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SELECTED WORKS


Graphic design invigorates my soul. It does not define me but it helps me define what I love. It keeps me going and inspires me everyday. It helps me see beauty in things I wouldn’t have otherwise noticed. It is what I want to do everyday and beyond.


TABLE OF CONTENTS


PROJECT 1: QC EATS/ 06 PROJECT 2: CELESTIAL SEASONINGS/ 14 PROJECT 3: JUXT APP/ 20 PROJECT 4: NLS FEST/ 34 PROJECT 5: CANADIAN CONTENT/ 42 PROJECT 6: TERRA DELYSSA/ 52 PROJECT 7: ROOTS TAKEAWAY/ 58


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QC EATS CLASS/ GR 350 - VISUAL SYSTEMS 1 COMPLETED/ SPRING 2018 DISCIPLINES/ UI/UX, PRINT, LOGO PROJECT TYPE/ BRANDING


The goal for this project was to create a campaign based around a unique part of each of our city’s. This campaign included the design of an application and several unique components that work together to compliment each other and create a cohesive system of design ­— from this, QC Eats was born. The intention behind QC Eats was to focus on Regina’s growing food scene. The goal was to create a campaign that allows consumers and foodies alike to benefit from enjoying the growing food scene. While enjoying new restaurants, bars, and cuisines, consumers are able to document their experience, earn points, free beer, and vote for their favourite restaurant experience.

The application’s name stems from the city’s nickname of the “Queen City.” The city has a thriving food scene that should be recognized and celebrated. The goal was to showcase the food scene and create an enjoyable experience for all. The overall aesthetic of the application was focused on the food itself and the local businesses. I chose colours that complimented the images that were used throughout the project. The logo was created to be used as an overlay so that the food could still stand out and shine through. The logo feels modern and trendy and thus represents that of the Queen City food scene.


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PROJECT NAME

QC EATS / FALL 2017 / 9


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CELESTIAL SEASONINGS CLASS/ GR 322 - PACKAGE DESIGN 2 COMPLETED/ FALL 2017 DISCIPLINES/ PRINT, LOGO, PACKAGING PROJECT TYPE/ PACKAGE DESIGN


The intention of this project was to rebrand a popular brand of tea. Celestial Seasonings was my chosen brand because I believed it was in need of an update. In order to create a more modern approach to the brand, a new approach to the design of the container and the wordmark were among the changes. The goal was to get rid of the illustrated landscapes and focus on the botanical element that most people imagine when they think of tea. The colours are vibrant and inviting and work well with the newly designed wordmark. The design is fresh, playful and representative of the Celestial Seasonings brand.

The overall goal was to create an aesthetically pleasing design that allows the brand to stand out and stay on top as a reputable and trusted brand in tea. The style of the box feels more modern with its playful angles and bright, fresh colours. The logo is a playful script that’s “t” is crossed with a botanical element that is used throughout the design. The design of the box is symmetrical and the placement of the brand’s information is mimicking that. We see both sides of the packaging giving us the low-down of the brand and the tea flavour keeping everything consistent across the board.


PROJECT NAME

CELESTIAL SEASONINGS / FALL 2017 / 17


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PROJECT NAME

CELESTIAL SEASONINGS / FALL 2017 / 19


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JUXT APP CLASS/ GR 327 - GRAPHIC DESIGN 2 COMPLETED/ SPRING 2017 DISCIPLINES/ UI/UX, PRINT, LOGO PROJECT TYPE/ BRANDING


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JUXT is an application created to educate the average person in art and art history. It was created as a solution for both people who are either well-versed in the art world and people who know nothing about art. JUXT was born as a medium for viewers to save and share their art gallery experiences. The design goal here was to create a modern approach to the design of the app. Seeing as the application focuses on art, the integration of art pieces was crucial in the design. The design creates a 3D visual effect and allows the art to be in

focus which is the purpose of the application. Consumers, art historians, and everyday gallery visitors alike can enjoy the app and record their art gallery experiences. The goal is for them to be able to document each piece that they see and save information about it for later use. This way, the consumer never forgets which pieces they’ve seen and in which gallery they have seen them.


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PROJECT NAME

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JUXT APP / SPRING 2017 / 25


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PROJECT NAME

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PROJECT NAME

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PROJECT NAME

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NLS FEST CLASS/ GR 350 - VISUAL SYSTEMS 1 COMPLETED/ SPRING 2018 DISCIPLINES/ UI/UX, PRINT, LOGO PROJECT TYPE/ BRANDING


NLS Fest is the result of a semester long project. Students were to create a visual system based around a music festival. NLS Fest, also known as No Longer Silent is a festival that is based around showcasing all female musicians in support of the #metoo movement which took the media by storm in 2018. The festival was created to bring people together and support one another in a time of need. From this, NLS was created as an annual festival.

The goal was to create a bright and vibrant visual system to promote NLS Fest and the #metoo movement. Showcasing the female artists and the basis around the #metoo movement was the goal in creating the visuals for the festival. Using close crops to emphasize the artists and all the things that a music festival encompasses is what was included in the visuals. The project includes posters for the event, tickets, VIP lanyard tags, and other merchandise promoting the festival.


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CANADIAN CONTENT CLASS/ GR 330 - TYPOGRAPHY 3 COMPLETED/ SPRING 2018 DISCIPLINES/ GRIDS, TYPOGRAPHY PROJECT TYPE/ BOOK DESIGN


Canadian Content was a vision that came to reality. Canada’s music scene is ever growing and there are many bands that mean a lot to Canada and to Canada’s people. The concept behind this book design was to discuss and profile 50 important albums in Canada’s indie and alternative music scene. In the end this design consisted of over 150 pages of typographic work. Organized tables including the albums title, release date, and other artists information are front and centre of each spread. The inclusion of important articles that discuss the album have been placed throughout along with important and meaningful quotes from articles and lyrics from iconic songs.

The concept behind the design was to create something that showcased each of these important Canadian artists. A profile of each album included, images of the band, and various concert posters throughout bring the book together. Canadian Content is something that all music lovers can enjoy and revel in. It’s aimed at getting more people to learn about Canadian artists and what they have contributed to the music scene. This book is a blast through the past in Canadian music while showcasing a fun, and modern design approach.


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TERRA DELYSSA CLASS/ GR 322 - PACKAGE DESIGN 2 COMPLETED/ FALL 2017 DISCIPLINES/ LOGO, BRAND, PACKAGE PROJECT TYPE/ PACKAGING


Terra Delyssa is a reputable brand of Olive Oil thats previous design was in need of an update. The design for this project was kept simple and classic and still honoured the brands integrity. The navy blue and gold colour makes the brand feel classy and elegant which is what the Terra Delyssa brand needed.

To differentiate the infused flavours of olive oil, the labels of each bottle were altered with the addition of white text indicating the flavour. The design is simple and uncluttered and allows the brand to stand out on the black bottles. The gold type is the star here and represents the elegance of the Terra Delyssa brand.

The concept was to create a sleek and elegant design for this reputable brand and bring it back to life. The gold colour pops on the navy labels and the deep black bottles. The monogrammed logo mimics the feel of a wax seal and makes for an elegant and classic design.

The creation of a wrap around label for the front allows the brand name to stand out as well as a tiny hint of the logo on the left hand side of the bottle. This wrap around design brings the sleek design of the packages all together.


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PROJECT NAME

TERRA DELYSSA / FALL 2017 / 57


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ROOTS TAKEAWAY CLASS/ GR 429 - INFORMATION DESIGN COMPLETED/ SPRING 2019 DISCIPLINES/ UI/UX, LOGO, ICON PROJECT TYPE/ UI/UX


Roots Takeaway is an takeout food application that caters to bringing healthy local food into the home. The goal was to keep a fresh approach to the design and incorporate a healthy visual aesthetic into the design. The natural colours that relate to food bring the application together. The overall design of the app began with the creation of four icons that indicate the main functions of the application. There is a search icon, basket icon, track icon, and order icon. These four icons are generally what you see in a takeout food application.

This design of the app reflects the nature of many takeout food applications but brings a fresh approach and focuses on local and small businesses. The simple design of the application allows for the user to select the restaurant and quickly select their meal and customize down to the ingredients. The experience is sleek, simple, and completely user friendly.


BASKET BASKET

SEARCH SEARCH

TRACK TRACK

ORDER ORDER


TA K E AWAY


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