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Dream Sequence

After moving to New York from Buenos Aires, designer Alicia Rodriguez spent a decade working in women’s apparel design before launching an e-commerce concept store. But after welcoming a baby girl, she realized her true calling and Luisa et la Luna was born. The debut Spring ’15 collection is inspired by a movie and a song: Karen O of the Yeah Yeah Yeahs wrote “The Moon Song,” a tune with dreamlike lyrics, for Spike Jonze’s futuristic Her—and Rodriguez was instantly captured. Fittingly, the line features diffused colors (mostly pinks and creams), simple silhouettes (blousy dresses and matching bloomer sets) and understated prints. The collection for girls ages 2 to 10 includes pants, tops, dresses, quilted jackets, knitwear, hats, scarves, necklaces, bags and feather headbands. Wholesale prices range from $27 to $112. Visit www.luisaetlaluna.com.

Bright Idea

Former celebrity stylist Jillian Atun couldn’t find sophisticated and consciously-made products for her daughter, so she made her own: a soft-soled moccasin for both boys and girls. Dubbed Neon Rae, the shoes are made in California and come in an array of fabrics and patterns—from perforated leather to raw denim—perfect for newborns and toddlers. The brand, which debuted at Playtime New York last year, also offers beanies sporting phrases like “Bossy” and bucket hats in a range of prints. Wholesale prices are $8 to $36 and Atun strives to use up-cycled fabrics, producing as little waste as possible. Visit www. neonrae.com.

Problem Solver

Good Taste

Salt Lake City may not be the first place you envision when it comes to whimsical, comfortable children’s clothing, but it will be if Salt City Emporium has anything to say about it. With an array of unique prints—lollipops, bikes and lions, oh my!—splashed across a range of on-trend silhouettes, from high-waisted rompers to tutus, the American-made brand offers everything from hoodies, tees, tanks and leggings to blankets and pillows for boys and girls ages 0 to 7. Pillow kits available in bunny, lion or owl designs come with fabric markers for parent-approved customization. Wholesale prices range from $9 to $37. Visit www.saltcityemporium.com.

Otium Brands, founded by Nancy Ciara, was inspired by an age-old dilemma: missing socks. When Ciara became a mom, she quickly realized the challenges of keeping little feet covered. So in February she introduced the brand’s first product, Cozee Toes, legwarmers with attached socks. The concept quickly expanded to Cozee Pants, denim with attached footies; Cozee Hoods, hoods that attach to baby carriers, and silicone teething pads. All of the pieces, for boys and girls from 0 to 3 years, are available in bright colors and playful patterns—think dinosaurs, stars, owls and leopardprint—and wholesale for $7.50 to $17.50. Visit www. otiumbrands.com. 2 0 1 5 J U LY • E A R N S H AW S . C O M 1 1

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Earnshaw's Magazine - July 2015  

Dresswear Deconstructed | Survival of the Fitters: Larry Paparo on the Kids' Shoe Biz | Dino Might | 'Tis the Season for Holiday Sales Tips...

Earnshaw's Magazine - July 2015  

Dresswear Deconstructed | Survival of the Fitters: Larry Paparo on the Kids' Shoe Biz | Dino Might | 'Tis the Season for Holiday Sales Tips...