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COLLECTION 2011


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Contents Corporate Profile History Collection 1–37 Point-of-sales Material

p. 6 p. 12 p. 177

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Tradition The history of Montres Charmex SA goes as far back as 1926. This was the year when Max Bürgin, the father of today’s owner started his apprenticeship in one of the leading watch factories near Basel, Switzerland. His exceptional talents soon caught the attention of the management – he was promoted and eventually made head of the technical department. What he really wanted though was to have his own watch business, pursuing

1926

6

2011


Quest for Excellency the traditional art of manufacturing state-of-the-art timepieces. His dream finally came true and in 1989 his son Manfred Bürgin together with his wife Kathleen joined the by then prospering company. 1999 their son Frank M. Bürgin followed and thus continued the family’s tradition. Manufacturing bespoke timepieces using but choice materials of the highest quality remains the credo of Montres Charmex SA to this very day.

In 1926, when Max Bürgin started his apprenticeship, industrial mass production had not yet reached the watch industry and good products were only competed by better products. A watch was not considered an accessory but an investment for life and manufacturers prided themselves on their unrivalled skills. In the meantime, however, odds have changed – or as John Ruskin, a 19th century English writer put it: «There is scarcely anything in the world that some man cannot make a little worse, and sell a little more cheaply. The person who buys on price alone is this man‘s lawful prey». We cannot turn back time but we can strive to manufacture watches that combine the quality, design and functionality our forefathers prided themselves on, timepieces that stand out in today’s array of mediocre mass production watches. To put it in the words of Sir Henry Royce (Rolls-Royce): «Strive for perfection in everything you do. Take the best that exists and make it better. When it does not exist, design it». We believe that perfection reveals itself in the attention paid to the smallest of details and the choice materials used.

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8


régulateur JUBILÉ

13

chronograph JUBILÉ

17

réserve de marche JUBILÉ

21

model PRESIDENT

25

model STINGRAY

29

model GOLD INGOT

33

model TRIESTE

37

model EVIAN

41

model PORTOFINO

45

model MONTE CARLO

49

model GLOBETROTTER

53

model LAUSANNE

57

model ST. TROPEZ

61

model BASEL

65

retrograde big date model ZERMATT

69

chronograph BROOKLANDS

75

big date chronograph ST. MORITZ

81

model VIENNA

85

model LUCERNE

89

alarm chronograph KYALAMI

93 9


10


retrograde chronograph MONZA

97

full calendar chronograph WINDSOR

101

big date chronograph LE MANS

107

dual time COSMOPOLITAN

115

chronograph MILANO

119

big date chronograph MONACO

125

model CASABLANCA

129

model COLOGNE

133

model SORRENTO

139

model MONTREUX

145

model NIZZA

149

ladies’ diamond watch PARIS

153

multi function model CAP FERRAT

157

model VENTIMIGLIA

161

model MORCOTE

165

multi function model MANDALAY

169

model GANDRIA

173

POINT-OF-SALES MATERIAL

177

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80 80TH ANNIVERSARY OF MONTRES CHARMEX SA

12


2211

RÉGULATEUR

JUBILÉ 1926 – 2006 COLLECTION www.charmex.com 13


jubilé 1926 – 2006 collection

RÉGULATEUR In 1926, Max Bürgin, the founder of Montres Charmex SA, started his apprenticeship as a watchmaker in Bubendorf, Switzerland. Today, Montres Charmex SA is still owned and run by the Bürgin family and to commemorate our 80 th Anniversary we have launched a new line of automatic models in 2006. The JUBILÉ 1926 – 2006 COLLECTION consists of five high-end mechanical timepieces, sporting the same state-of-the-art case but using different Swiss Made® mechanical movements with several complications and manufactured to the highest standards of our industry. Of each model a limited edition of only 200 watches is manufactured. The discerning collector has the option of subscribing to the complete JUBILÉ 1926 – 2006 COLLECTION. For more details ask your authorised retailer or visit www.charmex.com.

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2210 silver dial

2211 silver dial

MOVEMENT • Swiss Made® Dubois Dépraz automatic cal. 14070 luxe • Complication: régulateur • Power reserve 44 h • 25 jewels • 28’800 oscillations/h (4 hz) • Rotor rhodium plated, snailed and with Côte de Genève finish; logo engraved in blue • Bridge circular-grained • Edges chamfered • Screws blued

FUNCTIONS • Hour at 12 h; central minute, small second at 6 h • Date at 3 h with magnifying glass

2212 champagne dial

2213 silver dial

CASE/BRACELET • Solid stainless steel case Ø 41.5 mm, thickness 12.0 mm • Available also in 10 micron yellow or rose gold plated • Genuine leather strap, nubuk lined • Double-pusher butterfly buckle with engraved logo • Scratch resistant anti-reflective sapphire crystal • Screw-down caseback with sapphire crystal, engraved • Screws in blue • Limited Edition plate on side of case

DIAL • Guilloché pattern on the interior • Applied Roman indices • Minute ring with 60 minute scale • Colours silver or champagne

HANDS • Stainless steel, blued, polished

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80 80TH ANNIVERSARY OF MONTRES CHARMEX SA

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2120

CHRONOGRAPH

JUBILÉ 1926 – 2006 COLLECTION www.charmex.com 17


jubilé 1926 – 2006 collection

CHRONOGRAPH In 1926, Max Bürgin, the founder of Montres Charmex SA, started his apprenticeship as a watchmaker in Bubendorf, Switzerland. Today, Montres Charmex SA is still owned and run by the Bürgin family and to commemorate our 80 th Anniversary we have launched a new line of automatic models in 2006. The JUBILÉ 1926 – 2006 COLLECTION consists of five high-end mechanical timepieces, sporting the same state-of-the-art case but using different Swiss Made® mechanical movements with several complications and manufactured to the highest standards of our industry. Of each model a limited edition of only 200 watches is manufactured. The discerning collector has the option of subscribing to the complete JUBILÉ 1926 – 2006 COLLECTION. For more details ask your authorised retailer or visit www.charmex.com. Each year one model of this collector’s series is launched, the fifth timepiece to be unveiled in 2010 together with a luxury wooden collector’s box for all five timepieces.

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2120 silver dial

2121 silver dial

MOVEMENT • Swiss Made® Dubois Dépraz automatic cal. 2025 luxe • Complication: chronograph • Power reserve 44 h • 47 jewels • 28’800 oscillations/h (4 hz) • Rotor rhodium plated, snailed and with Côte de Genève finish; logo engraved in blue • Bridge circular-grained • Edges chamfered • Screws blued

FUNCTIONS • Hour; minute, small second at 3 h • Chronograph with central second, 30-minute and 12-hour counter • Date at 12 h with magnifying glass

2122 champagne dial

2123 silver dial

CASE/BRACELET • Solid stainless steel case Ø 42.5 mm, thickness 13.5 mm • Available also in 10 micron yellow or rose gold plated • Genuine leather strap, nubuk lined • Double-pusher butterfly buckle with engraved logo • Scratch resistant anti-reflective sapphire crystal • Screw-down caseback with sapphire crystal, engraved • Screws in blue • Limited Edition plate on side of case

DIAL • Guilloché pattern on the interior • Applied Roman indices • Minute ring with 60 minute scale • Colours silver or champagne

HANDS • Stainless steel, blued, polished

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80 80TH ANNIVERSARY OF MONTRES CHARMEX SA

20


1943

RÉSERVE DE MARCHE

JUBILÉ 1926 – 2006 COLLECTION www.charmex.com 21


jubilé 1926 – 2006 collection

RÉSERVE DE MARCHE In 1926, Max Bürgin, the founder of Montres Charmex SA, started his apprenticeship as a watchmaker in Bubendorf, Switzerland. Today, Montres Charmex SA is still owned and run by the Bürgin family and to commemorate our 80 th Anniversary we have launched a new line of automatic models in 2006. The JUBILÉ 1926 – 2006 COLLECTION consists of five high-end mechanical timepieces, sporting the same state-of-the-art case but using different Swiss Made® mechanical movements with several complications and manufactured to the highest standards of our industry. Of each model a limited edition of only 200 watches is manufactured. The discerning collector has the option of subscribing to the complete JUBILÉ 1926 – 2006 COLLECTION. For more details ask your authorised retailer or visit www.charmex.com. Each year one model of this collector’s series is launched, the fifth timepiece to be unveiled in 2010 together with a luxury wooden collector’s box for all five timepieces.

22


1940 silver dial

1941 silver dial

MOVEMENT • Swiss Made® Dubois Dépraz automatic cal. 7000 luxe • Complication: mechanical indication of power reserve • Power reserve 44 h • 21 jewels • 28’800 oscillations/h (4 hz) • Rotor rhodium plated, snailed and with Côte de Genève finish; logo engraved in blue • Bridge circular-grained • Edges chamfered • Screws blued

FUNCTIONS • Hour; minute, central second • Power reserve indication at 12 h • Indication of date at 6 h with magnifying glass

1942 champagne dial

1943 silver dial

CASE/BRACELET • Solid stainless steel case Ø 42.5 mm, thickness 12.0 mm • Available also in 10 micron yellow or rose gold plated • Genuine leather strap, nubuk lined • Double-pusher butterfly buckle with engraved logo • Scratch resistant anti-reflective sapphire crystal • Screw-down caseback with sapphire crystal, engraved • Screws in blue • Limited Edition plate on side of case

DIAL • Guilloché pattern on the interior • Applied Roman indices • Blue power reserve indication • Minute ring with 60 minute scale • Colours silver or champagne

HANDS • Stainless steel, blued, polished

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24


1743

PRESIDENT www.charmex.com 25


model

PRESIDENT PRESIDENT – a timepiece manufactured in Switzerland by Montres Charmex SA, combining timeless elegance with a state-of-the-art quality. The chronometer-certified movement ETA cal. 7750 Valjoux stands for unrivalled functionality and accuracy. The beautifully paved dials are decorated with applied roman indices and pay tribute to a century-old tradition of Swiss craftsmanship. A timepiece for the discerning collector of unique mechanical timepieces!

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1740 silver dial

1741 silver dial

1743 silver dial

1742 champagne dial

1744 black dial

MOVEMENT

CASE/BRACELET

• Chronometer-certified automatic chronograph ETA cal. 7750 Valjoux • 25 jewels • 28’800 oscillations/h • Power reserve 48 h • Etachron regulator system, glucydur balance bridge • Nivaflex mainspring • Antichoc with Incabloc shock-absorber

• Solid stainless steel case Ø 43.0 mm, thickness 14.5 mm/goldplated in 10 micron yellow or rosegold • Genuine leather strap, nubuk lined • Double-pusher butterfly buckle, engraved • Sapphire crystal • Screw-down caseback with sapphire crystal, engraved

FUNCTIONS

• Paved, colours silver, champagne or black; applied indices • Tachymeter

• Hour; minute, small second at 9 h • Chronograph with 30 minutes counter at 12 h, 12 hour counter at 6 h, central second counter • Indication of Day & Date

DIAL

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28


2162

STINGRAY www.charmex.com 29


model STINGRAY The stingray, common in tropical coastal waters, glides apparition-like through the most shallow of lagoons, the extremely flat body barely noticeable. This awe-inspiring fish with its elegant shape inspired our designers to come up with our timepiece STINGRAY, using the ultra-flat Swiss Made ETA movement cal. 210.001. This movement is a work of art in itself, with a thickness of a mere 0.98 mm. The classical dial with its applied indices is protected by a slightly curved, antireflective sapphire crystal. The stainless steel case – also available with 10 micron rose gold plating – adds to the floating character of the watch which is barely noticeable when worn on the wrist.

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2160-GROUP: M’S ULTRA-FLAT WATCH STINGRAY 9 " ETA cal. 210.001, ultra-flat 0.98 mm Stainless steel case, also in 10 micr. rose gold plated, sapphire crystal (anti-reflective) Genuine leather strap w. double pusher butterfly buckle 3 ATM Case Ø 40.0 mm, thickness 5.0 mm

2160 silver dial

2161 grey dial

2162 white dial

2163 dark grey dial

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32


5630 1555

GOLD INGOT series ref. 1555/5630 Genuine 24 carat 2 gram/1 gram Gold Ingot Swiss Made movement Ronda cal. 751 Stainless steel case/bracelet, 5 micron yellow gold plated Also with genuine leather strap Sapphire crystal

www.charmex.com 33


model GOLD INGOT Gold to this very day is one of the most sought after precious metals. Our INGOT timepieces sport a 24 carat (finesse 999.9) 2 gram (1 gram ladies’ model) gold ingot (bullion), set on a champagne dial. The blue cabochon on the crown and the engraved CX on the index at twelve o’clock are but two details of this magnificent timepiece.

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1555/60-, 5630/35-GROUPS: INGOT WATCHES 5 1/2 " Ronda cal. 751 no sec. 5 micr. gold plated stainless steel case, 10 micr. gold plated stainless steel back, sapphire crystal 5 micr. gold plated stainless steel bracelet (ref. 1555, 5630) or black leather strap (ref. 1560, 5635), butterfly buckle 5 ATM Case 34.0 x 26.0 mm Men’s, 27.5 x 20.5 mm Ladies’

1555 champagne dial with 2 gr. GOLD ingot (Men’s)

5630 champagne dial with 1 gr. GOLD ingot (Ladies’)

1560 champagne dial with 2 gr. GOLD ingot (Men’s)

5635 champagne dial with 1 gr. GOLD ingot (Ladies’)

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36


2411

2402

Retrograde chronograph model Trieste ref. 2402/2411 Swiss Made movement Ronda cal. 8040.N, 13 jewels Stainless steel case/bracelet or genuine leather strap Also in rose gold PVD-plated Sapphire crystal

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retrograde chronograph model TRIESTE Trieste – a town on the Adriatic coast in Italy, boasting a turbulent history going back well over a thousand years. Torn between Italy and Austria Trieste combines the light-heartedness of its southern homeland with the melancholy of its former northern master. Our designers succeeded in blending this combination in to our timepiece TRIESTE with its retrograde chronograph movement and the intricately designed case.

BIG DATE

MULTI FUNCTION

38

CHRONOGRAPH


2400-GROUP: M’S RETROGRADE CHRONOGRAPH TRIESTE 15" Ronda cal. 8040.N, 13 jewels Rose gold PVD-plated stainless steel case, stainless steel back, sapphire crystal Brown / black genuine leather strap w. double pusher butterfly buckle 5 ATM Case Ø 43.0 mm

2400 white dial

2401 black dial

2405 silver dial

2402 tobacco dial

2406 dark grey dial

2405-GROUP: M’S RETROGRADE CHRONOGRAPH TRIESTE 15" Ronda cal. 8040.N, 13 jewels Stainless steel case, sapphire crystal Black genuine leather strap w. double pusher butterfly buckle 5 ATM Case Ø 43.0 mm

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2410-GROUP: M’S RETROGRADE CHRONOGRAPH TRIESTE 15" Ronda cal. 8040.N, 13 jewels Stainless steel case, sapphire crystal Stainless steel bracelet w. double pusher butterfly buckle 5 ATM Case Ø 43.0 mm

2410 silver dial

40

2411 dark grey dial


2395

2380

Chronograph model Evian ref. 2380/2395 Swiss Made movement Ronda cal. 5030.D, 13 jewels Stainless steel case/bracelet or genuine leather strap Also in rose gold or black PVD-plated Sapphire crystal

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chronograph model EVIAN Overlooking the Lake of Geneva Évian-les-Bains is a small French town that started to attract jet setters from all over the world early in the 20th century. Évianles-Bains is famous for its mineral water – Evian – and the Casino Royale that inspired the James Bond movie of the same name. The slightly tonneau-shaped case of our model EVIAN evokes memories of the Golden Age of Évian-les-Bains, the intricately designed dial matching the sportiness of the chronograph movement with a timeless elegance.

DATE

42

CHRONOGRAPH


2380-GROUP: M’S CHRONOGRAPH EVIAN 12 1/2 " Ronda 5030.D, 13 jewels Rose gold PVD-plated stainless steel case, stainless steel back, sapphire crystal Brown / black genuine leather strap w. double pusher butterfly buckle 5 ATM Case 40.0 x 45.5 mm

2380 silver dial

2381 black dial

2385 silver dial

2382 tobacco dial

2386 black dial

2385-GROUP: M’S CHRONOGRAPH EVIAN 12 1/2 " Ronda 5030.D, 13 jewels Stainless steel case, sapphire crystal Black genuine leather strap w. double pusher butterfly buckle 5 ATM Case 40.0 x 45.5 mm

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2390/95-GROUPS: M’S CHRONOGRAPH EVIAN 12 1/2 " Ronda 5030.D, 13 jewels Stainless steel case, also in black PVD, sapphire crystal Stainless steel bracelet, also in black PVD, w. double pusher butterfly buckle 5 ATM Case 40.0 x 45.5 mm

2390 silver dial

44

2391 black dial

2395 black dial


2370

2346

retrograde big date & day model PORTOFINO ref. 2346/2370 Swiss Made速 movement Ronda cal. 7004.P Stainless steel case/bracelet or genuine leather strap Also in 5 micron rose gold plated and w. black PVD-plating Sapphire crystal

www.charmex.com 45


retrograde big date & day Model PORTOFINO At the very tip of the peninsula of Portofino lies the village bearing the same name – Portofino, an ancient fishing village on the Mediterranean coast in Italy with buildings dating back to the 12th century. Portofino managed to maintain its charm and annually attracts thousands of tourists with its unique blend of Italian dolce far niente and grandezza. Our model PORTOFINO embodies the very same values – timeless elegance combined with a distinctive classical look.

46


2345-GROUP: M’S RETROGRADE BIG DATE & DAY MODEL PORTOFINO 15 " Ronda cal. 7004.P, small second 5 micr. rose gold plated stainless steel case, stainless steel back, sapphire crystal Black / brown leather strap w. double pusher butterfly buckle 5 ATM Case 47.0 x 42.0 mm

2345 white dial

2350 white dial

2346 black dial

2351 black dial

2347 tobacco dial

2355 silver dial

2356 dark grey dial

235 5-GROUPS: M’S RETROGRADE BIG DATE & DAY MODEL PORTOFINO 15 " Ronda cal. 7004.P, small second Stainless steel case, sapphire crystal. Also in 5 micron rose gold plating w. black PVD bezel/lug ends/crown Black leather strap w. double pusher butterfly buckle 5 ATM Case 47.0 x 42.0 mm

47


2360/70-GROUPS: M’S RETROGRADE BIG DATE & DAY MODEL PORTOFINO 15 " Ronda cal. 7004.P, small second Stainless steel case, sapphire crystal also w. black PVD inlays Stainless steel bracelet w. double pusher butterfly buckle, also w. black PVD middle link 5 ATM Case 47.0 x 42.0 mm

2360 silver dial

2361 dark grey dial

2370 silver dial

2371 black dial

2365 silver dial

2366 black dial

2375 silver dial

2376 black dial

2365/75-GROUPS: M’S RETROGRADE BIG DATE & DAY MODEL PORTOFINO 15 " Ronda cal. 7004.P, small second Stainless steel case w. black PVD bezel, lug-ends, crown, sapphire crystal also in all black PVD Black leather strap w. double pusher butterfly buckle 5 ATM Case 47.0 x 42.0 mm

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2341

2332

big date model MONTE

CARLO ref. 2332/2341

Swiss Made速 movement Ronda cal. 6004.B Stainless steel case/bracelet or genuine leather strap Also in 5 micron rose gold plated Sapphire crystal

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big date model MONTE CARLO Monte Carlo – a municipality of Monaco – borders the Côte d’Azur in the south of France and is known both for its casino and the annual Formula One car race. It embodies the bold spirit of men risking their wealth and lives for the mere thrill and excitement – the very spirit our model MONTE CARLO evokes with its stately case and the well-balanced dial sporting a prominent small second at six o’clock.

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2330-GROUP: M’S BIG DATE MODEL MONTE CARLO 11 1/2 " Ronda cal. 6004.B, small second 5 micr. rose gold plated stainless steel case, stainless steel back, sapphire crystal Black / brown leather strap w. double pusher butterfly buckle 5 ATM Case 48.0 x 35.3 mm

2330 white dial

2331 dark grey dial

2335 silver dial

2332 tobacco dial

2336 dark grey dial

2335-GROUP: M’S BIG DATE MODEL MONTE CARLO 11 1/2 " Ronda cal. 6004.B, small second Stainless steel case, sapphire crystal Black leather strap w. double pusher butterfly buckle 5 ATM Case 48.0 x 35.3 mm

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2340-GROUP: M’S BIG DATE MODEL MONTE CARLO 11 1/2 " Ronda cal. 6004.B, small second Stainless steel case, sapphire crystal Stainless steel bracelet w. double pusher butterfly buckle 5 ATM Case 48.0 x 35.3 mm

2340 silver dial

52

2341 dark grey dial

2342 blue dial


2327

2315

dual time model GLOBETROTTER ref. 2315/2327 Swiss Made速 movement Ronda cal. 6203.B Stainless steel case/bracelet or genuine leather strap Also in 5 micron rose gold plated Sapphire crystal

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dual time model GLOBETROTTER Bridging all continents today’s cosmopolitans are at the very forefront of a new type of people, with their thinking and very existence not confined to one place only but at home in all four corners of the world. Our model GLOBETROTTER is their perfect companion, boldly displaying two independent time-zones on a dial resembling the globe with a big date calendar perched at the very top.

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2315-GROUP: M’S DUAL TIME MODEL GLOBETROTTER 11 1/2 " Ronda cal. 6203.B Big Date calendar, sweep second 5 micr. rose gold plated stainless steel case, stainless steel back, sapphire crystal Black / brown leather strap w. double pusher butterfly buckle 5 ATM Case Ø 44.0 mm

2315 white dial

2316 black dial

2320 white dial

2317 tobacco dial

2321 dark grey dial

2320-GROUP: M’S DUAL TIME MODEL GLOBETROTTER 11 1/2 " Ronda cal. 6203.B Big Date calendar, sweep second Stainless steel case, sapphire crystal Black leather strap w. double pusher butterfly buckle 5 ATM Case Ø 44.0 mm

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2325-GROUP: M’S DUAL TIME MODEL GLOBETROTTER 11 1/2 " Ronda cal. 6203.B Big Date calendar, sweep second Stainless steel case, sapphire crystal Stainless steel bracelet w. double pusher butterfly buckle 5 ATM Case Ø 44.0 mm

2325 silver dial

56

2326 dark grey dial

2327 blue dial


2306

2295

chronograph LAUSANNE ref. 2295/2306 Swiss Made速 movement ETA cal. G15.211 Stainless steel case/bracelet or genuine leather strap Also in 5 micron rose gold plated and w. black PVD-plating Sapphire crystal

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chronograph LAUSANNE The Swiss city of Lausanne is home to the International Olympic committee and the Swiss Federal Court. Set on the northern shores of Lake Geneva and in close proximity to some of the best skiing areas of Switzerland Lausanne combines a rich cultural tradition with a strong penchant for both water and winter sports. Our chronograph LAUSANNE also incorporates these two elements – the honored tradition of Swiss Watch making and a strikingly sporty appeal.

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2290-GROUP: M’S CHRONOGRAPH LAUSANNE 10 1/2 " ETA cal. G15.211 5 micr. rose gold plated stainless steel case, stainless steel back, sapphire crystal Brown / black leather strap w. double pusher butterfly buckle 5 ATM Case 33.5 x 40.0 mm

2290 silver dial

2291 black dial

2292 tobacco dial

2295 silver dial

2296 black dial

2297 havana dial

2295-GROUP: M’S CHRONOGRAPH LAUSANNE 10 1/2 " ETA cal. G15.211 5 micr. rose gold plated stainless steel case w. black PVD inlay, stainless steel back, sapphire crystal Black leather strap w. double pusher butterfly buckle 5 ATM Case 33.5 x 40.0 mm

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2300-GROUP: M’S CHRONOGRAPH LAUSANNE 10 1/2 " ETA cal. G15.211 Stainless steel case, sapphire crystal Black leather strap w. double pusher butterfly buckle 5 ATM Case 33.5 x 40.0 mm

2305 silver dial

2300 silver dial

2301 dark grey dial

2306 dark grey dial

2310 silver dial

2305/10-GROUPS: M’S CHRONOGRAPH LAUSANNE 10 1/2 " ETA cal. G15.211 Stainless steel case, also w. black PVD inlay, sapphire crystal Stainless steel bracelet, also w. black PVD middle link, w. double pusher butterfly buckle 5 ATM Case 33.5 x 40.0 mm

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2311 dark grey dial


2255

2246

big date calendar watch ST.

TROPEZ ref. 2246/2255

Swiss Made速 movement Ronda cal. 7004.B Stainless steel case/bracelet or genuine leather strap Also in 5 micron rose gold plated and w. black PVD-plating Sapphire crystal

www.charmex.com 61


big date calendar watch ST. TROPEZ St. Tropez – a synonym for the exhilarating parties held by the High Society under a strikingly blue sky on the French Côte d’Azur. The charm of the original fishing village can still be found around the old harbor, in stark contrast to the high performance yachts moored there. Our model ST. TROPEZ commemorates this Joie de Vivre of the Jeunesse Dorée and their – bearable - lightness of being.

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2240-GROUP: M’S BIG DATE CALENDAR WATCH ST. TROPEZ 15 " Ronda cal. 7004.B small second 5 micr. rose gold plated stainless steel case, stainless steel back, sapphire crystal Black / brown leather strap w. double pusher butterfly buckle 5 ATM Case Ø 42.0 mm

2240 white dial

2241 black dial

2245 white dial

2242 tobacco dial

2246 black dial

2245-GROUP: M’S BIG DATE CALENDAR WATCH ST. TROPEZ 15 " Ronda cal. 7004.B small second 5 micr. rose gold plated stainless steel case w. black PVD lug-ends / crown, stainless steel back, sapphire crystal Black leather strap w. double pusher butterfly buckle 5 ATM Case Ø 42.0 mm

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2250/60-GROUPS: M’S BIG DATE CALENDAR WATCH ST. TROPEZ 15 " Ronda cal. 7004.B small second Stainless steel case, also w. black PVD lug-ends, sapphire crystal Black leather strap w. double pusher butterfly buckle 5 ATM Case Ø 42.0 mm

2250 white dial

2251 dark grey dial

2255 white dial

2260 white dial

2256 dark grey dial

2555-GROUP: M’S BIG DATE CALENDAR WATCH ST. TROPEZ 15 " Ronda cal. 7004.B small second Stainless steel case, sapphire crystal Stainless steel bracelet w. double pusher butterfly buckle 5 ATM Case Ø 42.0 mm

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2261 dark grey dial

2257 blue dial


2271

2275

model series BASEL ref. 2275/2271 Swiss Made速 movement Ronda cal. 705 Stainless steel case/bracelet or genuine leather strap Also in 5 micron rose gold plated Sapphire crystal

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model series BASEL The history of the city of Basel goes back to the 5th century BC when the first Celtic settlers set up residence on the famous river Rhine in the north-west of Switzerland. Switzerland’s first university was established in Basel in 1460 and many famous philosophers and scientists have taught there, among others Paracelsus, Friedrich Nietzsche and Karl Barth. Boasting a still intact medieval inner city with houses dating back to the 12th century Basel has kept its old world charm, despite a population of now 170’000. Host of the annual watch and jewelry show BASELWORLD Basel is a household name among watch enthusiasts. Our model BASEL captures the very essence of this rich cultural heritage and the turbulent history of this city – which lies but 15 kilometers outside of Liestal, the headquarters of Montres Charmex SA.

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2265-GROUP: M’S BIG CALENDAR WATCH BASEL 10 1/2 " Ronda cal. 705 sweep second 5 micron rose gold plated stainless steel case, stainless steel back, sapphire crystal Black / brown leather strap w. double pusher butterfly buckle 3 ATM Case 35.0 x 35.0 mm

2265 silver dial

2266 black dial

2275 silver dial

2267 tobacco dial

2276 black dial

2275-GROUP: M’S CALENDAR WATCH BASEL 10 1/2 " Ronda cal. 705 sweep second Stainless steel case, sapphire crystal Black leather strap w. double pusher butterfly buckle 3 ATM Case 35.0 x 35.0 mm

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2270-GROUP: M’S CALENDAR WATCH BASEL 10 1/2 " Ronda cal. 705 sweep second 5 micron rose gold plated stainless steel case, stainless steel back, sapphire crystal 5 micron rose gold plated stainless steel bracelet w. double pusher butterfly buckle 3 ATM Case 35.0 x 35.0 mm

2270 silver dial

2271 black dial

2272 tobacco dial

2280 silver dial

2281 dark grey dial

2282 dark brown dial

2280-GROUP: M’S CALENDAR WATCH BASEL 10 1/2 " Ronda cal. 705 sweep second Stainless steel case, sapphire crystal Stainless steel bracelet w. double pusher butterfly buckle 3 ATM Case 35.0 x 35.0 mm

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1960

1958

retrograde big date model ZERMATT ref. 1958/1960 Swiss Made movement Ronda cal. 7004.N, EOL Stainless steel case/bracelet or genuine leather strap Also in 5 micron yellow or rose gold plated Sapphire crystal

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retrograde big date model ZERMATT Zermatt is a small village nestled below the towering Matterhorn peak in the heart of the Swiss Alps. Famous not only for this symbolic mountain but also for the superb alpine skiing Zermatt has become an in-place for the rich and famous who enjoy both the daredevil ski runs and the lively après ski scene in town. With its retrograde design our timepiece ZERMATT captures the very essence of the Swiss watch making heritage: a complex dial design, combining a symmetrical display of several functions with an unmatched attention to detail. The big date calendar is surrounded by the small second at six o’clock while the domineering arched display of the day is perched at the very top of the dial.

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1955-GROUP: M’S RETROGRADE BIG DATE CALENDAR WATCH ZERMATT 15 " Ronda cal. 7004.N, EOL 5 micr. yellow or rose gold plated stainless steel case, stainless steel back, sapphire crystal Brown / black genuine leather strap w. double pusher butterfly buckle 3 ATM Case Ø 43.0 mm

1955 white dial

1957 white dial

1956 champagne dial

1958 black dial

1959 tobacco dial

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1960-GROUP: M’S RETROGRADE BIG DATE CALENDAR WATCH ZERMATT 15 " Ronda cal. 7004.N, EOL Stainless steel case, sapphire crystal Stainless steel bracelet w. double pusher butterfly buckle 3 ATM Case Ø 43.0 mm

1960 silver dial

1961 dark grey dial

1965 silver dial

1962 blue dial

1963 havana dial

1966 dark grey dial

1965-GROUP: M’S RETROGRADE BIG DATE CALENDAR WATCH ZERMATT 15 " Ronda cal. 7004.N, EOL Stainless steel case, sapphire crystal Black genuine leather strap w. double pusher butterfly buckle 3 ATM Case Ø 43.0 mm

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2145-GROUP: M’S RETROGRADE BIG DATE CALENDAR WATCH ZERMATT 15 " Ronda cal. 7004.N, EOL 5 micr. rose gold plated stainless steel case w. black PVD bezel, stainless steel back, sapphire crystal Black genuine leather strap w. double pusher butterfly buckle 3 ATM Case Ø 43.0 mm

2145 white dial

2150 white dial

2146 black dial

2151 dark grey dial

2147 havana dial

2155 white dial

2156 dark grey dial

2150/2155-GROUPS: M’S RETROGRADE BIG DATE CALENDAR WATCH ZERMATT 15 " Ronda cal. 7004.N, EOL Stainless steel case w. black PVD bezel, sapphire crystal Black genuine leather strap or stainless steel bracelet w. black PVD middle link & double pusher butterfly buckle 3 ATM Case Ø 43.0 mm

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74


2196

2190

chronograph BROOKLANDS ref. 2190/2196 Swiss Made movement Ronda cal. 5030.D, 13 jewels Stainless steel case/bracelet or genuine rubber strap Also in 5 micron rose gold plated or black PVD Sapphire crystal

www.charmex.com 75


chronograph BROOKLANDS Brooklands is a now disused motor racing circuit and airfield built near Weybridge in Surrey, England. Brainchild of Sir Hugh F. Locke-King and his wife Dame Ethel Locke-King (née Gore-Browne), it opened in 1907, and was the world’s first oval-style motorsport venue. Our chronograph BROOKLANDS brings back memories of the early days of motor car racing; the stainless steel case with the embedded screws resembles the dashboard instruments and the genuine rubber strap adds to the perception. The sportive dial has a central stop watch second, a 30 minute and a 12 hour counter and displays the date at four o’clock

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2190-GROUP: M’S CHRONOGRAPH BROOKLANDS 12 1/2 " Ronda cal. 5030.D, 13 jewels 5 micr. rose gold plated stainless steel case w. black / brown PVD bezel, stainless steel back, sapphire crystal Black / brown genuine rubber strap w. double pusher butterfly buckle 5 ATM Case Ø 43.5 x 41.0 mm

2190 white dial

2191 black dial

2192 tobacco dial

2193 havana dial

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2195/2200-GROUPS: M’S CHRONOGRAPH BROOKLANDS 12 1/2 " Ronda cal. 5030.D, 13 jewels Stainless steel case, also in black PVD, sapphire crystal Black / yellow genuine rubber strap w. double pusher butterfly buckle 5 ATM Case Ø 43.5 x 41.0 mm

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2195 black dial

2196 black dial

2200 white dial

2201 black dial


2205-GROUP: M’S CHRONOGRAPH BROOKLANDS 12 1/2 " Ronda cal. 5030.D, 13 jewels Stainless steel case, sapphire crystal Stainless steel bracelet w. double pusher butterfly buckle 5 ATM Case Ø 43.5 x 41.0 mm

2205 white dial

2206 black dial

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2176

2168

big date chronograph ST.

MORITZ ref. 2168/2176

Swiss Made movement Ronda cal. 5040.B, 13 jewels Stainless steel case/bracelet or genuine leather strap Also in 5 micron rose gold plated with genuine leather strap Also in 54 circonias by setting Sapphire crystal

www.charmex.com 81


big date chronograph ST. MORITZ Nestled in the valley of Engadin high up in the Swiss Alps St. Moritz hosted the Winter Olympics in 1928 and 1948. World famous for its alpine and cross country skiing this resort offers the best of old-world winter pastimes and is a sought-after holiday destination. Our timepiece ST. MORITZ combines the features of a classical tonneau shaped case with the accuracy and functionality of a Swiss Made chronograph movement. The bold big date display at twelve o’clock towers above an intricately designed dial with two luminous hands centred in the middle.

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2165-GROUP: M’S BIG DATE CHRONOGRAPH ST. MORITZ 12 1/2 " Ronda cal. 5040.B, 13 jewels 5 micr. rose gold plated stainless steel case, stainless steel back, sapphire crystal Brown / black genuine leather strap w. double pusher butterfly buckle 5 ATM Case 39.0 x 42.5 mm

2165 white dial

2166 black dial

2170 white dial

2171 dark grey dial

2167 havana dial

2175 white dial

2168 tobacco dial

2176 dark grey dial

2170/75-GROUPS: M’S BIG DATE CHRONOGRAPH ST. MORITZ 12 1/2 " Ronda cal. 5040.B, 13 jewels Stainless steel case, sapphire crystal Stainless steel bracelet or black genuine leather strap w. double pusher butterfly buckle 5 ATM Case 39.0 x 42.5 mm

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2180/85-GROUPS: M’S BIG DATE CHRONOGRAPH ST. MORITZ 12 1/2 " Ronda cal. 5040.B, 13 jewels Stainless steel case w. 54 circonias by setting, sapphire crystal Stainless steel bracelet or black genuine leather strap w. double pusher butterfly buckle 5 ATM Case 39.0 x 42.5 mm

2180 white dial

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2181 dark grey dial

2185 white dial

2186 dark grey dial


2025

2036

multi function model VIENNA ref. 2036/2025 Swiss Made movement Ronda cal. 706.3 Stainless steel case/bracelet or genuine leather strap Also in PVD plated or 5 micron gold plated (with leather strap) Sapphire crystal

www.charmex.com 85


model VIENNA Vienna, the capitol of Austria, has a history dating back to 500 BC and is the epitome of an old-world European city. Known as the residence of the Habsburg dynasties, Vienna charms its visitors with its coffee houses, the horse-drawn coaches and the world famous Philharmonic Orchestra. Our timepiece VIENNA is dominated by the multi-function movement indicating the day, the date, the month and the current moon phase. The beautifully paved dial sports Roman indices and matches the round stainless steel case in its superb finish.

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2035-GROUP: M’S MULTI FUNCTION WATCH VIENNA 10 1/2 " Ronda cal. 706.3 Day / Date / Month / Moon, sweep sec. Stainless steel case, sapphire crystal Black leather strap w. double pusher butterfly buckle 5 ATM Case Ø 38.0 mm

2035 white dial

2020 white dial

2021 champagne dial

2036 dark grey dial

2022 white dial

2023 black dial

2020-GROUP: M’S MULTI FUNCTION WATCH VIENNA 10 1/2 " Ronda cal. 706.3 Day / Date / Month / Moon, sweep sec. 5 micron yellow or rose gold plated stainless steel case, stainless steel back, sapphire crystal Brown / black leather strap w. double pusher butterfly buckle 5 ATM Case Ø 38.0 mm

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2030-GROUP: M’S MULTI FUNCTION WATCH VIENNA 10 1/2 " Ronda cal. 706.3 Day / Date / Month / Moon, sweep sec. Stainless steel case, sapphire crystal Stainless steel bracelet w. double pusher butterfly buckle 5 ATM Case Ø 38.0 mm

2030 white dial

2031 dark grey dial

2025 white dial

2025-GROUP: M’S MULTI FUNCTION WATCH VIENNA 10 1/2 " Ronda cal. 706.3 Day / Date / Month / Moon, sweep sec. Yellow PVD plated stainless steel case, stainless steel back, sapphire crystal Yellow PVD plated stainless steel bracelet w. double pusher butterfly buckle 5 ATM Case Ø 38.0 mm

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2032 blue dial

2026 champagne dial


2012

2005

multi function model

LUCERNE ref. 2005/2012

Swiss Made movement Ronda cal. 706 Stainless steel case/bracelet or genuine leather strap Also in 5 micron gold plated with genuine leather strap Sapphire crystal

www.charmex.com 89


model LUCERNE Lucerne, on the shores of the Lake of Lucerne, is nestled in the foothills of the Swiss Alps. The famous wooden Chapel Bridge and the Lion Monument are but two of the many tourist attractions in this city. Like the town so is our timepiece LUCERNE steeped in history – the history of Swiss watch making. The intricate multi-function movement, housed in a tonneau shaped stainless steel case, indicates the day, the date and the current moon phase. The carefully executed dial is dominated by the Roman indices and the elegant luminous hands.

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2005-GROUP: M’S MULTI FUNCTION WATCH LUCERNE 10 1/2 " Ronda cal. 706 Day / Date / Moon, sweep sec. 5 micr. yellow gold plated stainless steel case, stainless steel back, sapphire crystal Brown / black leather strap w. double pusher butterfly buckle 5 ATM Case 37.0 x 36.0 mm

2005 silver dial

2010 silver dial

2006 champagne dial

2007 black dial

2011 dark grey dial

2012 blue dial

2010-GROUP: M’S MULTI FUNCTION WATCH LUCERNE 10 1/2 " Ronda cal. 706 Day / Date / Moon, sweep sec. Stainless steel case, stainless steel back, sapphire crystal Stainless steel bracelet w. double pusher butterfly buckle 5 ATM Case 37.0 x 36.0 mm

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2070

2067

alarm chronograph KYALAMI ref. 2067/2070 Swiss Made movement Ronda cal. 5130.D, 13 jewels Stainless steel case/bracelet or genuine leather strap Also in 5 micron rose gold plated with genuine leather strap Sapphire crystal

www.charmex.com 93


alarm chronograph KYALAMI Motor racing aficionados fondly remember the years between 1962 and 1993, during which the South African Grand Prix was held in Kyalami, a Johannesburg suburb in Gauteng. The circuit was rebuilt in the early 1990s but had lost its former charm and ceased to be used for Formula 1 car racing after 1993. Our timepieces KYALAMI were designed to commemorate this once famous race track which came to such an inglorious end. Powered by the Ronda cal. 5130.D movement these watches offer a combined chronograph & alarm function. The sportive dial with applied indices and recessed counters sports a date window at four o’clock.

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2060-GROUP: M’S ALARM CHRONOGRAPH KYALAMI 12 1/2 " Ronda cal. 5130.D, 13 jewels 5 micr. rose gold plated stainless steel case, stainless steel back, sapphire crystal Brown / black leather strap w. double pusher butterfly buckle 5 ATM Case Ø 40.5 mm

2060 white dial

2061 black dial

2062 havana dial

2063 tobacco dial

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2070-GROUP: M’S ALARM CHRONOGRAPH KYALAMI 12 1/2 " Ronda cal. 5130.D, 13 jewels Stainless steel case, sapphire crystal Stainless steel bracelet w. double pusher butterfly buckle 5 ATM Case Ø 40.5 mm

2070 white dial

2065 white dial

2071 dark grey dial

2066 dark grey dial

2065-GROUP: M’S ALARM CHRONOGRAPH KYALAMI 12 1/2 " Ronda cal. 5130.F, 13 jewels Stainless steel case, sapphire crystal Black leather strap w. double pusher butterfly buckle 5 ATM Case Ø 40.5 mm

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2072 blue dial

2067 yellow dial

2068 orange dial


1976

1973

retrograde chronograph MONZA ref. 1973/1976 Swiss Made movement ETA cal. G15.261 Stainless steel case/bracelet or genuine leather strap Also in 5 micron rose gold plated with genuine leather strap Sapphire crystal

www.charmex.com 97


retrograde chronograph MONZA The Italian town of Monza is famous for the annual Grand Prix of Italy, held in the Autodromo Nazionale Monza, one of the oldest race tracks dating back to 1922. In stark contrast to the local Dome of St. John this event is a symbol for the virile world of professional auto racing. Our timepieces MONZA were designed to commemorate the history of this race track and all the drivers remembered for their feats. Powered by the ETA cal. G15.261 movement these watches offer a unique retrograde chronograph function. The exquisite dial with applied indices sports a small second at six o’clock and an integrated date window.

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1970-GROUP: M’S RETROGRADE CHRONOGRAPH MONZA 10 1/2 " ETA cal. G15.261 5 micron rose gold plated stainless steel case, stainless steel back, sapphire crystal Brown / black leather strap w. double pusher butterfly buckle 5 ATM Case Ø 40.0 mm

1970 white dial

1971 black dial

1972 havana dial

1975 white dial

1976 black dial

1977 blue dial

1973 tobacco dial

1978 havana dial

1975-GROUP: M’S RETROGRADE CHRONOGRAPH MONZA 10 1/2 " ETA cal. G15.261 Stainless steel case, sapphire crystal Stainless steel bracelet w. double pusher butterfly buckle 5 ATM Case Ø 40.0 mm

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1980-GROUP: M’S RETROGRADE CHRONOGRAPH MONZA 10 1/2 " ETA cal. G15.261 Stainless steel case, sapphire crystal Black leather strap w. double pusher butterfly buckle 5 ATM Case Ø 40.0 mm

1980 white dial

100

1981 black dial


1881

18891

full calendar chronograph WINDSOR ref. 18891/1881 Swiss Made movement Ronda cal. 5040.F, 13 jewels Stainless steel case/bracelet (also with optional circonias) Also in 5 micron yellow or rose gold plated with genuine leather strap Sapphire crystal

www.charmex.com 101


full calendar chronograph WINDSOR Windsor Castle, set in the heartland of Merry Old England, is one of the three official residences of Queen Elizabeth II. This venerable institution of the British Monarchy stands for timeless tradition and a rich cultural heritage. Our timepieces WINDSOR capture this old-world elegance in a superbly crafted round stainless steel case. The crown is adorned by a circonia cabochon and flanked by two bollard-shaped pushers. The dial is a work of art in itself, combining several intricate elements of design. Powered by the Ronda movement caliber 5040.F this watch offers not only a chronograph function but also a comprehensive full calendar, indicating the day, the date and the month.

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1880-GROUP: M’S FULL CALENDAR CHRONOGRAPH WINDSOR 12 1/2 " Ronda cal. 5040.F, 13 jewels Stainless steel case / bracelet, sapphire crystal Double pusher butterfly buckle 5 ATM Case Ø 41.0 mm

1880 silver dial

1881 black dial

1875 silver dial

1882 blue dial

1876 black dial

1875-GROUP: M’S FULL CALENDAR CHRONOGRAPH WINDSOR 12 1/2 " Ronda cal. 5040.F, 13 jewels Stainless steel case, sapphire crystal Black leather strap w. double pusher butterfly buckle 5 ATM Case Ø 41.0 mm

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1885-GROUP: M’S FULL CALENDAR CHRONOGRAPH WINDSOR 12 1/2 " Ronda cal. 5040.F, 13 jewels Stainless steel case / bracelet w. 51 circonias by setting, sapphire crystal Double pusher butterfly buckle 5 ATM Case Ø 41.0 mm

1885 silver dial

1886 black dial

1888 silver dial

1888/9: M’S FULL CALENDAR CHRONOGRAPH WINDSOR 12 1/2 " Ronda cal. 5040.F, 13 jewels Stainless steel case w. 51 circonias by setting, sapphire crystal Black leather strap w. double pusher butterfly buckle 5 ATM Case Ø 41.0 mm

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1887 blue dial

1889 black dial


1870-GROUP: M’S FULL CALENDAR CHRONOGRAPH WINDSOR 12 1/2 " Ronda cal. 5040.F, 13 jewels 5 micr. yellow or rose gold plated stainless steel case, stainless steel back, sapphire crystal Brown / black leather strap w. double pusher butterfly buckle 5 ATM Case Ø 41.0 mm

1870 silver dial

1873 silver dial

1871 champagne dial

1874 black dial

18741 havana dial

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18891/2/3: M’S FULL CALENDAR CHRONOGRAPH WINDSOR 12 1/2 " Ronda cal. 5040.F, 13 jewels 5 micr. rose gold plated stainless steel case w. 51 circonias by setting, stainless steel back, sapphire crystal Brown / black leather strap w. double pusher butterfly buckle 5 ATM Case Ø 41.0 mm

18891 silver dial

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18892 black dial


1920

1938

big date chronograph LE

MANS ref. 1938/1920

Swiss Made movement Ronda cal. 5020.B, 10 jewels Stainless steel case/bracelet Also in 5 micron yellow or rose gold plated with genuine leather strap Sapphire crystal

www.charmex.com 107


big date chronograph LE MANS The 24-hour Race of Le Mans has been held since 1923 as a long distance trial for racing cars, testing both man and machine to their limits. Drivers like Flockhart, Ickx or Alboretto have been immortalized by winning this prestigious race. Our timepieces LE MANS comprise this virile combination of true sportsmanship and fierce competition. The curved square case is adorned by a decorative engraving and evokes images of dashboard instruments. The clear-cut dial sports a small second counter at 3 o’clock and a combined 30 minute/12 hour counter at 9 o’clock. The Ronda movement calibre 5020.B has 10 jewels and offers both a chronograph function and a big date at 6 o’clock.

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1925-GROUP: M’S BIG DATE CHRONOGRAPH LE MANS 12 1/2 " Ronda cal. 5020.B, 10 jewels Stainless steel case, sapphire crystal Black leather strap w. double pusher butterfly buckle 5 ATM Case 38.0 x 38.0 mm

1925 silver dial

1935 silver dial

1926 MOP white dial

1936 MOP white dial

1927 dark grey dial

1937 black dial

1938 tobacco brown dial

1935-GROUP: M’S BIG DATE CHRONOGRAPH LE MANS 12 1/2 " Ronda cal. 5020.B, 10 jewels 5 micr. rose gold plated stainless steel case, stainless steel back, sapphire crystal Black / brown leather strap w. double pusher butterfly buckle 5 ATM Case 38.0 x 38.0 mm

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1920-GROUP: M’S BIG DATE CHRONOGRAPH LE MANS 12 1/2 " Ronda cal. 5020.B, 10 jewels Stainless steel case, sapphire crystal Stainless steel bracelet w. double pusher butterfly buckle 5 ATM Case 38.0 x 38.0 mm

1920 silver dial

1921 dark grey dial

1930 silver dial

1922 blue dial

1931 MOP white dial

1930-GROUP: M’S BIG DATE CHRONOGRAPH LE MANS 12 1/2 " Ronda cal. 5020.B, 10 jewels Bicolour 5 micr. rose gold plated stainless steel case, stainless steel back, sapphire crystal Double pusher butterfly buckle 5 ATM Case 38.0 x 38.0 mm

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1923 havana dial

1932 black dial


2130-GROUP: M’S BIG DATE CHRONOGRAPH LE MANS 12 1/2 " Ronda cal. 5020.B, 10 jewels Stainless steel case w. 76 circonias by setting, sapphire crystal Black genuine leather strap w. double pusher butterfly buckle 5 ATM Case 38.0 x 38.0 mm

2130 silver dial

2131 MOP white dial

2132 dark grey dial

2135 silver dial

2135-GROUP: M’S BIG DATE CHRONOGRAPH LE MANS 12 1/2 " Ronda cal. 5020.B, 10 jewels 5 micr. rose gold plated stainless steel case w. 76 circonias by setting, stainless steel back, sapphire crystal Black / brown genuine leather strap w. double pusher butterfly buckle 5 ATM Case 38.0 x 38.0 mm

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2125-GROUP: M’S BIG DATE CHRONOGRAPH LE MANS 12 1/2 " Ronda cal. 5020.B, 10 jewels Stainless steel case w. 76 circonias by setting, sapphire crystal Stainless steel bracelet w. double pusher butterfly buckle 5 ATM Case 38.0 x 38.0 mm

2125 silver dial

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2126 MOP white dial


2225-GROUP: M’S RETROGRADE CHRONOGRAPH LE MANS RETRO 10 1/2 " ETA cal. G15.261 5 micr. rose gold plated stainless steel case, stainless steel back, sapphire crystal Black/brown genuine leather strap w. double pusher butterfly buckle 5 ATM Case 38.0 x 38.0 mm

2225 white dial

2230 white dial

2226 black dial

2231 black dial

2227 tobacco dial

2235 white dial

2236 black dial

2230/35-GROUPS: M’S RETROGRADE CHRONOGRAPH LE MANS RETRO 10 1/2 " ETA cal. G15.261 Stainless steel case, sapphire crystal Stainless steel bracelet or black genuine leather strap w. double pusher butterfly buckle 5 ATM Case 38.0 x 38.0 mm

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114


1905

1910

dual time model COSMOPOLITAN ref. 1910/1905 2 Swiss Made movement Ronda cal. 775 / 751 Stainless steel case/bracelet (also with optional circonias) Also in two-tone or 5 micron yellow or rose gold plated with genuine leather strap Sapphire crystal

www.charmex.com 115


dual time COSMOPOLITAN The world as a global village – a catch phrase with more than just a grain of truth! The fast pace of life today and a business culture that does not know national boundaries have created a new type of businessman – the cosmopolitan who feels as much at home in New York as he does in Cape Town. Our timepieces COSMOPOLITAN combine the stylish design of a contemporary watch with the functionality of a true dual time instrument. The rectangular case houses two independent movements. The guilloched dial offers a local time zone with date in the upper half and a fully functional second time zone in the lower half.

116


1910-GROUP: M’S DUAL TIME WATCH COSMOPOLITAN 7 3/4 " Ronda cal. 775, calendar, sweep sec. & 5 1/2 " Ronda cal. 751, no sec. Stainless steel case / bracelet w. 44 circonias by setting, sapphire crystal Double pusher butterfly buckle 5 ATM Case 29.0 x 45.0 mm

1910 MOP white dial

1911 black dial

1912 havana dial

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1890-GROUP: M’S DUAL TIME WATCH COSMOPOLITAN 7 3/4 " Ronda cal. 775, calendar, sweep sec. & 5 1/2 " Ronda cal. 751, no sec. 5 micr. yellow gold plated stainless steel case, stainless steel back, sapphire crystal Brown / black leather strap w. double pusher butterfly buckle 5 ATM Case 29.0 x 45.0 mm

1891 champagne dial

1897 blue dial

1900 silver dial

1895/1900-GROUPS: M’S DUAL TIME WATCH COSMOPOLITAN 7 3/4 " Ronda cal. 775, calendar, sweep sec. & 5 1/2 " Ronda cal. 751, no sec. Stainless steel case/bracelet or leather strap w. double pusher butterfly buckle Sapphire crystal 5 ATM Case 29.0 x 45.0 mm

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1902 blue dial


1815

1826

chronograph MILANO ref. 1826/1815 Swiss Made movement ETA cal. G15 Stainless steel case/bracelet/genuine leather strap Sapphire crystal

www.charmex.com 119


chronograph MILANO Milano – the major city in northern Italy, combining the buzz of a modern-day business hub with a rich cultural history. Our timepieces MILANO capture this aura of timeless elegance in their superbly crafted rectangular case. Powered by the ETA movement cal. G15 this watch offers a comprehensive chronograph function. The exquisite dial has a clear and easily readable layout with a roman index at twelve o’clock.

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1805-GROUP: M’S CHRONO WATCH MILANO 10 1/2 " ETA cal. G15.211 Stainless steel case w. 44 circonias, stainless steel bracelet, sapphire crystal Double pusher butterfly buckle 5 ATM Case 34.0 x 38.0 mm

1805 silver dial

1806 black dial

1810 silver dial

1807 blue dial

1808 havana dial

1811 black dial

1810-GROUP: M’S CHRONO WATCH MILANO 10 1/2 " ETA cal. G15.211 Stainless steel case w. 44 circonias, sapphire crystal Black leather strap w. double pusher butterfly buckle 5 ATM Case 34.0 x 38.0 mm

121


1815-GROUP: M’S CHRONO WATCH MILANO 10 1/2 " ETA cal. G15.211 Stainless steel case/bracelet, sapphire crystal Double pusher butterfly buckle 5 ATM Case 34.0 x 38.0 mm

1815 silver dial

1816 black dial

1825 silver dial

1825-GROUP: M’S CHRONO WATCH MILANO 10 1/2 " ETA cal. G15.211 Stainless steel case, sapphire crystal Black leather strap w. double pusher butterfly buckle 5 ATM Case 34.0 x 38.0 mm

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1817 blue dial

1826 black dial


1820-GROUP: M’S CHRONO WATCH MILANO 10 1/2 " ETA cal. G15.211 5 micr. yellow / rose gold plated stainless steel case, stainless steel back, sapphire crystal Leather strap w. double pusher butterfly buckle 5 ATM Case 34.0 x 38.0 mm

1820 silver dial yellow gold plated case

1822 silver dial rose gold plated case

1821 champagne dial yellow gold plated case

1823 black dial rose gold plated case

1824 havana dial rose gold plated case

123


124


1760 1755

big date chronograph MONACO ref. 1760/1755 Swiss Made movement Ronda cal. 5040.B Stainless steel case/bracelet Also in 5 micron yellow or rose gold plated with genuine leather strap Sapphire crystal

www.charmex.com 125


big date chronograph MONACO Monaco, reaching out into the Mediterranean Sea in the Gulf of Lyon is best known for its spectacular Grand Prix and its splendid marina. Our timepieces MONACO were designed to retrieve this bohemian atmosphere of luxurious yachts, fast cars and the Mediterranean lifestyle. Powered by the Ronda movement cal. 5040.B these watches offer a chronograph function in combination with a prominent Big Date display at twelve o’clock. The dial sports a paved decor and applied roman indices.

126


1750-GROUP: M’S BIG DATE CHRONO WATCH MONACO 12 1/2 " Ronda cal. 5040.B, 13 jewels 5 micr. yellow gold plated stainless steel case, stainless steel back, sapphire crystal Leather strap w. double pusher butterfly buckle 5 ATM Case Ø 40.5 mm

1750 silver dial

1751 champagne dial

1755 silver dial

1752 black dial

1756 black dial

1755-GROUP: M’S BIG DATE CHRONO WATCH MONACO 12 1/2 " Ronda cal. 5040.B, 13 jewels 5 micr. rose gold plated stainless steel case, stainless steel back, sapphire crystal Leather strap w. double pusher butterfly buckle 5 ATM Case Ø 40.5 mm

127


1760-GROUP: M’S BIG DATE CHRONO WATCH MONACO 12 1/2 " Ronda cal. 5040.B, 13 jewels Stainless steel case/bracelet, sapphire crystal Double pusher butterfly buckle 5 ATM Case Ø 40.5 mm

1760 silver dial

1761 dark grey dial

1765 silver dial

1765-GROUP: M’S BIG DATE CHRONO WATCH MONACO 12 1/2 " Ronda cal. 5040.B, 13 jewels Stainless steel case, sapphire crystal Black leather strap w. double pusher butterfly buckle 5 ATM Case Ø 40.5 mm

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1762 blue dial

1766 dark grey dial


2045

2041

model series CASABLANCA ref. 2041/2048 Swiss Made movement Ronda cal. 705 Stainless steel case with genuine leather strap Also in 5 micron rose gold plated 50 circonias by setting Sapphire crystal

www.charmex.com 129


model CASABLANCA Set on the Atlantic coast of Morocco the city of Casablanca is world-famous for the 1942 movie of the same name. Its alleys, the soukhs with scents of unknown herbs and spices and the harbour with its promise of adventures galore are commemorated in our timepiece CASABLANCA. The classical round stainless steel case is decorated by 50 circonias (done by setting) and the subtle genuine leather strap is held together by a double pusher butterfly buckle.

130


2045-GROUP: M’S CALENDAR WATCH CASABLANCA 10 1/2 " Ronda cal. 705 calendar, sweep sec. Stainless steel case w. 50 circonias by setting, sapphire crystal Black / blue leather strap w. double pusher butterfly buckle 3 ATM Case Ø 38.0 mm

2045 silver dial

2046 MOP white dial

2047 MOP black dial

2040 white dial

2048 grey dial

2041 MOP white dial

2049 blue dial

2042 MOP black dial

2040-GROUP: M’S CALENDAR WATCH CASABLANCA 10 1/2 " Ronda cal. 705 calendar, sweep sec. 5 micr. rose gold plated stainless steel case w. 50 circonias by setting, stainless steel back, sapphire crystal Brown / black leather strap w. double pusher butterfly buckle 3 ATM Case Ø 38.0 mm

131


132


5930

1996

model series COLOGNE ref. 1996/5930 Swiss Made movement Ronda cal. 705/762 Stainless steel case/bracelet or genuine leather strap Also in PVD plated Sapphire crystal

www.charmex.com 133


model COLOGNE Cologne, Germany’s fourth-largest city lies on the River Rhine and is famous for the Cologne Cathedral, the seat of the Roman Catholic Archbishop of Cologne. The Gothic architecture of this building inspired our designers to come up with our classical model COLOGNE. Available in a Ladies’ and a Men’s size the round stainless steel case is as much in style now as it will be in twenty years’ time. The Roman indices on the clear-cut dial pay tribute to the 2000 years history of one of the oldest cities in Germany.

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1995-GROUP: M’S CALENDAR WATCH COLOGNE 10 1/2 " Ronda cal. 705 calendar, sweep sec. Stainless steel case, sapphire crystal Black leather strap w. double pusher butterfly buckle 5 ATM Case Ø 38.0 mm

1995 white dial

1985 white dial

1996 dark grey dial

1986 champagne dial

1987 dark grey dial

1985-GROUP: M’S CALENDAR WATCH COLOGNE 10 1/2 " Ronda cal. 705 calendar, sweep sec. Yellow PVD plated stainless steel case, stainless steel back, sapphire crystal Black / brown leather strap w. double pusher butterfly buckle 5 ATM Case Ø 38.0 mm

135


5935-GROUP: L’S CALENDAR WATCH COLOGNE 6 x 8 " Ronda cal. 762 no sec. Stainless steel case, sapphire crystal Black leather strap w. double pusher butterfly buckle 3 ATM Case Ø 27.0 mm

5935 white dial

5925 white dial

5925-GROUP: L’S WATCH COLOGNE 6 x 8 " Ronda cal. 762 no sec. Yellow PVD plated stainless steel case, stainless steel back, sapphire crystal Black / brown leather strap w. double pusher butterfly buckle 3 ATM Case Ø 27.0 mm

136

5936 dark grey dial

5926 champagne dial

5927 dark grey dial


2000-GROUP: M’S CALENDAR WATCH COLOGNE 10 1/2 " Ronda cal. 705 calendar, sweep sec. Stainless steel case, sapphire crystal Stainless steel bracelet w. double pusher butterfly buckle 5 ATM Case Ø 38.0 mm

2000 white dial

2001 dark grey dial

2002 blue dial

1990 white dial

1991 champagne dial

1992 dark grey dial

1990-GROUP: M’S CALENDAR WATCH COLOGNE 10 1/2 " Ronda cal. 705 calendar, sweep sec. Yellow PVD plated stainless steel case, stainless steel back, sapphire crystal Yellow PVD plated stainless steel bracelet w. double pusher butterfly buckle 5 ATM Case Ø 38.0 mm

137


5940-GROUP: L’S WATCH COLOGNE 6 x 8 " Ronda cal. 762 no sec. Stainless steel case, sapphire crystal Stainless steel bracelet w. double pusher butterfly buckle 3 ATM Case Ø 27.0 mm

5940 white dial

5930 white dial

5930-GROUP: L’S WATCH COLOGNE 6 x 8 " Ronda cal. 762 no sec. Yellow PVD plated stainless steel case, stainless steel back, sapphire crystal Yellow PVD plated stainless steel bracelet w. double pusher butterfly buckle 3 ATM Case Ø 27.0 mm

138

5941 dark grey dial

5931 champagne dial

5942 dark blue dial

5932 dark grey dial


6002

2085

model series SORRENTO ref. 2085/6002 Swiss Made movement Ronda cal. 705/762 Stainless steel case/bracelet or genuine leather strap Also in PVD plated Sapphire crystal

www.charmex.com 139


model SORRENTO Sorrento – a town on the Coast of Amalfi in southern Italy, a synonym for exclusive summer holidays in an unspoilt, breathtaking and yet serene scenery. Our designers succeeded in incorporating this very feeling in to our timepiece SORRENTO. A stainless steel bracelet or a bracelet made of carefully chose genuine calf leather is attached to an oval shaped stainless steel case, topped by a scratch-resistant sapphire crystal. The crown is decorated by a sea blue cabochon, evoking the colour of the Grotta Azzura on nearby Capri.

140


2090-GROUP: M’S CALENDAR WATCH SORRENTO 10 1/2 " Ronda cal. 705, calendar, sweep sec. Yellow PVD plated stainless steel case, stainless steel back, sapphire crystal Yellow PVD plated stainless steel bracelet w. double pusher butterfly buckle 3 ATM Case 34.0 x 39.5 mm

2090 white dial

2085 white dial

2091 champagne dial

2092 black dial

2093 blue dial

2086 champagne dial

2087 black dial

2088 blue dial

2085-GROUP: M’S CALENDAR WATCH SORRENTO 10 1/2 " Ronda cal. 705, calendar, sweep sec. Yellow PVD plated stainless steel case, stainless steel back, sapphire crystal Black / brown leather strap w. double pusher butterfly buckle 3 ATM Case 34.0 x 39.5 mm

141


5990-GROUP: L’S WATCH SORRENTO 6 x 8 " Ronda cal. 762, no sec. Yellow PVD plated stainless steel case, stainless steel back, sapphire crystal Yellow PVD plated stainless steel bracelet w. double pusher butterfly buckle 3 ATM Case 25.0 x 29.0 mm

5990 white dial

5985 white dial

5991 champagne dial

5986 champagne dial

5985-GROUP: L’S WATCH SORRENTO 6 x 8 " Ronda cal. 762, no sec. Yellow PVD plated stainless steel case, stainless steel back, sapphire crystal Black / brown leather strap w. double pusher butterfly buckle 3 ATM Case 25.0 x 29.0 mm

142

5992 black dial

5987 black dial

5993 blue dial

5988 blue dial


2100-GROUP: M’S CALENDAR WATCH SORRENTO 10 1/2 " Ronda cal. 705, calendar, sweep sec. Stainless steel case, sapphire crystal Stainless steel bracelet w. double pusher butterfly buckle 3 ATM Case 34.0 x 39.5 mm

2100 white dial

2095 white dial

2101 black dial

2096 black dial

2102 blue dial

2097 blue dial

2095-GROUP: M’S CALENDAR WATCH SORRENTO 10 1/2 " Ronda cal. 705, calendar, sweep sec. Stainless steel case, sapphire crystal Black leather strap w. double pusher butterfly buckle 3 ATM Case 34.0 x 39.5 mm

143


6000-GROUP: L’S WATCH SORRENTO 6 x 8 " Ronda cal. 762, no sec. Stainless steel case, sapphire crystal Stainless steel bracelet w. double pusher butterfly buckle 3 ATM Case 25.0 x 29.0 mm

6000 white dial

6001 black dial

5995 white dial

5996 black dial

5995-GROUP: L’S WATCH SORRENTO 6 x 8 " Ronda cal. 762, no sec. Stainless steel case, sapphire crystal Black leather strap w. double pusher butterfly buckle 3 ATM Case 25.0 x 29.0 mm

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6002 blue dial

5997 blue dial


6090

6096

Model Montreux ref. 6096/6090 Swiss Made movement Ronda cal. 762 Stainless steel case/bracelet or genuine leather strap Also in rose gold PVD-plated Sapphire treated mineral crystal

www.charmex.com 145


model MONTREUX Montreux, on the breathtaking shores of the Lake of Geneva, is nestled in the foothills of the Swiss Alps and yet boasts an almost Mediterranean climate. The world famous jazz festival attracts visitors from all over the globe and our model MONTREUX embodies the same timeless appeal as the sweet tunes of George Benson and other icons of jazz.

146


6085/95-GROUPS: L’S WATCH MONTREUX 6 x 8 " Ronda cal. 762 no sec. Stainless steel case, also in rose gold PVD-plated, sapphire treated mineral crystal Brown / dark grey genuine leather strap w. double pusher butterfly buckle 3 ATM Case 38.0 x 32.0 mm

6085 silver/white MOP dial with circonias

6086 black/white MOP dial with circonias

6095 silver/white MOP dial with circonias

6096 black/white MOP dial with circonias

6090 silver/white MOP dial with circonias

6091 black/white MOP dial with circonias

6100 silver/white MOP dial with circonias

6101 black/white MOP dial with circonias

6090/6100-GROUPS: L’S WATCH MONTREUX 6 x 8 " Ronda cal. 762 no sec. Stainless steel case, also in rose gold PVD-plated, sapphire treated mineral crystal Stainless steel bracelet, also in rose gold PVD-plated, w. double pusher butterfly buckle 3 ATM Case 38.0 x 32.0 mm

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6077

6076

ladies’ diamond watch NIZZA ref. 6076/6077 Swiss MadeŽ movement Ronda cal. 762 Stainless steel case w. 28 diamonds Also in 5 micron rose gold plated Sapphire crystal

www.charmex.com 149


ladies’ diamond watch NIZZA Following the famous “Haute Corniche” road from Èze towards Beaulieu-sur-Mer Nizza suddenly emerges behind a hairpin curve, nestled between les Alpes Maritimes and the Mediterranean Sea. With a history as a seaside resort going as far back as the early 19th century Nizza to this day attracts wealthy Europeans escaping their harsh winters at home and enjoying the joie-de-vivre of this bustling town on the Côte d’Azur. This mix of Mediterranean ease and old world elegance inspired our designers to come up with our diamond model NIZZA.

150


6075-GROUP: L’S DIAMOND WATCH NIZZA 6 x 8 " Ronda cal. 762 no second 5 micr. rose gold plated stainless steel case w. 28 diamonds, stainless steel back, sapphire crystal, dial w. circonias Black / corral leather strap w. double pusher butterfly buckle 3 ATM Case 28.50 x 38.5 mm

6075 white dial

6076 white dial

6080 white dial

6077 black dial

6078 black dial

6081 black dial

6080-GROUP: L’S DIAMOND WATCH NIZZA 6 x 8 " Ronda cal. 762 no second Stainless steel case w. 28 diamonds, sapphire crystal, dial w. circonias Black leather strap w. double pusher butterfly buckle 3 ATM Case 28.5 x 38.5 mm

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152


6061

6065

ladies’ diamond watch PARIS ref. 6065/6061 Swiss MadeŽ movement Ronda cal. 1069 Stainless steel case w. 32 diamonds, stainless steel bracelet or genuine leather strap Also in 5 micron rose gold plated Sapphire crystal

www.charmex.com 153


ladies’ diamond watch PARIS Paris – the proverbial city of love, glorified in the works of Balzac, de Maupassant and many more. Set on the banks of the river Seine Paris embodies extravagant fashion as well as cultural and culinary highlights. This mix of enchanting colors and shapes inspired our designers while creating our diamond model PARIS.

154


6055/60-GROUPS: L’S DIAMOND WATCH PARIS 6 x 8 " Ronda cal. 1069 small second 5 micron rose gold plated stainless steel case w. 32 diamonds (0.17 carat), stainless steel back, sapphire crystal 5 micron rose gold plated stainless steel bracelet or genuine leather strap w. double pusher butterfly buckle 3 ATM Case 30.0 x 30.0 mm

6055 white dial

6056 black dial

6060 white dial

6061 black dial

6065 white dial

6066 black dial

6070 white dial

6071 black dial

6065/70-GROUPS: L’S DIAMOND WATCH PARIS 6 x 8 " Ronda cal. 1069 small second Stainless steel case w. 32 diamonds (0.17 carat), sapphire crystal Stainless steel bracelet or genuine leather strap w. double pusher butterfly buckle 3 ATM Case 30.0 x 30.0 mm

155


156


6036

6025

multi function model CAP

FERRAT ref. 6025/6036

Swiss Made movement Ronda cal. 706 Stainless steel case/bracelet or genuine leather strap Also in 5 micron rose gold plated 42 circonias on case, 38 circonias on bracelet, by setting Sapphire crystal

www.charmex.com 157


multi function model CAP FERRAT Driving along the Grand Corniche in Southern France, a mountain road overlooking the Mediterranean Sea and connecting Niçe with Menton, one all of a sudden sees a peninsula reaching far out into the Gulf of Lyon – Cap Ferrat, one of the first and most famous seaside resorts on the Côte d’ Azure. The picturesque town of St. Jean Cap Ferrat with its bustling marina boasts some of the most stunning belle époque villas in Europe. Our timepiece CAP FERRAT captures this very essence of an old-style European summer holiday, the curved shape of the stainless steel case resembling the hull of a sailing yacht with some 42 circonias marking the sparkling waterline. The dial displays the time, the day, the date and the current moon phase with two Arabic numbers facing each other at twelve and six o’clock.

158


6025-GROUP: L’S MULTI FUNCTION WATCH CAP FERRAT 10 1/2 " Ronda cal. 706 Day / Date / Moon, sweep sec. 5 micr. rose gold plated stainless steel case w. 42 circonias by setting, stainless steel back, sapphire crystal 5 micr. rose gold plated stainless steel bracelet w. 38 circonias by setting, double pusher butterfly buckle 3 ATM Case 32.0 x 29.5 mm

6025 MOP white dial

6026 black dial

6020 MOP white dial

6021 MOP white dial

6027 MOP brown dial

6022 black dial

6028 MOP pink dial

6023 MOP pink dial

6020-GROUP: L’S MULTI FUNCTION WATCH CAP FERRAT 10 1/2 " Ronda cal. 706 Day / Date / Moon, sweep sec. 5 micr. rose gold plated stainless steel case w. 42 circonias by setting, stainless steel back, sapphire crystal Genuine leather strap w. double pusher butterfly buckle 3 ATM Case 32.0 x 29.5 mm

159


6035-GROUP: L’S MULTI FUNCTION WATCH CAP FERRAT 10 1/2 " Ronda cal. 706 Day / Date / Moon, sweep sec. Stainless steel case w. 42 circonias by setting, sapphire crystal Stainless steel bracelet w. 38 circonias by setting, double pusher butterfly buckle 3 ATM Case 32.0 x 29.5 mm

6035 MOP white dial

6030 MOP white dial

6036 MOP black dial

6037 MOP blue dial

6038 MOP pink dial

6031 MOP white dial

6032 MOP black dial

6033 MOP pink dial

6030-GROUP: L’S MULTI FUNCTION WATCH CAP FERRAT 10 1/2 " Ronda cal. 706 Day / Date / Moon, sweep sec. Stainless steel case w. 42 circonias by setting, sapphire crystal Genuine leather strap w. double pusher butterfly buckle 3 ATM Case 32.0 x 29.5 mm

160


6051

6044

model VENTIMIGLIA ref. 6044/6051 Swiss Made movement Ronda cal. 762 Stainless steel case/bracelet or genuine leather strap Also in 5 micron rose gold plated 44 circonias by setting Sapphire crystal

www.charmex.com 161


model VENTIMIGLIA Driving from the French town of Menton to the Italia Riviera dei Fiori one passes through the ancient town of Ventimiglia. Set on the shores of the Mediterranean Ventimiglia it is well known as an old-world seaside resort. Our ladies’ model VENTIMIGLIA catches the fin-desiècle elegance of an era long gone by and combines it with modern technology. The mother-of-pearl dial is decorated with Roman indices and takes on different shades of colour depending on the surrounding light. 44 circonias, firmly embedded by setting add a sparkling lustre to the beautifully decorated stainless steel case.

162


6040-GROUP: L`S WATCH VENTIMIGLIA 6 x 8 " Ronda cal. 762 5 micr. rose gold plated stainless steel case w. 44 circonias by setting, stainless steel back, sapphire crystal Genuine leather strap w. double pusher butterfly buckle 3 ATM Case Ă˜ 31.0 mm

6040 MOP white dial

6041 MOP white dial

6043 MOP brown dial

6042 MOP black dial

6044 MOP pink dial

163


6045-GROUP: L’S WATCH VENTIMIGLIA 6 x 8 " Ronda cal. 762 Stainless steel case w. 44 circonias by setting, sapphire crystal Genuine leather strap w. double pusher butterfly buckle 3 ATM Case Ø 31.0 mm

6045 MOP white dial

6046 MOP white dial

6047 MOP black dial

6050 MOP white dial

6051 MOP black dial

6052 MOP light blue dial

6050-GROUP: L’S WATCH VENTIMIGLIA 6 x 8 " Ronda cal. 762 Stainless steel case w. 44 circonias by setting, sapphire crystal Stainless steel bracelet w. double pusher butterfly buckle 3 ATM Case Ø 31.0 mm

164

6048 MOP light blue dial

6053 MOP pink dial


6015

6008

model MORCOTE ref. 6008/6015 Swiss Made movement Ronda cal. 762 Stainless steel case/bracelet or genuine leather strap Also in 5 micron rose gold plated 22 circonias on case, 48 circonias on bracelet, by setting Sapphire crystal

www.charmex.com 165


model MORCOTE Morcote is a beautiful, small village in the Italian speaking part of Switzerland, set on the shores of the Lago di Lugano and with a history going back to the 9 th century. It is famous for its Palazzi and the Church Santa Maria del Sasso where the well known Russian baritone Georges Baklanoff and the German composer Eugen d’Albert are buried. Our timepiece MORCOTE symbolizes the blend of the Swiss and the Italian culture which makes this part of Switzerland so special: a radiant mother-of-pearl dial is set in a case sporting 22 sparkling circonias and the side of the angled case is elaborately decorated like a work of art.

166


6005-GROUP: L`S WATCH MORCOTE 6 x 8 " Ronda cal. 762, no sec. 5 micr. rose gold plated stainless steel case w. 22 circonias by setting, stainless steel back, sapphire crystal Genuine leather strap w. double pusher butterfly buckle 3 ATM Case 24.0 x 32.0 mm

6005 MOP white dial

6006 MOP white dial

6007 MOP black dial

6008 MOP brown dial

167


6010-GROUP: L’S WATCH MORCOTE 6 x 8 " Ronda cal. 762, no sec. Stainless steel case w. 22 circonias by setting, sapphire crystal Genuine leather strap w. double pusher butterfly buckle 3 ATM Case 24.0 x 32.0 mm

6010 MOP white dial

6015 MOP white dial

6011 MOP black dial

6016 MOP black dial

6015-GROUP: L’S WATCH MORCOTE 6 x 8 " Ronda cal. 762, no sec. Stainless steel case w. 22 circonias by setting, sapphire crystal Stainless steel bracelet w. 48 circonias by setting, double pusher butterfly buckle 3 ATM Case 24.0 x 32.0 mm

168

6012 MOP pink dial

6017 MOP light blue dial

6018 MOP pink dial


5922

5907

multi function model MANDALAY ref. 5907/5922 Swiss Made movement Ronda cal. 706 Stainless steel case/bracelet or genuine leather strap Also in 5 micron rose gold plated with genuine leather strap 67 circonias by setting Sapphire crystal

www.charmex.com 169


multi function model MANDALAY Mandalay, the second biggest city in what today is known as Myanmar, was once the last Burmese Emperors capital. In the 19th century this city’s name was used synonymously for the beguiling and mysterious lure of the Far East. Our timepieces MANDALAY evoke this aura with their exotic and filigree design. The use of the Ronda movement cal. 706 allows for a multi-function display of day, date and moon phase. The mother-of-pearl dial adds to the subtropical flair and is framed by genuine set circonias.

170


5920-GROUP: L’S MULTI FUNCTION WATCH MANDALAY 10 1/2 " Ronda cal. 706 Day / Date / Moon, sweep sec. Stainless steel case w. 67 circonias by setting, sapphire crystal Stainless steel bracelet w. double pusher butterfly buckle 5 ATM Case Ø 30.0 mm

5920 MOP white dial

5921 MOP black dial

5922 MOP light blue dial

5923 MOP pink dial

171


5910-GROUP: L’S MULTI FUNCTION WATCH MANDALAY 10 1/2 " Ronda cal. 706 Day / Date / Moon, sweep sec. Stainless steel case w. 67 circonias by setting, sapphire crystal White / black / light blue / red / pink / yellow leather strap w. double pusher butterfly buckle 5 ATM Case Ø 30.0 mm

5910 MOP white dial

5913 MOP light blue dial

172

5911 MOP white dial

5914 MOP pink dial

5912 MOP black dial

5915 MOP pink dial

5916 MOP light yellow dial


5890

5881

model series GANDRIA ref. 5881/5890 Swiss Made movement Ronda cal. 1064 Stainless steel case/bracelet or genuine leather strap Also in 5 micron rose gold plated with genuine leather strap 36 circonias by setting Sapphire crystal

www.charmex.com 173


model GANDRIA Set on the shores of beautiful Lago di Lugano in the Italian speaking part of Switzerland the village of Gandria is a synonym for Mediterranean joie-de-vivre. Cobbled alleyways, ancient buildings hewn into the mountain-side and a choice of restaurants overlooking the sparkling blue of the lake continue to attract visitors from far abroad. To commemorate the idyllic setting we designed our timepiece GANDRIA. The mother-of-pearl dial is surrounded by an elegantly shaped stainless steel case, decorated with 36 circonias (done by setting). The small second at 6 o’clock adds a playful note to this classical timepiece.

174


5885/90-GROUPS: L’S WATCH GANDRIA 6 x 8 " Ronda cal. 1064 flat, small sec. Stainless steel case w. 36 circonias by setting, sapphire crystal Leather strap w. double pusher butterfly buckle 5 ATM Case Ø 28.0 mm

5885 MOP white dial

5888 MOP pink dial

5886 MOP white dial

5889 MOP pink dial

5890 MOP light blue dial

5887 MOP black dial

5891 MOP light green dial

175


5880-GROUP: L’S WATCH GANDRIA 6 x 8 " Ronda cal. 1064 flat, small sec. 5 micr. rose gold plated stainless steel case w. 36 circonias by setting, stainless steel caseback, sapphire crystal White / black leather strap w. double pusher butterfly buckle 5 ATM Case Ø 28.0 mm

5880 MOP white dial

5895 MOP white dial

5881 MOP white dial

5896 MOP black dial

5895-GROUP: L’S WATCH GANDRIA 6 x 8 " Ronda cal. 1064 flat, small sec. Stainless steel case / bracelet w. 36 circonias by setting, sapphire crystal Double pusher butterfly buckle 5 ATM Case Ø 28.0 mm

176

5882 MOP black dial

5897 MOP light blue dial

5899 MOP light green dial


POINT-OF-SALES MATERIAL

177


REF. 7101: CHARMEX WINDOW DISPLAY Consisting of one centre piece with two separate side trays Can hold up to 20 watches Dimensions: max. width = 80.0 cm, max. height = 35.0 cm, depth = 32.0 cm

REF. 7102: CHARMEX COUNTER DISPLAY Consisting of one centre piece with two separate side trays Can hold up to 20 watches Dimensions: max. width = 87.0 cm, max. height = 20.0 cm, depth = 40.0 cm

178


REF. 7164: CHARMEX WOODEN DELUXE GIFT BOX Fits Ladies’ and Men’s watches Rood wood exterior, blue interior White high gloss packer Dimensions: length = 15.0 cm, width = 11.0 cm, height = 8.2 cm

REF. 7072: CHARMEX WATCH DISPLAY BOX Holds 14 watches Rood wood exterior, blue interior White high gloss packer Dimensions: length = 40.0 cm, width = 20.0 cm, height = 9.2 cm

179


CHARMEX DISPLAY SET SMALL Including 1 pc. tall stand, 2 pcs. medium stand, 2 pcs. display stripes Dimensions: width = 23.0 cm, height = 26.5 cm, depth = 19 cm

180


REF. 7090: CHARMEX WATCH TRAY Dimensions: width = 27.7 cm, height = 2.2 cm, depth = 30.5 cm

REF. 7016: CHARMEX LOGO PLATE Dimensions: width = 11.5 cm, height = 5.5 cm, depth = 4 cm

181


Creation, Photographs and Realisation by Burki & Scherer AG, Switzerland www.burki-scherer.ch 2011

MONTRES CHARMEX SA PO Box CH-4416 Bubendorf Switzerland

www.charmex.com montres@charmex.ch

Charmex of Switzerland  

SWISS HOUSE | [Add]: Satra Building. 3rd Floor. 58 Dong Khoi St. Ben Nghe Ward. Dist 1. HCMC. Vietnam | [Work]: +848 66 60 60 90 | [Fax]: +8...

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