executives. In 2005, she started the Escape from Cubicle Nation blog, which is now one of the top career and business sites on the Web. Also, Lindsay noted the desire for more networking time from attendees. There will be even more time to meet new people and make new connections this year. For the last five years, the Symposium has surpassed the mark of 1,000 women (and a few men), but this year there is no cap. The more the merrier for 2013! Can it possibly get even bigger or for that matter, better? “The goal for WISE 2015 is to is to transform the one-day event into a two-day conference. This way, an audience from not only New York state or CNY can have the option to attend and really experience the region. “We host very well known speakers and offer excellent seminars. Even more people would come if it was more than one day.” Lindsay said this would encourage people to attend and stay overnight and really see what Syracuse has to offer. “One of our goals is to showcase this as an opportunity for people to see all the great things we do and what entrepreneurial things are going on here.”

30

April 2013 :: syracuseWomanMag.com

The “E” Word — Entrepreneur “Mostly what it means to me to be an entrepreneur…it means you’re willing to do whatever it takes to get the job done,” Lindsay said. “Everyone has a different story to tell, a different background and different essence. Everyone I come across puts so much into it. They live and breathe their business and they put their heart and soul in it and these women become their own brand.” Lindsay works very closely with WISE WBC Director Joanne Lenweaver, who before taking her position was quite the entrepreneur, having run a very successful advertising agency. “Joanne is amazing, she’s my hero,” Lindsay said. “She is so dedicated to WISE. When she’s not at work, she’s still working.” And if it was not apparent from last year’s Syracuse Woman Magazine WISE Edition, both Lindsay and Joanne work seamlessly together. Joanne referred to Lindsay as “a teammate” of hers in a recent interview with SWM. “I don’t know if you have seen people walking by with the wind pushing them, but that’s Lindsay, she is the wind pushing everything forward,” Joanne said. “She is a great global thinker and makes things happen.” With her greatest talents being put forward in a venue where thousands of women benefit from each year, where will Lindsay go from here? “Before this [Symposium] I never really pictured myself to be a business owner,” Lindsay said. “When I was little …you know the lemonade stand and brownies. I was 8 or something. We made money so we could buy pizza.” But now as an adult, the business concept is very real. “I guess I am where I am today because of all the awesome people I met through WISE. I realized how valuable those connections could be,” she said. “Women in business are so deserving of everything that happens to them.” Lindsay marveled in the fact that women have an idea and they take it to the next level to grow it and live it. “I don’t know where I’ll be in the future…but I definitely want to be an entrepreneur someday,” Lindsay admitted. “What that business might be or what it might look like, I don’t know yet. But I know there’s something like the WISE initiative to help me when I get there.” It would only seem that Lindsay has helped create a Symposium that motivates and connects others, and in turn inspired herself to ignite her own entrepreneurial spirit. For more information about the 2013 Symposium and registration details, visit www.wisecenter.org. Also, follow the conversation on Twitter with the hashtag, #wise2013.


::cover

story syracuseWomanMag.com ::april 2013

31


::for a good

cause

BY CAROLYN JANNETTI

Many times, when we experience a form of trauma like an illness in the family or even a natural disaster, everything gets put on hold … everything. Among these things are taking care of ourselves, working ample hours to pay for bills or keep insurance benefits or the handle of all household tasks. This trauma can lead to many unfortunate results, including organizational chaos. Two local women have noticed this issue and have decided to take action. Patti Mueller, manager of California Closets in Syracuse, and Lisa DeVeau, owner of Completely Organized, a professional organization company, have come together to offer their own services to help families who are going through a tough time. The movement, called “Do You Love a Family?” will help a financially disadvantaged family unclutter its chaotic home environment. California Closets designs, manufactures, and installs custom storage systems in residential and commercial environments. Completely Organized helps its clients develop solutions for organization by changing lifestyles and mental habits in order to reduce stress and increase efficiency. “I create the hardware for Lisa, who creates the software,” says Patti. Their clients drive the process to create a solution for their lives. Only they can commit to that solution. Sometimes it takes someone with no emotional attachment to come in and help a person or family figure out what isn’t working and what needs to change. The service is something the two want the community to know about and get involved in. It’s customary to help families in need by cooking a meal for them, why not unclutter their minds by uncluttering their living space? Lisa’s motto has always been “improvement without judgment,” an attitude that is very important in her line of work. Very rarely can you look

at someone and determine whether he or she is an organized person. Many times, working parents have structured work environments, but the time they dedicate to work makes for a disordered home life. When there is a compounding tragedy or illness, you might see working parents maintain a neat and organized office space, but their homes become chaotic and messy. These women want to help these people feel congruent in all aspects of their lives. Helping to simplify lives is their mission. When families call Lisa they have usually suffered a trauma, whether it’s a loss of a job, experiencing an empty nest or battling an illness. Many of these people need Lisa’s help, but can’t afford it. As successful businesswomen, Lisa and Patti know how important it is to give back to the public and help those who are less fortunate. The idea launched from Lisa’s program, “Do You Love to Organize?” This was her way of seeing whether people in the surrounding area thought professional organizing could be seen as a possible career path and whether they might desire training in developing techniques. For “Do You Love a Family?” Lisa wants to utilize these people as interns who would be willing to give their help for free to a family in need. “It’s a gift from people who love to organize to people who can’t afford it.” The three things essential to making this work is picking a family who has suffered emotional trauma, has a willingness to change its disorganized habits, and is in financial need. If you know of a family in need, please tell Lisa and Patti about them by submitting an essay of no more than 500 words describing what the family has gone through and why they are in need. Mail the essays to PO Box 622, Manlius, NY 13104 or email them to info@completelyorganized.com. The deadline for essays is May 12, 2013.


::fitness BY JENNIFER WING

hard to become one of the best CrossFit athletes in the Northeast.”

Gym? Check! Equipment? Check! Weights? Check! Mats? Check!

Spicer said that she and Goldberg had dreamed of opening a CrossFit box (gym) since he competed in his first Northeast Regional competition at CrossFit Albany in May 2009. “It was there we realized that CrossFit is far more than a fitness program or a sport — CrossFit is a way of life built on discipline, integrity, excellence and community,” she said. “We wanted it to be our way of life.”

Sure, CrossFit Syracuse has the trappings of most exercise facilities found in Central New York. So, what gives? Why is CrossFit, according to Forbes contributor Patrick Rishe, “one of the fastest growing sports in America which only looks to build upon the financial and popular successes it has achieved in just one short year?” “The workouts are killer, the coaching is extremely important and the scalability makes CrossFit a universal opportunity,” said CrossFit Syracuse co-owner Ellen Spicer. “But, in my opinion, the most ‘special’ way that CrossFit is different is the profound sense of community and camaraderie that exists within the walls of a CrossFit box. The support, friendship and inspiration that you get from the community empowers you to be your very best.” She said teamwork is encouraged at the facility, located at 3030 Erie Blvd. E., DeWitt. “Our members help each other out every day by spotting a lift, offering encouragement, sharing tips and pushing one another,” she said. “There is a definite mindset of “we’re in this together” that helps members through every brutal workout. We also have a team or partner workout of the day about once a week, which means that athletes team up to accomplish the prescribed work for the day. The format is different each time, but it’s always a fun way to encourage members to interact and work together.” Spicer, along with three other partners, opened CrossFit Syracuse’s doors on Sept. 19 of last year. She is principal co-owner with Dan Goldberg, whose was introduced to the sport in 2008 by his manager at an Equinox health club in Manhattan where he was a personal trainer. “After his very first workout, Dan was hooked, and he’s never looked back,” Spicer said. “Over the last five years, Dan has trained incredibly

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march 2013 :: syracuseWomanMag.com

In November 2011, the pair was in the early stages of planning the business when Spicer was introduced to Rob Burke through a colleague at Clear Path for Veterans, a non-profit organization where she worked. “Rob and his friend Colin Hillman had been CrossFitting and coaching for some time and were also interested in opening a box of their own,” she said. And thus, Goldberg and Spicer, both of Manlius, forged a partnership with Burke, a Cicero resident, and Hillman, of Syracuse. Goldberg is the head coach, and programs the classes while overseeing the coaching staff. Spicer is the business manager, handling membership, customer service, bookkeeping and other duties. In addition to coaching at CFS, Burke is in the Army National Guard and Hillman is a member of the Syracuse Police Department. “They both coach a few hours a week at the gym and they’re an integral part of the CrossFit Syracuse community,” Spicer said. The DeWitt location is nearing full capacity. “Soon we’ll have to implement a waiting list to preserve the integrity of our product and ensure that our members have the best possible experience,” Spicer said. There are currently four CrossFit “boxes” in the Syracuse area, all independently owned.

For more information on CrossFit Syracuse, visit www,crossfitsyracuse.com.


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feature ::special

BY FANNY VILLARREAL

I came to the United States from Lima, Peru, in the early ‘90s. Since then, I have acquired a reputation for caring about my community. I left my life as a lawyer and a judge in Peru to start a new life in America. My first job was at Nojaim’s supermarket located on the Near West Side, where I climbed up the ranks of management, learning English, and networking with anyone and everyone willing to listen and work with me.

Also, the YWCA has two signature events: Day of Commitment to Eliminate Racism and Promote Diversity Luncheon (DOC) and Spirit of American Women Breakfast (SAW). I invite everyone to the DOC this year on April 25. It will take place from 8 a.m. to 1:30 p.m. at the SRC arena at Onondaga Community College. We will present three workshops during the morning and at noon we will have a keynote speaker during lunch following by the academy induction Diversity Achievers ceremony. The 2013 Diversity Achievers are selected because they exemplify our mission. Please come celebrate and appreciate diversity in our community. I would love to meet you.

......................

...................................

For more information about the YWCA Syracuse, visit www.ywcasyracuse.org.

Furthermore, I am a board member of several not-for-profits and as of January 2013, I become the new executive director for the YWCA of Syracuse and Onondaga County. I am very excited because I know my story will be an example for the girls and women we serve. I believe that my experiences as a woman, immigrant and as a minority have provided me with the necessary skills to bring the YWCA to the next level and I thank God for this opportunity. The YWCA Board of Directors and the staff are awesome and I am very lucky to have such a supportive group of people. The YWCA of Syracuse and Onondaga County is dedicated to eliminating racism, empowering women and promoting peace, justice, freedom and dignity for all. We strive to develop programs and services that meet the needs of women and girls in our community. Our goal is to assist all individuals to ignite self-discovery. We are reaching our goals through three successful programs:

1. Girls Inc. at the YWCA Syracuse & Onondaga County is our program dedicated to inspiring all girls to be strong, smart, and bold. It develops research-based informal education programs that encourage girls to take risks and master physical, intellectual and emotional challenges. Major programs address math and science education, pregnancy and drug abuse prevention, media literacy, economic literacy, adolescent health, violence prevention and sports participation. 2. Women’s Residence Program provides emergency, transitional and permanent housing services to single or parenting women with 24-hour staffing. Our main goal is to make sure that women in our program become self-sufficient and productive members of our community.

3. Youth Development Programs. We have Out of School Time programs in which we provide licensed child-care programs in Onondaga County. All of our programs are academically infused enrichment based programs. We focus heavily in STEM (Science, Technology, Engineering and Math) based activities. We manage several

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january 2013 :: syracuseWomanMag.com

......................

My passion and love for my community has led me to run for public office, serve as executive director of La Liga/Spanish Action League, and serve as a Family and Community Development Director for P.E.A.C.E. Inc.

...................................

While pursuing my education and mastering my English-literacy skills, I became increasingly aware of and concerned about the state of the Latino people of Syracuse and Onondaga County. I got involved instead of standing around to watch from the sidelines and I created Nosotros Radio Inc., “Your Latino Voice.” Nosotros Radio is an educational bilingual program that provides information and positive messages of hope and values to nine different counties in New York. It has been run by volunteers for the last 19 years.

different youth programs and initiatives throughout the Syracuse City School District for teens and we also run two Say Yes to Education programs.


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view ::music 38

April 2013 :: syracuseWomanMag.com

Inside the SUR Studios with Jenna Fields


Too often, women might feel as if they’re being judged with a higher degree of scrutiny than members of the opposite sex. However, it’s this acute level of judgment that only makes us want to be better, do better and ultimately diminish any preconceived notions. Being a female performing artist, Julia Wolfe is no stranger to being under scrutiny or taking criticism on her sound, lyrics, appearance and her overall style. Julia is currently a music industry major at the College of Visual and Performing Arts at Syracuse University. She’s also a voice you regularly hear in the lower levels of the Setnor School of Music …belting out strong lyrics with a colossal voice to back it all up. Standing, Julia is around 5 feet tall and of petite stature. She was wearing skinny jeans, a red plaid headband, a T-shirt reading “The Heathers Abbey Road” and black moccasin-like shoes. And sitting down at a piano in the small studio, Julia could be wearing just about anything and you would not even notice. While she commanded the black Boston Piano her voice erupted with lyrics such as, “You can hang me out to dry…you’re running with a heart that I didn’t break…I think of you as my sweetest mistake…” The high notes gave me chills — this young lady can perform. Performing this song, “Default,” was Julia’s way of expressing her idea of “women empowerment” and it happened to be a song she wrote for her most recent gig. While she thought she might forget the words when playing it for me, she did not miss a beat. This feeling of women empowerment is fast spreading in the Syracuse University Recording Studios. SUR is one of SU’s student-run record labels. Students manage the recording, sales and distribution of music recorded by SU Ensembles, and the music of individual student artists. Working in the public relations and marketing sector for SUR, is Maxwell Puglisi, a junior who also is a music industry major at SU. It was Max who reached out to Syracuse Woman Magazine on Twitter to let us know what talented female artists SUR was working with. He strategically used the hashtag, #RockinWomen, to get our attention… it worked! While Max also is a recording artist on the label, he’s been focused on spreading the word about SUR’s talent. “Both of our female artists [Julia Wolfe and Jenna Fields] on the label are awesome performers,” Max said. “Whatever genre labels you want to give them, they rock. It’s two women doing what they’re doing, making original music. It’s very inspiring.” As far as the aforementioned “genre labels,” it is something to be contemplated. “I’m really complicated, I have been trying to solidify one, and I like listening to everything,” Julia said. “I have a feel for everything, but country.” Right now, Julia says her work sounds like a mix of jazz and pop and she tends to ask others what type of sound they think they’re hearing when they hear her perform. “I know what I write but they’re listening.” Just like Julia, junior VPA student and SUR artist Jenna Fields finds it hard to choose just one genre to correlate to her performances. “I try to reach as many people as I can,” Jenna said. For now, her music is a

view

It is not that “looks can be deceiving” — it’s that “looks are indeed deceiving.”

mix of indie, a little bit of folk, R&B and at times, “angst-y teenage music.”

::music

BY FARAH F. JADRAN I PHOTO BY JESSICA MARIE KEITH

Since she was 3, Jenna knew that performing was in her blood. Now, her parents remind her that she was always talking to people no matter where they would go. She was fascinated with people in general and wanted to learn more about everyone she met, just as she does today. This curiosity tends to bring her inspiration in her music. “In life I am a really genuine person and I am really straight forward and honest,” Jenna said. “If something is going on with me or my family, I write about it.” And coincidentally, Jenna has written a song for every person in her family.

Jenna’s twin sister, Erika, attends Virginia Tech and so not to miss each other too much they have “Erika’s Song” to share. She written“Hailey’s Comet” for her older sister, “Passing” for her father and “Overdue” for her mother…because it’s the first song she should have wrote, Jenna admitted. “Passing” has a very special meaning to Jenna as it was her way of telling her father that although time is passing along and she is growing up, he will still be her No. 1. If you want to hear Jenna’s autobiography (since she never likes to write songs about herself ), and many other SUR tracks, including Julia Wolfe’s recordings, visit their Facebook page: facebook.com/surecordings. More recently, Jenna wrote “Little Toys” about today’s society. “It’s all about how we are so technologically involved,” she said. “If you go out to eat with some friends and everyone at the table is on their phone…it’s comical but it really is something that’s serious.” This lack of real contact and genuine communication is something Jenna takes to heart. “We’re like these little machines but we need maintenance and need to be really loved and cared for.” Behind the scenes there’s even more to the sound of Jenna’s work. Her engineer Jared Grubow has so eloquently worked in instrumental pieces to Jenna’s music that “clicked” without a doubt. “When you’re working with talented students and professors, you get a great product,” Jenna said. Jared, a senior at the Setnor School at VPA, says he enjoys working with Jenna because of her raw talent. “When we met it was just basically her and her guitar,” Jared said. “But I was hearing other opportunities in her music for more instrumentation.” Because of a recent Broadway internship, Jared has become accustomed to using complex orchestrated compilations. For example, in Jenna’s autobiography song, “Mambo,” Jared could hear opportunities for horns to be inserted. He wrote the music for the horn accompaniment and got Setnor involved to play them for a recording. When Jared was younger he was in a lot bands, but now he’s truly found is calling. “I love the idea of taking sounds and making it better,” Jared said. “I enjoy working with talented musicians. They have their own voices and visions as final projects. Jenna has great ideas, she’s so talented, own harmonies and melodies on the spot and incredible songwriters.” At all different stages of their college careers, members of the SUR are looking ahead. Each of them hopes to be working with a label in some fashion whether it’s performing, producing, engineering or collaborating — they dream big on the SU Hill and the #WomenRock. For more information on SUR and live performances, visit www.facebook. com/surecordings or follow the group on Twitter at @SyrURecordings. syracuseWomanMag.com ::april 2013

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lady ::i am that

BY LAUREN GREUTMAN

Six years ago when I was in $40,000 worth of debt, I never thought I would be teaching others how to get out of the same hole I was in. The cool thing about women is that we love to listen to one another’s experiences, which is why I was asked numerous times to start a blog to teach people how to get out of debt and save money.

business. Here are a few of my tips and if you want to hear the rest — you will have to come to the WISE Symposium and listen to my speech. Top 3 Tips For Becoming A Successful Entrepreneur: 1. Set business goals and break them into bite-sized pieces, then break those into even smaller bite-sized pieces.

After a few years of saying “no,” I finally launched iamthatlady.com in June of 2010. My goal for the website was simply to share the good deals I found with my friends and family, and encourage others how to be smarter with their finances. I had always dreamed of owning my own company, but never thought it would come in the form of a website.

2. Have a marketing calendar and work six months ahead of time. I have a yearly marketing calendar and I am already working on projects for July and August.

Shortly after launching my website I was asked to appear on local news stations, and I was contacted by local newspapers. I was getting a lot of press attention, and my website was growing so quickly that I had to start setting business goals and planning strategically so I could be both a good mom and business owner. I set up an LLC/S-Corp and began running “I am THAT lady” as a business. I was finally an entrepreneur and I think the best entrepreneurs are people that take their passion and turn it into a business, which is what WISE Symposium is all about. Women are so brilliant because we are passionate and want to tell people about what we love, creating wonderful businesswomen!

I have had the pleasure of helping thousands of people decrease their grocery bills so significantly, that they can start paying off their debts. I have taught hundreds of people in money-saving seminars and had the privilege to share my personal money experiences with millions on my website.

When I was asked to speak at the WISE Symposium this year (on April 16), I was so honored to share how I have turned my passion into a successful

3. Let your passion fuel your goals, when you lose the passion you don’t profit as much, so continue to love what you are doing.

I feel like the most blessed woman in the world that I can work at home with my children, and have a career that I love. I am so thankful for WISE and all the work that they do to encourage and inspire women to achieve their personal business goals! Lauren Greutman is the owner of THAT Lady Media LLC. Visit her site, www. iamthatlady.com and follow her online: www.facebook.com/iamthatlady; @ iamthatlady.


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Inspire

syracuse women

joan ford

Owner & Founder, Hummingbird Highway

BY CAROLYN JANNETTI I PHOTO BY JAMES BASS

When seeking a good example of a successful entrepreneur, look no further than Joan Ford. Founder and proprietor of Hummingbird Highway, Joan made her longtime love and hobby of quilting her career. Not many of us are as courageous as she, having already enjoyed financial stability in another profession.

Joan began her career in business at a young age. But over the years, her creative side, primarily working with knitting, scrapbooking, and drawing, started to take up more of her free time. When she moved back to Syracuse in 2002, Joan took her first sewing class. Feb. 8, 2003, would become what Joan refers to as her “quilt birthday.” This was the catalyst for a new chapter in life.

Joan wanted to dive deeper into the world of quilting and started networking by attending tradeshows. She started working with her local quilt shop, collaborating with them on projects, and soon after, she started teaching.

As in many careers, Joan experienced highs, but with these came some challenges. Her publisher had introduced her to a major distributer and after the excitement of the collaboration—the distributor suddenly dropped Joan without much explanation other than indicating that it was for financial reasons. But Joan has always lived by the credo of getting up and moving on from the hard times. “I always say ‘pray and move your feet.’” After being dropped from the exclusive relationship deal with the distributor, Joan knew that taking it personally would only hurt her. After all, flowers grow where dirt used to be. Joan made the decision to start her own business using skills from her previous jobs so she wouldn’t have to rely on anyone. A pivotal moment happened when Joan began attending the Women Igniting the Spirit of Entrepreneurship (WISE) Symposium, which takes place on April 16 this year at the Oncenter. Exposure to the world of entrepreneurship opened her eyes. Women can grow their own successful businesses or companies with help from this amazing symposium, she said. It was empowering and thought-provoking, something Joan had never experienced. From WISE, Joan learned how to market to women, and grow a network of people who would serve as important resources. Joan never lacked the courage to start her own business, just the “know how.” The WISE Symposium gave her the tools necessary. Joan started Hummingbird Highway in 2006 where she implemented her workshops. To ease her mounting guilt over leftover scraps of fabric, she started a class on scrap management, “ScrapTherapy, Cut the Scraps!” published by The Taunton Press. Joan has learned the importance of keeping up with her loyal network. She started a contest on Facebook to celebrate her 10th annual “quilt birthday” by asking people to post stories about their own quilt birthdays. This was a fun way to interface with her fans. “I needed to know I was connecting with real people and not just talking to thin air on my blog,” Joan said. “I discovered my mission was accomplished after receiving so many great replies to the contest. I created an environment of happy memories.” (continued on page 46


inspire

“I needed to reinvigorate my creative side.”

::sw

SARAH PARSONS Owner, Plus Sign & Graphics

BY ALYSSA LAFARO I PHOTO BY CINDY BELL

“There’s a story here,” laughs Sarah Parsons in regard to my question about how she got into the signage business. “There’s always a story, but mine is kind of unusual.” The owner of Plus Sign & Graphics wasn’t exaggerating. After majoring in communications at SUNY Oswego, Sarah joined Syracuse Newspapers as an advertising representative. It was the ‘80s, a time in history when women first broke out the power suits. And Sarah definitely wasn’t coming up short — after being hired to the advertising sales department at Syracuse Newspapers, she was the first to be awarded as “Salesperson of the Year.” Sarah reminisced and said, “I felt like I was surpassing all the men,” she admits. “I realized I could sell.” After 10 years at the newspaper, she transitioned into insurance, helping out her father at his own agency in town. For 17 years she worked as an agent, selling insurance. But in 2003, she was diagnosed with cancer in her eye. “That encouraged me to reassess my life.” “I didn’t want to continue in the insurance industry because I needed to reinvigorate my creative side,” she added. “So I sent out resume after resume, and eventually got very bored. I went to the golf course down the street from my house, and asked to speak with the owner. I told him I was an avid golfer and told him I said this great idea. ‘How about I sell advertising and put signs on your holes, and each advertiser would subsidize your business?’ I told him. He loved it. So I set up a proposal, and sold all the holes to business contacts I already had. The project was such a success that I started investigating the sign industry.” Sarah looked for a mentor. She attended a trade show in Atlantic City and came across a man who sold equipment for sign making. “He was a godsend. I had a proposal written up for the equipment and a good deal of money ready to put down,” she explains. “But at the time, I was waiting to hear back from an MRI result about the cancer. If it didn’t spread I was going to buy the equipment. As soon as I found out it hadn’t, I made the purchase.” That same year, in 2006, Sarah found another mentor — a whole slew of them in fact. She attended the WISE Symposium. “I was inspired after that,” she says. “I thought, ‘I’m going to do this, and nothings is going to stop me.’ And my business was born. The name — Plus Sign & Graphics — developed from my desire to stay positive, to let nothing take me down, like the cancer. I don’t define my life by it because it was just a blip on the screen.” She adds: “When I was a child, my mother would take my siblings and me to the golf course. We would have tantrums and throw our clubs when things didn’t go so well. My mother would say, ‘Now, you can’t do that. You have to go to the next hole and start fresh.’ Even as a little girl, I learned I have to shake off whatever brings me down and move on to the next hole.” For Sarah, her next hole was getting her business off the ground. She attended Syracuse University’s Whitman School’s Entrepreneurs Bootcamp and the Entrepreneurial Assistance Program (EAP) at the South Side Innovation Center in Syracuse to relearn the fundamentals of running a business. “WISE really helped me discover and explore all the programs available to me through The Falcone Center for Entrepreneurship at Syracuse University’s Whitman School,” she says.

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(continued on page 46)


::sw

“If you told me I would be an entrepreneur, I would have never seen it.”

inspire

KELLI LAPAGE

Owner & Founder, WellTrail Inc. BY FARAH F. JADRAN I PHOTO BY JAMES BASS

If you knew it would take more than 15 years to get to the five-year anniversary of your business, would you go for it? And if you knew that there would be pain, both physical and emotional, and some major life changes, would you still do it? If you ask Baldwinsville resident Kelli LaPage this same series of questions, she will reply “yes” — she would even do it all over again, if needed. Kelli, the owner and founder of WellTrail Inc., knows the fundamentals of getting to the core of complex business issues. She uses the same approach she would for examining a physical injury. When Kelli was in college she took a turn from wanting to study orthopedic medicine to finding a passion in athletic training. She actually became the first female to be in this particular program at Washington University in St. Louis. “I absolutely loved the athletic training side of it,” Kelli said. “I loved working with athletes.” Doing hospital rounds for orthopedic medicine didn’t cut it. The time was too brief and she “felt like a bystander that was not involved with the patient,” Kelli said. Instead, she wanted to make a difference. “I wanted to go through the process and see the journey.” She spent eight years as a graduate assistant at Syracuse University and was then put into the fulltime program. “At that time, if you told me I would be an entrepreneur, I would have never seen it,” Kelli said. “But that program prepared me for everything I do now.” After leaving SU in 2002, Kelli was yet to begin her entrepreneurial journey. Kelli gave birth to her daughter Taylor, 10, but she admitted she was having problems in her marriage and that “everything that could be happening” was indeed happening. For several years afterward, Kelli worked for corporations where she was still utilizing her athletic training skills. And when the momentum of one job seemed to accelerate a little too much, she had an eye-opening experience. In 2008, Kelli felt like she was in the best shape of her life and was preparing for a triathlon. One fated November day brought a loose horse into Kelli’s yard. Even though she’d handled the horse before and returned it to the stable down the road from her many times before, this day was different. When Kelli came upon the horse, it was startled and she was double barrel kicked. She was knocked to the ground — she blacked out momentarily and was nearly trampled. She screamed for another neighbor who ran to her aid, but it was too late. “I cannot even believe I went through that. It was like I was run over by a Mack Truck,” Kelli said. “It was worse than childbirth.” This terrifying moment commenced a series of events over which Kelli had no control. Kelli downplayed her injury and chalked it up to bruising after the first assessment. Her job responsibilities were evolving, which made it difficult for her to continue, especially because the pain from her accident was not dissipating. Kelli would later learn that she actually chipped her pelvis. Four surgeries later and one hip replacement under her belt, Kellie was “fine” as she puts it. All the while and even before the accident, Kellie was (continued on page 46) syracuseWomanMag.com ::::april syracuseWomanMag.com april 2013

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joan ford

sarah parsons

kelli lapage

In her spare time, Joan likes to help the community by sewing quilts for the neonatal unit as well as those battling terminal illnesses at Crouse Hospital. She also has motivated quilters to donate quilts communicated via her eZine and blog. During the holidays, 120 quilts were donated from across the country and Canada for people affected by the tragedy in Newtown, Conn. “A quilt is a reusable hug,” Joan explained. So much of your essence is part of the quilt by the time you are finished, it’s like wrapping yourself around the person every time they use it.

WISE also helped Sarah by becoming one of her clients. “Plus Sign & Graphics sponsors the WISE Symposium every year,” she explains. “One year, we were able to embellish the WISE Connections Café at the Oncenter. We put up an enormous mural — about 40 to 50 feet long. It was so cool. We received tons of positive feedback from women attending.”

in the stages of getting her business, Well Trail Inc., up and running. “I believe that my business is a true reflection of what I went through.”

(cont)

::sw

inspire

(cont)

Joan reflected on past Symposiums and how useful the breakout sessions have been. She reflected back on a husband and wife team who spoke about marketing techniques for men and women, and how important it is to know the difference — a valuable piece of information. At this year’s Symposium, Joan is looking forward to opening her mind to fresh perspectives from new people. Attending the Symposium truly reestablishes energy and motivation back in her spirit. The interaction she has with other quilters is mainly on her blog, so she says it’s great to see and talk with other people face to face. A message Joan leaves with her followers is this: “There is a formula out there for everybody in life. Try something outside the box, something quirky. You never know when something might click. And when you find what works, celebrate your success.” For more information on Joan or Hummingbird Highway visit www.hummingbird-highway.com.

(cont)

Outside of the Symposium, Sarah’s work pops up in a lot of places. Syracuse University, the CNY Triathlon Club, the Landmark Theatre, the Downtown Committee of Syracuse, Women Business Opportunities Connections (WBOC), Onondaga Community College and the Crouse Health Foundation are just a handful of the 100plus clients she does signage and graphics for in the area. “This is my third time starting over,” says Sarah. “I have chosen to move on, and I want to make sure I have a lot of fun doing it. I am resilient. When things get tough, I just pick up my boots and keep moving forward. I want to continue to have fun and to laugh and have passion. I don’t want that to ever end.”

“We are wellness,” Kelli says about WellTrail. Her staff consists of three full-time employees who attend to about 2,500 lives in six states. WellTrail specializes in unique onsite wellness programs that generate sustained success for employers and their most valuable asset, employees. Kelli’s “Well Guides” begin by understanding an organization’s unique business goals, needs, challenges, and budget. Then they craft a customized solution that will improve the health and wellness of your team and improve the bottom line. At this year’s WISE Symposium, Kelli will be reunited with Nell Merlino, founder and president of Count Me In for Women’s Economic Independence. It’s the leading national non-profit provider of resources for women to grow their micro businesses into million-dollar enterprises. Kelli is a past recipient of the Make Mine a Million (M3 Award) distinction. Count Me In’s M3 program reaches women entrepreneurs in communities around the country through events and online community. Kelli and Nell with lead a breakout session together at the Symposium on April 16. Even though she “fell along the way,” Kelli says there were always people there to guide her, people like Joanne Lenweaver, WISE Women’s Business Center executive director and of course Nell Merlino.

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April 2013 :: syracuseWomanMag.com

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events

::swm

events

Syracuse Woman Magazine

WAVES GOES PINK FOR CAROL M. BALDWIN I PHOTOS COURTESY OF WAVES AMUBULANCE WAVES newest ambulance was dedicated to Carol M. Baldwin and her Breast Cancer Research Fund of CNY. Carol, a Camillus resident, has worked tirelessly on creating a foundation to bring research, awareness and support to those affected by breast cancer. The ambulance was dedicated to Baldwin to show appreciation for the work she has done for both Central New York and for breast cancer research and awareness. “We hope this unique design on the ambulance will help further research and awareness into the breast cancer fight,” said Al Kalfass, WAVES Executive Director. “We are excited to honor the work of Carol Baldwin, a woman who has done so much for Camillus and the fight against breast cancer.”

WALK ALONG FOR LUPUS I PHOTOS BY AMANDA SEEF On Sunday, March 17, numerous members of the Central New York community turned out to participate in the Walk Along for Lupus at Destiny USA. Lupus is one in a class of “invisible diseases,” because patients often don’t “look sick.” Symptoms can be musculoskeletal, can involve organs, like the kidneys and lungs, and can affect the brain and cognitive systems. Different treatments will come into play depending on how involved the lupus is ― ranging from anti-malarials and vitamin D, to frequent infusions and even chemotherapy.

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SHAMROCK’S CELEBRATION

Hundreds of animal lovers attended the Third Annual Shamrock Celebration at King & King Architects in Syracuse on March 23 to raise funds for the organization and honor outstanding veterinarians in the community. The Fund has assisted numerous community members in helping offset the cost of emergency medical care for their pets. Also, the Fund has begun a series of Healthy Pet Clinics in order to help low-income Syracuse residents afford the cost of vaccinations.

April

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BUNCO 4 BOOBS WHEN: 6 PM Registration; 7 PM Play WHAT: Bunco tourney to benefit Stupid Dumb Breast Cancer. WHERE: Trappers II, 101 N. Main St., Minoa INFO: Ann Marie at amandtom@msn.com; 315-559-1203.

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MISS CNY FASHION SHOW WHEN: 2 PM WHAT: Features fitness, a workshop with Junior Achievement, a day of worship and fashion. Refreshments and prizes. WHERE: Destiny USA INFO: www.facebook.com/MissCNY

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BREAKFAST AT TIFFANY’S BRUNCH WHEN: 10 AM WHAT: Fashion Show to benefit Hope For Heather Ovarian Cancer Awareness. WHERE: Crowne Plaza Hotel, Syracuse REGISTER: Frieda at 657-7879 or visit www.hopeforheather.org for more info.

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11TH ANNUAL WISE SYMPOSIUM WHEN: 8 AM WHAT: All day seminars, WISE Talks, keynote speakers and women’s business expo brought to you by the WISE Women’s Business Center. WHERE: Oncenter, Syracuse REGISTER: www.wisecenter.org

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CNY PROFESSIONAL & WORKING WOMEN’S CLUB WHEN: 5:30 to 8 PM WHAT: Evening event for women. Speaker is Syracuse Mayor Stephanie Miner, fashion show, raffle baskets, dinner, cash bar and dessert. WHERE: Best Western Carrier Circle, DeWitt REGISTER: $25; Debbie Vecchio at 427-2123, tndvecchio@aol.com

syracuseWomanMag.com ::april 2013

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BY ALISON GRIMES I PHOTO BY MARILU LOPEZ FRETTS

feature

On Aug. 18, 1920, the 19th Amendment to the United States Constitution— guaranteeing women the right to vote— was ratified by the state of Tennessee, after a 70-year struggle by woman suffragists of all ages.

::special

In Ecuador, however, women did not gain suffrage until nine years later, in 1929. A few decades later, despite the delay in women’s rights, MariaLourdes Fallace led the way for women at age of 18. She became a trainee in the Ministry of Foreign Affairs in the Diplomatic Service of Ecuador. A few years later, she said, “I was fortunate enough to have worked under supervision of the executive assistant of Ecuador’s Minister of Exterior Relations. He was like a grandfather to me, very kind.” Two years later, Maria received a transfer to the Permanent Missions of Ecuador of the United Nations in New York where she worked in several capacities alongside the Ambassador. Maria calls the Ambassador, “a true walking encyclopedia,” whom she was able to learn a great deal from. Maria not only worked at the United Nations by day, she attended English courses by night at New York University. With Maria’s stern focus on improving her English, she also took up English practice sessions with a native New Yorker and the rest was history. They now have been married more than 20 happy years and have three accomplished children and four grandchildren. After having her children, although difficult, Maria decided to put her career on hold to tend to her children and focus on volunteer work. She continued part-time studies and obtained her bachelor’s degree in business administration. She began working again as executive director of the International Center of Syracuse when her children became teenagers. In 1994, Mayor Roy A. Bernardi appointed Maria as director of the Department of Community Services for the City of Syracuse, making her the first woman to hold a position in the Mayor’s Cabinet. Within a year, she was also appointed director of the Syracuse Commission for Women and administrator of the Syracuse Mentor Youth Learning Experience (SMYLE) for young women at risk. Maria’s passion shines in her smile as she comments, “During my eight years as administrator, each of the 69 young women who participated, continued their education to graduate high school making it an absolutely rewarding experience for us all.” As a very dedicated student, she acquired medical health certificates and various training certifications. Maria obtained her master’s degree in 1999 from the Maxwell School of Citizenship and Public affairs at Syracuse University. In 2002, after Community Services of Syracuse closed, Maria worked in the Syracuse City School District for two years before taking matters into her own hands to open her own business, MLF Enterprises. Through MLF, Maria teaches Spanish to adults in the workforce including the Onondaga Public Libraries, the Department of Motor Vehicles, Parks and Recreation, Buffalo Psychiatric Center, SUNY Oswego, the District Attorney’s office and various other locations. Aside from MLF Enterprises, Maria co-founded the Women’s Fund of Central New York, founded the Apple Seed Trust, and graduated from Leadership Greater Syracuse. And at the same time, she was a member of the Citizen’s League and the Thursday Morning Round Tables of FOCUS and served on nearly a dozen active boards. Today, Maria’s passion for language and quality service to medical patients, shines through her adjunct instruction to hundreds of graduating medical health professionals at SUNY Upstate Medical University. Maria also delightfully serves the Syracuse and surrounding communities as a professional Spanish Medical Interpreter with Empire Interpreting Service. Aside from all Maria has done, her spunk, sense of humor and remarkably pleasant posture gives her the finishing touch as a truly multi-fascinating woman. The Latina feature was brought to you by the CNY Latino newspaper, where you can find this article in “Spanish”, in this month’s edition. CNY Latino is the only Hispanic oriented newspaper in Central New York and the most direct and effective way to reach the Hispanic population locally. For more information go to www.cnylatino.com or call (315) 415-8593.

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April 2013 :: syracuseWomanMag.com


GETTING MORE fOR lEss IS ONE TREND THAT NEVER GOES OUT OF STYLE. Visit 3fifteen in Marshall square Mall! A thrift store designed with college students in mind, 3fifteen offers high-quality, gently used designer and vintage fashions, accessories and more. Items for theme parties

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SWM April 2013 Issue  

Our April issue celebrates women entrepreneurs featuring Lindsay Wickham of WISE.

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