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The TiKi Group Inc. Outsourced Marketing Solutions

Tiki’s are believed to bring fortune and prosperity


Welcome to The Tiki Group! If you are perusing through this brochure, then you are probably interested in learning ways to maximize your marketing dollar and enhance your ROI. The Tiki Group empowers our clients to cost effectively outsource their marketing function to our in-house group of business development professionals and leverage our senior level personnel without incurring employee overhead and fragmenting internal processes. Our goal is quite simple...To PARTNER with you to develop AND implement captivating and successful marketing campaigns operating transparently within your day-to-day operations and aligning both your MARKETING and SALES strategies to achieve superior results. The Tiki Groups innovative “Marketing Intelligence Marketing Performance” program systematically analyzes your business metrics and develops a marketing strategy to achieve predetermined attainable goals. Furthermore, The Tiki Group’s full service capabilities provides top notch account management across all creative, production, and post campaign analytic functions to deliver actionable reports and recommendations. WE ARE CLIENT FOCUSED. CONSUMER DRIVEN.

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What we do Your Message Here

The Tiki Group provides outsourced performance based marketing and business solutions with the aim to improve and accelerate the long term profitability of our clients. To this end the company draws from strategic partnerships and relevant expertise in marketing, advertising, media/investor relations, creative services, event planning, sales, website development, branding, print production, communications, and cost containment...Basically, we offer a full service solution. We can work with your in-house marketing team to increase efficiency and lower procurement and production

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costs or we can operate as an entire marketing department when you don’t have the budget to hire marketing staff or time to implement your campaigns. We are CLIENT FOCUSED and stay engaged throughout the entire marketing cycle from strategy development, to creative, to production and campaign evaluation. We are CONSUMER DRIVEN and build marketing solutions with our clients that will forge long lasting relationships with their target customers. Wether you are interested in outsourcing your marketing, or teaming up with us to build relationships, increase awareness, and improve sales... CONTACT US TODAY!

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Market Research, Assessment and Strategy Development

Branding, Copywriting, and Creative Design

Advertising and Communications management

Measurement & Evaluation

PR & Media Relations and Event Management

How we do it We collaborate with our clients to identify innovative marketing strategies, execute your campaign(s), measure your response metrics, and provide ongoing expert consultation as you progress through the marketing cycle. We understand that every organization is unique and therefore, the planned activities are customized for each client. Our MARKETING PERFORMANCE model is flexible and ongoing, proactive, and action-driven to get deliver a unified message that raises awareness, generates word-of-mouth advertising, and increases both short and long term profits. THE

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Why The Tiki Group? Marketing Performance

passive marketing program. Ad agencies and

and goals. We create an action plan that

Are you tired of traditional advertising

marketing firms implement creative services but often do not understand strategy

includes innovative, creative, and actioninducing marketing programs to meet

development and only participate afterwards.

business objectives. And we stay committed

methods? Do you feel that there could be improvements in your marketing efforts? Does your marketing campaigns lack focus?

The TiKi Group starts with each client by taking a subjective and scientific position and

to make sure the plan gets implemented and results tracked.

pragmatically defining the right message

We save you money. While we generate

Tired of gambling with you marketing dollars

metrics based on sound marketing principals.

profits for our clients, they also benefit from

and wish you could better evaluate each

Our MARKETING PERFORMANCE Model

our cost containment division that makes sure

campaign?

combines senior level marketing professionals

that budgetary requirements are met. The Tiki

with top-notch creative talent. But it doesn’t

Group clients also have access to our affiliate

end there, since execution is vital, our

partners and receive national level pricing

production supervisors and fulfillment house partnerships and project/CSR managers

based on our large buying group program. We receive below trade pricing on services

ensure smooth transitions across the entire

such as print which we pass directly to you!

If one or more of these statements strike a chord, then it maybe the right time to talk to us. We are different from other marketing-based companies and graphic design houses in that we perform the complete marketing function. Many marketing consultants are just sales reps for one marketing product or service trying to sell you ad space or some other

marketing continuum. We’re on your team. Our goal is not to just be a vendor to our clients. We help you plan strategically, based on their vision, mission,

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Benefits of Outsourced Marketing Marketing Firms

Marketing Consultants

Outsourcing is a common practice in this competitive marketplace.

Strategic Planning

The benefits of outsourced marketing are:

Tactical Planning

Implementation

The TiKi Group - Marketing Performance

Companies with a marketing department

Companies without a marketing department

• Efficient marketing campaign implementation through leveraged partnerships

• Eliminate your cost of employing marketing personnel

• Cost reduction in print, creative services, fulfillment houses etc. • Consulting on related marketing functions including public/ investor/media relations

• Obtain senior level marketing personnel • Objective, outside viewpoint • Team of experts that fit your industry In-House vs. Outsourcing Cost Comparison

Outsource Marketing Cost Analysis Scenario

120K

You save approx. 60K

120K

per year using our

96K

The TiKi Group’s Costs Monthly Fee

# of Months

Annual Total

Hourly, Retainer, or %

$2,000 - $5,000

12

$24,000 - $60,000

$24k - $60k depending on the type of work.

outsourced model. This

72K

Senior-Level Pro.

You get Senior-Level Marketing Professional for

Tracking

figure does not include

75K 60K

48K 24K 0K

43K

40K

you need to pay that employee

24K Entry Level

the bonuses and benefits

Middle

In-House Marketing

Senior Outsourced Marketing THE

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The TiKi Group Inc. 115 Richmond St. E Suite #509 Toronto, ON M5C 3H6 T (416) 567-7991 F (647) 340-4552 tikigroup.ca

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The TiKi Group Inc. E-Brochure