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Samantha Carruthers 07961650827

Cruise Jnr Photgrapher & Designer Roles included Photoshop processing items for online website stores. Working with the Visual Merchandiser on Illustrator to create vinyl templates. Cutting & packing window vinyls to send to the stores. Prepping the garments for shoots. Checking off stock from deliveries in the warehouse. Working with the Buyers & the best sellers spread sheets to choose products to highlight for the newsletters & other online promo units. Working from simple briefs from the Web Ecommerce Heads to create newsletters. Creating mood boards to present in meetings for alterations to newsletter layouts. HTML coding of newsletters & sending out tests to created segments. Working with the Head Buyer to create’ Eveningwear by Cruise’ drafts for; logo, website, packaging & newsletters.

Swallow & Rose

The origin of my online store came from my time working in NYC, I fell in love with the patriotism the city has, & wanted to recreate it. I started the collection in my Final Major Project at Uni. In the module I created the brand ‘Swallow & Rose’ & designed everything from the collection of hand drawn illustration unisex shirts, which are based on British idioms, to shooting & styling the lookbook for the S/S12 collection. After leaving university I expanded the business to selling the products online & at local craft fairs. I also added my illustrations to mugs, hipflasks, shorts & jewellery, all of which I printed at home using a dye-sub printing technique.

Garment Collection Design

During my time studying Fashion Product & Promotion, I studied this module. For this project I created a 16 piece collection for the store Urban Outfitters for their A/W 11 season. The collection has inital mood boards for colour ways, 8 developments for each garment, final flats for the items & creative illustrations to show the final styling for the collection.

Surface Pattern Design

I created this mini collection of nightwear/lingerie after I had graduated; I was extremely inspired by the Jane Austen & Marie Antoinette films I was currently watching. I wanted to create garments with all the romance of the 1800s but for a modern woman, for A/W 12.

Surface Pattern Design

This module was part of a live brief with George ASDA in which there was four categories of shirts to design for; photographic, vintage, coded & all over, print for men of all ages. The theme was established in my initial mood board, I created the prints with a mixture of photo manipulation & hand drawn imagery.

Surface Pattern & Illustration This project was inspired by my nautical photography I have taken over the years. I used them to create the colour way for the vintage scarves collection. The scarves were dye-sub printed, with my loose hand drawn illustrations on them.

First Hand Collection

In this module I created a collection based on mood boards created out of my own photographs taken in Coney Island, & from print screens from 1940/50s films based there. The aim of the project was to be done totally without computer aid. The collection mixes prints collected from the fairground rides & fonts with soft hues & a punch of bright yellow.

Advance Surface Pattern & Printed Textile This project was a live brief from Tommy Hilfiger, to design prints for women’s apparel. The range I created for was the ‘Lala’ tee, the prints were inspired by a fairy tale romance with a strong American teenager feel through it. In the mood boards I concentrated more on mixing my handwriting with teenage love imagery. For the shirt prints I edited my own NYC photographs with my own handwriting to get the desired effect.

Advance Fashion Promotion & Branding In this module Swallow & Rose made its first appearance but as a similar store to Urban Outfitters. I created everything for the store’s look from the hangers to the website. I sourced garment similar to the ones I expected the store to sell, & styled & shot them for the stores A/W 10 Lookbook. I also created a collection for the A/W 10 Season, with final illustrations.

Advance Fashion Promotion & Branding In this module Swallow & Rose made its second appearance but as a similar store to Urban Outfitters. This is the concept for the A/W 11 season, including the moodboard for the lookbook, website pages, & final Lookbook that I shot & styled.

Styling & Photography In this module I created an imitation of Harpers Bazaar magazine shoots. In this project I was strongly influenced by photographers like Sam Shaw & Cecil Beaton. My styling influence was taken from 1950s swimwear, & the hair & make-up a strong Hollywood glamour feel to it. I sourced & styled the shoot, took care of the hair & make-up, set up the studio lighting, shot & did the post production work also.

Garment Collection Design

This is the highlights of a collection I created based on the 1920s era. I feel it would slip into Urban Outiffters shop floor very easily.

Samantha Carruthers' Portfolio  
Samantha Carruthers' Portfolio  

Updated November 2013