French brand Béaba is whipping up new colors for its range of products developed to make feeding time easier. One update to the best-selling Béaba BabyCook is a new kitchen-friendly colorway Gipsy, a mix of white, purple and green. The new design will debut at the September ABC Show in Louisville, KY. The award-winning baby food maker steam cooks vegetables, fruits, meats and fish in 15 minutes or less and then purees food. The machine also quickly reheats and defrosts food and is top-rack dishwasher safe. Since Yoomi debuted in the UK in 2009, the self-warming bottle has become an essential for parents on the go. “Every parent wants to find a way to save time,” says Rizwan Sheikh, COO and CFO of Yoomi America. “Plus, when you are traveling with your baby, it’s sometimes hard or almost impossible to find a place that will warm your bottle for you,” Sheikh adds. Currently available in 5 and 8 ounces, each bottle has a built-in warmer that heats milk to the natural temperature of breast milk in 60 seconds. Bottles can be used up to 100 times. “The price point makes the Yoomi a great gift, but we are also finding that parents are purchasing the bottles for their children,” Sheikh explains.
Products that make life easier for parents and better for baby.
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PERFECT PACKAGE Strickland of Sara Jane Children’s Boutique plans to increase orders from gift manufacturers because they offer unique products at a good price point. Plus, she can’t keep items like Baby Aspen’s Mr. or Mrs. Sock T. Pus gift set in stock. “Everyone thinks it’s a riot,” she reports. The latest group of Baby Aspen gifts include: Sweet Feet, a set of three socks packaged as an ice scream cone; Feathering the Nest, a four-piece, unisex layette set packaged in a nest-like basket; and a monogramable Hug-alot-amus hippo bath robe. Specializing in comfortable quality mid-tier basics for adults and children, Etiquette delivers its fresh sensibility to babies with a new range of colorful sock sets. Divided into four color stories—vintage, sailor, preppy and happy— the New York-based brand uses untraditional shades of olive green, fire red, polenta yellow and hot pink to add pop to crew length striped and cap-toe styles. Each set contains six pairs and is packaged in a chic white box.
- Earnshaws Magazine: Infants' and Childrens' Fashion Review.