La Fleur Hotels Franchise “Light”
Austria Hotel Alpenrose, Lermoos, Tirol Avance Hotel, Tatzmannsdorf Hotels LĂśwe & BĂ¤r, Servaus Bulgaria Spark Resort & Spa, Bansko Sunny Island, Chernomoretz Cambodia Monica Angkor Hotel Costa Rica Aroma de Campo Monte Terras El Mono Feliz Guayabo Lodge Tree House Lodge Beach Hotel Celaje Mar de Luz Playa Bejuco Fidelito Holiday Ranch Dos Palmas Airport Jumanji Bungalows Dos Palmas Country Inn Heliconia Island Dantica Lodge El Arbol El MilagroRancho Burica Czech Republic Gasthuis Kaliste Egypt Pharaoh Egypt Hotel Cairo Atum Cove, Marsa Alam - coming soon Sunshine Sharm, Sharm el Sheikh coming soon
France Chateau de Percey Ghana Saltpond business and leisure hotel Prampram Beach, conference & leisure hotel Italy Cavallino Bianco, Dolomites - South Tyrol Morocco Le Jardin de Fleur - coming soon Philippines Alta Cebu Resort, Cebu Portugal Quinta da Geia Boutique Hotel Spain Hacienda El Boyal, Andalucia
Sweden Hotell Bjorknasgarden Ukraine Kirovograd L'viv Sevastopol Mykolaiv Carpaty Polyana
Organization Finance and acquisitions: •Managing Director & CEO •Managing Partner Ghana •Corporate Finance Director
Sander Willemsen Emmanuel Owusu-Ansah John Awuah
Operations: •Regional Manager UK & Cyprus •Regional Manager SE Asia •Regional Manager USA •Regional Manager Central Europe •Corporate Director of HR and Training •Corporate Director of F&B and Retail
Cherry Clift Vernon Harris Jill La Fleur Jelena Knezevic-Van der Velde Christa Walgien Marc Nolte
Organization Sales: •HRA consultants USA •REALM Consultants Europe •Concordia agency Eastern Europe •La Fleur Weddings USA •Craine enterprises UK •Chaine des Hoteliers Singapore IT: Corporate IT manager Architecture and construction: •Architectural designer and construction consultant
Targets, growth: •Add portfolio of owned hotels
•Increase the number of franchised hotels •Increase the number of managed hotels •Brand recognition •Further develop sales and marketing •Expansion particularly in resort destinations and emerging destinations •Increase purchasing benefits for affiliated hotels
Why La Fleur Hotels? •Fresh and innovative brand •Active sales activities •State of the art reservation system •Accessible organization •We are hoteliers, we think as hoteliers •Flexible organization adapting strategies to your specific needs •Preferred partnerships with tour operators in Europe •Strategic partners worldwide
Reservation flow Travel Agents
La Fleur Hotels Website
GDS SYSTEMS Negotiated
3rd party Website Hotel Direct La Fleur affiliated hotels
•Employee offers ( Euro 25 per night, 50% discount of F&B •La Fleur training, recruitment and HR services at reduced cost
•La Fleur Hotels loyalty program “ Fleur Rewards “
Benefits for individual hotels: •Enjoying the La Fleur reputation and quality image •Taking advantage of the La Fleur sales and marketing activities
Franchise “Light “Light”” Branding and limited services - Branding as La Fleur Hotel (soft branding with only logo on website, logo shield at entrance of the hotel and logo in brochures and on stationary) - Implementation of the DirectWithHotels online reservation system (10% commission applies) - Connecting the website of the Hotel to the La Fleur Hotels corporate website - Cross marketing of the Hotel within the group - Introducing the Hotel to all tour operators we work with - Press releases, e-mailings, mailings - Active promotion of the Hotel in the social media - Introducing the Hotel to all affiliated hotel chains Fees consist of:
Start up fee: Euro 2500 Yearly contribution: Euro 1500 www.lafleur-hotels.com
Franchise Joining criteria: •Hotels must identify and adhere to La Fleur minimum quality and service requirements •Minimum 3 star level •Financially stable •Soft branding of the hotel as La Fleur Hotel including logo on the website and a logo shield at the entrance of the hotel. •La Fleur Hotels and affiliated hotels brochures have to be displayed in the reception area of the hotel •Joining hotels have to register with Tripadvisor, hotels.com, expedia.com and Hotelscombined
Where do we make a difference difference??
La Fleur Hotels focuses on quality, quality, quality. This is where you benefit by doing better than your neighbour resulting in a larger loyal guest base. La Fleur Hotels offers business advisory, interim management, HR services and management support at very competitive rates. Our Guarantee: If your Franchise Light partnership with us does not bring you 4000 Euro extra revenu during the first year we will refund you the start up fee and the first year contribution.
Sales Value Value?? YES! Partnership with DirectWithHotels.com for online Hotel Reservations at your hotel. La Fleur Hotels does not receive commission.
Dedicated revenue managers by DirectWithHotels to support you to optimize your revenue. Online marketing of your La Fleur Hotels website by DirectWithHotels Corporate contracts with the worlds’ largest tour operators Corporate contracts with worldwide multi nationals Worldwide sales agents operating performance based.
La Fleur Hotels’ Loyalty System “Fleur Rewards” to improve guest loyalty Active social networking, managing your press releases www.lafleur-hotels.com
Online reservation system
Preferred partner of:
New Developments • 5 star Resort Marsa Alam – www.atumcove.com • 5 star Resort Morocco – www.lejardindefleur.com • 5 Star hotel and serviced apartments India – www.lavasa.com
Contact us for more information
La Fleur Hotels www.lafleur-hotels.com firstname.lastname@example.org