010-013-COVER JAG:Maquetación 1
9/1/09
11:55
Página 19
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Feria Valencia has made a strong entry in the conference and meetings business, thanks to its Convention Centre full of colour, music, magic and surprises. Especially for the occasion, the theatrical company arranged a huge customised set for the show. A stage area of over 2,000 square metres, 40 performers, 50,000 watts of sound, 200,000 watts of lighting and an amazing wardrobe, on loan from the Opera del Liceu (Liceu Opera House). More than 3,000 people were able to enjoy the magic, captivating, spellbinding show created exclusively by the Fura dels Baus for Cutty Sark. Other spectacular moments in the complex were had with the Chemical Brothers concert, drawing a crowd of more than 5,000 people, and the T-Shirt Festival, which involved several days of concerts and performances by artists and disc jockeys such as Rinôcérôse, Erick Morillo, Fedde le Grand, Todd Terry and Mark Knight. The aim of the festival was that the audience would become one with the sounds of electronica and house. The idea of the festival stemmed from the need for a city like Valencia, with a culture so rooted in music and dancing, to have a big event which would set the standard for music forums. For the festival, in its first year, 2,250 hotel beds were allocated and 3,220 camping places. Feria Valencia has made a strong entry into the conventions and meetings business. This is thanks to the facilities offered by the Convention and Exhibition Centre which provides all the equipment and services needed to accommodate all types of conferences, conventions and other events. The trade fair institution is notable for the internationality of the events it organises, proving it to be the ideal meeting point between supply and demand. With its activities, the institution brings the offer of our sectors to emerging markets, resulting in stronger international trade ties. Increasingly, when people talk about Feria Valencia, they’re talking business. BIG SPACE, BIG EVENTS.