Equal Pay for Women in Sports
A
s the United States women’s national soccer team was making its dominating run to the 2019 Women’s World Cup title, more and more coverage was focusing on the team’s push for equal pay relative to the men’s national team. This was coupled with chants of “Equal Pay!” at its post-championship celebration in New York.
However, one important aspect of this issue is oftentimes overlooked. What causes these athletes to not receive equal pay in the first place? Although reports later surfaced that the team may already be paid roughly equal to the men’s side, they don’t address the core issue with this squad and with other women’s teams. How are these athletes and the events that they participate in being marketed? Although most would expect the percentage of the marketing pie going to women’s athletes and sports to be low, many are shocked that it’s as low as it is: 0.4%. The common argument for those criticizing this argument for equal pay for female athletes is that they don’t garner the ticket sales and
other sources of income that male players do. However, if 99.6% of the marketing budget is being focused on the men, how will prospective fans be able to learn the storylines and other aspects of the female athletes that will cause them to regularly attend matches? It should be noted that pay gaps don’t exist in all sports, but there are significant ones in team sports. The extreme ends of the spectrum tend to the equally paid tennis players and the vastly unequally paid basketball players. Fortunately, progress is being made. For example, in 2017, Norway announced that it would pay its male and female national soccer players equally. However, the amounts of money that these sets of players earn for their club teams