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That brings me nicely on to my next question, Barley Sprites, it was so creative, so beautiful and uplifting. What was the creative process and how did you choose the ladies who danced in the film?

An interview with wedding dress designer Caroline Arthur – discover how she is inspiring individuality one bride at a time, allowing you to design your own dress Inspiration is the key theme for this evening, what message would you give to encourage female business owners within the wedding industry?

The message of the film is inspiring individuality, which is the hashtag we're using and I think that relates to not only the business I'm in, but to anybody who wants to run their own business in any industry. To anybody who has a family and is juggling lots of balls in the air, or who doesn't have a family but still has to juggle lots of balls and I errr, need to get off the subject of balls! What was the question, (inspiration) yes, inspiration, thank you. I found that my inspiration all the way through has been to stick to what I intended to achieve which was to try to encourage people to be creative and to express their own personality. Whatever you do you need to be sensitive to peoples feelings about themselves. For example in my line of work I might have a bride who is very self conscious about a particular part of her body she doesn't like. I might look at her and think, I can't see anything wrong with you, you look perfect to me, but if it worries her we need to address it. I think people need a nurturing environment in order to be able to express their personality, taste and creativity which is really what we're all about. So I think anybody who is thinking about running their own business or doing their own brand or writing a blog or whatever they're doing, they need to find their goal and stick to it. I realised very early on that wedding dresses might be what I do, but actually inspiring people to be individual was the key message I wanted to give, which is probably how we came round to making the film.

Well this was a really fun bit. I know absolutely nothing about dancing, but as it happens, there's a couple who live a few doors down from me and one is a film editor and the other a film maker who used to be a professional dancer, so they were the perfect combination. I came round to their house one evening with my five year old hanging off my leg who was tired and wanted to go to bed and I started to describe this idea I had about encouraging people to be creative. I said “I want to explain the process of how to design a wedding dress, how you can encourage someone to create their own dress”. So I described this fairly static idea of scarecrowesses stood in a barley field, a bride wanders in, dismayed because she can't find her dress and she needs someone to lift her up. She sits down and the scarecrowesses start to move around her, gradually in a sort of circular motion, presenting her with different options, encouraging her and draw out from her ideas for her dress. So they aren't imposing their ideas on her, it is very nurturing. When I proposed this idea to Laura and Simon, they didn’t laugh amazingly, and Simon said “well it’s a dance and it's a film”’ – and he was the perfect person to do it. He said we needed to set up auditions, which we did and we had an amazing day were we selected from a huge number of applicants, perhaps 8-10 girls who just

And so to Wed - Autumn Issue 2016  

Issue 8 - the Autumn Issue is packed full of ideas and inspiration for the bespoke bride. If individuality and creativity is your thing, the...

And so to Wed - Autumn Issue 2016  

Issue 8 - the Autumn Issue is packed full of ideas and inspiration for the bespoke bride. If individuality and creativity is your thing, the...

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