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FINAL REPORT MAY 24TH, 2014


SXM GIRLS NIGHT OUT RECAP REPORT


2ND ANNUAL SXM GIRLS NIGHT OUT SIGNATURE COCKTAILS

Signature Shot: Boss Lady (banana rum, coconut rum, pineapple rum) Signature Cocktails: High Heel (Lemon rum, splash of raspberry rum & sprite) Sexy Lady (Mango Rum, coconut Rum, pineapple juice and grenadine)

Sponsored by: Club Caribe & B&C Beverages Distributor


EVENT OVERVIEW TITLE: 2nd Annual SXM Girls Night Out CONCEPT: A fun-filled six-hour shopping event where women relaxed and unwind over complimentary cocktails, massages and mini-makeovers while hunting for bargains as local businesses showcase their latest products. TOOK PLACE: May 24th , 2014 TARGET MARKET: Baby-boomers (1946-1964), Gen Xers (1965-1981), Gen Yers (1982-2001), Women interested in a night out with friends discovering new trends, unique designers, sipping on cocktails, getting pampered and receiving goodies.!


SPECIAL THANKS It has been a pleasure and a blessing to bring another successful event to a close. We would not have been able to achieve such success without the help, support and sponsorship of a few people and companies. On behalf of the entire SXM Girls Night Out team, I want to extend a heart-felt thank you to our Charter Sponsors, as well as welcome the new sponsors who contributed to growing our vision and brand. There are a few key players that deserve a very special thank you, Finele Anderson, Aline Carty and Patricia Harrigan, you ladies went above and beyond in your commitment to making the 2nd Annual SXM Girls Night Out so successful. In addition, we would like to recognize the SXM Girls Night Ambassadors as well as our interns from National Institute of Professional Advancement (NIPA), you were this year’s MVPs. We would be amiss if we did not give a very very special thank you to one person that the SXM Girls Night Out team consider as their “Angel Sponsor”, our Grandmother, Mrs. Roumou. You are always there to support us, you have a steady hand at the spine of our back, you allow us the space to stumble as we chase our dreams but you never let us fall. As we continue to grow, please know that partnerships with our sponsors are vital to the success of the SXM Girls Night Out brand. You are truly appreciated. Thanks again, Ogechi Anyanwu and the entire SXM Girls Night Out team!


EVENT SPONSORS

“If you are not tapping into the Sheconomy, you are losing money!!!”


SPONSOR MOMENTS

CHIPPIE

FIRST RESPONSE


SPONSOR MOMENTS

NEUTROGENA

CLUB CARIBE & TEQUILA ROSE


SXM GIRLS NIGHT OUT SPONSOR (RECEIVED IN WHOLE OR IN PART THE FOLLOWING DEPENDING UPON THE SPONSORSHIP LEVEL)

✴ Complimentary 8 feet by 10 feet Exhibition Booth ✴ Complimentary advertisement in SXM GNO LITTLE REDBOOK EVENT GUIDE ✴ SXM GNO Admission tickets for vendor staff or VIP customers ✴ Sponsorship recognition and complimentary listing in SXM GNO LITTLE REDBOOK EVENT GUIDE ✴ Recognition on signage at SXM Girls Night Out Event ✴ Listing and linking on SXM GNO Website ✴ Sponsor Logo in Event Ads in media and promotions ✴ Free insertion of promotional item/offer/sample in Swag bag ✴ Exclusive SXM GNO Swag Bag co-branded with sponsor logo ✴ Exclusive SXM GNO Cosmetic Bag co-branded with sponsor logo!


SXM GIRLS NIGHT OUT SPONSOR CONTINUED (RECEIVED IN WHOLE OR IN PART THE FOLLOWING DEPENDING UPON THE SPONSORSHIP LEVEL)

Digital Marketing Exposure: ✴ Website: Company logo featured on SXM Girls Night Out website. ✴ E-marketing: Logo included in email sent to women and companies in the Caribbean and in the U.S. ✴ Social Media Outreach: Mention on SXM Girls Night Out social media accounts such as Facebook, Twitter, Tumbler and Instagram (an outreach of more than 2, 500 individuals). ✴ SXM Night Out “The Red Book” event guide: Full, Half, Quarter or Eight page ad in the event guide.!


“THE RED BOOK” SPONSORS ✴ Winair

✴ Marketing Solutions

✴ iCaribbean Mobile Group

✴ Manrique Capriles & Son / Neutrogena

✴ Chippie

✴  Beauty Lounge

✴ First Response

✴ La Vie Boutique Inn, Anguilla

✴ Hughes Surgical Arts

✴ Anguilla Tourist Board

✴ Shoe Solution SXM

✴ Dessiree Fashion Glam

✴ Coiling Me Baby by Finele Anderson

✴ Dream Brazilian Bikinis


“SHOPPING FOR A CAUSE” – SILENT AUCTION

As Power Players of our economy as well as in our communities, it is important to be our neighbor's keeper and give back. In everything SXM Girls Night Out does, we aspire to always show our care and concern for our community. This dedication to our community led to our silent auction, “Shopping for a Cause”. We were blessed with the support of many businesses who donated from a hotel stay, airline tickets, luxury leather purses, restaurant meals, and much more. In turn the women enjoyed silently outbidding one another in order to win these amazing items. The proceeds from the silent auction will be used to aid organizations that focus on St. Martin/St. Maarten and Anguilla women’s needs. !

“When we give cheerfully and accept gratefully, everyone is blessed”

Maya Angelou


SAUCTION SPONSORS ­ Hughes Surgical Arts ­ Viceroy Hotel ­ DOLPHIN DISCOVERY ANGUILLA ­ Feri Diamond Luxury ­ Harmony restaurant ­ Winair ­ The Body Spa ­ Body Organics ­ The Jewelry Boutique ­ The Bridge Restaurant ­ Mon Rève Gest House

­ Félicia's Collection ­ La Vue, Boutique Inn ­ Dolphin Discovery Anguilla ­ CuisineArt Golf Resort & Spa ­ Anacaona Boutique Hotel ­ Shoal Bay Villas ­ Blue Sea Anguilla ­ Paradise Cove ­ Calypso Charters ­ Anguilla Great House ­ UTS/Chippie


SXM GIRLS NIGHT OUT SIGNATURE EVENT: “SEXY RED HEEL”CONTEST SXM Girl Night Out is an event where women can have a night out to themselves with their girlfriends and enjoy. What woman doesn‘t love shoes? Therefore, SXM Girl’s Night Out presents our “Sexy Red Heels” Contest. At the end of the night the Diva with the sexiest red heel receives the prize of the evening. This is year the prize was TWO Round Trip Tickets to WHEREVER Winair flies!!


…AND THE WINNER IS

“Give a girl the right shoes and she can conquer the world.” Marilyn Monroe


EVENT VENDORS ✴ The Anguilla Tourist Board

✴ Club Caribe / Tequila Rose

✴ Edible Bouquet

✴ RBC

✴ Plush Boutique

✴ Nu- Loc Hair Spa

✴ T’s Closet

✴ Métisse Pastry

✴ La Classe Boutique

✴ Chamber of Commerce

✴ Cristella Boutique

✴ Motor World

✴ First Response

✴ Lili Peterson Photography

✴ Dessiree Fashion Glam

✴ Sinful Boutique

✴ Manrique Capriles & Son / Neutrogena

✴ Beauty Lounge

✴ West Indies Supplies / Maybelline

✴ Mini Kini Accessories

✴ Shoe-Solution SXM

✴ Daddy’s Girl Jewelry

✴ Hair Affair 2014 – Hair & Beauty Expo by Unbeweaveable Divas

✴ The Body Spa

✴ Fredrick M.

✴ Body Organics ✴ Auto-Bev ✴ Diane Felix ✴ Dan’s Chocolate ✴ Association ED (AIDS) ✴ Marketing Solutions ✴ FunMiles ✴ iCaribbean Mobile Group ✴ Island Health Systems / Abundant Life ✴ Beverly Boutique ✴ ASAE ✴ Chippie / UTS ✴ Victorious Living ✴ Feri Diamond Luxury ✴ Beverly Boutique


VENDOR MOMENTS

BEAUTY LOUNGE

T H E B O D Y S PA


SXM GIRLS NIGHT OUT VENDOR (RECEIVED IN WHOLE OR IN PART THE FOLLOWING DEPENDING UPON THE PARTICIPATION CATEGORY)

✴ 4 ft. skirted table and 1 chair. ✴ 8 ft. x 10 ft. booth space with an 8’ skirted table and two chairs. ✴ Listing with product/service description in the SXM GNO LITTLE REDBOOK EVENT GUIDE. ✴ Listing and linking in the exhibitor section of website. ✴ Exhibitor badge(s). ✴  SXM GNO Admission ticket(s) for vendor staff or VIP customer. ✴ Social Media mention. ✴ Media exposure.!


VENDOR MOMENTS

ASEA

A N G U I L L A TO U R I S T B O A R D


MARKETING & PROMOTION Women are becoming a more influential target category than a decade ago. Through our first event SXM Girl’s Night Out has reached over 350 single women, married women, moms, Gen X'ers, Gen Y'ers, Baby Boomers and not to mention women of more than 100 ethnic groups represented in St. Maarten/St. Martin and working professionals. Over 500 women attended to the 2nd Annual SXM Girls Night Out and took notice of the companies that reached out to them. Being a sponsor at SXM Girls Night Out would also give you the opportunity to be recognized by these same influential women and many more. Sponsor an event that promotes Shopping for a Good Cause. SXM Girl's Night Out has created a forum for YOU the sponsor to create awareness and increase membership for women related issues. These proceeds from the SXM Girl's Night Out events are donated to worthy organizations that focus on issues that are of major concerns to women. Reasonable sponsorship pricing makes our event affordable and a win-win for all. SXM Girl's Night Out is a profitable way to promote your business by reaching out to new and existing customers. You won't find a more beneficial event than this. By providing you with reasonable sponsorship fees we have affordably captured the attention of your direct customers. SXM Girl's Night Out gives you the opportunity to promote your business for a fraction of the costs of printing advertising. If you are not a sponsor, now is the time to join SXM Girl's Night Out and see what all we can do for you.!


MARKETING & PROMOTION (EXAMPLE SLIDES TO FOLLOW)

✴  Special VIP Invitations: 50 recipients. ✴  Website: www.sxmgirlsnightout.com ✴  Social Media Campaigns: •  Facebook •  Twitter •  Tumblr •  Instagram ✴  Radio Advertising: (11 Radio Stations) SOS Radio, La Voix FM, Youth Radio, Laser 101, PJD2, 104.3 FM, Radio Anguilla, 103.7 FM, Mix 94.7 FM, Oasis, Inspire FM ✴  Press releases: (10 Articles) The Daily Herald, SXM Island Time, Today, Fax Info, The Anguillian, The Pelican, Issuu Global, Le Bon Air ✴ Television: AVS Network


MARKETING & PROMOTION -CONTINUED

✴  Posters: One hundred (100). ✴  SMS Campaign: Chippie/UTS Network. ✴  Handouts: 7500 recipients. ✴ Event Booklet: Five hundred (500) Red Book Event Guides ✴ UTS/Chippie Ticket/Top Up Package & Campaign: “brought to you by Chippie, A Girl's Best Friend”


MARKETING & PROMOTION


MARKETING & PROMOTION


MARKETING & PROMOTION

Valerie Van Putten “PJD2"


SURVEY RESULTS Quality of Exhibitors

Likely to recommend Likely to Return

50

80 80

40

60 60

20

Percent

Percent

Percent

30

40

40

10

20 20

0 Excellent

Very good

Good

Poor

Missing

Quality of Exhibitors 0

0 Very Likely

Interested in Get Away

Moderately

Slightly Likely

Not at all

Very Likely

Missing

Not at all

Missing

Average Purchases

how did you hear of the event

30

60

Slightly Likely

Likely to recommend

Likely to Return

80

Moderately likely

likely

80

25

60

40

Percent

Percent

Percent

20

15

40

10

20 5

20

0

rie

g

nd

0

ia

ed lM

ia oc

n si is m

F

S

Interested in Get Away

Missing

te si

No

er ly

eb r pe

a sp

Yes

F

W

ew

N

io

ad

R

0

$0-$250

how did you hear of the event

$251-$450

over $1000

Average Purchases

Missing


“Great event, We will definitely be here next year” “I really enjoyed myself.” “Thank you for introducing me to something new, I loved the shopping for a cause.”

“A real success!!!” It turned out so great! My mom and aunt loved it as well. “Had a great outcome this year- but you definitely need to have food next year”


OUR HEART FELT APPRECIATION & GRATITUDE TO THE FOLLOWING BUSINESSES FOR THEIR CONTRIBUTIONS IN ONE WAY OR THE OTHER:! ✴ B & C BEVERAGES

✴ GENESIS TAXI SERVICE

✴ FINELLE ANDERSON

✴ S.O.S RADIO

✴ DESSIREE FASHION GLAM

✴ UTS / CHIPPIE

✴ NEUTROGENA

✴ LASER 101

✴ HERTZ

✴ 104.3 PARTY STATION

✴ LA CLASSE BOUTIQUE

✴ PJD2

✴ LA VOIX FM RADIO

✴ THE VICEROY

✴ THE BODY SPA

✴ PARADISE COVE

✴ SINFUL BOUTIQUE

✴ HUGHES SURGICAL ARTS

✴ AVS NEWS

✴ DOLPHIN DISCOVERY ANGUILLA

✴ THE JEWELRY STORE ✴ JANE CARTER PRODUCTS


MARKETING & PROMOTION

Lloyd “PJD2"

AVS News


MARKETING & PROMOTION

LE PELICAN


MARKETING & PROMOTION

SWAG BAG 2014


HOPE TO SEE YOU AT OUR 3RD ANNUAL SXM GIRLS NIGHT OUT EVENT!

“SXM

Girls Night Out is the greatest one-stop shopping and networking event of its kind in SXM”

2nd Annual SXM Girls Night Out Post-Event Report