4 cyber world tricks for small businesses
Gone are the days when creating news with physical existence was the driving notion of businesses. Whether small or big, every business struggled with each other to create a physical footprint that will grab immediate attention of the target customers. However, things have changed now, and businesses are equally keen on creating news with the catchiest virtual presence in the cyber world. Thus, words like search engine, keywords, SEO, content, etc. have become regularly used words today. Nevertheless, small businesses might still be reluctant to integrate virtual world tricks and multiply their range of clientele. Here are some handy tips for them. Check them out! â€˘
Tip one: Never forget SEO
Every small business should remember that even after spending huge sum in your new website, your web contents might either go totally unnoticed or will fail to attract much traffic. Eventually, your virtual identity will fall short of serving you the intended purpose. This is the phase that prompts you to take the help of search engine optimizers. Find out the most frequently used keywords that are related to your web contents. Believe us; you will see immediate traffic boost up within a very short span the moment you realize the power of SEO. â€˘
Tip two: Be miser with keywords
You might have heard that keywords are the most futuristic tool today that helps in enhancing traffic activity in your website. However, you might not have heard that keywords can be killing for you too! Actually, the frequency of usage of keywords in web content determines whether it will be a bane for you or a blessing. A recent study revealed that the web contents which had keywords in frequency that was more than
what is required were treated as spam by Google! Therefore, if you really wish to reap the benefits of keywords and SEO then you need to know exactly what will be the percentage of keywords in a particular content. •
Tip three: Consider both offline and online existence
Have you been living with the idea that a grand online identity and adequate SEO tricks will give your small business the opportunity to grow like anything? We are afraid you are wrong! You cannot overlook the indispensable role of offsite presence in helping you prosper. Thus, you need to incorporate SEO tricks both in your onsite and offsite identity. •
Tip four: There isn’t any full proof method of web design
As you develop your official website, you will require references of other sites that are in the same business as you are and doing quite well in the cyber world. Just remember one thing here; you can take inspirations from these sites as references only, but do not copy them blindly. Actually, you will be surprised to know that two exactly similar looking websites with similar technical features fail to give similar result as far as traffic frequency and business prosperity are concerned! Therefore, the moral of the story is that you need to develop your own web design, contents, SEO and other interactive features to harness the positive aspects of this cyber world.
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Published on Feb 18, 2014
Gone are the days when creating news with physical existence was the driving notion of businesses. Whether small or big, every business stru...