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Media Release 17 May 2010

Vinnies CEO Sleepout - One Month to Go Raising Funds to Combat Increase in Demand for Homelessness Services In one month, leading Australian CEOs and business leaders will brave the elements for a night to raise important funds for homelessness and awareness for the changing face of homelessness. Vinnies CEO Sleepout will be held on Thursday 17 June 2010 simultaneously in cities around Australia, including Melbourne’s inaugural event at Etihad Stadium. St Vincent de Paul Society Victoria has experienced a 140 per cent increase in demand for housing services over the past five years (based on data gathered in the Hume and Moreland regions). Even taking into account changes associated with a reconfiguration of services, this is an alarming increase. Funds raised in this event will help to meet this growing demand. Victoria has already experienced a recent drop in temperatures which signals the start of an even more challenging winter for approximately one in 237 Victorians that are currently homeless. Among the 23,000 plus Victorians experiencing homelessness, the emerging trend is families – young families, two-parent families and families with no history of domestic violence. Over 20 Victorian CEOs and business and community leaders are already on board to support this cause including; • Southern Cross Media CEO, Rhys Holleran • ALP - Victorian Branch State Secretary, Nicholas Reece • Melbourne Health Executive Director, Alexandra Cockram • DMG Radio General Manager, Sam Thompson • Ernst & Young CEO, Gerald Dalbosco • Maddocks CEO, David Rennick • 2010 Australian of the Year, Professor Patrick McGorry St Vincent de Paul Society Victorian president, Tony Tome said that business leaders need to come together to support the state’s most disadvantaged. “We see the disturbing effects of homelessness every day and urge CEOs and business leaders to give up their beds for one night to see what it’s like on the other side. “Many have a very skewed perception of ‘homelessness'. People lose their jobs because of workplace cutbacks, women and children may be victims of domestic violence or a family member may fall ill – there are so many reasons out of people’s control and we urgently need funds to help meet the growing demand for support. “Sydney is currently leading the way with their CEO Sleepout fundraising, so Melbourne needs to come together in this last month to show support for those who need it most,” he said. Those who take part in the Vinnies CEO Sleepout are encouraged to seek sponsorship from colleagues, friends and family. To register for the Vinnies CEO Sleepout, for more information or to sponsor a CEO, go to - EndsSource: Based on ABS data; Counting the Homeless 2006: Victoria; Australian Demographic Statistics (Cat. no. 3101.0)

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