IMAGE & STYLE PERSONAL IMAGE-BOOK Recommendations and advises from LANA, International Consultant on Personal Brand & Image
(Ń ) Lana Kasatkina, 2012 - 2015 1
Your Image-Book is derived from the individual book-sections, each of them complement others. Enjoy it and fulfill your complex transformation! 2
Date of birth Psychological age (years): 1. WORK AND EDUCATION: Company name: Position: Specialization: 2. INTERESTS: Sport: Hobby: Pets: Last read book: Favorite music genre: Last watched movie Favorite season: Dish and drink: Place in the city: 3. PERSONAL: Marital status: Children: Life values:
DREAM / AIM:
17.08.1989 20 Concrete Resource group Vice-director in Marketing Marketing
yoga, bicycle, swimming, jogging Sewing, knitting 50 shades of grey British rock, euro house, POP Spring - Summer Unagi and milk tea Room, Yekaterinburg, Russia Single Not yet, but wish to Freedom to choose, family and kids, prosperity To create a happy and loving family 3
PERSONAL COLOR PALETTE •
SEASON (System-12): LIGHT SPRING
Soft & Delicate
weak / moderate / bright
muted / clear/ light
warm / cold
Stars: Taylor Swift, Blake Lively, Ellen Degeneres, Kate Hudson
The use of personalized seasonal palette will reveal the maximum potential of the natural appearance: natural contrast, skin tones and hair. It will never make you older and you will always look fresh and harmonious with your clothes. 5
CLOTHES & ACCESORIES
COLOR MIX BASIS (suit, dress, outer wear):
LIGHT (blouses, tops):
In harmony with personal color season I recommend complementary or contrasting combinations. Relative (nearby the spectrum) colors reflect elegance and maturity, light or muted colors - romanticism (use according to your mood and situation).
COLOR: HAIRS AND MAKE-UP Tinting / hair coloring:
Palette for foundation / eye shadow / lipstick:
I recommend: 1. To maintain a creative, young, fresh way to stay in a bright blond. 2. To create a natural, serious, mature way back to the bright chestnut with a golden shimmer.
Oval / Round
Straight / Angular
Oval / Round
Full / Round
Full / Round
Delicate / Straight
Full / Round
Delicate / Straight
Square / Sharp
FACE CORRECTION: MAKE-UP
Foundation / powder (+1-2 tones darker) – TO DARKEN ZONES OUT OF THE OVAL
Blush (according to color season) – follow the scheme on the left
FACE CORRECTION: SHORT HAIRS (A) To emphasize the femininity and sexuality I suggest to leave medium or long hair. Blow your hairs everytime (a sign of luxury and wellgroomed) I recommend - no bangs (to open face). Fringe adds complexity to the image.
FACE CORRECTION: LONG HAIRS (B)
FACE CORRECTION: HAIRSTYLE To lengthen the shape of the face - create always a bouffant or long straight strands.
Any updo is must-have!
Long curls - for romantic occasions (stress naturalness and femininity).
DO NOT RECOMMEND!
Sexy, but too provocative and childish.
Expressed volume at the temples emphasizes triangular chin.
Dowdy styling. A face is "lost."
Ragged strands mask face shape, but create sloppy saucy image.
The large volume creates a clear contrast with a miniature person.
Form: rounded, low-slung, aviators and butterfly sunglasses. Rim: preferably thin (petite), but for creative everyday images can be wide ranging. Color: black or warm neutral tones (beige, brown, gold).
Color: bright (see palette), shiny Theme: big jewelry, dramatic, high style (luxury) Metal: Gold (yellow, pink)
IMAGE VECTOR Very dynamic personality, including on grounds of age (psychological - 20 years, professional 27-28). Accordingly, there is a constant search for yourself, change the images to a natural creative. Building on the dreams and goals (family, maturity, emotional harmony, luxury) recommend:
In the business sphere: to soften a clear and formalized business image and corporate standards of the elements of a "soft" femininity and sexuality (colors, textures and styles - elegant romantic style +). Ratio 85% / 15%. Casual (daily): "elevate" casual (creative) through the base of elegant style. This will give the maturity of luxury, the depth of the image and to attract male attention.
MY STYLE: BASICS Idea Colors
Patterns Fiber Cut
CLASSIC ELEGANT restraint, good taste, maturity, polish, elegance, "expensive simplicity" The three main “your“ colors (the base, muted or bleached, you can neutral - beige, gray, black), which can complement one another, fourth (emphasis bright). Shortcut: b & w, related, complementary. geometry is not large, the strip, cell, crow's feet, diamonds, herringbone, no major flora and fauna. Emphasize maturity and not naive! matt, smooth, cashmere, tweed, silk without excessive shine, sheer fabric in the minimum acceptable version. Lace, satin - emphasize sensuality. simple, elegant, built on simple lines, a minimum of parts, a maximum of good quality, strict coats, suits two, three, dress case, Chanel jacket.
Luxurious but restrained, precious metals and stones, status watches, handbags. Women's shoes - medium heel (5-7cm), steady. Cape - a soft, rectangular or elongated oval shape, smooth leather, suede. For men: only classic shoes, usually black in color
Сto mix with: Occasions:
Romantic style - to give femininity, drama to create a strong and unique image business / casual
ROMANTIC sophistication, mystery, complexity, pripylennost a maximum of understatement throughout, a minimum of specifics, the more complex the combination, the better not clean, sophisticated, gray (pink, mint green, lavender), the color flows from one to the other without contrasts Eastern monogram, heraldry, sophisticated stripes, pattern, unusual combinations, slozhnostilizovanny style. Style a la Countess. (Nicole Kidman, elves, nymphs) thin, flowing, complex composition, jacquard, gobilen, pan-velvet, velvet and lace combination. All frosted, chic flowing elegant, sophisticated tailoring, draping, pleats, flounces, frills, historical style of the Renaissance, layering, Croy without special geometry. It is difficult to recognize that where
DRAMA pathos, melodrama, shows, outrageous, solemnity, aggression, luster, brightness, obsessive energy, the contrast of shapes and colors, luxury throughout deep, complex, contrasting combinations, shiny, metal
leopard, python, tiger, large geometry, stripes, large flowers, gothic, rock and roll, large pea
glitter, brocade, metallic thread, a large fur, shiny skin, tough texture that holds its shape. The contrast of textures - coarse lace with a large braided Cut tight-fitting shape, wide skirts, long dresses, ribbons, collar - the rack, ie with narrow and broad (pulsating form). High slits, neckline, lace, fringe, feathers, rhinestones, studs, rivets, zippers, lots of sex in the image. Details sharp in shape, length, either maxi or mini Accessori complex, not uniform, long, stacked, people of this Large, bulky, flashy, contrast, black and gold, in the es type tend to individuality, brush fringe, ornate, form of geometry, rings with massive stones, large translucent color and shape. Uncertainties in all. pendants and bracelets (metal, leather). All contrast, Material: soft leather, textiles powerful, aggressive, hard shiny texture
Cape oval, elongated, irregular paint over, the effect of aged, suede, color: brown, blue, around the mystery, color transition. Average elegant stud, long shot of high boots trim, velvet patterned, intricate designs Occasions Work (if the corporate dress code allows), : casual, romantic meeting
MY STYLE: MIX
Cape sharp, elongated, solid heel, massive platform, the use of metal, rhinestones, stucco, chain. Very thin sole (if no heel), thin straps, sexy shoes. Treads. The contrast of colors Work (if the corporate dress code allows), evening reception, cocktail oarty
MY BODY SHAPE Shoulder girth: BODY SHAPE: V Inverted Triangle
Waistline: Hips Height: Size (European system): Underline: Neck Shoulders
Fragile delicate wrists - in contrast - wide watches and bracelets. Sleeve to 3/4 - leaving open.
Slim waist - girdles, corsets ...
Hide: Broad shoulders - soft sloping shape, flowing texture, raglan sleeves
Breast size : Shoe size:
Narrow hips - add volume (draping, tulip skirt, Basque, etc.) For sexuality - visually increase! Long slim legs - the length of the skirt to the knee or mini flared, straight-colored pants
+ Slight frame - a fitting cut or flowing fabrics (to attract male attention). To give confidence - high heel.
Please read carefully the principles of figure-flattering correction! It will always help you to be seductive and stylish!
«V»-BODY SHAPE CORRECTION
DO restrained top women's clothing pale colors; V-shaped or oval openings; skirts, tight hips and gently flared downwards; direct short skirts; stretch pants, straight, tight pants, jeans; fashions with low waist
СOLORS: dark top and light bottom; common horizontal bar or straight (unbent) vertical stripes; elongated figures; tone in tone combined upper and lower portions; diagonal cell, and diagonal lines.
wide pullovers; women's clothing with a wide round neckline and wide collars; women's clothing with large pads on the shoulders; women's clothing from the chest underlining the details; thin jersey in a vertical strip; women's clothing with large patterns on the top.
ACCESSORIES: long chains and beads; scarves and shawls with long, hanging down the edges; chain straps below the waist; large bags; showy boots or shoes.
V-SHAPE: TOP / OUTER WEAR
V-SHAPE: SKIRTS & DRESSES
V-SHAPE: BUSINESS STYLE
LOOK BOOK (CAPSULE)
CAPSULE WARDROBE: SUMMER 2013
The proposed capsule is universal! It fits to the office and daily life. Feel free to experiment and create your own sets! 29
CAPSULE: BUSINESS + CASUAL Set 1 (luxury)
CAPSULE: BUSINESS + CASUAL Set 2 (cocktail)
CAPSULE: BUSINESS + CASUAL Set 3 (smart)
CAPSULE: BUSINESS + CASUAL Set 4 (drama)
CAPSULE: BUSINESS + CASUAL Set 5 (creative)
CAPSULE: BUSINESS + CASUAL Set 6 (casual)
CAPSULE: BUSINESS + CASUAL Set 7 (nude)
CAPSULE: BUSINESS + CASUAL Set 8 (mood)
Wish you be beloved & happy! Create & enjoy your new lifestyle! • LANA CONSULT, • International consultant and trainer on Personal image, branding, image and style • Email: firstname.lastname@example.org • Facebook: www.facebook.com/lanagrosss • Web: www.lanagross.com • Skype: ceo.lestar 38