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Swedish Press N Y A

S V E N S K A

P R E S S E N

E S T . 1 9 2 9

What Sweden brings to the world, since 1929

Swedish Press is the world’s leading magazine on all good things Swedish. An authority on design, business, culture and travel since 1929, Swedish Press delivers insightful news and commentary in a visually striking format. With a nod to the past, and a peek to the future, Swedish Press is your go-to source for updates and inspiration from Sweden.

INTERESTING SWEDISH PRESS FACTS Swedish Press brings you Swedish trends and traditions, current affairs, music, food, sports, business and technology news and exclusive interviews with Swedes who are making an impact around the world. Available in both print and digital editions, Swedish Press is published 10 times a year from its headquarters in Vancouver, Canada. Swedish Press has subscribers in every US state and Canadian province and a growing worldwide digital following. All content is original, researched and written by Swedish Press writers. Regular advertisers include Atlas Copco, Volvo, Autoliv, SKF and various Swedish organizations. There are almost as many Swedes living outside of Sweden as there are living in Sweden. 80% of Swedish Press content is in English and 20% in Swedish. 47% of Swedish Press readers are comfortable reading Swedish, 21% are learning.

ABOUT OUR READERS

2017 MEDIA KIT EDITORIAL CALENDAR 2017

Advertisers in Swedish Press will reach a highly-educated upper-income audience numbering 10,000-20,000 readers, 52% women and 48% men, the majority of our readers are above 35 years of age. 70% of our readers own real estate, a majority own art, antiques and luxury cars. Our readers frequently travel and enjoy fine wine and cuisine. 11 yrs Median subscription length Read most or all of the features 90% Keep magazines a year or longer 66%

In 2017, Swedish Press aims to expand its readership and introduce various Swedish communities in North America. 2016 READER SURVEY HIGHLIGHTS The new series ‘Swedish Press Connect’ explores how these communities How do you identify yourself? 6% collaborate in upholding Swedish 4% culture and values. Interlinked with our most popular themes, Swedish Press tells the compelling story of 24% 52% contemporary Sweden in every issue. 1 February: Education & Learning 14% 2 March: Swedish – born in Sweden to Swedish parents City Highlight – Chicago Half Swedish – one parent Swedish 3 April: 2nd/3rd generation Swedish – born in North Hockey & Wellness America, parents Swedish Swede by choice – spouse is Swedish 4 May: Swede by interest – find Sweden interesting City Highlight – Seattle and have visited 5 June: Music & Movies What purchases are you planning in 6 July/August: the next 5 years? City Highlight – Minneapolis 7 September: Fashion & Design 9% 2% 47% 8 October: Home Vacation Home Car City Highlight – Los Angeles 9 November: Innovation & Sustainability 10 December/January: 2% 87% 24% City Highlight – Vancouver Boat Vacation Electronics


SWEDISH PRESS ADVERTISING RATES 2017 MECHANICAL REQUIREMENTS Litho’d 4 colour process throughout, 32 pages, saddle-stitched Acceptable digital file formats – Adobe InDesign/Illustrator/Photoshop or High Resolution Press Ready PDF’s (all fonts embedded). Digital files must be accompanied by a colour match proof. Swedish Press will accept no responsibility for content or colour accuracy where no proof has been supplied. Minimum resolution requirements 300 dpi photo scans, 1200 dpi line art.

A

Double Page Spread Non-Bleed Size: W 15” x H 9.3” Trim Size: W 16” x H 10.75” Bleed: 0.125”

D 1/3 Page Vertical Non-Bleed Size: W 2.2” x H 9.3”

C

B Full Page Non-Bleed Size: W 7” x H 9.3” Trim Size: W 8” x H 10.75” Bleed: 0.125”

E

F

1/4 Page Vertical Non-Bleed Size: W 3.4” x H 4.5”

1/2 Page Horizontal Non-Bleed Size: W 7” x H 4.5”

G

1/4 Page Horizontal Non-Bleed Size: W 7” x H 2.2”

1/16 Page Directory Non-Bleed Size: W 1.6” x H 2.2”

CLASSIFIED ADS Place your Classified Ads to buy, sell or advertise a good cause. Rate is 50 cents per word. (Minimum $10 prepaid). COMMISSION 15% commission based on Gross Rates paid to recognized agencies. DEADLINES Generally the 10th of the preceding month, but check for specific monthly adjustments.

Ad Sizes 1x 3x 5x 10x $ 3000 $ 2700 $ 2550 $ 2400 Back Cover $ 2500 $ 2250 $ 2125 $ 2000 Inside Front Cover $ 2500 $ 2250 $ 2125 $ 2000 Inside Back Cover $ 3500 $ 3150 $ 3000 $ 2800 A Double Page Spread $ 2000 $ 1800 $ 1700 $ 1600 B Full Page $ 1000 $ 900 $ 850 $ 800 C 1/2 Page Horizontal $ 800 $ 720 $ 680 $ 640 D 1/3 Page Vertical $ 500 $ 450 $ 425 $ 400 E 1/4 Page Vertical $ 500 $ 450 $ 425 $ 400 F 1/4 Page Horizontal / / $ 140 $ 125 G 1/16 Page Directory All rates in USD

S W E D I S H P R E S S O N L I N E A D V E R T I S I N G R AT E S 2 0 1 6 ONLINE ADVERTISING RATES Five ad placements available: 1 top, 1 bottom and 3 side banners Random rotation (refreshed with each new visit) Link to advertisers website unless otherwise requested.

Name Top Banner Left Sidebar

Size in pixels 865 x 90 120 x 240 120 x 600 Right Sidebar 300 x 250 Bottom Banner 728 x 90 All rates in USD

Rate/month $125 $ 50 $100 $100 $ 75

Rate/3 months $250 $100 $200 $200 $150

Annual rate $625 $250 $500 $500 $375

To reserve your ad, email advertise@SwedishPress.com or call +1 360 450 5858

Swedish Press 2017 Media Kit  
Swedish Press 2017 Media Kit