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IDEA brief CBS

Survivor Series project scope: SwervePoint is the merchandise vendor of record for CBS and is charged with developing new merchandising for upcoming seasonal series releases that can be used in retail sales and for B2B promotion for clients such as Direct TV, Comcast, and such. idea design & development: Prior to each show’s season launch our designers and merchandisers receive a set of DVD’s to watch the upcoming shows in order to develop new product ideas. This is always a highlight of the year for us. It’s very confidential and only the merchandising and design departments are allowed to know about and view the episodes. We develop as many relevant products as we can and submit them to CBS for consideration. produce & deliver: SwervePoint Studio creates all print-ready art files and coordinates production planning and works with SwervePoint Programs to develop the inventory purchasing plan. These products end up on-line at our CBS e-commerce sites for B2B sale and promotion.

© 2011, SwervePoint, LLC 09/11

SP-CBS Survivor Case Study  

Survivor series Case Study

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