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Revised edition - January 2011 Holubar and the Holubar logos are registered trademarks of Fritz S.r.l.


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An illustrated history of Holubar


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In America dopo la Seconda Guerra Mondiale i prodotti per outdoor ebbero un’evoluzione che condusse in un ambito superiore di qualità e specializzazione. Tra i pochi pionieri di tale evoluzione, nessuno ebbe maggiore risalto di LeRoy e Alice Holubar. Partendo dalla loro modesta abitazione di Boulder, Colorado, essi rivoluzionarono l’antiquato mondo dell’abbigliamento in cotone e dei capi in piuma trapuntati. In particolare, Alice, di origine tedesca, quasi da sola introdusse i capi da lei realizzati in una nuova Era di moderni tessuti di nylon e design sofisticati. In America the evolution of modern outdoor gear got into high gear right after World War II. There were a handful of pioneers, and none loomed larger than LeRoy and Alice Holubar. Working out of their small home in Boulder, Colorado, they revolutionized the old-fashioned World of cotton clothing, and sewn-through down garments. In particular, German-born Alice almost single-handedly moved garments into a new Era of modern nylon fabrics and sophisticated designs.

(The History of Gear)

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HISTORY

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Un impressionante rassegna di varianti colori e tessuti e un listino prezzi per gli Holubar Kit. An impressive review of colorways and fabrics and a Holubar Kit price-list.

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“Juniors”: i capi per bambini e ragazzi costituiscono via via per Holubar un mercato sempre più importante. “Juniors”: to Holubar, children and kids wear became in the years more and more important.

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2010: Campagna stampa 2010: press advertising campaign

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Winter 2010: 60/40 Parka

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Spring 2011: Mountain parka

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For internal use only - not for sale



Holubar - History book