By Mr Simon Davis, CEO of Falcon Waterfree Technologies.
Water Is Life Americans flush an estimated 5.7 billion gallons (21.58 billion liters) of clean drinking water down the drain every day. 4 | SUSTAINABLE BUSINESS MAGAZINE
Water is a necessity that flows through every part of our day, every day of our life. We depend on water for everything from basic survival to generating the energy that lights our homes and fuels our businesses. Therefore it is very important that we take water conservation seriously and start to innovate new ways to make what limited resources we do have last. Without these steps forward the world as we currently know it will not be the same for future generations. The current drought in the Western United States has brought water scarcity issues to the forefront of national media attention, but historically the American Southwest has suffered from several