Driving cloud computing – in a sustainable manner As a leading 21st-century company, Swisscom does not define success solely in terms of its financial performance. We are also mindful of the environmental, commercial and social consequences of our actions on the world. Today, Swisscom is one of the top-five most sustainable telecoms companies in Europe, and we have set ourselves the goal to be among the frontrunners in terms of corporate responsibility. The most important challenges that we will face in doing so are fourfold – improving work-life balance, ensuring energy efficiency and climate protection, offering equal-opportunity participation in the information and knowledge society, and acting as a socially responsible employer. The world is undergoing dramatic change in terms of the economy, technology, demographics and the environment – and these changes are happening at an increasingly fast pace. The changes have resulted in information being available at all times and the proliferation of information technology right down to the individual user. The demand for ultra-fast information superhighways is therefore growing – at home, at work and on the move. This means that companies have to be more mindful than ever of conserving resources, implementing sustainable business models, and maintaining security.
Swisscom is setting sustainable standards in this dynamic environment. Our green ICT portfolio allows us to support our customers in their efforts to achieve a sustainable way of working. This portfolio includes Swisscom cloud computing services which are between 20% and 90% more climate friendly than the services operated by customers on their own servers. This saving is a result of the shared use of servers and the increased efficiency of modern data centres. In addition, our suppliers maintain high environmental and social standards – this is a prerequisite for working with us. If you also factor in that Swisscom uses only renewable energies to run its data centres, the reduction is actually 90%. This is because only very few companies currently operate their data centres using renewable energy.