Basel collections. Gio Monaco presents the following Collections: • Rainbow • Chess Mate • Season Winter and Autumn • Mac V Auto • oneOone Th PVD
For the Basel 2012 edition, Gio Monaco presents a new model “101” revised in dimension and showiness. The case, XXL version, is 47,5 mm and has been realized following the marketing research that was asking for Gio Monaco bigger size watch. The new names for this big 101 case are: “Scacco matto” in English chess mate and “Rainbow”. Substantially the main difference is only in the dials concept and design; the “scacco matto” is simpler version, exactly the opposite of the “Rainbow” model. In this unique design the roman numbers seem to come out from a painter brush with all pastel colors
The New Case is named 101 XXL, due the biggest size on the Gio Monaco Collection: 47,60 mm. The cases version are: Case Steel Case Steel White Dmds Case Steel Black & White Dmds Case PVD Case PVD Black Dmds Case Rose Case Rose White Dmds All the cases can easly be combined with each dials.
Case Steel White dmds
Case Steel White & Black Dmds
Case PVD Black Dmds
Case PVD Black Dmds
Why Rainbow: Gio Monaco follows very much the World situation and events, as in 2011 it proposed the model “Crepacci” in memory of the Japanese earthquake. This years considering the Financial crises all around the world, the earthquake in Japan, the difficult situation on Arabic countries, and the labor problem on all European countries, we have to say that finally we reach the bottom . But after all this troubles, and after so many problems something positive has to happen to recover the world. And as after a big rain, after a flood, every time the sun come back with the announce of recovery by the rainbow, so Gio Monaco as a sign of good Luck, as the rainbow in ancient tradition was used by Gods to reach the earth. it would say that from now on the restart has become. People ready to react at the difficulties will be happy to show the positivity; so as we use to say: “positives calls Positives”
Why Scacco Matto: Scacco Matto means the last move on the game chess, when you block the adversary’s King . Chess is a game of logic, where you have to well consider that each action has an effect. So connected with the Rainbow line which has the same case, to get a real gain you have to make the right choice. That’s why Gio Monaco presented the Scacco Matto where on the dial you can see the patter of the chess board. We presented this model in three color dials and different finishing: • Without Diamond • White Diamonds • Black Diamonds • Black & White Diamonds
Continuing the collection Season this year we completed this collection with the 2 missing season: Autumn and Winter. These new solutions of dials are more linear and classic comparing with spring and summer where the color was very hexcentric and strong. Women during these seasons prefer to be more classic and elegant, they will take part to the lifestyle of the city. The Autumn is composed by 3 dials: • Black • Silver • Pourple Blue The Winter is Composed by 4 dials: • Black • Silver • Pourple Blue • Red
Following the big success of Mac V collection presented in Quartz, Gio Monaco presented the automatic version of this model in 2 Colors: • Black • Silver
The actual trend of the market is the Black Watches, with Physical Vacuum deposition treatment. So in the most famous collection of Gio Monaco now we added the PVD Version.
Published on Jun 14, 2012
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