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ENTREPRENEUR BRAND BU I LDI NG BY

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VALU E OF BRANDI NG  Brandingplaysa crucial rolefor all theproductsandservices. A successful brandisan identifiableproduct or service, andbuyersor usersperceivevaluesin it whichmatchtheir needs.  Toelevatetheir digital profilesandcarveout entrepreneurial niches, morebusinessesareturningtosocial mediaandother free digital marketingalternatives. A social presencegivesyou the credibilitytoattract clients, partnersandinvestorsby making yourself availableanddemonstratingyour personalityand experience.

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 Buildingyour onlinebrandin ameaningful way isno easy task. Whileperhapsinitiallydaunting, thetrick istobreak theprocessintomanageablepieces.  Fromcreatingyour onlinedestinationstoconnecting withinfluencers, followingthesetestedmethodswill get you on theright waytobuilding your brand and simultaneouslyboostingyour business.

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1.MEDI A REQU ESTS A company’sbrandequity isinfluencedbywhat isbeingsaidbytheconsumersin media. Beingquotedin newsarticlesisan excellent way todemonstrateyour authority. It’safreeway topromoteyourself anddemonstratethought leadership. Thereareafew excellent toolsout therethat connect reporterswithpeoplelooking toget quoted.  HARO isan email digest that connectsreportersandsources.  NewBasis allowsyou topitchstoriestojournalists.  Media Kitty isanetwork that connectsjournalistswithsources.

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2.CU STOM SHORT U RL Having your own customURL shortener isa great way toget your nameout there. If you often sharelinkson Twitter, Facebook and other social networks, it’svery useful.  Eg: EricRies isaprimeexample. When he distributesalink, heuseshisown shortened URL: ericri.es.

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3. Q& A (Question and Answer Activity)  Q&A siteshaveturnedout tobeaexcellent sourcetobuildcredibility aroundyour brandby sharingtheknowledge.  Therearequiteafew sitestochoosefrom, so start withtheonethat hasthemost buzz aroundit at themoment likeLinkedIn, Yahoo Answers, Wiki Answersetc

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4.NETWORKI NG PROFI LES Social Networksplay a crucial roletodevelopnew andalsostrengthen existing relationships. Thisleadstoa well plannedbrandawareness, loyalty andword-of mouth marketingdrive. Eg: ) US Pizza isa perfect exampleof companiesengagingconsumersviasocial media. Below aresomeof thetopsitetoestablish your presence:  About.me :- A Personal landingpagefor BusinessDisplay  Facebook Page: A valuableway tostay connectedwith your fansandbrandyour offers  LinkedI n: A multiplebusinessnetwork for E-recruitment, coprofile, employer brandingetc  Google Profiles: An important tool for rankinghigh in SE search results  Twitter: A meanstoengageandspread your influencethrough viral conversation.

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5. BU SI NESS MEETU PS Participatingin businessmeet-upsisanother excellent wayto network andbuildyour brand. Thereafew goodtoolsfor findinginterestingeventsin your area. Here areafew toget startedwith:  Meet up: J oin groupsof peoplethat interest you then meet in person.  Plan cast: You can seewhich eventsyour friendsareattending.  Facebook and LinkedI n events

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6. SOCI AL E-MAI L SI GNATU RES

Turn your email signatureintoasocial andinformativeexperience. When exchangingemails, everyonein your network will easilybe abletofindout moreabout you. Eg:- Wisestamp isapopular signatureplug-in that allowsyou to createsignatureswithsocial icons, RSS feedsandmore.

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7. GU EST POSTI NG  Blogscan beusedasmeanstopassalongcontent that underscoresthecompany'sknowledgeandexpertise, withan emphasison local information that directlyaffectscustomers.  Searchfor blogsin your areaof expertiseandpitchthem specificideasfor posts. Eachbloghasitsown styleand focus, somakesuretotailor your pitchestoeachoutlet. Eg) Ning, Newsvineand Technorati aregoodplacestostart lookingfor topsblogs.

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8. VI RTU AL BU SI NESS CARDS Creatingavirtual businesscardhelpsyou shareyour information with others. Therearemanywaystodothislike  MiniCard: Buyadomain nameandset upabusinesscardsite.  QR (Quick Response) Code: Havepeoplescan your uniqueQR codeinsteadof handingout text-filledcards.  Twtbizcard: Thissiteletsyou transformyour Twitter profileintoa professional businesscard.  Bump: Thisisan appthat allowsyou tobumpphonestogether to connect withpeople.

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9. E- NEWSLETTER Sendingout amonthlynewsletter will allow you tobuildupavast network. Thevaluablecontent sharedwith subscribers, will then besharedwith their friendsandsoon virallytobringanew subscriber list. Someof themorepopular newsletter servicesinclude:  Mailchimp A newsletter platformthat isfreeupto2,000subscribers  Tiny Letter: A simpleplatformfor creatinganddistributinganewsletter  Aweber: Usersraveabout thispaidservice, which comeswithmanyoptionsfor buildingout your newsletter.

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10. DI NE WI TH I NFLU ENCERS  Theopportunity hereisdiningwith other potentially influential peoplewithin your grasp. Thesedays, it’seasy toset up networkingmealsthroughevents, emailers, groups  BusinessDiscussionsarejust apart of the event. Itsmorereputation management and credibility buildingin theseevents

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CONCLU SI ON  Themost essential component of successful online brandingisthehuman element.  Perhapsnotool ismoreeffectiveat puttinga human faceon afirmthan social media, whichis lessexpensive, either.  Internet marketingiswhat enabledustocompete on alevel playingfield. Wherever you can expand our digital footprint in businessexpansion, doit.

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 If you areInterestedin buildingyour Online Brandpresencefurther… PleaseContact usat info@synergostech.com

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Entrepreneur Brand Building  

Branding plays a crucial role for all the products and services. A successful brand is an identifiable product or service, and buyers or use...

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