WEBSITE We conducted testing on the 2018 Sydney Festival website to improve usability, and redesigned the 2019 site to provide a superior experience. The site’s navigation and filtering tools were streamlined, and users were able to explore our program more efficiently.
TOP 10 WEBSITE USERS WORLDWIDE
WEBSITE ACCESS
1.4% TOTAL
8%
CANADA, GERMANY, INDONESIA, JAPAN, SINGAPORE
1.2% UK
0.5% INDIA
34%
641k VISITS TO THE WEBSITE
58%
4%
89%
USA
AUSTRALIA
0.7%
NEW ZEALAND
VIA MOBILE
38
VIA DESKTOP
VIA TABLET