After graduating from Parsons in 2010, Alexandra decided to take the road less traveled and build her own brand rather than take a less fulfilling full-time job in a stagnant market. Spurred by a successful senior thesis based on the work of the United Nations Foundation’s ‘Nothing But Nets’ campaign, she chose to develop the idea of merging fashion and philanthropy into something tangible to raise awareness about malaria. This expanded into a line of beautiful and originally printed scarves and ties made in NYC -- and with the support of the UN Foundation and the backing of a small group of financial investors Alexandra took a chance and devoted herself to the cause.
“Behold I do not give lectures or a little charity, When I give I give myself. ” Walt Whitman
After a year of living off freelance work, foregoing sleep and a normal 22-year-old schedule, the production, marketing and traveling to various trade shows began to pay off. Recognition for Alexandra’s work began to trickle in as the media took a shine to her ambition, good will and talent. Lo and behold the ultimate gamble - the one on herself - paid off. This September, Alexandra will celebrate two years as a business owner and launch her collaborative scarves with Fashion 4 Development on Fashion’s Night Out at the Plaza Hotel. NO.57