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The Society of Young Publishers Scotland presents

Friday 3rd March 2017

@SYPScotland SYPScotland


Welcome Hello! Welcome to Publishing 101: The Good, the Bad and the Ugly. Last year we held the first ever Scottish conference from the Society of Young Publishers and due to popular demand, we’re back to do it all over again! This time we’re looking at publishing in the real world, taking a clear and honest look at those aspects that it excels at, those it must work on and those that, well, we simply sometimes can’t foresee. From the excitement of new projects taking on the traditions of publishing, to fearlessly breaking open some of the country’s most pressing issues (cough, Brexit, cough) and how it impacts everyone, we intend to leave no stone unturned. So buckle up and get ready to dig in. And don’t forget to have a great day!

WiFi password: centralhall1901 Copy writing: Catriona Cox Kirstin Lamb Conference identity design: Michaela Strachan – SOB Design Programme layout: Laura Jones – FloJo Services

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keynote We’re thrilled to welcome Jenny Brown of Jenny Brown Associates as the keynote speaker for Publishing 101: The Good, the Bad and the Ugly. With experience across the publishing industry going back decades, Jenny will impart invaluable and memorable knowledge for all delegates.

JENNY BROWN Before becoming an agent Jenny Brown was previously Head of Literature at the Scottish Arts Council, a presenter of Scottish Television’s book programmes, and was the first Director of the Edinburgh International Book Festival (of which she is now a Board member). She created the agency that bears her name in 2002 and it has grown to become the biggest agency in Scotland and one of the leading literary agencies in the UK. As well as representing around fifty authors, Jenny was one of the four creators and founders of Edinburgh as the first UNESCO City of Literature, and is the Chair of the Bloody Scotland crime festival, an internationally acclaimed celebration of ‘Tartan Noir’. @agentjenny / @JennyBrownBooks

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10.15 – 10.45


the brexit question We’ve assembled a cross industry panel to take a look at what effects we’ve already witnessed upon the publishing industry since the UK voted to leave the EU in June. Along with tracking some of the current consequences we’ll look to our panellists to consider future effects that are yet to raise their head.

jANET ARCHER

chief executive, creative scotland, @creativescots

Janet took up her post as Chief Executive at Creative Scotland in July 2013. Since that time she has appointed a new senior leadership team and produced a long term plan for the arts, screen and creative industries in Scotland ‘Unlocking Potential, Embracing Ambition’. Alongside this she has simplified Creative Scotland’s approach to funding and begun implementing a new People Strategy for the organisation.

Gráinne clear publishing manager, little island books, @GrainneClear Gráinne Clear works as Publishing Manager and Art Director for Little Island Books, an independent children’s publisher based in Dublin. After completing an MPhil in Children’s Literature in Trinity College Dublin, she wrote and presented two children’s literature series for RTE Radio, became president of IBBY Ireland and a board member of Publishing Ireland. Gráinne also works as a freelance storyteller for children and adults.

Alby Grainger

owner, little shop of heroes, @lilshopofheroes

Alby owns an independent, family-controlled comic store with the aim of promoting reading to all ages. Little Shop of Heroes actively supports the comic industry’s Raise a Reader campaign and strives to break down gender stereotypes. Alby also organises Dunfermline Comic Con, a not-for-profit venture to promote comics, the writers, artists and all of the creatives involved in their production.

Derek kenney

Sales director designate, bell & bain

Derek has worked in the printing industry virtually all his working life barring a brief spell in the military. He has held various senior sales, technical and executive positions including Graphic Enterprise Scotland and 17 years at solutions provider Heidelberg. Now Director Designate at UK’s leading dedicated book & journal printer Bell & Bain for the last 3 years with the aim to make them the “best of the best”, he is passionate about print and books in particular! “Anything that gets people reading is a good thing” is his motto.

timothy wright

chief executive, edinburgh uni press, @edinburghup

Timothy Wright has been Chief Executive of Edinburgh University Press since 1998 having spent thirteen years in a variety of sales and marketing roles with the Longman Publishing Group, formerly a division of Pearson, including a move to Edinburgh in 1994 as Sales Director of Churchill Livingstone medical publishers.

10.45 – 11.45

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pitch wars Pitching is a key skill in publishing and this session lets you see some real live pitching in action! We’re putting bright, aspiring publishers head to head as they present their magazine, book or project idea to a panel of experts. The winner will snag a ticket to MagFest, the annual international magazine conference run by PPA Scotland, and a place on the Publishing Scotland training course of their choice - super opportunities to help an aspiring publisher on their way! This isn’t Dragon’s Den and we’re here to celebrate and encourage ambition and creativity, so help us support these Pitch Wars nominees as they take the stage. The winner will be announced in the closing remarks at the end of the day. This session is kindly supported and sponsored by Publishing Scotland and PPA Scotland.

judges Emma Findlow

Publishing Scotland, @publishScotland

Emma is the Programme Coordinator at Publishing Scotland and is responsible for the organisation of their International Fellowship Programme. She is also Communications Manager at a web development company, Wallscope. Emma’s background is in editorial and she has worked across both book and magazine publishing. She has a postgraduate diploma in publishing from the London College of Communication.

Ruth Grindley

PPA Scotland, @ppascotland

Before joining PPA Scotland in December 2016 Ruth has worked for various arts charities including Edinburgh Printmakers, Craft Scotland and Scottish Book Trust to support the talents of Scotland’s creative industries. Ruth is passionate about books and magazines and believes everyone, no matter their circumstances should have access to quality literature.

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12.05 – 12.50


internships anonymous We want to get a conversation started on the muddy waters of internships. There are certainly good, bad and ugly internships out there. They can be a helpful step on the ladder to a successful career in the publishing industry, but there are many out there who exploit aspiring publishers. We want to help you figure out the pros and cons in a very honest discussion on the matter in this closed session.

Am I being exploited? What am I getting out of this? is this an internship, work experience or something else?

how do i get an internship? do i need one?

12.05 – 12.50

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marketing 5x5 Building a story is the cornerstone of marketing, and in publishing how creatively you tell that story is what can make or break a bestselling title. We’ve gathered five brilliant speakers to present for five minutes each on their work in the marketing, campaign, tie-in or partnerships that have caught our eye over the last year. Take a whistle-stop tour through the creme de la creme of campaigns!

Fraser Allen

World Whisky Day, Hot Rum Cow,

@afraserallen In 2012 Fraser launched Hot Rum Cow, a magazine about booze, which has been highly successful in developing the profile of White Light Media, started in 2001. It has become Scotland’s leading content marketing agency, creating campaigns for the likes of RBS, Lloyds, Channel 4, BP and Tesco. In 2015 Fraser bought a business called World Whisky Day which was launched by student Blair Bowman in 2012.

Megan Duff Estelle Maskame, black & white, @MeganDuff93 After starting as an intern, Megan spent a year as Black & White’s Publishing Assistant while she also completed a masters in Postcolonial Literature at Edinburgh University. With a passion for editorial she is now the Commissioning Editor for B&W’s new YA imprint, Ink Road, which releases its first five titles this year, which include Pooja Puri’s The Jungle and teen-bestseller Estelle Maskame’s standalone, Dare to Fall.

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13.50 – 14.35


Janet Smyth

Booked!, Edinburgh International Book Fest,

@janet_smyth Before joining EIBF as Children & Education Programme Director, Janet previously spent five years with the Scottish Book Trust running a project that took writers all around Scotland on a big yellow book bus and working as the Director of the Pushkin Prizes. During this time Janet also set up Blast-Off Books, a specialist children and young adult bookshop and school supply business.

Laura Waddell

The legend of barney thomson,

@lauraewaddell Laura Waddell is Publishing Manager of Children’s Reference at Harper Collins and graduated from the University of Glasgow with an MLitt in Modernities. Formerly as a freelance literary publicist specialising in translation her clients included Les Fugitives, CB Editions, and Calisi Press, and was previously Marketing Manager at Freight Books.

Flora Willis

I LOVE DICK, Profile Books,

@flora_talks Flora has been at Profile Books & Serpent’s Tail for four years, working on campaigns for authors including Mary Beard, Sarah Perry and Karen Joy Fowler and managing the company’s social media and websites. As well as reappropriating the hashtag #ILoveDick, her campaigns have involved running a pop-up book stall at Borough Market and organising a mass dog walk on Hampstead Heath.

13.50 – 14.35

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unbound & the good immigrant The traditional publishing model has been shaken up in the digital revolution and new, exciting and innovative ways to market are being put into action all the time. Unbound has led the way on this, putting books back into the hands of readers as it acts as both a funding platform and a publisher. One of its runaway successes of the last twelve months was The Good Immigrant, a collection of essays edited by Nikesh Shukla exploring what it means to be Black, Asian and Minority Ethnic in Britain today.

joelle owusu Joelle Owusu is a Surrey-based writer who currently interns at Unbound, the London-based crowdfunding book publisher. In 2016, she graduated from the University of Aberdeen with BSc (Hons) in Petroleum Geology, but regards herself as a “lapsed Geologist”. As a staunch advocate for intersectional feminism, she is committed to helping others acknowledge, accept and embrace their individuality. As a way of encouraging young people (especially People of Colour) to open up about their mental health, she self-published her diary, Otherness in October 2016. More recently, Joelle contributed an essay to 404 Ink’s hotlyanticipated anthology, Nasty Women, which will be published in March 2017. Joelle can be found tweeting at @joelle_o.

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14.40 – 15.25


self-starters Getting the courage to take the first step in entrepreneurship can be daunting. To take some of the mystery out of it we’ll be talking to three young start up companies. All three have not only taken the plunge in starting up their own business but they’ve done it in creative and innovative ways, breaking the mould of the traditional publishing model and forging new processes along the way.

laura jones

404 ink, @laurafjones & @404ink

Laura Jones co-founded new independent and alternative publisher 404 Ink in July 2016 which publishes a literary magazine twice a year and will soon publish the highly anticipated anthology and Kickstarter success Nasty Women. She is a freelancer who works in book production & promotion and is Bloody Scotland crime festival’s social media manager. She previously worked as Editorial and Marketing Assistant for inaugural Scottish Publisher of the Year Saraband and currently has numerous clients across publishing.

hannah taylor

she is fierce, @_Liltinker &

@sheisfiercemag A graduate of the Edinburgh Napier Magazine Publishing Masters course, Hannah Taylor started She is Fierce in response to the lack of magazines geared towards celebrating and empowering the creativity and collaboration of young women. Inspired partly by the Riot grrrl movement, She is Fierce is a non-profit, self-funded collective publishing a magazine three times a year.

Heather mcdaid

chair, @heathermmcd & @404INK

Heather McDaid co-founded 404 Ink and is a freelancer working across marketing, writing, editorial, coding and general odd jobs. She co-ran the Saltire Society’s virtual book festival #ScotLitFest. She writes for magazines including Upset, Rock Sound, DIY and The List, and worked with publishers including Bright Red and Saraband. She also won the London Book Fair’s Trailblazer Award in 2017 for those ‘roaring through their 20s’ in publishing.

14.40 – 15.25

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do book awards make a difference? With so many awards out there these days we’re curious to have a chat about the actual impact seen by publishers and authors. Winning (or being nominated for) and award seems to bring with it a variety of advantages in terms of money and prestige. On the surface it might seem only a positive aspect of publishing, but is there more to it and should we be questioning existing and emerging awards more than we currently are.

gráinne clear

publishing manager, little island, @GrainneClear

Gráinne Clear works as Publishing Manager and Art Director for Little Island Books, an independent children’s publisher based in Dublin. After completing an MPhil in Children’s Literature in Trinity College Dublin, she wrote and presented two children’s literature series for RTE Radio, became president of IBBY Ireland and a board member of Publishing Ireland. Gráinne also works as a freelance storyteller for children and adults.

heather collins scottish book trust, @Scottishbktrust Heather Collins studied English Literature at the University of Edinburgh. After working as a children’s bookseller she joined Scottish Book Trust in 2009. For the past three years she has been their Schools Programme Manager, delivering various flagship programmes from Authors Live, a series of online broadcasts produced in partnership with BBC Scotland, to the Bookbug Picture Book Prize and Scottish Teenage Book Prize.

bob davidson

sandstone, @davidson_robert & @sandstonepress

Robert Davidson is a writer, editor and publisher located in Highland Scotland. He is the author, co-author and editor of many books as well as a published poet, lyricist and librettist. A former reviews editor and Managing Editor of Northwords Magazine, Robert also acted as Director of The Inverness Book Festival for three years. Before altering his life’s course he worked in civil engineering, mainly in or around the water industry. He founded Sandstone Press in 2002. Books written by Robert Davidson have been short listed for the Saltire Society, Scottish Arts Council, and Boardman Tasker Awards.

stevie marsden

chair, @stevielmarsden

Dr Stevie Marsden completed her AHRC funded PhD ‘The Saltire Society Literary Awards, A Cultural History: 1936-2015’ in October 2016. She was recently appointed as Research Associate at CAMEo, the University of Leicester’s Research Institute for Cultural and Media Economies. Her research interests include literary award culture, gender, publishing and the creative economies.

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15.45 – 16.25


about the syp The Society of Young Publishers is a voluntary, not-for-profit organisation that is open to anyone working in the publishing trade, in any capacity, for less than ten years - or who is hoping to be working in the industry soon. The SYP is made up of five regional branches across the UK and Ireland, and run by committees of dedicated volunteers who give up their spare time to help others take their first steps into the industry and support those progressing within it. Here in Scotland, our monthly events, blog, job and training opportunities updates, social media output and wonderful careers talks aim to engage, enthuse, educate and entertain young publishers across the country. For an annual subscription of just £30 (£24 for students), members can enjoy the benefits of: • Free or discounted entry to meetings and events at any SYP branch • Annual conference discounts • InPrint the quarterly society magazine • Regular events and opportunities emails • Trade discounts • And more...! SYP Scotland is forever expanding its activities and services, and we endeavour to form links and partnerships with related organisations to offer our members the very best. Email scotland@thesyp.org.uk with any questions about membership or tweet @SYPScotland. www.thesyp.org.uk

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acknowledgements Today wouldn’t have been possible without a whole lot of people and SYP Scotland would like to take this opportunity to all those who have encouraged us and helped deliver this year’s conference. Firstly, to each and every one of our speakers, chairs and panellists - thank you for giving your time and expertise and being a part of this day. Without your support it simply would not have been possible. To our brilliant sponsors, your assistance and generosity have helped us create a fantastic day and we cannot express our thanks enough for your belief in us. Lastly, a sincere thank you to you our delegates, for buying a ticket and coming along to Publishing 101: The Good, the Bad and the Ugly! We hope you’ve found today one to remember and that you are feeling enthused and positive about the world of publishing and your place in it. Today we looked at the good, the bad and the ugly in the industry, but we hope that your day with us was only full of good!

– The SYP Scotland team

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meet the team Mika Cook

Catriona Cox

emma dunn

@awechust

@catrionamcox

@EH_Dunn

cERIS JONES

LAURA JONES

KIRSTIN LAMB

@CERISANNE

@LAURAFJONES

@KIRSTIN_LAMB

HEATHER MCDAID @HEATHERMMCD

MAIRI MCKAY @MAIRI_MC

JAMIE NORMAN

daiden o’regan

@NORMANTWEETS

@daiden_or

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a huge thanks to our sponsors


SYP Scotland Publishing 101: The Good, The Bad and The Ugly