March 11th - 13th 2011 Get together with local developers, marketers, designers and aspiring entrepreneurs to pitch ideas, form teams and actually
launch a startup company over the weekend!
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Startup Weekend twitter @swCambridge
Organizers James Digby @digbyj Mauro Ciaccio @camtechnet Chris Measures @MrVisser Bonnie Cotier @bcotier
has arrived! Startup Weekend is no ordinary event. It where like-minded entrepreneurs gather for a weekend of company creation. In 54 hours, you take an initial idea from the Friday night pitches through to a mind spinning startup company on the Sunday night. Just don’t think it’s just developers. Its marketing maestros, design gurus, business development wizards, legal geniuses, and the specialist of startups – the jack of all trades coming together as one, creating a harmony that can only be envied by the corporate world.
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SCHEDULE FOR THE WEEKEND TAKE A LOOK BELOW TO FIND OUT WHAT ELSE YOU CAN FIND IN THIS FUNKY BOOKLET
5.30pm - Doors open 6pm - Dinner & Networking 6.30pm Kick off & Speakers: * Dr Shailendra Vyakarnam Prof Alan Barrell 7.45pm - Pitches start 9.30pm - Teams form 10.30pm - Get cracking!
8.30am - Breakfast 10.30-6pm - Mentors 12.30 - Speaker & Lunch Billy Boyle 6pm - Dinner
9am - Breakfast 1pm - Lunch 4pm - Tech Check 5pm - Presentations Speaker: Jamie Urquhart 8pm - Panel voting 8.30pm - Awards & Dinner
Work throughout the night 9pm - Networking
contents Startup Weekend is a non-profit organization based in Seattle, USA.
p06 A handy guide to keep you on track throughout the weekend.
p12 Take a look at the people of whom you have to impress in the final presentations.
Also included is a guide of how to pitch on the Friday night!
Startup Weekend Cambridge is organized locally by the team in the United Kingdom.
All rights reserved © 2011
p04 Take a look at the companies that sponsored the event to allow this to happen!
p08 Experienced and seasoned entrepreneurs that will help guide and advise you through to startup fame and glory.
p14 A sneak peek into who will be imparting their wisdom with the participants throughout the weekend.
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A LITTLE WORD FROM OUR SPONSORS
Startup Weekend is a non-profit organization, and we could not put on such a great event without the help from our sponsors. If you pass them some time in the near future - just give them a little thought to remember how awesome they were to help provide a weekend like this...
platinum sponsor gold sponsor www.cambridgehealthcare.org
gold sponsor www.businessweekly.co.uk
media partner www.pepperrafferty.com
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Guide to the weekend REAL people
A survival guide for the weekend! On this page is handy guide to help you navigate through the weekend
Are you pitching an idea?
You have 90 seconds to pitch
We do not expect everyone that
your idea to
turns up to have an idea. Lots of
the crowd. This
people attend the weekend in or-
should be a con-
der to provide their services and
cise elevator pitch
to help grow
“You will run out of time. Make sure you plan from the start”
- Describe the problem you want to solve - Describe your vision
to engage with the
– What are the
audience into working
on your concept. Here are
on the Friday
some things you should consider:
- Introduce yourself & your back-
- What makes your solution dif-
ferent from others out there?
- Title your idea
- What will the solution require to
benefits for your cus-
night What do you expect from the idea
get started? What people are you
pitch? - Who is the audience you are
looking for? Any skills your team
targeting, and what specific con-
is missing? What technology do
cerns do they have?
you want to use?
- Picture your idea, your pitch has to be illustrative and tangiable
As you only have 90 seconds, try
The pitching process can be
confusing – not everyone can
- Introduction: 15 seconds
remember all the ideas
ADDITIONAL INFO Once the team is formed
- Problem: 30 seconds - Vision: 30 seconds
On average, we experience that
You will then have a couple of
- Requirements: 15 seconds
around 25-50% of attendees will
hours left in the offices to work
pitch an idea. For Eindhoven that
on the idea. Get down the ba-
would mean 25 – 60 + ideas. We
sics of what you are looking to
suggest that you use your pad to
achieve throughout the week-
We do not force this process
write down any pitches that you
end. What will be possible with
– there is no set limit on the
especially like. This will also allow
the team that you have to have
amount of startups that can be
you to focus your questions to the
completed by the end of the
worked on throughout the week-
startups you want to work with.
ensure that you have enough
Networking time in between
Use the time you spend with
team members to reach your goal
the pitches and company for-
each other carefully – you
at the end of the weekend.
mation is important
should be presenting a proto-
Make sure you use this time
type of your idea by the end of
Someone else may have the
wisely. This is a manic process
the weekend – ensure that you
with people searching for specific
do not spend all of your time at
If you pitch an idea, and some-
talents to help form the perfect
the start to plan everything, you
one else has the same idea,
team for their startups. You will
will run out of time!
you basically have two options
only have 30 minutes for this.
Not all ideas will make the grade
end, however, we ask that you
Use market research
– either join forces and use the other as a co-founder, or go
The final pitches need to be
Make sure that you do this
head-to-head. Either way, don’t
quickly. Using google form or
sweat about it. This also shows
You are allowed 3 minutes to
that the problem that you have a
present your startup to the jury.
will allow you to gain qualified
solution for is real. Not all ideas
Think of the initial elevator pitch,
market research at very little
are unique – it is however in the
but this time you are allowed
cost. Failing that, hit the streets
execution of that idea that will
media to help you on your way.
to get your answers from the
make your startup unique.
Do not forget the part where
you show how you will make the If you are not pitching an idea
money in order to entice those
Pick a team that you think you
investors to fund your idea!
If all else fails Keep it fun!
can help most. Think about what
If everything that was planned
problems the pitches are trying to
didnt quite work out- don’t stress
solve – where can your expertise
about it. The weekend is all
help? What startup do you think
about having fun at the same
would be best suited to you?
time as helping you on your startup journey.
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Mentors Paul Walsh
EO at CogniDox - a document management
software used by high-tech companies for safe and secure control of their design knowledge assets. He has held software management and CEO roles in a number of start-up companies of varying sizes and outcomes, but all great experiences.
take a look at the mentors that will be arriving throughout the weekend find the ones you like and book some time with them!
obin qualified as a Chartered Accountant and sub-
sequently worked for a number of SME’s with experience of telecoms, software, and the music industry. He has been involved with a technology start-up until a trade sale. Robin has experience of fund raising, financing growing business and working for a company with Venture Capital backing.
ony Short founded Jasper Apps in 2009 in
order to start an iPhone software business. He released the iPhone app My Vacation in March 2010, followed by My Vacation HD for iPad in August. Both were featured by Apple and reached number 2 in Travel on the App Store.
evin is a leading marketer with 20+ years of senior
management experience in the interactive entertainment, telecoms and technology sectors. Kevin was head of group marketing at Acorn Computers during the company’s change from an educational supplier to technology innovator.
mmanuel Carraud is CoFounder and CEO of Mag-
icSolver.com, Ltd. MagicSolver is a Cambridge based start-up, winner of Cambridge University Entrepreneurs in June 2009, Silicon Valley Comes to Cambridge in 2010 and Cambridge Wireless Discovering Start-ups in 2010.
urrently working on a number of projects ad-
vising on the digital and mobile strategy for companies within the Public Relations, Fashion and MindSports sectors. Prior to this Jo was Head of Digital at England 2018, responsible for leading and implementing the global digital and mobile strategy for England’s bid to host the 2018 FIFA World Cup.
listair consults and advises across the full spectrum of
‘business development’ – from market research, sizing and business planning, to marketing, cold calling, subsequent sales and relationship management.
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onnie shares much more than a name with a com-
edy legend even though he readily admits: ”It’s handy in business
because everyone remembers me”. Behind this name is an as-
arallel entrepreneur, lean
tute brain that is constantly craft-
startup fanatic and full-
ing solutions to clients’ software
stack engineer. Microsoft Certi-
fied Professional specialising in C# and ASP.Net MVC. Passionate about turning Software
Development into Software Craftsmanship.
ric is the Managing Director of the digital agency
Spice, which helps companies connect with their customers through digital marketing and social business strategies. He is an experienced marketing and business development executive with a background in mobile and
urrently a visual designer at Airsource Ltd, Steve
came swinging down from the North West of England and has spent the last 10yrs as a graphic and web designer in and around Cambridge.
amir is a serial entrepreneur and working on his
eremy Parsons taught himself programming at the
library, some years before com-
latest startup - United Lane to
ing face-to-face with actual com-
bring 3D into the real estate
puters. ‘Beebsoft Enterprises,’
world. With over 10 ventures un-
founded with sixth form friends,
der his belt, he has also helped
sold literally several cassettes of
to develop programs such as the
software by mail order. He didn’t
Gazelle Growth within Denmark.
make his fortune, but he did get
technology start-ups and early
hired by one of the pioneers
of the PC industry to hack out software as the first employee of
here have been two sides to Andy’s life – one work-
someone else’s startup.
To ensure that we get the best use out of all the mentors, we have placed them in time slots througout the weekend.
ing for Reuters the information company. in Europe and the US in everything from journalism though sales and marketing to
We will get you to book time with them on Saturday - you will not have time as a whole team to see all the mentors.
saturday: 10am - 6pm
venture. investing, the other back in the UK as a business creator starting with Investing for Good (2003),
We suggest you take the time out to find which ones you would like to approach as a team!
sunday 10am - 12pm
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Startup Weekend alumni
ames Digby is your facilitator for the weekend. Whilst not at
Startup Weekend, he specializes in early stage funding, marketing expertise and business development. He is also the co-founder of idea72, a European based consltancy that helps startups get themselves off the ground.
James Digby Mauro Ciaccio
otier believes that by exploring possibilities we can find
auro is leading the Cambridge organising team and is pas-
sionate about encouraging & sup-
ways to achieve the impossible. Five
porting technology startups. Mauro is
U.S. Presidents have relied on her
an IT professional with over 10 years
creative director skills to craft their
experience delivering software solu-
vision into an engaging and persua-
sive message for global events. As a consultant she has provided creative solutions in all media to corporations and non-profits alike.
“Eric quit his job to focus Memolane, short for Memory Lane, has travelled far since its on his project”conception last April, from Startup
and Atomico believed in Memolane so much that they’ve invested $2 million overall to fund
Weekend Copenhagen all the
the startup. Investment deal from
way to becoming based in San
August Capital was led by How-
Francisco. During the Startup
ard Hartenbaum, who, interest-
hris runs his own tech PR
Weekend event, Memolane
ingly, was one of the first inves-
consultancy in Cambridge
emerged as the winner for the
tors of Skype, whose founders,
after spending 15 years working
DKK 10,000 prize – that’s around
Zennström and Janus Friis, is
for large London agencies where
1,725 USD. Seeing the potential
also the founders of Atomico.
he led teams working on big
of a successful startup, founder
brands like Virgin Media Busi-
Eric Lagier quit his job and de-
Memolane is the Startup Week-
ness as well as helping start-ups
cided to focus on his project.
end Copenhagen winner, and
has top-gun investors backing it
define their proposition and get it out to the right audience.
And Eric Lagier isn’t the only one
up, it’s expected to be a surefire
who sees the potential: invest-
hit. So watch out for Memolane’s
ment firms like August Capital
Judging Panel Jack Lang
ack Lang is a serial entrepreneur and business
angel with high-tech and internet companies based in Cambridge. Recent ventures include cofounder of Moviestorm, making 3d Animation, and co-Founder of Artimi (now VeeBeam), which is making the next generation of wireless chips.
here is a look at the jury panel that will decide the winners of the weekend!
eil Davidson is our lead panelist this weekend, and
is also co-founder and joint CEO
as owned and run technology and construction
businesses for 30 years and
of Red Gate Software. Red Gate
am currently angel investing in
employs some 200 people, has
start-ups in Cambridge, York and
no VC funding and has been in
London. For over a decade, he
the Sunday Times top 100 com-
has been involved in charity and
panies to work 4 years running.
social enterprise governance.
awson King is an entrepreneur who has suc-
cessfully created and sold five ventures and held two C-level positions at leading blue-chip companies. He has provided technology consultancy for organisations
ncluding NASA, Sony, RollsRoyce, Blackberry, the BBC,
Vodafone, Mini and the NHS.
aul Smith is a creative professional of some 25+
years. A designer by training, Paul enjoyed an award-winning career before setting off on a new
e was a founder member of Xerox’s European
Research Centre in the 80’s
path in digital marketing. The last
and was a major contributor to
several years Paul has worked
building it into one of the world’s
with and for many startup’s
leading centres of expertise in
around Cambridge. He is current-
the user centred design of inno-
ly working with Eventility.co.uk,
vative technologies. In 2002, he
a free online platform to help
co-founded Image Semantics,
organise your local Club, Group
which he helped lead to become
a global provider of innovative
mobile applications and services.
all action. no talk.
Check out who will be coming down for the weekend
find out more @ STARTUPWEEKEND. ORG
Dr. Shailendra Vyakarnam
“Startups & the digital economy”
“Growing your startup and Breaking Free”
Director for the Centre for Entrepreneurial Learning (CfEL) part of
Since co-founding Owlstone, Billy
University of Cambridge Judge
has been overseeing the develop-
Business School & Chair in En-
ment and implementation of the
terprise at Nottingham Business
detection technology with nano-
technology foundry partners.
Prof Alan Barrell
“21st Century Digital Healthcare:
“Lessons learnt having made
it to the other side”
Alan Barrell has spent almost 30
Jamie Urquhart is a Venture Part-
years in senior executive positions
ner with Pond Ventures. Jamie is
in technology based industries
highly experienced in global tech-
with an emphasis on Healthcare
nology licensing businesses.
and Life Sciences.logical institutes as well as technical universities.