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Luxury Guide


World-first SWISS Business Seat sets new comfort benchmarks SWISS is adopting a mould-breaking new seating concept for its intercontinental Business Class cabins. The new seats – the first of their kind anywhere in the world – will be gradually installed throughout the SWISS long-haul fleet from spring 2009 onwards. The new seating will give SWISS Business travellers a “bed above the clouds” which is fully reclinable and two metres long. The lie-flat seats will also set new benchmarks with their air cushion feature, which allows seat hardness to be set for each seating position to meet individual wishes and needs. The new SWISS Business cabin should be installed aboard around a third of the carrier’s long-haul fleet by the end of next year. SWISS’s consistent pursuit of its ongoing quality drive will soon be delivering tangible benefits for SWISS Business customers in the form of a unique new seating concept for the carrier’s long-haul aircraft. The new SWISS Business Seat offers optimum travel comfort. The seat can be fully reclined to a lie-flat position offering a “bed above the clouds” that is two metres long. And that’s not all: the new seat also features a world first in the form of an air cushion that extends throughout its length. Hard as a futon, soft as a water bed or any level in between: the choice is the customer’s. The new seat boasts

further extras, too, such as an integrated massage function, USB and iPod sockets and a bigger 16:9format inflight entertainment screen. The new SWISS Business Seat is also a further consistent element in the SWISS corporate identity. The new seats and their arrangement will also offer a high degree of privacy and mobility within the cabin. Virtually all the seats will have direct aisle access, putting every traveller next to an aisle for loadings of up to 90%.

New comfort highs for the entire long-haul fleet Work will begin next spring on installing the new SWISS Business Seat throughout the SWISS longhaul fleet. The new Airbus A330300s which will join the fleet from 2009 onwards will all feature the new seats. In addition to the innovative new seating concept, their entire interior will be consistently aligned to customer needs. The Airbus A340s, the biggest aircraft in the SWISS fleet, will also be equipped with the new SWISS Business Seat. Under the current schedule, around one-third of the SWISS long-haul fleet should be fitted with the new SWISS Business cabin in 2009. A large proportion of the fleet will be refurbished in 2010; and all SWISS Business customers

should be enjoying a truly excellent inflight seating and sleeping experience on all SWISS long-haul flights by 2011. “We are extremely proud to have helped develop this global seating innovation, together with several hundred of our customers,” says SWISS CEO Christoph Franz. “And we are particularly delighted to be the first airline in the world to offer these substantially-enhanced levels of on-board seating and sleeping comfort.” “Our new SWISS Business Seat is a further consistent step in our ongoing quality drive that has been under way for more than three years now,” adds SWISS Chief Marketing & Strategy Officer Christoph Beckmann. “SWISS continues to invest in adding value for its customers. And the rightness of our strategy is fully confirmed by our business results: we have seen aboveaverage growth in the use of our Business and First Class since our quality drive began; and this has further strengthened our position and our profile as a genuine quality airline.”

Taking bookings at the Dolder Grand

The Dolder Grand: After a construction phase lasting four years, Zurich celebrates the return of one of its most prominent landmarks. The original "Curhaus" (health spa), built in 1899, has been transformed into a luxuryclass city resort. In the process, the hotel's glittering past and vibrant future have been fused together, as reflected in the architecture by Foster and Partners, the interior design by United Designers and the spa concept by Sylvia Sepielli. The Dolder Grand is part of the Dolder Resort. The Dolder Grand is open for bookings, and with immediate effect. From April 2008 it will again be

possible to stay overnight in the five-star hotel. A city resort of luxury class awaits guests who sign in at the Dolder Grand. The categories of the 173 rooms and suites range from single rooms to deluxe rooms and suites variously dimensioned and appointed. Four top suites aim to cater for individual extravagance. Largest of the top suites is the Maestro, housed in the tower of the historic Main Building. A stay here, on two floors totalling 400 square metres, including lounge-terrace, is bound to be a memorable experience.

spa, sport and relax

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