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SXM GIRLS NIGHT OUT RECAP REPORT


SXM Girls Night out signature cocktail “Sealed for delicious purposes�

Sponsored by: International Liquors & Tobacco Trading N.V


PROJECT OVERVIEW TITLE: SXM Girls Night Out CONCEPT: A fun-filled seven-hour shopping event where women relaxed and unwind over complimentary cocktails, massages and mini-makeovers while hunting for bargains as local businesses showcase their latest products. TOOK PLACE: August 3rd, 2013 TARGET MARKET: Baby-boomers (1946-1964), Gen Xers (1965-1981), Gen Yers (1982-2001), Women interested in a night out with friends discovering new trends, unique designers, sipping on cocktails, getting pampered and receiving goodies.


SPECIAL THANKS On behalf of the entire SXM Girls Night Out team, I want to extend a heart-felt thank you to all of our sponsors and supporters for their commitment to making SXM Girls Night Out so successful. It was the vision of the team to create the ideal forum for the Sheconomy power players and the business owners to meet in a comfortable environment all while being entertained, pampered, and having the opportunity to network. They stood by us as we walked a path that had not yet been taken on the island, putting their faith in our vision. Their generous contribution helped make this vision a reality.  However we would be amiss if we did not give a very special thank you to two people that the SXM Girls Night Out team consider as their “Angel Sponsors”, Mr. Bernard Hunt and Ms. Ida Zin-Ka-Ieu. You believed in us before anyone else did. As we continue to grow, please know that partnerships with our sponsors are vital to the success of the SXM Girls Night Out brand. You are truly appreciated. Thanks again, Ogechi Anyanwu and the entire SXM Girls Night Out team


EVENT SPONSORS

“If you are not tapping into the Sheconomy, you are losing money!!!”


SPONSOR MOMENTS


SXM GIRLS NIGHT OUT SPONSOR

(Received in whole or in part the following depending upon the sponsorship level)

Complimentary 8 feet by 10 feet Exhibition Booth Complimentary advertisement in SXM GNO LITTLE REDBOOK EVENT GUIDE SXM GNO Admission tickets for vendor staff or VIP customers Sponsorship recognition and complimentary listing in SXM GNO LITTLE REDBOOK EVENT GUIDE Recognition on signage at SXM Girls Night Out Event Listing and linking on SXM GNO Website Sponsor Logo in Event Ads in media and promotions Free insertion of promotional item/offer/sample in Swag bag Exclusive SXM GNO Swag Bag co-branded with sponsor logo Exclusive SXM GNO Cosmetic Bag co-branded with sponsor logo


SXM GIRLS NIGHT OUT SPONSOR - CONTINUED

(Received in whole or in part the following depending upon the sponsorship level)

Digital Marketing Exposure: Website: Company logo featured on SXM Girls Night Out website. E-marketing: Logo included in email sent to women and companies in the Caribbean and in the U.S. Social Media Outreach: Mention on SXM Girls Night Out social media accounts such as Facebook, Twitter and Tumbler (an outreach of more than 2, 500 individuals). SXM Night Out “The Red Book” event guide: Fulll, Half, Quarter or Eight page ad in the event guide.


“ THE RED BOOK” SPONSORS

 Winair

 Marketing Solutions

 Princess Juliana International Airport

Scorpio Auto Sales & Rental

 West Indies Supplies / Maybelline

 Premiere Lawn Care & Gardening N.V

 Soggy Dollar  GAP Insurance Add Wallet  Hair Divas

International Liquor & Tobacco Trading N.V

Manrique Capriles & Son / Neutrogena 

 Thalgo


“SHOPPING FOR A CAUSE” – SILENT AUCTION

As Power Players of our economy as well as in our communities, it is important to be our neighbor's keeper and give back. In everything SXM Girls Night Out does, we aspire to always show our care and concern for our community. This dedication to our community led to our silent auction, “Shopping for a Cause”. We were blessed with the support of many businesses who donated from a hotel stay, airline tickets, luxury leather purses, restaurant meals, and much more. In turn the women enjoyed silently outbidding one another in order to win these amazing items. The proceeds from the silent auction will be used to aid organizations that focus on St. Martin/St. Maarten women’s needs. ““It's not how much we give but how much love we put into giving.” Mother Teresa


SILENT AUCTION SPONSORS

 Winair

 Sparkle Bijoux & Accessories

 Grand Case Beach Club

 Sport Tech

 Tutta Pasta Restaurant

Hip Up

 Villa Royale Creole Restaurant  B Exclusive  BeBe n’ Kids  La Vida Bella Spa  Modern Center

 La Classe Boutique  Temple de Soin Spa  Forever 21  Michelette Frederick - Personal Stylist  Rebuilding The Walls Book Emporium


SXM GIRLS NIGHT OUT SIGNATURE EVENT: “SEXY RED HEEL” CONTEST SXM Girl Night Out is an event where women can have a night out to themselves with their girlfriends and enjoy. What woman doesn’t love shoes? Therefore, SXM Girl’s Night Out presents our “Sexy Red Heels” Contest. At the end of the night the Diva with the sexiest red heel receives the prize of the evening. This is year the prize was TWO Round Trip Tickets to WHEREVER Winair flies!! “Give a girl the right shoes and she can conquer the world.” Marilyn Monroe


EVENT VENDORS Yogen Früz

IT Works LinoneLove Costume Jewelry

T’s Closet International Trading N.V Manrique Neutrogena

Liquors Capriles

&

Tobacco

Métisse Pastry SARL WOW Décor

&

Son

Glamourous Boutique Hair Diva’s Unisex Salon

West Indies Supplies / Maybelline Daddy’s Girl Jewelry Thalgo ADDWallet  Relooking

/

Ms V’s Grill Scorpio Auto Sales YOLO Lounge

Fusion

Cuisine

&

Sushi


SXM GIRLS NIGHT OUT VENDOR

(Received in whole or in part the following depending upon the participation category)

4 ft skirted table and 1 chair. 8 ft x 10 ft booth space with an 8’ skirted table and two chairs. Listing with product/service description in the SXM GNO LITTLE REDBOOK EVENT GUIDE. Listing and linking in the exhibitor section of website. Exhibitor badge(s).  SXM GNO Admission ticket(s) for vendor staff or VIP customer. Social Media mention. Media exposure.


VENDOR MOMENTS


VENDOR MOMENTS


MARKETING & PROMOTION Women are becoming a more influential target category than a decade ago. Through our first event SXM Girl's Night Out has reached single women, married women, moms, Gen Xers, Gen Yers, Baby Boomers and not to mention women of more than 100 ethnic groups represented in St. Maarten/St. Martin and working professionals. Over 300 women responded to our event and took notice of the companies that reached out to them. Being a sponsor at SXM Girls Night Out would also give you the opportunity to be recognized by these same influential women. Sponsor an event that promotes Shopping for a Good Cause. SXM Girl's Night Out has created a forum for YOU the sponsor to create awareness and increase membership for women related issues. These proceeds from the SXM Girl's Night Out events are donated to worthy organizations that focus on issues that are of major concerns to women. Reasonable sponsorship pricing makes our event affordable and a win-win situation for al!. SXM Girl's Night Out is a profitable way to promote your business by reaching out to new and existing customers. You won't find a more beneficial event than this. By providing you with reasonable sponsorship fees we have affordably captured the attention of your direct customers. SXM Girl's Night Out gives you the opportunity to promote your business for a fraction of the costs of printing advertising. If you are not a sponsor, now is the time to join SXM Girl's Night Out and see what all we can do for you.


MARKETING & PROMOTION (Example slides to follow)

 Special VIP Invitations: 50 recipients.  Website: www.sxmgirlsnightout.com  Social Media Campaigns:

• Facebook • Twitter • Tumblr • Blogs  Radio Advertising: (5 Radio Shows) SOS Radio, LA VOIX, Youth

Radio, PGD 2

 Press releases: Today, …

(10 Articles) The Herald, SXM Island Time,


MARKETING & PROMOTION CONTINUED

 Billboard Designs: Five (5).  Posters: Two hundred (200).  Text Messaging: 2089 recipients.  Handouts: 8000 recipients.

Event Booklet: Five hundred (500) Red Book Event Guides


MARKETING & PROMOTION


MARKETING & PROMOTION


MARKETING & PROMOTION


MARKETING & PROMOTION


MARKETING & PROMOTION


MARKETING & PROMOTION


MARKETING & PROMOTION  http://moonshinebeauty.blogspot.com/2013/08/sxmsgirls-night-out-l-on-vacation-and.html

 http://www.todaysxm.com/2013/07/  http://sxmislandtime.com/front-page-headliners/24337prime-minister-wescot-williams-attends-st-maarten-girlsnight-out-event-at-sonesta-maho.html  http://smn-news.com/st-maarten-st-martin-news/12918prime-minister-wescot-williams-attends-st-maarten-girlsnight-out-event-at-sonesta-maho.html ” I want to commend you on this initiative , not only as an opportunity for women to shop and relax , but the sense it makes in terms of off -season activities on our island . I therefore also commend the businesses for participating and their obvious realization that the local women shoppers are also an important client base and with supporting businesses can enjoy and support activities such as this . It is up to us , individuals and businesses , to come up with strategies that will benefit us all and maintain the year -round "busyness " our island likes to boast of ,“ Prime Minister Wescot -Williams


“Great event, We will definitely be here next year”

“Enjoyed every bit, We would like to see this more than once a year”

“Love the shopping for a cause- but the live auction was too long”

“We will definitely be here next year”


Our heart felt appreciation & gratitude to the following businesses for their contributions in one way or the other: B EXCLUSIVE

MODERN CENTER

BEBE n’ KIDS

PUBLI INFO

BLUE MALL

REBUILDING THE WALLS BOOK EMPORIUM

FOREVER 21

SHEER RESTAURANT

GAP ASSURANCES

S.O.S RADIO

GRAND CASE BEACH CLUB

SCORPIO AUTO SALES

HERTZ

SOGGY DOLLAR BAR

HIP UP

SPARKLE BIJOUX & ACCESSORIES

IDA ZIN-KA-IEU

SPORT TECH

LA CLASSE BOUTIQUE

THALGO

LA VIDA BELLA DAY SPA

TONY’S TAXI AND TOURS

LA VOIX FM RADIO

TUTTA PASTA RESTAURANT

LE TEMPLE DE SOIN SPA

VILLA ROYALE CREOLE RESTAURANT

MICHELETTE FREDERICK

YOUTH RADIO YOLO FUSION CUISINE & SUSHI LOUNGE


HOPE TO SEE YOU AT OUR 2ND ANNUAL SXM GIRLS NIGHT OUT EVENT

SXM Girls Night Out is the greatest one-stop shopping and networking event of its kind in SXM�


SXM Girls Night Out 2013 Recap Report  
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