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Clothing: 2020 2K Fashions by Brice Photography by Ron Fulcher


. FASHION . CULTURE . LIFESTYLE . MEDIA .

WWW.SWAGGADIGITALMAGAZINE.COM EDITORIAL 510.232.3594 ADVERTISING 510.435.9221 SWAGGA DIGITAL MAGAZINE VOLUME ONE ISSUE 3 SUMMER 2010 PUBLISHED QUARTERLY © 2009-2010 SWAGGA DIGITAL MAGAZINE www.swaggadigitalmagazine.com ALL RIGHTS RESERVED PRINTED IN USA PUBLISHER’S MESSAGE AS ALWAYS THIS PUBLICATION IS DEDICATED TO MY MOM FOR HER DEDICATION TO FAMILY, HER TENACITY, COURAGE, FAITH AND BELIEF IN ALL THINGS ARE ATTAINABLE WITH PRAYER.

Ronald�Fulcher

FRONT COVER/INSIDE COVER PHOTOGRAPHY RON FULCHER STYLIST RON FULCHER CLOTHING BANANA REPUBLIC MODELS MIGUEL VARGAS, SHAYE LOVE CONTRIBUTING PHOTOGRAPHERS MOJA MO’AAT MARIYA NOVITSKI STEFANI NICOLE ROGER E. STILLMAN TIARE GOMES NAZ PHOTOGRAPHY, DANTE NASSI GZ PHOTOZ, CURTIS JEREMY STEFANI NICOLE JON BUCH (GIGYA) COSMON OF GUACARAZZI BOOKER T. KYLES

FOUNDER EDITOR-IN-CHIEF RONALD FULCHER PUBLICITY MANAGER DUPREE GANT ART DIRECTOR RONALD FULCHER ADVERTISING MANAGER SAMANTHA JOHNSON FASHION EDITORS SABRINA WATSON & WHITNEY LEE PHOTOGRAPHIC EDITORS SONNY CHEEBA & RONALD FULCHER PRINCIPAL PHOTOGRAPHER RONALD FULCHER PROMOTIONAL COPIES RONFULCHER@SWAGGADIGITALMAGAZINE.COM SPECIAL THANKS BANANA REPUBLIC | MO BLENDS GLOBAL GEAR MACYS SAN FRANCISCO | APPLE COMPUTER ARMANI EXCHANGE SAN FRANCISCO | JOHN VARVATOS CLOTHING PIGMENT COSMETICS | LENSCRAFTERS EYEWEAR SO DAPPER BOUTIQUE | BERNARD’S BOOK CAFE DIVAS CLOSET | CONVERSE | 2020 2K FASHIONS BY BRICE BURLINGTON’S COAT FACTORY, S.F. STORE ACADEMY OF ART UNIVERSITY | ELLA PORAT | ALL MODELS U.S. BANK | MERRICK BANK THE CHARITY FASHION SHOW REPRODUCTION OF ANY MATERIAL WITHIN THIS PUBLICATION, IN WHOLE OR IN PART IS PROHIBITED WITHOUT EXPRESSED CONSENT OF PUBLISHER. THE PUBLISHER ASSUMES NO RESPONSIBILITY TO ANY PARTY OF THE INFORMATION, CLAIMS OR ADS HEREIN TO INCLUDE ERRORS, INACCURACIES OR OMISSIONS. BY ADVERTISING THE ADVERTISERS AGREE TO INDEMNIFY THE PUBLISHER AGAINST ALL CLAIMS RELATING TO OR RESULTING SAID ADVERTISEMENTS.

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ON THE VERGE 15WITH KE LA RAE

REAL TALK 20 MARCELL WILLIAM

THINGS COME 22INBIG SMALL PACKAGES

35 ON OUR RADAR 36 ARTIST IN MOTION SUMMER READ 42BOOKS IN PRINT UP CLOSE & PERSONAL UNITED PLAYAZ

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swaggadigital JULY 2010 Naz Photography - Dante Nassi Model - Candace Cuoco Hair - Donald V Seals Makeup/Stylist - Ethel M. H. O'Yang


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K

ersaundra Hall (Ke LaRae), a Southern California  native, has been a lead singer in her church choir  since she was six years old. In 1997, her choir came  in second place at the Quaker Oats Gospel Competition and took home $10,000. Most say, “We can  feel the spirit of God working through her.” and “She  sings from her soul.” Later, In 2002, she did her first  recording which was, “Peace” from the “Soul of  Christmas album. This song received radio play on  102.3 KJLH in Los Angeles. That is when everybody  knew she had potential. In 2003, she sang, “Shine”  live from her church’s album. She later took a West  and East Coast Tour and she was singing her solo,  “Shine.” Her style of music is rhythm and neo-soul. She is excellent  at writing poetry. At least that’s what they tell her. She raps occasionally. She graduated Cal State Fullerton in May 2007.  Now the  skies the limit for this young destined to be diva. She is working  with producers Darryl Ross who has worked with many artists such  as Micheal Jackson’s and Jill Scott’s album.  Another producer is  Mark Gordon from Levert and his track masters, The Noisey Boys.  She has also worked with Arvel McClinton who did Brandy’s first  album and is now working with J.Lo. Lastly, she has teamed up with  Mike Greggs from the Jimmy Kimmel Show.  In early 2004, she  went to pursue her goal of reaching people via positive music. She  has performed with such bands as 1500 or Nothing and Brian  McKnight’s Band just to name a few. She has performed at The  Sunset Room and sang, “Forever, For Always, For Love.” She  received salutations from Brian McKnight, Jim Brown, and Tracy  Morgan. She has performed this song that she wrote called, “U R,”  at the Temple Bar. She tears the house down every time she sings  it. They ask her all the time, when is her album coming out. She  tested her upbeat tracks, China Hyphy and Drama Lips at a local  Hollywood night spot and the crowd went bananas. They said it  was one of the best artist grooves they have ever heard and where  can they purchase the tracks. Some of her R&B grooves particularly  touched some of her more mature fans at the local house parties  she attended.  She sneaked the songs in and told the DJ’s,“ Help a  sista out.” Currently, she has completed 12 songs ready for production with R&B and neo-soul flavor.  She is hoping that you guys love  her songs. 

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ERIN LOOK AGENCY CLOTHING H&M MAKEUP & HAIR  MIL V. RANON PHOTOGRAPHY BY: MOJA MA’AT

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ANNA EVA CLOTHING & JEWELRY PKOK , S.F. MAKEUP BEELA HAIR ROWENA PHOTOGRAPHY BY: MOJA MA’AT

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“On the Verge, Artist & Performer Marcell William talks about his love for music�


REAL TALK SDM:Who is Marcell William? Marcell: Charming, Charismatic, Loving Gentlemen, loves the thought of love, modern day ladies man and loves the pleasure that love brings. SDM: What made you that way? Marcell: It is my alter ego SDM: What would you call your music, If you had to put a name on it? Marcell: R&B Soul with a Pop Twist. SDM: Who are some of your favorite artists, and performers? Marcell: Maxwell because of his stage presence and his performances he pulls you in. He makes you embrace the performance. Vocally, I took a lot time studying Tank, I love the way he builds the connection with his fans. Nancy Wilson, I love the way she makes the audience feel at home, I feel comfortable when I watch her perform. SDM: What is your audience, and how are you getting your message across? Marcell: Anyone who can hear and feel, I like for my music to be easy for the ears to take in. There are no limits and no boundaries. I feel if my niece and my grandmother can listen to me then the world can hear my music. NO parental advisories on my music. SDM: Whose is your biggest supporter? “Create a moment, Marcell: My father, who was very strict and shine and hopefully and never let me get to comfortable in what other people thought about my you can enlighten music. He gave me the extra push and others� kept me grounded. My mother motivated me and gave me the opportunity in middle school by enrolling me in Oakland School for the Arts. SDM: Why do you think your music belongs out there? Marcell: Nowadays there is so much hatred in the world, so many disasters, I feel my music can heal a wound, I want it to act as Neosporin to the, pain and destruction in the world. I believe in an open and personal relationship with my listeners. SDM: If you had anything to say to the world through your music what would you say? Marcell: Love and allow yourself to be loved. Open up your heart and your mind. Take on Goliath with love and faith. Whatever it is you create love it, stand behind it, die for it. WORDS: DUPREE GANT PHOTOGRAPHY RON FULCHER

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Big Things “ Come In small

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Packages

WORDS DUPREE GANT SDM: HAVE YOU ALWAYS ENJOYED THE ART OF MUSIC DOREEN: YES, OF COURSE IT WAS A BIG PART OF ME SINCE I WAS  A TODDLER, MY MOTHER SAID WHEN SHE PLAYED CLASSICAL  MUSIC I WOULD BE KICKING WHEN I WAS IN HER WOMB SDM: ANY LOVES OTHER THAN MUSIC DOREEN: THEATER, PAINTING AND ART, AND WRITING, I WON A 

WHAT’S THE WORST THAT COULD HAPPEN IF SOMEONE SAYS NO! POETRY CONTEST IN THE 8TH GRADE AND COMPETED IN BEZERKLEY SLAM POETRY AND THROUGHOUT HIGH SCHOOL  THE EXPERIENCE WAS FUN AND THE COMPETITION WAS TOUGH SDM: ANY CELEBRITY CRUSHES DOREEN: LADY GAGA, ROBERT PATTISON, DENZEL WASHINGTON,  KOBE BRYANT, SAUER FROM LOST, JESSICA ALBA, AND KIM  KARDASHIAN SDM: WHAT WAS THE FIRST SONG YOU EVER SUNG: DOREEN: JOURNEY DON’T STOP BELIEVING, MY DAD WOULD PLAY  MUSIC WHEN HE WAS  VACUUMING AND I WOULD SING AND PLAY MY AIR GUITAR SDM: WHAT DO YOU THINK ABOUT WHEN YOU’R PERFORMING DOREEN: SUBMERGING IN THE FEELING OF THE SONG AND THE  VIBRATIONS, THE SOUL OF THE MUSIC SDM: WHAT ARE YOUR CHALLENGES IN PURSUING YOUR MUSIC  CAREER DOREEN: MY BIGGEST CHALLENGE IS TIME MANAGEMENT  SDM: WHAT IS SOME OF YOUR BIGGEST ACCOMPLISHMENTS DOREEN: I RECENTLY GOT ACCEPTED TO UC IRVINE WHICH WAS  ONE OF TEN UNIVERSITIES THAT I WAS ACCEPTED AT I CHOOSE UC  IRVINE FOR MUSIC AND THEATRE SDM: IF YOU COULD HAVE ANY STYLE IN MUSIC AND FASHION  WHAT WOULD IT BE PHOTOGRAPHY RON FULCHER DOREEN: JAZZ BECAUSE ITS VERSITALE AND SPONTANEOUS IT  COULD GO FROM DRAMATIC TO SMOOTH AND DOWN TO EARTH IN  ONE NOTE  AND IT SETS ME IN A POSITIVE EMOTIONAL ROLLER COASTER AS FAR AS FASHION GOES A  CLASSY 50’S GIRL, RED LIPSTICK, BIG LASHES AND BIG HAIR “YOU CANNOT FORGET THE  GLOVES” I LIKE TAILORED SUITS ON GUYS AND GIRLS SDM: WHAT EMBARRASING SONG WOULD I FIND ON YOUR MP3 PLAYER DOREEN: SALT AND PEPPER, ‘’PUSH IT REAL GOOD’’ SDM: WHAT CAN WE EXPECT FROM DOREEN BONILLA IN THE FUTURE DOREEN: FINISHING MY MUSIC THEATRE DEGREE, AND ‘’INTENSE SHOWS’’ SDM: WHAT KIND OF MUSIC DO YOU LISTEN TO TODAY DOREEN: INCUBUS, LADY GAGA, STEVIE WONDER ‘’I LOVE HIM’’ SDM: WHAT WERE YOU TEASED ABOUT WHEN YOU WERE YOUNGER DOREEN: BRACES, MY HEIGHT, THEY CALLED ME A MIDGET, FOUR EYES, GEEK, I FOUND  FRIENDS WHO BACKED ME UP AND I FOUND IT WAS ALL GOOD 


KICKIN IT WITH MATCHSTIK

SDM: Who is Matchstik? MS: A super positive person that believes in the impossible, to be uplifting and positive. Being able to tell my story intelligently. Along came Matchstik is an implement into Pop Culture Music. Hard core songs everyday growing up in the world, and talking what your feed up with as far not seeing people who are role models not doing things to help people. Not about how much money you have. Don't want to be the guy who is flaunting my wealth. Basically, you want to stay humble and keep people positive and strong that is what music means to me. Music transcends me. SDM: Do you To say up-and-coming rapper Matchstik had a consider yourself rough childhood is an understatement. a rapper or a -Billboard Magazine performer? MS: I would consider my myself and entertainer as opposed to a rapper or performer. HipHop is what I do, when I think of a rapper they aren't really saying anything, consider drake, JZ, Kayne, or T.I. as entertainers because of the broad scale of what they are doing. They give you another parallel of entertainment. SDM: When your performing, what is the most important thin you want your audience to remember about a Matchstik show? MS: When they see me I want them to know they got their money’s worth, forget about their nine to 5 they embraced me. Positivity is contagious. SDM: What were you feeling on stage with Will.I.Am after the E.N.D. world tour. MS: That was one of my most amazing experiences, that energy was inspiring, after seeing what they did it made me want to do more for my craft. Photographer Brad Christopher SDM: Could you elaborate on what you mean by following your heart? MS: It means doing what you truly want to do take chances, fully express yourself take a leap. SDM: What is the driving force and motivation for you doing what you do? And why do you keep doing it? MS: My upbringing plays a big part, seeing where I have come from and dreamed of doing what I am doing, it’s not about how fast you get there as long as you finish the race. SDM: You have been quoted when your album, entitled “The Concept” dropped, “it’s the epitome of my kind of swagg”. “I’m laid back, not a thug, I’m just real folk, making everyday music by a cool kid”. MS: I am just the chilliest person ever, drama free. You can’t move a nation, only move a nation by compassion. Practice what you preach. SDM: Can you tell our readers, a little more a about your recently lauched charity showcase, “The Good Music and a Good Cause”, and how is that progressing? MS: Its a internet based social networking campaign, the rock stars are the people who got out and help the world, in the community, I can take my shine give some shine to other people in the community I am doing what God wants me to do.SDM: You mentioned, you use the internet as your portal. What advice would you give and say to would be musicians and artist wanting to break into the music business? MS: Be smart, grind harder stay focused and be clever. The resources are there to make it happen. Its easy to do anything when times are good, the perseverance to what gets you the break when times are hard. SDM: What’s in the works for Matchstik? MS: Right now I am working on the video, "Nothing is Free featuring Beta" and Just and Artist featuring “Beta” and my track “Everyday” featuring Cletus LeMarc. SDM: Are you planning any Collabos with any artist in the game? MS: My current project is pretty much done, but I would collab with folks if the opportunity presented itself. SDM: Who are you inspired by in the Rap Game? And Why? MS: I told Russell Simmons, I come to do it bigger than you. I want to be clever, Love T.I. because he reminds me of me in my past life as a bad kid. Shots out to my fam in Alabama and the south and everybody who supported me on this project. Let's take the world over. SDM: Are there any tour dates in the future? MS: Right now just finishing up the album, videos, building the buzz up for the joints we are working on.Tour dates will come later. Record Label: M.Republik Music Group, LLC Album Due Out Soon: Along came Matchstik, featuring Beta, Cletus LeMarc, O. Smith, Primux Genre: Album for everybody, pop, electro, hiphop, R&B dance, pop rock acoustic matchstik.net myspace.com/matchstik http://www.linkedin.com/in/mrepublik http://twitter.com/AllenForrest swaggadigital MUSIC http://causes.com/GoodMusic (Blog) http://howtohustlehard.net

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GOOD EATS Hibiscus 1745 San Pablo  Avenue, Oakland, CA,  94612 A casual Caribbean restaurant that  features artisan food,  wine, and spirits at an  affordable price. Authentic Caribbean  Creole cuisine is presented nightly  from the mind of Executive Chef  Sarah Kirnon. Within walking  distances to the New Parish, Fox  Theater and Paramount Theater  venues.

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New Earth Artist  Cafe 2008 Park Blvd.,  Oakland, CA, 94606 New Earth Artist  Cafè treats you with the ambiance  and eclectic intimate environment of  art, sounds, sight and taste, creating  a smooth jazzlatè environment with  intimate sounds of the bay area's  greats, while you enjoy the smooth  taste of our lates, mochas, espresso,  and tasty home-made style soups. Home of Chicken and Waffles  444  Embarcadero W Oakland, CA 94607  Reminiscent of  “SoCal’s Roscoe’s, this  Southern ”soul food  experience: in Downtown Oakland’s Jack  London Square lures  the “church”-bound and the hungover  who come-a ”hankering” for  rib-sticking food”, including “evilous  fried” or smothered chicken and  waffles that hit the spot”, all served by  a “staff that wants to please”...

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had the pleasure of meeting Mr. Irving, recently on a photo shoot for the upcoming issue of the magazine. My initial impression was Mr. Irving was very cooperative, flexible and charismatic when it came to the photo shoot, which was somewhat chaotic. Mr. Irving will be co-starring in a film soon to be released unfortunately, at this time we cannot say the name. As we begin our interview, I asked the question as I do always, Who is James Irving III? “I am a actor who grew up watching movies, mostly horror, action, and martial arts films”. I decided at an early age that I wanted to act and it was going to be my passion Mr. Irving states. Mr. Irving has acted in several independent films and is currently working on a major production soon to be released. When asked about who inspires him as a actor, Mr. Irving says with a big grin on his face, “Brad Pitt for his diversity of roles, Johnny Depp definitely, Lawrence Fishbourne, Denzel Washington and Will Smith, for his earlier work and now because of the growth in his acting, and the dramatic roles he has taken on”. I consider myself a dramatic and action actor, he exclaims! When I am acting, I want the audience to embrace me because of my passion, character and commitment to the work. My acting coaches have told me, that I have a tendency to outshine people next to me and I need to tone it down. I consider myself a chameleon and I just blend into the role. That is why I have so much shine when I get into the moment. Ultimately, he transitioned from living in Sacramento, and traveling back and forth to Los Angeles, networking and grinding. After so many trips to Los Angeles, some family issues, and spending so much money on traveling he decided to relocate to Los Angeles, fast forward ten years to today, and “I have gained so many benefits, and learning experiences”, and would say to anyone “follow your dreams and believe in yourself”. I asked Mr. Irving, what has been if any the biggest temptation living in Hollywood? He pauses and states, “there has not been any for me I stay focused, my mind is clear on what I need to do”. As we ended our interview, Mr. Irving says “I want people to get to know me rather than me telling them what I think they need to know”.

ON OUR RADAR

James Irving III

Photography Ron Fulcher

Words: Ron Fulcher

Actor/model

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ON swaggadigital HEALTH

Charlotte Maxwell Complementary Clinic (CMCC) is a non-profit organization, whose mission is to assist low income women who are cancers survivors and recently been diagnosed. CMCC provides free complementary alternative medicine (CAM) as well as social services, organic food, interpretation and transportation to over 800 low income women with cancer in the Bay Area. I was delighted to have recently meet Krista Alderson, the Executive Director at a fundraiser in San Francisco. I immediately connected with their organization, because of a journey that I went through with a close family member a couple of years ago. This was the first time I ever explained my feelings to someone I did not know. However, it felt very serene to talk about it because of what they do. Unfortunately, medicine has progressed over the years in treatment of cancer. However, the social aspect of it in my opinion has not. You have to treat the patient after all of the chemotherapy and radiation and regiments treating the cancer. That is why I was impressed with Charlotte Maxell because of the services they offer. Post cancer treatment needs to work on the psyche as well as the side effects of the cancer treatment as well. Who are they? “The Charlotte Maxwell Complementary Clinic is a community of dedicated women volunteers who have diverse skills and experiences. We are healthcare practitioners and healthcare advocates; we are community organizers; we are lesbians and straight women. We are unified in our goal of offering complementary alternative medicine treatments to women with cancer who are underserved and share the following beliefs and goals”. Located in downtown Oakland, California, founded in 1991 “the CMCC was founded by a dedicated group of health care providers and women with cancer to answer the unmet need to provide low-income women with free complementary alternative therapies”. The demographics and clients Charlotte Maxwell serves women from the lower income bracket who have been diagnosed in the later stages of the disease and find themselves at a disadvantage financially, emotionally, homeless, have small children and need that extra assistance from someone who they can relate to. The ethnic mix of CCMC’s clients are women from all social ethnic backgrounds, AfricanAmerican, Hispanics, and Asian women.

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CCMC has three (3) core programs, which are: Integrative care for Low Income Women with cancer, which provides complementary alternative medicine (CAM) treatments such as acupuncture, massage and herbs aimed at relieving the side effects of cancer and its treatments, and assisting women in completing their courses of conventional treatment.

•http://www.charlottemaxwell.org/docs/In-Home Comfort Care Program provides (CAM) treatments for those clients with end-stage cancer who are too weak to come to the Clinic •The Post Treatment Program extends our CAM treatments, emotional support, and educational workshops to women living with cancer who have finished their allopathic treatment and have no signs of recurrence. Social Services Program empowers CMCC clients by supporting their life choices starting with the initial telephone request for treatment. Our Social Worker and Social Work Interns welcome and introduce new clients with a tour of the Clinic, document a client’s medical history and overall condition through a comprehensive in-person interview, and thoroughly explain all available CMCC programs and services. Under the supervision of the Clinical Director and in conjunction with the Clinic Coordinator, Social Services continually works with clients assessing their state of well-being, adjusting their CMCC treatment programs, and ensuring their overall comfort and care.Clients are offered the following services: Supportive counseling with CMCC Social Worker Follow-up telephone calls (to maintain contact and continually assess a client’s condition) Connections to community based services Referrals to a variety of professional services (psychotherapy, legal, financial) Information on low-cost or free resources for housing, food, support groups, and community events Over 440 wonderful, caring volunteer practitioners make the Complementary Alternative Medicine (CAM) treatments and support services provided by CMCC possible.

If you are a licensed acupuncturist, certified massage therapist, therapeutic imagery specialist, Western herbalist, homeopath, driver, Spanish or Chinese language Interpreter, clinic or office support person, we warmly invite you to join our community of volunteers. There is no shortage of volunteer opportunities at CMCC. There are approximately 800 clients at any given time, all needing CAM treatments and support services, now in two locations. One in Oakland located at 610 16th Street, and 2601 Mission Street, Suite 201 in San Francisco. CMCC Hours The Clinic is open Friday 9:30 am to 1 pm and Saturday/Sunday 9:30 am to 5 pm by appointment. They are closed on the 5th weekend of any month. We are unable at this time to take drop-in clients. Our clinic coordinator schedules all client treatment appointments. Office hours are Monday through Friday 9 am to 5 pm. To support the great work of CMCC visit their website at: www.charlottemaxwell.org to make an immediate donation – your support will make a difference in the life of a low income woman battling cancer and poverty!


RADAR Ethel M.H. Reddy (formerly Ethel M.H. O’Yang) is the Master Beautician and Educator from the BayArea and has been involved in the Beauty Industry for well over 26 years. Ethel was born and raised in San Francisco and has recently earned her Doctorate in Education. Ethel’s resume also includes various degrees in Management, is a Licensed Cosmetologist, and is a Professional Makeup Artist and Hair Designer. Ethel currently sits on the California State Board of Trustee for the California Cosmetology Association (CCA). Ethel works full time at Bank of America holding the title of Vice-President and has also been with Bank of America for the past 27 years. Ethel found the passion for the Beauty Industry by starting off as a model since she was 15 years old and that experience left her wanting more. Ethel took upon this passion and love for ‘Anything Related to Beauty’ and put herself through education and established herself to serve the community.

Giving to the Community is what all professionals must do, and Ethel is involved with ‘Look Good, Feel Better,’ ‘Wardrobe for Opportunity,’ and ‘Legacy through Giving,’ to name a select few. Ethel believes that “Your Time and Experience is worth Ethel’s most recent project was as the Director of Make-up and Hair for an independent more than you could movie “Sedona’s Rule” filmed in the Bay Area. Ethel is rigorously involved as lead Hair & imagine.” Make-up artist for fashion show’s and modeling assignments. Ethel’s work to this end is a

testament of her artistic creativity being showcased on the cover of Model’s Unlimited (April 2008 issue). Ethel is also a platform artist educator and an emcee for various Bay Area events. Ethel is as well, a modeling and acting coach, dedicated in developing young professionals in achieving their dreams.

Ethel runs her own company, E The Look, which she has dedicated in bringing new and innovative products to her clients. She has recently taken up creating her own unique designs by channeling her ideas in making Fashion and Jewelry pieces. Her business motto is “Committed in making You Look and Feel Beautiful.”

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Artist N Motion, Inc. Creating Art in Community Settings Tony Stromas, Artist


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Artist N Motion, Inc. Creating Art in Community Settings Tony Stromas, Artist

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CLOTHING: 2020 2K FASHIONS BY BRICE PHOTOGRAPHY: RON FULCHER

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Artist N Motion, Inc. swaggadigital FASHION Creating Art in Community Settings Tony Stromas, Artist


SWAGGA DIGITAL MAGAZINE

HAS GONE MOBILE Swagga Digital Magazine is now  available on your Android Mobile  phones. You can now access our  publication and your other favorite  magazines, newspapers, catalogs  and many more everywhere you  go. Enjoy the best mobile reading  experience and share it with your  friends.

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Every Page. Every Story. Every Photograph. EVERYWHERE.

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BOOK CAFE FICTION 1. Dynasty By Dutch ISBN-13: 9780578029467 Published: DC Book Diva, 12/01/2009 2. Un-Nappily in Love By Trisha R. Thomas $14.99 ISBN-13: 9780312557638Published: St. Martin's Griffin, 05/01/2010 3. Color Me Grey By Michelle J Robinson ISBN-13: 9781593092931 Published: Strebor Books, 06/01/2010

Barack Obama's first book, Dreams from My Father, was a compelling and moving memoir focusing on personal issues of race, identity, and community.

4. Snapped By Tracy Brown ISBN13: 9780312555214 Published: St. Martin's Griffin, 01/01/2010 5. Buying Time By Pamela Samuels Young ISBN-13: 9780981562711 Published: Goldman House Publishing, 11/01/2009

The third and most explosive installment of the groundbreaking True to the Game trilogy will take you on a marathon race through the mean streets of Philly.


BOOK CAFE NON-FICTION 1. Brainwashed: Challenging the Myth of Black Inferiority By Tom Burrell ISBN-13: 9781401925925 Published:Smiley Books, 02/01/2010 In Brown's latest, four New York friends find money doesn't buy happiness and love doesn't either, especially when it's confused with lust. Latoya Blake's a fashionista realtor who's flamboyantly single and distrustful of men because of a horrific secret in her past. Dominique Storms has a successful music industry job and a lovely 13-year-old daughter, but she's obsessed with an incarcerated man.

Brady Bledsoe and his mother, Carmyn, have a strong relationship. A single mother, faithful churchgoer, and the owner of several successful Atlanta beauty salons, Carmyn has devoted herself to her son and his dream of becoming a professional football player. Brady has always followed her lead, including becoming a member of the church's "Celibacy Circle."

As the queen of the 1970s blaxploitation movies, Grier stands assured that her as-told-to autobiography will be welcomed by film-studies collections high and low. Iconic for her roles in such gems of the genre as Coffy and Foxy Brown, Grier has also appeared in mainstream films, the likes of Fort Apache the Bronx and Mars Attacks.

2. Sistergirl Devotions: Keeping Jesus in the Mix on the Job By Carol Mackey ISBN-13: 9780800733971Published: Fleming H. Revell Company, 05/01/2010 3. Start Where You Are: Life Lessons in Getting from Where You Are to Where You Want to Be By Chris Gardner, ISBN-13: 9780061537127 Published: Harper Paperbacks, 05/01/2010 4. The Audacity of Hope: Thoughts on Reclaiming the American Dream By Barack Obama ISBN-13: 9780307237705 Published: Three Rivers Press, 11/01/2007 5. Dreams from My Father: A Story of Race and Inheritance By Barack Obama ISBN-13: 9781400082773 Published: Three Rivers Press, 08/01/2004

Color Me Grey dares to ask two startling questions: “What would you do if you had everything you ever wanted and found out the person you trusted most was trying to steal it all from you?” And, “what if two sexual encounters left you with two separate babiestwins-from two different fathers; one obviously black and one obviously white?”


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UP CLOSE AND PERSONAL HOLDING IT DOWN WITH RUDY CORPUZ, JR. EXECUTIVE DIRECTOR UNITED PLAYAZ

United Playaz is a youth led  violence prevention program  that originated in 1994 due to  racial violence between  African Americans and  Filipinos at Balboa High  School located in San Francisco. The violence ultimately  evolved including the latinos  and samoans. Mr. Corpuz was  working as a Gang Prevention  Counselor during those  turbulent years in San Francisco's gang violence in  1994. He started doing outreach in District 11 as it is  known today. During his outreach he realized there was  a desperate need for unity in the community. Ultimately  all the players came to the table and formulated  answers and solutions to their differences and United  Playaz was born. Rudy, says "the original intent was not  to create an organization just to come to the table and  talk and stop the violence." Fast forward 15 years later  and United Playaz is still holding it down.   SDM: So it "takes a hood to save a hood", is that where  you got the slogan from? Dealing with the gangs and  implementing prevention techniques, etc. RUDY: Good Question, actually yes the concept came  for the people right from the streets, it was never our  intent to start this organization, things have just be  snowballing. We went to New Orleans during the Katrina  disaster a year after. When we got there, we were  saddened by the devastation and we thought we were in  a Third World country but in actuality we were in  America. We asked questions of the residents and as  well now know aid and help was slow in coming to the  residents of New Orleans along with government  assistance during the Katrina aftermath and still to this  day in some parts. During the time that I spent in New  Orleans and saw how initially it was the people who  were helping each other before the government started  helping. "Out of this I realized it takes the people to save  the people", "it takes the hood to save the hood", and  thus our slogan was created. SDM: Are there any other  chapters of United Playaz? RUDY: Currently we are in seven schools in San Francisco, Oakland, San Jose, Sacramento, New York, the  Bronx, Chowchilla the Women's Correctional Center,  inside the prison they are called YUP of which most of  the members are serving life sentences in the California  Penal System, San Quentin State Prison and at almost of  the the Correctional Facilities in California holding down  the principles of United Playaz. Rudy states with much  enthusiasm in his voice "God is everywhere Homie, his  tentacles are everywhere."

SDM: What is your target group of individuals as far  as age groups is concerned? Rudy: I would say from the age of 5 to age 24 is our  main target group SDM: Do you stress education? RUDY: Most definitely! Education is the keep ingredient to life as well as health awareness. SDM: What are some of the resources that you have  at your disposal here at the United Playaz headquarters? RUDY: We have several main components that we  work from, they are violence prevention, in school  and out of school and after school, tutoring is also  provided, life skills, education of how not to get  caught up in the prison systems, drug usage education, job placement center is available to assist  people in finding leads on potential employment, a  crisis response team that responds to incidents that  happen on the streets where gang violence is  indicated. Conflict mediation. SDM: What kind of relationship do you have with the  Parents of your participants? How do they feel about  United Playaz? RUDY:  That's a good question, brother, It goes both  ways there are lot of parents that do support us and  they see benefits behind what were doing but then  there are some parents who are very skeptical of  what we do. We have been 15 years strong doing this  but we have only been a non-profit for only a year  now.There is a lot of criticisms, and controversy  behind us because 75% of our staff are all ex-felons.  But we all have changed, "were out there banging"  but we are "banging for change".

SDM: That's wonderful, the community needs  more people out there doing work like that the  for the "so-called" unreachable individuals. SDM: Where do you see this organization going,  in San Francisco with its diverse cultures? What  are some of the ups and downs of keeping the  work going in San Francisco? RUDY: Well, I think the ups are within our organization is that the diversity in our program  gives us strength to do the work. We have  people from all races in our program, but if you  look at San Francisco as a whole people of  color are slowly being pushed out, especially  families and seniors  due to economics, lack of  affordable housing, etc. The state is cutting  back on social programs and the economy is  definitely a major factor in the exodus of people  of color. 


SDM: That's wonderful,  the community needs  more people out there  doing work like that the  for the "so-called"  unreachable individuals. SDM: Where do you see this organization going, in  San Francisco with its diverse cultures? What are  some of the ups and downs of keeping the work  going in San Francisco? RUDY: Well, I think the ups are within our organization is that the diversity in our program gives us  strength to do the work. We have people from all  races in our program, but if you look at San Francisco as a whole people of color are slowly being  pushed out, especially families and seniors  due to  economics, lack of affordable housing, etc. The  state is cutting back on social programs and the  economy is definitely a major factor in the exodus of  people of color.  SDM: How would you reach out to the people who  do not know about United Playaz? What are some of  your methods in getting the word out about United  Playaz? RUDY: It comes back to the question about education! Educating the masses of people about what we  do, what we are about, and how we get down. We  are going some guerilla outreach. Let me know tell  you one way we get down. We stage a fight, we  have four or five people that have flyers about  United Playaz, so the first or second day of school  we let the school administration know we are going  to stage a fight right there in the courtyard or the  front of the school where everyone can see, so  when the fight kicks off everybody see what's  happening. So when everybody runs over to see  what's happening. They would see two people  confronting each other, we stop and say "what's  wrong with this picture" then everybody from UP  will turn around with the flyers will pass out the  flyers and say "Get with us" stop the violence. SDM: What is the state of the youth right now in the  city of San Francisco? What are some of the  challenges you would like to attack right now, not  tomorrow but today? Rudy: I think a lot of the youth  right now are being portrayed to look bad when that  is not the case. You have to look at each individual  circumstances, the environment they are growing  up in and you wonder why. The violence and  turbulence did not just start today. You look at the  history and how the youth have been treated, most  of them were never respected and now they are  expected to respect people and do and be good  overnight. Look at now in San Francisco, no  summer school, no summer jobs, the cost of living  has skyrocketed, both parents now have to work.

SDM: So where do these kids need to go then? Do they need  to be here at United Playaz and if so then why do they need  to be here? Rudy: That's a great question, I think they do need to be  here! They need to be at programs, centers and have services  just like ours. But the reality of the situation is that most  services and centers like ours funding is non-existent and or  being scaled back. I feel we try and communicate to our  participants the "real" real life and not sugar coated situations. We give them unconditional love. SDM: What Kind of Activities do you have here for the kids?  Because kids have a short attention span. Rudy: At this center our headquarters, right now we have  only been open for 5 months so we are still in the process of  building. The kids are very creative and the kids are very  fortunate, we have a pool table, a studio, we are working on a  computer lab, we have televisions, video games but these are  all material things and I think one of the best things we have  is we have each other and we are very creative. We have  cookouts, we are like just one big happy family. SDM: What would you say is the predominate race at the  center? And are other languages other than English spoken? Rudy:  Oh yeah, I speak Ebonics Player we have filipinos here,  latinos, blacks, white SDM: How do you get them to understand that color is just a  condition? About the human race Rudy: I think a lot of it is how they have  learned the differences, and it started  with their parents or whoever they were  living with, and then television, music,  the media, it kinda brainwashing them  so when were here we have the opportunity to educate them and tell them the  truth. We are all living the same  struggle, we in this together. A lot of local celebrities support  our cause and we appreciate them spreading the word about  how we are rolling in the community. SDM: What can the community do to help out with United  Playaz? Rudy: We have a process for people who want to come to  the center and participate, because we have children so their  is a protocol to become a counselor. What we really need is  money. Right now we are in a building that we are currently  leasing. My chase now is to purchase this building for the  community. This building and its size is the only refuge for the  children in the south of market area in San Francisco. We are  trying to raise 1.5 million dollars so send your donations to  United Playaz 1038 Howard Street, San Francisco, Ca. 94103  (415) 573-6219 all your donations are tax deductible.  www.unitedplayaz.org ~ Words Ron Fulcher & Dupree Gant

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SWAGGA DIGITAL MAGAZINE

HAS GONE MOBILE

Swagga Digital Magazine is now  available on your Android Mobile  phones. You can now access our  publication and your other favorite  magazines, newspapers, catalogs  and many more everywhere you  go. Enjoy the best mobile reading  experience and share it with your  friends.

Go to m.issuu.com on your Android mobile phone’s browser to get started and download the app to your phone. Coming Soon to  Apple’s iPhone  and Apple’s iPad.

Every Page. Every Story. Every Photograph. EVERYWHERE.

www.swaggadigitalmagazine.com

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Clothing: Banana Republic Model: Talha Shikh Photography: Ron Fulcher Stylist: Ron Fulcher


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“Beauty on the Beach� Photography Stefani Nicole Metamorphosiz.net

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ON THE CATWALK HIGHLIGHTS THE CHARITY FASHION SHOW STANFORD CALIFORNIA PHOTOGRAPHY RON FULCHER


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ON THE CATWALK HIGHLIGHTS THE CHARITY FASHION SHOW STANFORD CALIFORNIA PHOTOGRAPHY RON FULCHER


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SeanJohn Hoodie....Model: Jeffrey Melara www.seanjohn.com Photography by: Ronald Fulcher swaggadigitalmagazine.com

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SWAGGA DIGITAL HAS GONE MOBILE Swagga Digital Magazine is now  available on your Android Mobile  phones. You can now access our  publication and your other favorite  magazines, newspapers, catalogs  and many more everywhere you  go. Enjoy the best mobile reading  experience and share it with your  friends.

Go to m.issuu.com your Android mobile phone’s browser to get started and download the app to your phone. Coming Soon to  Apple’s iPhone  and Apple’s iPad.

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Black &White is the grandfather of all photographic images when there were no digital cameras and you had to measure the light, calculate your shot, focus your shot and shoot. The next few pages are dedicated the the bygone era of traditional black & white pictures. Images by Ron Fulcher Photographer

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Simply Hair

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PHOTOGRAPHY BY RON FULCHER

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Model: La Nisa Hair: Dana Makeup: KeKe Clothing: Phuong My Photography: Moja Ma’at

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Model: Jordan Anthony Swain Make Up: April Burnett Styling: Jordan Anthony Swain Photographer: Roger E. Stillman

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Model: Jordan Anthony Swain Make Up: April Burnett Styling: Jordan Anthony Swain Photographer: Roger E. Stillman Activewear Jacket from Emporio  Armani's US  5th Ave, New York, NY


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men’s fine clothing & assessories photography: ron fulcher


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“MORE THAN JUST A PRETTY FACE”

SWAGGA FEATURE MIGUEL VARGAS COVER MODEL


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Photographer: Mariya Novitski Model: Selina Wong MUA: Esther Tsai Stylist: Minah Lee

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Photographer: Mariya Novitski Model: Jocelyn Largent MUA: Jocelyn Largent Stylist: Minah Lee

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Photographer: Mariya Novitski Model: Jocelyn Largent MUA: Jocelyn Largent Stylist: Minah Lee


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Photographer: Mariya Novitski Model: Jocelyn Largent MUA: Jocelyn Largent Stylist: Minah Lee


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On the Beach Photographer Stefani Nicole Metamorphosiz.net


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ON OUR RADAR

S

ebastian Flores was born to a home brimming with love, but afflicted by many of the pressures common to low-income households throughout the United States. Drug abuse was perhaps the most destructive issue, and because of this problem, his family was left without a father. A single mother living in a homeless shelter on the streets of Oakland raising four children. A father long since gone, battling addiction to drugs. Little money and less hope. This scenario is not exactly what most would consider a recipe for success. Sebastian and his three brothers did not live a luxurious life. While other children went out and played, he had other things to worry about. At the age of 5, Sebastian lived for a year with his father

HOMELESS TO HARVARD

who had apparently overcome his addiction. His kindergarten year he showed promise as a student, and enjoyed finally living with his father. However, one day after school he came home to an empty house. His father in the pursuit of another high, had abandoned him. After a few days, his mother came and rescued him and he went back to live with his brothers.They continued to live in a shelter for a few years, but eventually they were able to remove themselves from this environment and moved to Hayward. Sebastian attended public school and despite his situation, worked hard to earn good grades. In high school, he continued striving for success despite the obstacles around him and was also a varsity athlete. While many of his friends became involved in gangs or drugs, he continued to push and attempt to make something of himself. However he was unable to completely escape the influence of his environment. His junior year he was taken into custody by police on minor charges, but was later released to his parents. After this incident, he resolved to better himself. In December of 2009, he finished applying to college, hoping on a long shot to make it into a top school. Imagine then, his surprise when he was not only accepted into Harvard University, but also earned a $40,000 scholarship for black youth who had demonstrated academic potential. Through hard work, the support of his family, and determination, he succeeded and hopes to inspire and give hope to others in similar situations.

Clothing: MO BLENDS Model: ANDREA MONIQUE WILEY Photographer Jon Buch (Gigya)

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Stylist: Ella Porat Models: HANNAH MORANDO MELINA MOUKORY MARTIAL YAPO FRANK ODINMA Photographers Cosmon of Guacarazzi Photography Ronald Fulcher

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REAL TALK WITH YUNG LOTT 98

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Photography: Stefani Nicole Metamorphosiz.net

SDM: Who is Yung Lott? YUNG LOTT: Yung Lott is 26 year old artist in the game, chocolate and sexy, tatooted up, he says with much emphasis. I am from San Francisco, California Bayview Hunters Point Area. SDM: Do You Consider yourself a Rapper? YUNG LOTT: I do not consider myself a rapper he says because "I do more than just rap". You understand what I'm saying. I write music and I take my craft very seriously. You can call me "ghetto gumbo" you feel me. Not to take anything from anybody else, I write music, I sell music. I do it all. SDM: How does it feel to be on DORROUGH'S MUSIC Record's Label right now. That's a big thing for a West Coast Artist since they on the East Coast YUNG LOTT: Me coming from the Bay area, out here we don't get a lot of exposure. That's a big deal for me! I love being on primetime click! You feel me. It's most definitely a good look for the whole west coast. SDM: What are you working on right now? What kind of music is in the works? YUNG LOTT: I am working on a lot of music right now, all kinds of stuff. Couple of mix-tapes, one of my mix-tapes is doing real well, its called traveling and trafficking, its hosted by DORROUGH'S MUSIC, and its making a lot of noise. I had another mix-tape called stay strapped city and it was hosted by Big Rich shout out to the Big Bang Bang Gang. I have been doing a lot, I got a lot of things cooking right now. SDM: So what is it the fans need to know that they don't already about Yung Lott?

YUNG LOTT: The fans need to know that I do this for them, I do this for the people who like to dance, party, celebrate for the people who are feeling the pinch from the economy being so bad, my music is a way to uplift their spirits hopefully. SDM: Is there someone who inspires you to do what you do? YUNG LOTT: I have to be honest there are a lot of artist that inspire Yung Lott, the O.G's definitely Snoop Dogg, Ice Cube, RBL posse, E40, Tupac, a lot of East Coast rappers too, Jadakiss, Busta Ryhmes, you know what I'm saying. SDM: Are there any artists out there that you would want to collaborate with? YUNG LOTT: Man, there is definitely a lot of people I would love to work with! Right off the top I would say Lil Kim. and Nicki Minaz even though they supposed to be some madness between them. They need to cut all that madness out and make money. Male wise I am ready to work with anybody that will work with the kid, I will work with anybody.


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SWAGGA DIGITAL HAS GONE MOBILE Swagga Digital Magazine is now  available on your Android Mobile  phones. You can now access our  publication and your other favorite  magazines, newspapers, catalogs  and many more everywhere you  go. Enjoy the best mobile reading  experience and share it with your  friends.

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Aaron Hunter

ON OUR RADAR

A

ll my life I have been doubted. As a child people thought I was too chubby to play soccer but from day one when I stepped on the field I know that was where I was supposed to be. Silencing the critics playing two years up as a kid or now getting a free education for my abilities I have always had to prove these people wrong; in doing so I have accomplished a lot but work my hardest everyday for more. I’ve played from nationally ranked youth clubs. As captain I have lead my club to a national championship final and earned the right to a full scholarship to several division one soccer programs. After starting four years at a division 1 program playing the likes of NCAA Champions UCSB and other nationally rated colleges I emerged a standout. With aspirations of the next level I was very much grounded my senior year due to an injury carried all season long. Though affected by this injury I persevered and got back on the field being invited to tryout with team such as Austin Aztecs, Tampa Bay Rowdies, NCS Minnesota, and Pittsburgh River hounds. I now patiently train waiting for the chance to show my pure athleticism with invaluable leadership qualities and the willingness to be coached.

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Photography Stefani Nicole Metamorphosiz.net

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Photographer: Mariya N Model: Jocelyn Larg MUA: Jocelyn Larg Stylist: Minah Lee

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Novitski gent gent e

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SWAGGA DIGITAL HAS GONE MOBILE Swagga Digital Magazine is now  available on your Android Mobile  phones. You can now access our  publication and your other favorite  magazines, newspapers, catalogs  and many more everywhere you  go. Enjoy the best mobile reading  experience and share it with your  friends.

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Clothing 2020 2K Fashions by Brice Photography Ron Fulcher

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SWAGGA DIGITAL HAS GONE MOBILE Swagga Digital Magazine is now  available on your Android Mobile  phones. You can now access our  publication and your other favorite  magazines, newspapers, catalogs  and many more everywhere you  go. Enjoy the best mobile reading  experience and share it with your  friends.

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Swagga Digital Magazine Summer Issue 2010  

Our Business: Swagga Digital Magazine is a quarterly publication illuminating people of color, from different backgrounds in four (4) areas,...