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IMAGE & STYLE PERSONAL IMAGE-BOOK Recommendations and advises from LANA, International Consultant on Personal Brand & Image

(Ń ) Lana Kasatkina, 2012 - 2015


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APPLICATION MANUAL

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Your Image-Book is derived from the individual book-sections, each of them complement others. Enjoy it and fulfill your complex transformation!

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CLIENT OLGA • 35 years old • Single (in search), no children • HR-Director at the Industrial Corporation

And here is our fair lady ... Professional and mature but tender and feminine inside... Previous controversial experience with style! Transformation has just started!

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COLOR BOOK

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PERSONAL COLOR PALETTE •

SEASON (System-12): SOFT SUMMER

IDEA:

Contrast level: weak / moderate / bright

Intensity:

Temperature : warm / cold

Muted & Dusty

muted / clear/ light

• • •

Stars: Jennifer Aniston, Rihanna, Sarah Jessica Parker, Denise Vasi

Make your face come alive Enrich your face, eyes and hair Will lift your face, bringing the viewer's eyes to the upper face and away from the body Visually reduce wrinkles, shadows, blemishes, freckles and facial hair Minimize double chins, facial disproportion and overweight appearance

The use of personalized seasonal palette will reveal the maximum potential of the natural appearance: natural contrast, skin tones and hair. It will never make you older and you will always look fresh and harmonious with your clothes.


CLOTHES & ACCESORIES


COLOR MIX BASIS (suit, dress, outer wear):

LIGHT (blouses, tops):

BRIGHT (celebrations):

ACCENT (accessories):

In harmony with personal color season I recommend complementary or contrasting combinations. Relative (nearby the spectrum) colors reflect elegance and maturity, light or muted colors - romanticism (use according to your mood and situation).


COLOR: HAIRS AND MAKE-UP Tinting / hair coloring:

Palette for foundation / eye shadow / lipstick:

1. 2. 3.

4.

I recommend: Reject the warm shades of hair in favor of an ash blonde / light brown (cool shades). To look younger and fresher to prefer lighter shades of hair (hair dying). Warm and bright colors stand out on their own, drowning out the natural characteristics of Olga. The effect of "visible dress, not the person." The palette for make-up must match the natural color type (seasonal colors).

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MAKE-UP PALETTE


FACE-BOOK 10


FACE SHAPE

Oval

Round

Soft

Sharp

Eyebrows

Oval / Round

Straight / Angular

Eyes

Oval / Round

Almond

Cheeks

Full / Round

Wide jawline

Nose

Full / Round

Delicate / Straight

Lips

Full / Round

Delicate / Straight

Chin

Rounded

Square / Sharp

Square

Triangular

Pear

Oblong

Diamond 11


FACE CORRECTION: MAKE-UP

Foundation / powder (+1-2 tones darker) – TO DARKEN ZONES OUT OF THE OVAL

Blush (according to color season) – follow the scheme on the left


FACE CORRECTION: SHORT HAIRS (A) Add as much as possible volume at the upper part of the head (daily hair styling).

А4 А2

Straight bangs is allowed only in the short version (close to the roots) to open forehead and emphasize youth and dynamics.

А3

Not bad if you are using free strands to narrow cheeks and volume of the lower face.

А1

To lengthen the face shape it is preferable to straighten hairs.

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FACE CORRECTION: LONG HAIRS (B)

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We recommend straight hairs with more volume at the top, the lack of oblique bangs and create side locks and strands.

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Short hair is preferred because it gives the young and dynamic look. However, long hair (up to the shoulder) can be styled (C) and left loose for romantic evenings.

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FACE CORRECTION: HAIRSTYLE To lengthen the shape of the face - create always a bouffant or long straight strands.

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Any updo is must-have!

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DO NOT RECOMMEND!

Laying curls gives extra volume and emphasizes the fullness of the face....

Expressed volume at the temples highlights full cheeks, straight bangs cuts face....

Absolute round shape visually adds volume even to the rest of body.

Ragged strands mask face shape, but create sloppy saucy image.

The large volume creates a clear contrast with miniature features. 16


ACCESSORIES: GLASSES

Form: square and rectangular glasses. Rim: in a large horn or plastic frame. Color: color frame and bezel with contrasting sides (your palette + metal (gold / silver).

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ACCESSORIES: JEWELRY

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Color: cool, dusty and muted (see palette) Theme: average size of jewelry, romantic (light colors, multi-layered, gems (luxury)) Metal: Gold (pink) / Silver + White Gold

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INSTYLE-BOOK 20


IMAGE VECTOR The main task of mature age is to maintain a balance between the desire to look young and preservation of wisdom and experience. Therefore, we take as a base wardrobe style eternal classic elegance to create a simple and self-sufficient image.

Based on such objectives as youth, vitality, sexuality and glamor we recommend: In the business sphere: to soften a clear and formalized business image and corporate standards with the elements of a "soft" femininity and youth (colors, textures and styles - elegant + romantic styles). Ratio 80% / 20%. Casual (daily): to add "cheerful and creative" notes in a casual romance. This will give the maturity of luxury, the depth of the image and will attract male attention. Drama style is only acceptable in bright accessories as a manifestation of a strong personality! The current image of Olga (on the right) is a radical romance (top photo) – with excessive femininity and increasing age clothes - or drama (bottom photo) childishness due to bold colors and provocation (leather, short length), which is not characteristic of wisdom and maturity. The proposed classics (as a base) will make a single stylish line and allow to add elements of romance / drama according to mood, desire or situation. 21


MY STYLE: BASICS Idea Colors

Patterns Fiber Cut

CLASSIC ELEGANT restraint, good taste, maturity, polish, elegance, "expensive simplicity" The three main “your“ colors (the base, muted or bleached, you can neutral - beige, gray, black), which can complement one another, fourth (emphasis bright). Combinations: b & w, related, complementary. geometry is not large, striped, checked, crow's feet, diamonds, herringbone, no large patterns of flora and fauna. Emphasize maturity and not naive! matt, smooth, cashmere, tweed, silk without excessive shine, sheer fabric in the minimum acceptable version. Lace, satin - emphasize sensuality. simple, elegant, built on simple lines, a minimum of parts, a maximum of good quality, strict coats, suits two, three, dress case, Chanel jacket.

Accessories Shoes

Luxurious but restrained, precious metals and stones, status watches, handbags. Women's shoes - medium heel (5-7cm), steady. Cape - a soft, rectangular or elongated oval shape, smooth leather, suede. For men: only classic shoes, usually black in color

Сto mix with: Occasions:

Romantic style - to give femininity, drama to create a strong and unique image business / casual


Idea

Colors

Pattern

Fiber

ROMANTIC sophistication, mystery, complexity, dust, a maximum of understatement throughout, a minimum of specifics, the more complex the combination, the better not clean, sophisticated, gray (pink, mint green, lavender), the color flows from one to the other without contrasts Eastern monogram, heraldry, sophisticated stripes, pattern, unusual combinations, compound style. Style a la Countess. (Nicole Kidman, elves, nymphs)

DRAMA pathos, melodrama, shows, outrageous, solemnity, aggression, luster, brightness, obsessive energy, the contrast of shapes and colors, luxury throughout deep, complex, contrasting combinations, shiny, metal

leopard, python, tiger, large geometry, stripes, large flowers, gothic, rock and roll, large pea

glitter, brocade, metallic thread, a large fur, shiny skin, tough texture that holds its shape. The contrast of textures - coarse lace with a large braided Cut tight-fitting shape, wide skirts, long dresses, ribbons, collar - the rack, i.e. with narrow and broad (pulsating form). High slits, neckline, lace, fringe, feathers, rhinestones, studs, rivets, zippers, lots of sex in the image. Details sharp in shape, length, either maxi or mini Accessori complex, not uniform, long, stacked, people of this Large, bulky, flashy, contrast, black and gold, in the es type tend to individuality, brush fringe, ornate, form of geometry, rings with massive stones, large translucent color and shape. Uncertainties in all. pendants and bracelets (metal, leather). All contrast, Material: soft leather, textiles powerful, aggressive, hard shiny texture Shoes

thin, flowing, complex composition, jacquard, panvelvet, velvet and lace combination. All frosted, chic flowing elegant, sophisticated tailoring, draping, pleats, flounces, frills, historical style of the Renaissance, layering, Cut without special geometry. It is difficult to recognize that where

Cape oval, elongated, irregular paint over, the effect of aged, suede, color: brown, blue, around the mystery, color transition. Average elegant stud, long shot of high boots trim, velvet patterned, intricate designs Occasions Work (if the corporate dress code allows), : casual, romantic meeting

MY STYLE: MIX

Romantic

Cape sharp, elongated, solid heel, massive platform, the use of metal, rhinestones, stucco, chain. Very thin sole (if no heel), thin straps, sexy shoes. Treads. The contrast of colors Only special accents!

Drama


MY BODY SHAPE Shoulder girth: BODY SHAPE: Đ? Triangular

Waistline: Hips Height: Size (European system):

Neck Shoulders

Breast line

Underline: Accurate short neck – open and show full length!

Breast size : Shoe size: Hide: Narrow shoulders - soft sloping shape, flowing texture, raglan sleeves, increasing volume.

Wide beautiful breast line - show off with cleavage, ornaments, accents on top / outer wear.

Arms

Large palm - medium size fine jewelry.

Waistline

Dresses with tough shape or flowing fabrics visually reduce the waist line!

Hips

To visually reduce wide hips stay for monochromatic dark bottom, focus on the top.

Legs Height

Long slim legs - the length of the skirt should open the knee, wear monochromatic pants. Average growth with tight physique leads to necessity to lengthen the silhouette by a monochromatic outfit!

Please read carefully the principles of figure-flattering correction! It will always help you to be seductive and stylish!


«A»-BODY SHAPE CORRECTION DO  Blazers to the hips loose-fitting;  Apparel with breast pockets;  Beautiful wide U-shaped openings, fashion collars, crew neck;  lowered shoulders;  wide, straight medium length women's skirts and maxi, can be creased;  skirts and loose-fitting trousers made ​of thin fabric;  cut of the jacket should be different from the cut skirt or trousers COLORS:  plain, dark skirts and pants;  top clothing with an average pattern;  elongated figures;  horizontal strips at the top clothes and the bottom vertical;  bright, eye-view of the upper part of the garment. ACCESSORIES:  short chains;  beautiful shawl on the shoulders;  brooches, fastened close to the neck;  handbags;  matte leather shoes in dark colors, flat shoes or a small heel.

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DON’T wearing seat belts and belts; patch pockets on the trousers; women's clothing with a lowered waistline; wearing tops; form-fitting, tight-fitting women's clothing; narrow short skirts; bell-bottom pants and skirts; horizontal stripes at the bottom of women's clothing; major figures in the lower part of women's clothing.


A-SHAPE: TOP / OUTER WEAR


A-SHAPE: TOPS & DRESSES


A-SHAPE: SKIRTS


A-SHAPE: BUSINESS STYLE


LOOK BOOK

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CAPSULE: BUSINESS – Summer 2013

The proposed capsule is universal! It fits to the office and daily life. Feel free to experiment and create your own sets! 31


CAPSULE: BUSINESS Set 1 (nauticle)

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CAPSULE: BUSINESS Set 2 (festive)

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CAPSULE: BUSINESS Set 3 (smart, creative, fresh)

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CAPSULE: BUSINESS Set 4 (nude, elegant, tender)

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CAPSULE: BUSINESS Set 5 (formal, confident)

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CAPSULE: BUSINESS Set 6 (formal, feminine, strong)

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CAPSULE: CASUAL

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CAPSULE: CASUAL Set 7 (elegant)

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CAPSULE: CASUAL Set 8 (creative)

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CAPSULE: EVENING

Be the queen of all parties and celebrations! Luxury accessories and vibrant colors will help to attract everybody’s attention!

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CAPSULE: EVENING Set 9 (sensual)

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CAPSULE: EVENING Set 10 (cocktail party)

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WARDROBE AUDIT

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DRESSES Dresses are the base for women's elegant wardrobe. The proposed variants are in modern fashion trends and are able to become the base for the seasonal capsules. A1. Summer. Fashionable B / W trend. But the silhouette is not profitably reflects the A-shape of the body, emphasizes broad hips (wide horizontal stripes). How to fix it? Extra long cardigan of active color (deep rose, ultramarine, turquoise, etc.) Bulk top is required! A2. Autumn. Blue corresponds with Olga’s color season but gold gives extra warmth for your Soft Summer. You can wear it but with a bright scarves, elongated bright cardigans / coats. A3. Spring and autumn. A great basic dress, but someone’s else color, to harmonize it with the summer add muted color accessories (bags, shoes).

A1

A2

A3

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SKIRTS All skirts are disadvantageous for the A-shape Olga and emphasize wide hips. To neutralize it wear light top with voluminous shoulders (refocus). B1. Summer "Alien" color, but it is possible to set off a "cold", and accessories from the top of the palette. Silhouette is better to narrow at the bottom. B2. Winter Diamond pattern enhances the bottom. Exclude from the wardrobe! B3. Fall / spring / winter. The most viable option. Universal black. So to eliminate obvious contrast wear tops subdued and calm. B4. Autumn Wrinkled fabric adds volume and creates a sleazy image – throw away. B5. Spring / autumn / winter Miniskirts reduce the growth and put strong emphasis on the hips. Plus it does not correspond to the image of the elegant woman. Exclude it!

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OUTERWEAR Silhouette is picked up right, but monotonous. We suggest trying new cuts with long jackets - make the figure more slender and higher. C1. Universally Emphasizes the breasts, but too dark and contrasting color for Olga. C2. Summer Neutral white. Better to remove the pockets (visually reduce the waistline). C3. Spring / Fall Too active and warm color for Soft Summer color season. Dim light or dark emerald green / blue scarf. The leather gives an aggressive effect - not to overload the image with too much dramatic accessories!

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TOPS Gamma is maintained in all outfits, except D1. Warm and gentle shade of Spring, Summer need to cool down with colder pink shades. D1. Summer The right silhouette hides "tummy." Romantic cut (flowing fabrics). D2. Summer The right silhouette, nice shade. Spectacular crew neck (as in the previous version). Add decoration around the neck! D3. Sport! Silhouette of this T-shirt shortens the height of Olga several times. If worn, with only a terse bottom (straight pants / jeans or a skirt) dark subdued colors. Only for sports. Every day stay up to classic and romantic styles! D4. Universally Absolutely the right decision in terms of silhouette and color. Bright contrast pattern. Bottom is also muted and concise (preferably not black, choose the darkest shades of your palette).

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BOTTOM E1. sport Shorts on a daily wardrobe is better to replace with cropped pants - more elegant and elongates the shape of the legs (wear always with a heel)! E2. Universally Acceptable flared jeans, although it is better to give preference to the straight / regular silhouette. Color is kept in the natural scheme.

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Wish you be beloved & happy! Create & enjoy your new lifestyle! • LANA CONSULT, • International consultant and trainer on Personal image, branding, image and style • Email: lana.inbusiness@gmail.com • Facebook: www.facebook.com/lanagrosss • Web: www.lanagross.com • Skype: ceo.lestar 50


Image book for Olga