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Corporate presentation | company strategy | corporate structure

Hotels & resorts | F&B concepts | management consultancy | the art of spa | executive search


Hospitality is a way of life‌


Corporate Presentation *** Company strategy

*** Company structure *** Brands *** Swiss International Hotels *** Concepts *** Reasons For choosing willemsen hospitality holding


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Corporate presentation Willemsen Hospitality Holding is a private company with the head office based in the Netherlands and is member of the Forebase Group in China. The company offers complete solutions for hotels, resorts, restaurants, clubs, cruise-lines and serviced apartment operations. The company manages and franchises hotels and resorts worldwide and offers management consultancy and business advisory services to major hotel groups and individual businesses. The services include executive search, turn around projects and interim management. Willemsen Hospitality has regional offices in the UK, the USA, Singapore, Bulgaria, Serbia, Russia, Dubai and Egypt.

Willemsen Hospitality Holding offers, via the various brands and subsidiaries, an innovative approach to management of hospitality businesses with a strong focus on quality and therewith on long term financial success. We do not have clients, only partners with a focus on a long term co-operation.


Company strategy

The strategy of the company is to strengthen its position as a hotel management and franchise company of high quality and innovative hotels and resorts worldwide and also to further develop the activities of the brands and subsidiaries. The diversification of the hospitality products is a substantial factor for the attraction of new clients and expansion of the market share through the development of: • A wide network of partners and regional representation • Innovative new brands, concepts and services • A portfolio of owned hotels • Affiliations with quality hotel groups

Willemsen Hospitality Holding is developing the serviced apartment management activities in Bulgaria and Egypt

Willemsen Real Estate intensifies the brokerage activities The consistant focus on training and development of the human capital is a guarantee for success


Accra, Ghana


Company Structure


are upper upscale class hotels offering the most elegant and luxurious facilities with a deluxe level of comfort and personal service. Situated in gateway city centers and business districts and provided with ultra-modern amenities ensure ‘business perfect’; discretely providing guests with the latest cutting-edge technology at their fingertips when needed. Designed with elegance in mind, Swiss International Hotels provide the discerning traveler with security, exclusivity and discrete excellence.

are upscale class, 4 and 5 star branded hotels with international standards of comfort, service and facilities. Each hotel offers you its own individual character, whilst reflecting the flavor of its location. All La Fleur Hotels are situated in key resort locations. La Fleur Hotels offers the discerning traveler cultural originality and comfort in an invigorating and original style. With state-of-the-art meeting facilities and a vibrant mix of bars and restaurants, La Fleur Hotels are designed to exceed guest expectations.

Ilsotels are comfortable 3 and 4 star hotels with a strong focus on a responsible operation.

"Leading Family Hotels & Resorts" unite the leading offerings for sophisticated family holidays. Ruling the market of premium vacation for demanding families with children, outperforming competition since 20 years. Now ready to bring our concept beyond the borders of Europe.

We take the environment serious! Ilsotels are constantly innovating and are using all available technologies to reduce the waste production, to reduce the consumption of energy and water and very important, to make both staff and guests aware of the importance of a durable operation and therewith care for the environment.


Pioneer of a revolution in family holidays

"Leading Family Hotels & Resorts" unite the leading offerings for sophisticated family holidays in Europe.

Ruling the market of premium vacation for demanding families with children, outperforming competition since 20 years. Now ready to bring our concept beyond the borders of Europe. 11


Willemsen Real Estate is the owning company of the groups’ real estate. Willemsen Real Estate also offers brokerage services for hotel real estate and serviced apartments

Hospitality Talent provides full supporting services to individual and corporate hospitality businesses.

Core activities include business advisory, turnaround management and interim management projects.


Swiss International Hotels The new Swiss International Hotels & Resorts is an all encompassing hotel company, offering affiliation services through its “Swiss International Hotels Collection�, hotel development services and professional hotel management. The company is centered on Swiss values. Swiss International has identified them as following: 1.Efficient 2.Accurate 3.Innovative 4.Courteous 5.Anticipating 6.Ethical 7.Committed 8. Sustainable The Company’s believe is that it needs to strive to involve these values in its own initiatives, as well as in the member hotels of the Swiss International Hotels Collection and the hotels operated by the company. The values described are the cornerstones of what true hospitality stands for. So many players in the industry have deleted some of these values in search of their company objectives. The return to have these values returned into the way of our management is essential for all stakeholders of Swiss International at large. The Management team of the company has a rich international experience in the business from all parts of the world.

Willemsen Hospitality Holding with their international hotel management experience will assist as the management company operating under our banner and following our guidelines. Willemsen Hospitality Holding is a private company with the head office based in the Netherlands. The company offers complete solutions for hotels, resorts, restaurants, clubs, cruise-lines and serviced apartment operations. Willemsen Hospitality Holding manages and franchises hotels and resorts worldwide and offers management consultancy and business advisory services to major hotel groups and individual businesses. The services include executive search, turn around projects and interim management. More information about franchising as a Swiss International Hotel and our hotel management services please contact us at: info@willemsen-hospitality.com or tel: +233 27 7 00 88 00


Food, Beverage & retail


The Art of Spa………a haven of peace & tranquility set against the ambience of natural beauty, for those who wish to relax, restore and rejuvenate, body mind and spirit. A paradise filled with exotic aromas, essential oils, spice and floral fragrances, designed to enhance and optimise the total “mind - body experience”. Take a time-out from life as you know it . . . Welcome to The Art of Spa.

Pool side snack concept for resorts. Offering the best products from the Mediterranean kitchen such as pasta’s, brochettas and beautiful salads.

The main restaurant concept for resorts which choose to offer buffet meals for their guests enjoying half board, full board or all inclusive services. Buffet setup as a fresh product market with a selection of live cooking stations.


This concept is a American style bar with a wide offer of international beverages and snacks. Live sport matches on large TV screens.

Wine Bar 160 offers 160 different wines by the glass . The Nitrogen storage systems assure the best quality, even if opened for a day. Because of this unique concept we can introduce you to wines from around the world as well as 1er grand cru classes which would normally not be affordable. Every wine 160 bar has a sommelier who will give you the best advises about wine and who helps you to make the right decision with the wine-food combination. It is also possible to have a seminar with the sommelier and at the end you receive a wine certificate to take home. Wine 160 is THE venue for your casual business meeting and for networking events.

Coffee, tea, fresh juices and pastries in a beautiful setting. The wide selection of coffee blends combined with home made pastries will excite the guests.


A combination of classical and trendy details in every aspect. This reflects in the setting, decoration but also in the menu and wine list and of course in the music and service style. The good things from the past combined with modern trends and local flavours.

Asian restaurant offering noodles, Thai curries at a comfortable table setup as well as a Sushi Bar which offers the best Sushi and Sashimi

Glazes, pesto’s, local wines and liquers. Olive oils and Balsamic vinegars combined with books and collector items from the region combined in one beautiful retail concept.


Reasons for choosing willemsen hospitality holding

Services

Flexibility

Willemsen Hospitality Holding offers a wide selection of services. Management, franchise, architectural design, management consultancy, executive search and fresh and innovative brands.

We are hoteliers, we think as hoteliers Our team consists of hospitality professionals with years of experience and a European Hotel Management education We adapt our strategy for your specific needs

Quality

We share risk, we partner with you

The dedication to deliver the highest quality standards guarantees long term financial success

Our fees are, besides a basic management fee, performance based. We only make money when you do!

Sales Value

Bottom line results

Strong sales & marketing network, sophisticated online reservation system, SEO, online marketing Regional sales offices worldwide, social networking

Since our fees are performance based we are highly motivated to maximize your bottom line results.


Hotel alliances & partners


Loyalty System Generating more repeating guests La Fleur Hotels recognizes the importance of repeated visits and offers guests following benefits to show recognition

The loyalty program consists of following: 2nd time repeater: · Personal welcome · Cocktail party with Guest Relations & GM · Welcome snack in room · Thank you postcard sent to home address 5th time repeater: · Personal welcome · Cocktail party with Guest Relations & GM · Welcome snack in room · Thank you postcard sent to home address · Silver loyalty card · 10% discount on inhouse purchases · Free upgrade (subject to availability) 10th time repeater: · Personal welcome · Cocktail party with Guest Relations & GM · Welcome snack in room · Thank you postcard sent to home address · Gold loyalty card · 15% discount on inhouse purchases · Free upgrade (subject to availability) · Dinner with management · Tree planting ceremony


Netherlands Office

China Office

Austria Office

Ghana Office

Korhoendreef 8 7391 EG Twello The Netherlands

Sofitel Forebase 4th Floor 137, Ke Yuan 2 Road Jiu Long Po District Chong Qing City PRC

Hotel Alpenrose Danielstrasse 3 6631 Lermoos/ Tirol Austria

Unique Palace Hotel Zoti Road, Korle-Bu Accra

Internet: www.willemsen-hospitality.com E-mail: info@willemsen-hospitality.com Fax: +31-87-7847828

Netherlands – United Kingdom – USA – Austria- Dubai – Bulgaria – Egypt – Singapore - China


Willemsen Hospitality