CleanUAE

Page 24

Reduce, Amazon reuse, Angel recycle Vision An iron-clad will behind her understated demeanour, Habiba epitomizes the statement ‘think globally, act locally,’ through her tireless efforts to introduce environmental concepts and themes in the UAE. Building awareness and organizing green schemes towards a sustainable future by involving the local community is her winning strategy. Since the World Wildlife Fund claims that the UAE has the world’s heftiest per capita eco footprint, ensuring the spread of eco knowledge from a snail’s pace to fast paced mode is no longer optional. Famous For Chairperson of Emirates Environmental Group (EEG) established in 1991, she has spread eco-consciousness in the UAE. As a Board Member for the UN Global Compact, (a policy platform and practical framework for companies committed to sustainability and responsible business practices), Al Marashi is widely acclaimed for her continuous efforts at greening the

region. Do not be misled by her self effacing style, her indomitable will is legendary. Active in educational institutes, scores of businesses and community practices, she has set up the Corporate Social Responsibility Network and Arabia CSR Awards Program to further encourage inclusiveness. By increasing the publics’ capacity to be proactive by instituting innovative solutions to tackle issues like waste, energy, and water, she advocates the ‘R’ mantra- Reuse, Reduce, Recycle. Her Dreams “To live in a truly green and sustainable UAE.” Why we love her “In an environment where lethargy is the order of the day, Habiba Al Marashi is the epitome of the real eco warrior. The UAE’s fragile ecosystem needs a friend like her.” eg-uae.org

Habiba Al Marashi Co-Founder and Chairperson of Emirates Environmental Group

The EEG is the first non-profit NGO in the world to be accredited with the ISO 14001:2004 certification for its environment management system. Winner of the Emirates Professional Businesswoman Award, Al Marashi, is a figure of substance, strength and integrity.

26

Environment


Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.