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Introduction of the company Product: The beginning of a new era in vehicle manufacturing has begun with Legend Automobiles. Advanced technology lining every inch of our dashing, sporty designed masterpieces, allow comfort and performance to run side by side along your entire journey. Enhanced handling, brake and safety features such as airbags, traction control, ABS (Anti-lock Braking System) have been installed with LA’s own technology, ensuring that these features won’t fail you when you need them the most. As our vehicles are performance vehicles, we made sure to make them not only fast and furious, but also agile with improved handling and aerodynamics to ensure you get the thrill you desire, A U T O O

G E N L E D

M B I L E since 1981


Services: At Legend Automobiles, we make our cars with the greatest attention to detail. The same is directed to our Customer Service and general service departments. For the convenience of our drivers, we established a 24-hour roadside assistance department, with crews located all over the country, contactable via a free customer service hotline. The crews are dispatched with all the tools and mechanics they need to get your Legend up and running again. If however the problem can be solved by the driver, an experienced mechanic and technician will talk the driver through the repair, step by step. We have also placed service centres in strategic, easy to reach locations, where drivers can come for servicing, repair and even consultation regarding their vehicle.

By, ______________ (Syafiq Rasyid)


The Design Process of logo Started with sketches :

AUTOM

since 1981

LE

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LEG

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LE

since 1981

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LEG

AUTOM

AL AL

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Ideas development :


BI

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AUTOM

since 1981

since 1981

M O

G E N L E D

A U T O

LE

LE

LEG

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LEG

AUTOM

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Changing and finalizing the design :

B I L E since 1981

A U T O

The Design:

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G E N L E D

M B I L E since 1981

We combined the letters in such a way that the A would not be complete and meaningless without the L. Thus, the word automobile means nothing without Legend. For the arched wording around the logo, the Helvetica font was used as it is attractive, readable and eligible. As for the ‘Since 1981’ Segeo Print was used to portray the phrase as a signature, key point of the logo.


Final Logo Design : M

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G E N E L D

A U T O

B I L E

EGEND UTOMOBI E

since 1981

Colour Coding(CMYK) :

000000

575756

C - 0% M - 0% Y - 0% K - 100% C - 0% M - 0% Y - 0% K - 66%

C - 0% M - 0% Y - 0% 1d1d1b K - 89%

ffffff

C - 0% M - 0% Y - 0% K - 0%


The explaination of the design: The Legend Automobiles logo was designed with various things in mind. We chose the greyscale for colour to ensure the logo was easily advertised and placed. A logo with a variety of colours can be a headache. The round shape of the LA logo also simplified placement and is pleasing to the eye. As for the center of the logo, there is a hidden meaning behind the L and A the word automobile means nothing without Legend Grayscale is a range of shades of gray without apparent color. The darkest possible shade is black, which is the total absence of transmitted or reflected light. The lightest possible shade is white, the total transmission or reflection of light. In the LA logo, we have applied four of the grayscale elements, Grey, dark grey, black and white. Black: Used for it’s elegant, tidy and modern look. Easily blended in with our theme and company identity. You can’t go wrong with black. White: Chose to bring some light to our logo, making it look more user friendly, attractive and understandable.


Stationaries 1) Business card :

Real business card printed with compatible texture EGEND UTOMOBI E A3-15-08 Ampang Boulevard Ampang,68000 Selangor

Syafiq Rasyid (Manager)

Phone: 03-42704126 Cell: 019-7526972 Fax: 03-42798736

A U T O O

G E N L E D

M

Back

B I L E

(Digital)

www.legendautomobile.com legendautomobile@hotmail.com

since 1981

M O

G E N L E D

A U T O

B I L E since 1981

EGEND UTOMOBI E

front (Digital)


2) Envelope & Letterhead

Back

(Printed)

Letterhead (Printed) A U T O M O

G E N L E D

Phone: 03-42704126 Cell: 019-7526972 Fax: 03-42704221

B I L E

EGEND UTOMOBI E

22nd february 2013

since 1981

No.13 Jalan Dagang 4/3 taman Dagang, 68000 Ampang Selangor, Malaysia

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G E N L E D

G E N L E D

B I L E

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B I L E

EGEND UTOMOBI E

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A U T O

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front (Printed)

A U T O

since 1981

since 1981

www.legendautomobile.com

Phone: 03-42704126 Cell: 019-7526972 Fax: 03-42704221 www.legendautomobile.com

front (Digital)

Letterhead (Digital)


Collateral Items 1) T-shirt Front and back design (Printed T-shirt)

White Design

Black Design

We made our t-shirt black to match it easily with any outfit. The dominant logo in the center is backed up by two searing red stripes and the company motto.


Male Design

Female Design

Show your allegiance to Legend Automobile with this comfortable and practical tee Overview : -Made from 100% premium cotton -Regular fit -Crew neck -Men’s sizes available in S,M,L,XL,XXL,XXXL -Ladies sizes available in S,M,L


2) Keychain

We lightened up the colours for this one to make it look more user friendly and decorative.

3) Mug Coloured black, our mug carries a professional and elegant look to it, even better with the LA logo on it.


4) Poster & Flyers

Dominant in the poster is a sexy shot of our Dozer model, portraying it at its best. In the background, we placed a speed meter to represent the performance side of our products

5) Stickers

Hints of red splashed across our grayscale theme give dramatic effect. Our waterproof stickers can be placed on any surface.


Overall design: Summing up or design, the colours used from collateral items, to our portfolio are the same. We took this step to stay true to our identity. he grayscale colour provides a cutting-edge, modern look, which is easily placed anywhere, convenient for advertising. We threw in a few splashes of red here and there to add dramatic effect to our products, making them look more appealing and enhancing the viewer’s Legendary experience. A U T O O

G E N L E D

M B I L E since 1981

EGEND UTOMOBI E



Portfolio complete