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merican

Graphic Design & Advertising

27

Showcasing the Best Graphic Design and Advertising in the USA


www.americancorporateid.com


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Graphic Design & Advertising

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AMERICAN GRAPHIC DESIGN & ADVERTISING 27 Copyright Š 2012 by SUZANNA MW STEPHENS All rights reserved. No part may be used or reproduced in any manner whatsoever without written permission except in the case of brief quotations embodied in critical articles and reviews. Publication & competition design by

Suzanna MW Stephens www.designs-on-you.net

Production by Jaclyn McGranahan All images have been reproduced with the knowledge and prior consent of the individuals concerned. No responsibility is accepted by producer, publisher, or printer for any infringement of copyright or otherwise arising from the contents of this publication. Every effort has been made to ensure that credits accurately comply with information supplied.


table of Contents

AGDA 27 Panel of Judges. . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Advertising (Print). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 Advertising (Internet) . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 Announcements & Cards. . . . . . . . . . . . . . . . . . . . . . . . . . 13 Annual Reports . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21 Billboards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29 Brochures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33 Business Cards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 47 Calendars . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 53 CD & DVD Packaging. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 57 Complete Branding Systems . . . . . . . . . . . . . . . . . . . . . . . . 59 Corporate Identity Manuals. . . . . . . . . . . . . . . . . . . . . . . . . 67 Direct Mail. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 71 Environmental Graphics & Signage. . . . . . . . . . . . . . . . . . . . . . 75 Illustration. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 87 Logos & Trademarks . . . . . . . . . . . . . . . . . . . . . . . . . . . . 89 Packaging . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 103 Photography. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 121 Posters . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 125 Pro Bono Work. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 131 Promotions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 135 Publication Design. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 145 Stationery Sets. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 153 Tags, Bags, Labels, & Boxes. . . . . . . . . . . . . . . . . . . . . . . .

161

Trade Show Displays & Exhibits . . . . . . . . . . . . . . . . . . . . . . . 163 Typography . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 167 Wearables. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 169 Web Sites . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 173 Student Work . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 183 Index, The. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 211


agda panel of judges David E. Carter—Founder of ACI . . . and other things (www.brightbooks.com/BRIGHT.html)____________________ David E. Carter is the all-time top selling producer of books on logos, graphic design, and advertising. He produced his first book on logo design in 1972, and has since created more than 100 books in those fields. He has recently launched www.brightbooks.com, the premier online store for graphics ePubs. Dave has a varied background which includes founding an advertising agency that quickly qualified for AAAA membership. Soon after, he won his first Clio Award; he would go on to be honored by the Clios ten more times. He also worked in television, writing and producing 700 commercials. After he founded a TV production company in 1982, his work appeared on PBS and The Tonight Show Starring Johnny Carson. He has won seven Emmy Awards for work he wrote and/or produced. He is currently “retired,” cycling double-digit miles each day, producing documentaries, and continuing his legacy in graphics publication with Bright Books.

Jose-Guillermo Diaz—Creative Director/Partner • fourdiaz vargas (www.fourdiazvargas.com)_____________ Most people hear “Dominican Republic” and immediately conjure visions of plantain trees by the toasty Caribbean waters and warm ocean breezes, but we know better. Those picture-perfect beaches spawned one hell of a creative talent, Jose-Guillermo Diaz. A Parsons The New School for Design (NY) grad, he has done and seen it all. A quick glance at his FaceBook pages illustrates his knack for Social Media. Scanning the manuscript for his upcoming book highlights his eye for photography, and, clearly, design. Jose-Guillermo’s experience spans twenty-three years, during which he has held positions with Interior Design Magazine­—Design Director, Ogilvy/ Miami—Senior Art Director, AAF Miami—Former President and Current AAF Scholarship Foundation Trustee, and, finally, his crowning career achievement, fourdiaz vargas, as co-Founder, Partner, and Creative Director. And still he finds time to teach design and typography at Miami Ad School. His work has graced clients including IBM, KODAK, AMEX, BP/Castrol, Swisher International, and DISNEY/ LatAm among many more. Jose-Guillermo was selected Advertising Person of the Year in 2004, and is an AAF Silver Medal Award recipient. Through thick and thin, and several cities, he has also proven his cooperative mettle in his longest held position: his twenty-six-year marriage to the apple of his eye, Zeli. Jose-Guillermo and Zeli currently live in Miami, Florida where they are parents to two not-so-tiny creative seedlings of their own, Willie (25) and Chris (23).

Earl Gee—Creative Director/Partner • Gee + Chung Design (www.geechungdesign.com)_______________ Earl Gee is Partner and Creative Director, with Fani Chung, of Gee + Chung Design, an award-winning multidisciplinary design firm based in San Francisco. The firm develops successful branding, print, packaging, environmental and interactive programs for leading clients including Apple, Adobe, National Semiconductor, Oracle, Lucasfilm Ltd., Chronicle Books, and Stanford University. Earl was named as one of Graphic Design USA’s “People to Watch in 2010” and one of only fifty U.S. graphic designers selected for the international edition of Who’s Who in Graphic Design. He has served on a United Nations-sponsored delegation on package design touring the People’s Republic of China, lectured at leading universities and design organizations, and served as a juror for major design competitions, including Communication Arts, Creativity, Critique, STEP, Publish, Exhibitor, and Sappi Paper. He currently serves of the Board of the San Francisco Chapter of AIGA, the professional association for design. Under his creative leadership, Gee + Chung Design has been honored by virtually every major design competition, including AIGA, Communication Arts, Graphis, Print, HOW, I.D., the Art Directors Club, Type Directors Club, Society of Publication Designer, and Society for Environmental Graphic Design. The firm’s work has been exhibited internationally and is included in the permanent collections of the U.S. Library of Congress, Smithsonian Institution, AIGA Archives and SFMOMA.

Anthony Stephens—Director of Marketing and Sales • Jesse Stuart Foundation (www.jsfbooks.com)________ Anthony Stephens began his career in the field of visual creativity as staff photographer for Creativity, an annual international advertising/design competition. It became quickly evident that his talent was multi-faceted and he was approached to contribute to book layout with subsequent work being published by Harper Design International and Collins Design. Endowed with a natural eye for design, over the next nine years Tony broadened his graphics portfolio with a large variety of print media including, but not limited to, logos, stationery, brochures, and t-shirts. Other professional achievements encompass the position of principal at Designs on You!, owner of American Graphic Design and Advertising, Creativity Awards judge, as well as co-editor of “The Big Book of Green Design” published by Collins Design and distributed by HarperCollins Publishers in 2009. He is currently spearheading the transition from traditional publishing methods to ePub production at Jesse Stuart Foundation, the largest publisher of Appalachian materials in America.

Suzanna MW Stephens—Principal/Art Director • Designs on You! (www.designs-on-you.net)_____________ Suzanna MW Stephens has been principal of Designs on You! for over twenty years. An ever-evolving creative studio, Designs on You! offers graphic design and editorial services but has also created and sold original jewelry, one-of-a-kind garments, personal stationery packages, handmade books, and various fiber arts. Suzanna specializes in book design and layout with over ninety volumes in her portfolio, many published by Collins Design. She and husband Anthony are co-owners of American Graphic Design and Advertising (neé American Corporate Identity), an annual graphics competition entering its twenty-eighth edition; London Books, producer of corporate history and anniversary books; and seven children ages 11 - 29.


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ADVERTISING (PRINT)


Best of Category

Diverse ideas bring new direction.

deas, viewpoints, backgrounds and ethnicity combine at Parker Poe to enrich both our work and our lives. Broad perspectives bring new solutions to a range of problems. See how our diversity contributes to clear direction—visit www.parkerpoe.com

PP052-Diversity_Ad_kc12.indd 1

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London

Hong Kong

Advance with sound direction.

Frankfurt

Cultivate growth with clear direction.

Shanghai

Chicago

New York

Washington, DC

Charlotte Raleigh Spartanburg

Columbia Myrtle Beach Charleston Public/Private Partnerships demand players who know the local rules of the game. Our clear direction has helped all kinds of companies— from those just down the road to those halfway around the world—move ahead, expand and grow. Let us provide clear direction for your business—visit www.parkerpoe.com.

Economic Expansion opportunities still exist—it just takes a practiced and nurturing hand. Our experienced lawyers provide clear direction to Fortune 500 companies and local businesses in pursuit of opportunities in the Carolinas and around the world. Let us provide clear direction for your business growth—visit www.parkerpoe.com Wachovia Capitol Center 150 Fayetteville Street Suite 1400 Raleigh, NC 27601 t 919.828.0564

Client

Parker Poe Design Firm

Greenfield/Belser Designer

Shared direction strengthens the community fabric.

Tim Frost what the judges like about this “Nice variety of images that would appeal to different market groups.” “Clean layout with easy-to-read type…just enough information.” “Subtle but effective repetition of corporate colors from logo to art to typography.”

Community Commitment is best demonstrated not by the donations we make, but by what we do. At Parker Poe, members of our firm serve in local governments, volunteer their talent to legal aid and after-school education programs, and are leaders in non-profit and cultural organizations. It’s all part of our commitment to be a great neighbor as well as a great firm. What we do to improve our communities is part of the fabric of our firm—visit www.parkerpoe.com.

Advertising (Print) • 7


Client

Dever Designs Design Firm

Dever Designs Art Direction, Designer

Jeffrey L. Dever

Why Green Computing makes smart financial sense.

Did you know a small office with just 10 computers and two laser printers generates up to 15 tons of carbon dioxide emissions, and pays up to $2,500 per year just in power costs alone? That doesn’t even include servers, switches, routers, battery backups or peripherals. Yet by making simple, low-cost — or even no — adjustments to your data network, costs can be reduced by over 50%. We speak from experience — as a 100% Carbon Neutral company operating on clean electrical and wind energy, we’ve cut our energy costs in half, and draw on our own success to tailor energy efficient solutions for our clients. Go green with ANALYSYS and save your growing business more green in the process.

Call 877-ANALYSYS (877.262.5979) today for a FREE assessment. www.ImproveYourIT.com

Client

Analysys Design Firm

Catalpha Advertising & Design www.catalpha.com Art Director

Donald Keller Designers

Michael Garlitz

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Client

3,000 +

EMERGING COMPANIES SERVED

EMERGING COMPANY LAWYERS

617.350.6800

3.5 b

$

IN CAPITAL RAISED

Gesmer Updegrove

250 +

Design Firm

VCs INVESTED IN OUR CLIENTS

Greenfield/Belser www.greenfieldbelser.com

WWW.GESMER.COM

Designer

Aaron Thornburgh

1,800

EMERGING COMPANY LAWYERS

617.350.6800

4.3 b

$

EMERGING COMPANIES SERVED

IN CAPITAL RAISED

WWW.GESMER.COM

260+

1,800

VCs INVESTED IN OUR CLIENTS

EMERGING COMPANY LAWYERS

617.350.6800

4.3 b

$

EMERGING COMPANIES SERVED

IN CAPITAL RAISED

260+

VCs INVESTED IN OUR CLIENTS

WWW.GESMER.COM

Advertising (Print) • 9


step one: assemble an airtight patent defense

STEP ONE: BUILD A STRONG CASE FOR YOUR PATENT Trading Technologies v. eSpeed, where a jury found that two software patents held by Trading Technologies were valid and infringed by the defendants, garnering a $2.5 million damages verdict.

The Legal 500 directory lists McDonnell Boehnen Hulbert & Berghoff in the top 10 firms in life science/chemical patent litigation.

McDonnell Boehnen Hulbert & Berghoff protects the inventions that drive tomorrow’s profits—in court and in your portfolio.

www.mbhb.com Client

McDonnell Boehnen Hulbert & Berghoff Design Firm

Greenfield/Belser www.greenfieldbelser.com Art Director

Burkey Belser

McDonnell Boehnen Hulbert & Berghoff protects the inventions that drive tomorrow’s profits—in court and in your portfolio.

Designers

Tim Frost Phillip Gockel Burkey Belser

www.mbhb.com

Unavailable winning images Client

Burnside Body Shop Design Firm

Never Boring Design Associates www.neverboring.com Designers

Steve Caballero Courtney Considine

Client

Cannon School Design Firm

Moonlight Creative Group Art Direction

Dawn Newsome Graphic Designer

Jesse Weser

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Client

G3 Enterprises Design Firm

Never Boring Design Associates www.neverboring.com Designers

Courtney Considine Betty Gay


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Graphic Design & Advertising

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ADVERTISING (INTERNET)


Best of Category

Client

what the judges like about this

Film Noir Foundation Design Firm

MFDI Designers

Mark Fertig Steve Eifert

“All the best of noir: dramatic shadows, sans serif type, trench coats, hand guns, and femmes fatale.” “Great contrasts between black and white as well as red and black.” “I like that there are both photographic and illustrative versions. Both seem equally effective.” “It’s always good to see a successful mix of font races.”

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ANNOUNCEMENTS & CARDS


Best of Category

Client

Sunbury Textile Mills Creative Firm

Sire Advertising sireadvertising.com Designers

Shawn Felty, Sumer Buttorff, Josh Hamilton, Shawn Borton

what the judges like about this “The tactile experience of this card is amazing. From the metallic stock to the die cuts and fabric… fantastic!” “This design solution is one that makes you think ‘Of course. Perfect.’ In reality, the engineering of it is very complicated. The professional presentation makes it look easy.” “The client is a textile manufacturer. Incorporating some of their product, showing off their capabilities, left me so impressed I began wondering if I could ever contract them for some custom work.” “Don’t let the use of three dimensions distract you into looking over the tasteful color, font, and art selections.”

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Client

TrueBlue

Creative Firm

TrueBlue TrueBlue.us

Creative director, art director, copy director, production

Ria Fisher

Illustration and Photo Effects

Jason Wilhelm

Client

TrueBlue Creative Firm

TrueBlue TrueBlue.us Creative director, art director, copy director

Ria Fisher Designers

Ria Fisher Jason Wilhelm Special Photo Effects

Jason Wilhelm

Announcements & Cards • 15


16 • AMERICAN GRAPHIC DESIGN & ADVERTISING 27 Robert Meyers Designer

Robert Meyers Design Creative Firm

Ladies Hospital Aid Society Client and Health and Wellness Series

Annual Fall Luncheon Lad ies Hospital Aid Societ y Thursday, November 4, 2010 Sheraton Station Square

Compassion With Purpose For more than one hundred twelve years, Ladies Hospital Aid Society (LHAS) has played an integral role in Western Pennsylvania, meeting the needs of thousands of patients, their families, healthcare professionals and staff by donating over $14 million. Through a variety of fundraisers, LHAS is able to sustain its mission and purpose by providing educational, financial, medical and social services to the community.

Board of Directors Laura Penrod Kronk, President Jackie Dixon, Vice President Lisa Gaydos, Vice President Carole Kamin, Vice President Mary Ellen Wampler, Vice President Nancy Sansom, Secretary Jodi Amos, Treasurer Dee Dee Troutman, Executive Director

3459 Fifth Avenue Pittsburgh, PA 15213-3241 412.648.6106 www.lhas.net

Barbara Adelson Lori Brinker Carrie Conboy Violet Gallo Mary Beth Hacke Ruby Kang Jayme Latta Peggy Mihailoff Mary Novick

Marolee Pollock Cynthia Roth Ruth Rubenstein Carole Miner Schuman Dolores Warwick Marcia Weiss Debi Wheeler Betsy Wotherspoon June Yonas

Earl Gee creative director

Gee + Chung Design geechungdesign.com creative firm

DCM Project READ client

Judge’s work


Client Grand Ballroom

Fairmont Pittsburgh Friday, April 23, 2010

Ladies Hospital Aid Society Creative Firm

Robert Meyers Design Designer

Robert Meyers

Preston Bailey Lunch with

a n d Ladies Hospital Aid Societ y

Client

The Mosaic Company Design Firm

Franke+Fiorella frankefiorella.com Art Director

Craig Franke Designer

Todd Monge

Announcements & Cards • 17


Client

Creative Firm

Boys and Girls Clubs of Boston

Designers

Gill Fishman Associates www.gillfishmandesign.com

Client

TFI Envision, Inc.

Creative Firm

TFI Envision, Inc. www.tfienvision.com

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Tammy Torrey

creative director

Elizabeth P. Ball

art director

Mary Ellen Butkus

designer

Eric Juhasz


Client

Franke+Fiorella Design Firm

Franke+Fiorella frankefiorella.com Art Director

Craig Franke Todd Monge Production

Brett Bacon Copywriting

Deb Fiorella

Share BELIEVE inspire

Designer

Client

The Maritime Aquarium at Norwalk Creative Firm

TFI Envision, Inc. www.tfienvision.com Designers

Elizabeth P. Ball, Brien O’Reilly

Announcements & Cards • 19


Client

CHCMS Alliance Creative Firm

TrueBlue TrueBlue.us Art Director & Designer

Zach Hobbs

Client

TGD Communications Creative Firm

TGD Communications www.tgdcom.com Designers

Rochelle Gray Mark Pepperdine Leah Willger

Unavailable winning images Client

American Cancer Society Creative Firm

Never Boring Design Associates www.neverboring.com Designers

Violet Whitworth Steve Caballero

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ANNUAL REPORTS


Best of Category

Client

what the judges like about this

The Progressive Corporation Creative Firm

Nesnadny + Schwartz www.NSideas.com Designers

Mark Schwartz Michelle Moehler Cindy Lowrey Keith Pishnery

“Giant box or excellent photo manipulation? Amazingly skilled.” “I couldn’t find a fault with this design. Every aspect of it was executed at the highest professional level.” “Nothing bores me more than annual reports (did I say that out loud?), but I looked at this one and looked at this one and…”

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Annual Reports • 23


2009 ANNUAL REPORT

LOCATIONS MAIN OFFICE West Milton 940 High Street West Milton, PA 17886 (570) 568-6851 Lewisburg 2005 Market Street Lewisburg, PA 17837 (570) 524-7800

e located on North Fourth as built in 1825 making it ed bridges in the nation. xceptional customer service n, West Milton State Bank banking traditions while our portfolio of services.

Mifflinburg 40 Hardees Drive Mifflinburg, PA 17844 (570) 966-2555 Watsontown 1025 Main Street Watsontown, PA 17777 (570) 538-3698

Connecting our valley with quality and service.

Beaver Springs 19179 Route 522 Beaver Springs, PA 17812 (570) 658-7542 Online Banking & Bill Pay, Online Mortgage Center: westmiltonstatebank.com Telephone Banking: (570) 568-BANK (2265)

Member FDIC

Client

West Milton State Bank Creative Firm

AdOne Advertising & Design www.adone.com

Here yesterday, here today, here tomorrow.

nstatebank.com

Designer

Michael Tobin 4/14/10 3:17 PM

2009

Management Team LOCATIONS MAIN OFFICE West Milton 940 High Street West Milton, PA 17886 (570) 568-6851 Lewisburg 2005 Market Street Lewisburg, PA 17837 (570) 524-7800

MIFFLINBURG The Hassenplug Bridge located on North Fourth Street in Mifflinburg was built in 1825 making it one of the oldest covered bridges in the nation. With a dedication to exceptional customer service and a trusted reputation, West Milton State Bank upholds time honored banking traditions while continually expanding our portfolio of services.

Board of Directors Standing (left to right): William F. Kear, Donald A. Byerly (Chairman), Christian C. Trate Seated (left to right): Peter L. Matson, Ray B. Bowersox, Robert M. Brubaker

Mifflinburg 40 Hardees Drive Mifflinburg, PA 17844 (570) 966-2555 Watsontown 1025 Main Street Watsontown, PA 17777 (570) 538-3698 Beaver Springs 19179 Route 522 Beaver Springs, PA 17812 (570) 658-7542 Online Banking & Bill Pay, Online Mortgage Center: westmiltonstatebank.com Telephone Banking: (570) 568-BANK (2265)

Member FDIC

Senior Management Team Standing (left to right): Ronald E. Baker, Gregory S. Valentine, Douglas S. Betar,  Donald A. Byerly (President), Dennis E. Keefer, William H. Weber II, David G. Myers Seated (left to right): Jill D. Shambach, William O. Smith, Belinda M. Diefenbach,  Rodney H. Smith, Trisha K. Shearer

Here yesterday, here today, here tomorrow. westmiltonstatebank.com

westmiltonstatebank.com | 2

50393 WMSB 09 AR Singles.indd 1

4/14/10 3:03 PM

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50393 WMSB 09 AR Cover.indd 1


Client

Greenfield/Belser

2009 ANNuAL RevieW

Creative Firm

Greenfield/Belser www.greenfieldbelser.com

A NEW

Art Directors

Joe Walsh Burkey Belser Designer

Kaveh Chini

BRAND WORLD

Client

BDC—in-house

Putting

Creative Firm

BERWYN

on the Map

Berwyn Development Corporation (BDC) www.berwyn.net Designers

Marybeth Eurek Amy Crowther Judy Saraceno-Swenson

Berwyn Development Corporation 2009 Annual Report

Annual Reports • 25


Client

Board of Pharmacy Specialties Creative Firm

Dever Designs www.deverdesigns.com Art Director

Jeffrey L. Dever Designer

Fatima Ameen

Client

The Mosaic Company Creative Firm

Franke+Fiorella Art Director

Craig Franke Designers

Todd Monge Katrin Loss Josh Weichel Copywriters

Al Galgano Dave Heinsch

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Client

The Cleveland Foundation Creative Firm

Nesnadny + Schwartz www.NSideas.com Designers

Mark Schwartz Greg Oznowich Cindy Lowrey Shawn Beatty

Client

Society for Neuroscience Creative Firm

Dever Designs www.deverdesigns.com Art Director

Jeffrey L. Dever Designer

Fatima Ameen

Annual Reports • 27


Client

Eaton Corporation Creative Firm

Nesnadny + Schwartz www.NSideas.com Designers

Mark Schwartz Greg Oznowich

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BILLBOARDS


Best of Category

Client

what the judges like about this

Hotel Blackhawk Creative Firm

Riffle riffleinc.com Designers

Charlie Honold James Corbett

“Great campaign that plays on the history of the hotel in a fun way. It leaves the impression of a place you’d like to visit.” “Easy-to-recognize images with easy-to-read type—a MUST for a successful billboard.” “The use of red color keeps the viewer’s eye moving throughout the design.”

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Billboards • 31


Client

Augusta Health Creative Firm

Brand Savvy, Inc. brandsavvy.com Designers

Karl Peters Gary Naifeh

Unavailable winning images Client

Prime Shine Car Wash Creative Firm

Never Boring Design Associates www.neverboring.com

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BROCHURES


Best of Category

Client

what the judges like about this

Vassar College Creative Firm

Nesnadny + Schwartz www.NSideas.com Designers

Mark Schwartz, Shawn Beatty Cindy Lowrey, Keith Pishnery

“Clean design with lots of white space that is anything but boring.” “I like the symbolism of a well-rounded education with so many different words showing an interrelation.” “The word/brochure topic is the ‘thing,’ but the logo is ever present without being obtrusive.”

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Client

Vassar College Creative Firm

Nesnadny + Schwartz www.NSideas.com Designers

Mark Schwartz Shawn Beatty Cindy Lowrey Keith Pishnery

Brochures • 35


Client

Stevens Creative Firm

Third Planet Global Creative www.333Planet.com Designers

Richard A. Hooper Tim Bronder Brian Lee Campbell

Client

Buy It Downtown Creative Firm

TrueBlue trueblue.us Art Direction Production Design

Zach Hobbs

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Judge’s work client

Disney creative firm

fourdiaz vargas fourdiazvargas.com creative director

Jose-Guillermo Diaz

Client

Stevens Creative Firm

Third Planet Global Creative www.333Planet.com Designers

Richard A. Hooper Tim Bronder

Brochures • 37


Client

Laurel School Creative Firm

Nesnadny + Schwartz www.NSideas.com Designers

Mark Schwartz Shawn Beatty Cindy Lowrey Keith Pishnery Greg Oznowich

Judge’s work client

DCM IV Offering Memorandum creative firm

Gee + Chung Design www.geechungdesign.com creative director

Earl Gee

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on about Steel Lures

lures.com

humberland, PA 17857 00 | fax: 570-473-7273 s@ptd.net

Client

Hopkins Lures Creative Firm

AdOne Advertising & Design www.addone.com Designer

Michael Tobin 7/1/10 9:10 PM

large eyelet

available in various available in various lengths and styles lengths and styles sure-grip barbed hooks

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For more information For moreabout information about Hopkins Stainless Steel Lures Steel Lures Hopkins Stainless visit our website visitat: our website at:

www.hopkinslures.com www.hopkinslures.com P.O. Box 352 P.O. | Northumberland, PA 17857 Box 352 | Northumberland, PA 17857 phone: 757-855-2500 | fax: 570-473-7273 phone: 757-855-2500 | fax: 570-473-7273 e-mail: hopkinslures@ptd.net e-mail: hopkinslures@ptd.net

sturdy flow tail sturdy flow tail hammered stainless steel construction hammered stainless steel construction

THE ART OFTHE USING A OF HOPKINS ART USING®ALURE. HOPKINS® LURE. ® Hopkins® Lures Hopkins are favorites with productive lures . . .trolling at all lures the. lure tolure use,you do not Lures are favorites withtrolling productive . . atyou all wish the wish to use, do not countless fishermen, from ficoast depths. They aredepths. amazingly effeclimit your choicelimit of that lure to a of that lure to a countless shermen, from coast They are amazingly effecyour choice to coast, for bothtofresh and tive assaltjigging lures for icelures and single model. Broaden your fish coast, forsaltboth fresh and tive and as jigging for ice single model. Broaden your fish water fishing. The Hopkins’ basic fishingbasic . . . bottom feeding sh taking potential taking by adding an item water fishing. The Hopkins’ fishing . . .fibottom feeding fish potential by adding an item design makes them ideal underthem ideal react as though the lure alive. the lure or two. If for example, design makes under react as is though is alive. or two.your If forchoice example, your choice ® 75, add the many fishing conditions and for Knowledgeable fiKnowledgeable shermen knowfishermen is our popular Shorty many fishing conditions and for know is our popular Shorty® 75, add the gold and/or nickel models most species of fi sh. They are of fish. They that no the same all and/or blackasnickel models as most species arelure performs that no lure performs the same allblackgold wellaalong couple of with differperfect as casting lures as . . .casting their lures day, just aday. minor along a couple of differperfect . . every . theirday. Often day, every Often just minorwith awell ® ® . When the ent colored weight and shape give the such as change, a changesuch of color . When the ent colored Smoothies weight andcaster shape givechange, the caster as a change of colorSmoothies fishinginslows youslows will be added distance and exciting water can make all thecan difference inthe thedifference fishing down, you will be added distance and exciting water make all the down, glad that action on recovery. They highly They world. when world. you decide on you decide glad that you did. action onare recovery. are So, highly So, when on you did.

DON’T BE DON’T BE CAUGHT CAUGHT WITHOUT AWITHOUT A HOPKINS® HOPKINS®

www.hopkinslures.com www.hopkinslures.com 49521 Hopkins Cover.indd 49521 1 Hopkins Cover.indd 1

Client

Laurel School Creative Firm

Nesnadny + Schwartz www.NSideas.com Designers

Mark Schwartz Shawn Beatty Cindy Lowrey Keith Pishnery Greg Oznowich

Brochures • 39


Client

Progressive Fixtures Creative Firm

Logos Atlanta www.logosatlanta.com Designers

Mark Campbell Rachel Campbell Mira Kim

Selected Client List

Client

Gesmer Updegrove

MERGING COMPANY LAWYERS

BOSTON

617.350.6800

3,000 +

$4.3 b

250+

EMERGING COMPANIES SERVED

IN CAPITAL RAISED

VCs INVESTED IN OUR CLIENTS

WWW.GESMER.COM

Creative Firm

Greenfield/Belser www.greenfieldbelser.com Designer

Aaron Thornburgh

40 • AMERICAN GRAPHIC DESIGN & ADVERTISING 27


Client

Steptoe & Johnson Creative Firm

Greenfield/Belser www.greenfieldbelser.com Art Direction

Joe Walsh Designer

Aaron Thornburgh Production

Jaime Chirinos

BUSINESS ESSENTIALS (and then some)

Client

Smyth Jewelers Creative Firm

Catalpha Advertising & Design www.catalpha.com Art Director

Donald Keller Designer

Michael Garlitz

SMYTH FALL 2010

get your

purple on!

Brochures • 41


Client

Wagner Vineyards Creative Firm

McElveney & Palozzi Design Group Inc. www.mandpdesign.com Creative Director

Steve Palozzi Designer

Lisa Gates Photographers

Ken Riemer Kris Reynolds Carol Bates

Client

Ursuline Academy Creative Firm

Gill Fishman Associates www.gillfishmandesign.com Designer

Tammy Torrey Photography

Sean Hennessy

42 • AMERICAN GRAPHIC DESIGN & ADVERTISING 27


Client

Mohawk University Creative Firm

TrueBlue trueblue.us Art Direction, Production, Design

Zach Hobbs

Brochures • 43


C

H

I

T

E

C

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U

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A

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P

R

LEED-CS v3 (2009) CREDIT |

O

D

U

C

T

Pre Cons. Post Cons.

Door Faces

Core and Shell Projects Mohawk Core Offering

Value Standard Hollow

NO

Standard Wood Particleboard FSC Wood Particleboard Agrifiber Particleboard

Value - Pre Cons. Wood Veneer/MDO

8%

FSC Stave lumber

12%

bamboo Veneer NO

Flush Hardboard

70%

Rustic

Value Veneered SCl 1 piece Hardwood NO

Standard Softwood FSC Softwood

Molded

6%

SCl FSC SCl

NO

NO

A

2 piece Hardwood

HPDl

40%

Standard Stave lumber Structural Composite lumber (SCl)

C

intumescent 3-ply

FSC Structural Composite lumber (SCl) 20 & 45 Minute Agrifiber Particleboard

70%

20 & 45 Minute Wood Particleboard

40%

45, 60, and 90 Minute Mineral

NO

Values are approximate and based on 3/0 X 7/0 door. Consult with factory for door lesser or greater in size and for cores of different weights. Values based on content by door weight. Cores vary in weight affecting the percentage value. Consult with factory for core differences.

Mohawk Core Offering

Door Faces

Stiles and Rails

Value

Value

Value Standard Hollow L E E D M R 5 R E g i o n a L M aT E R i a L S

T H E

D O O R S

Wood Veneer/MDO POSSible Veneered SCl

NO

Hollow bifolds Standard Wood Particleboard

bamboo Veneer

POSSible

2 piece Hardwood

HPDl

FSC Wood Particleboard

O F

POSSible

1 piece Hardwood

NO

Flush Hardboard

Agrifiber Particleboard

Standard Softwood

Rustic

Value

Structural Composite lumber (SCl)

FSC SCl

Standard Wood Particleboard

20 & 45 Minute Wood Particleboard

ORDeR NO UF

FSC Wood Particleboard

Value

Value

Wood Veneer/MDO bamboo Veneer

Veneered SCl ORDeR NO UF 2 piece Hardwood

HPDl

1 piece Hardwood

Flush Hardboard

Agrifiber Particleboard

Molded

FSC Softwood SCl

NO UF

FSC Stave lumber

FSC SCl

Structural Composite lumber (SCl)

intumescent 3-ply

FSC Structural Composite lumber (SCl)

HDF

20 & 45 Minute Agrifiber Particleboard 20 & 45 Minute Wood Particleboard

NO UF

Standard Softwood NO UF

Rustic

Standard Stave lumber

ORDeR NO UF

MDF (Fiber Rails)

Has UF

NO UF

ORDER NO UF = Added Urea Formaldehyde (UF) content is standard. No UF is available but must be ordered. Has UF = “No added UF” content is currently not available.

No Credit for Rapidly Renewable Material in LEED CS

LEED CS does not give Credit for using rapidly renewable material. Most LEED rating systems have a MR 6 Credit for this material like bamboo or agrifiber core. LEED CS does not. Instead LEED CS uses Credit MR 6 for Certified Wood, and not MR 7 as in other LEED Programs. FSC Certified Doors – requires suppliers, including distributors, to be FSC Chain of Custody Certified for any FSC claim on the doors to be valid.

“Possible” - Only Projects within 500 miles of Northumberland, PA are possible for this Credit

Values based on distance between project and harvest area of wood and/or extraction point of mineral material and distance from project and Mohawk. Consult with factory for map of potential door components that fall within both 500 mile circles. Consult factory on the impact of door accessories - Wood Lite Beads, Applied Moulding, Veneered MVP’s.

Door Faces

Value

LEED MR 6 fSC - CERTifiED wooD

0%

Wood Veneer/MDO

FSC Wood Particleboard

75%

HPDl - Wilsonart

Agrifiber Particleboard

NeUTRAl

Flush Hardboard

Hollow bifolds

Standard Wood Particleboard

Value

0%

Rustic

78%

Molded

Structural Composite lumber (SCl)

Neutral Cores

12%

bamboo Veneer

Standard Stave lumber FSC Stave lumber

Credit EQ 4.4 – Requires door components and product assembly adhesives to contain no added urea-formaldehyde (UF) resins. Specify doors to contain no added UF to be sure.

Stiles and Rails

Value

Wood Cores

15%

1 piece Hardwood

0%

0%

6%

27%

2%

11%

Standard Softwood

FSC Softwood Stiles

70%

0%

FSC Softwood Rails Veneered SCl

0%

0%

0%

FSC SCl Stiles

7%

29%

FSC Structural Composite lumber (SCl)

75%

FSC SCl Rails

2%

12%

20 & 45 Minute Agrifiber Particleboard

NeUTRAl

intumescent 3-ply

0%

0%

20 & 45 Minute Wood Particleboard 45, 60, and 90 Minute Mineral

Mohawk Flush Doors is the leader in environmental door products and we offer the widest selection of product options. For more information, contact our factory directly and our customer service representatives can help you determine what door is right for your project.

Wood Cores Neutral Cores

2 piece Hardwood

70%

Derogated Controlled Wood

LEED CS v3 is the current version. However some projects were registered under the earlier version and have different requirements. Understand which version of LEED CS your project is following.

Other door components can contribute to specific credits. The faces, crossbands, stiles and rails are typically furnished with standard materials but can and do have LEED attributes. They are important when FSC is required for mineral or agrifiber core doors.

POSSible

NO

Standard Hollow

Specifying and furnishing wood doors can be a challenge. LEED for Core & Shell will vary from other LEED Rating Systems, so here are some guidelines to follow to ensure the correct wood doors are furnished.

Door core is the largest single component and generally will contribute most to individual LEED Credits. Core type should be specified based on credit priority.

NO

Mohawk Core Offering FSC Mixed XX%

LEED–CS is a LEED Green Building Rating System that is intended for projects that control only the base building – outer shell, stairwells, elevators, bathrooms and utility spaces. Decisions regarding future tenant fit-out requirements are not in the scope. The individual tenant spaces will be developed separately and after the core is complete. LEED CS was developed to address the wide range of project types and project scopes that differ from a typical LEED NC (New Construction) project where the developer has control of the whole building.

Specification Section 08200 – Wood Doors, should state specific environmental product requirements but often do not. Check Division 1 Sections for details, as well as, Section 08200 for wood doors and related sections to understand specific LEED credit requirements. Review this brochure for LEED credit possibilities.

Consult factory on the impact of door accessories - Wood Lite Beads, Applied Moulding, Veneered MVP’s.

POSSible

45, 60, and 90 Minute Mineral

LEED for Core & Shell (LEED CS)

Division 1 should list the project’s environmental requirements, including the specific LEED rating system and version. This typically is detailed in Section 01300 – Administrative Requirements, Section 01400 – Quality Requirements, and Section 01600 – Product Requirements.

ORDeR NO UF

45, 60, and 90 Minute Mineral

intumescent 3-ply

POSSible

20 & 45 Minute Agrifiber Particleboard

NO UF

G

POSSible SCl

FSC Stave lumber

FSC Structural Composite lumber (SCl)

O Stiles and Rails

NO

FSC Softwood

Molded

L Door Faces

Hollow bifolds

MOHAWK NO

Standard Stave lumber

A

Standard Hollow

R a p i D Ly R E n E wa b L E

Consult factory on the impact of door accessories - Wood Lite Beads, Applied Moulding, Veneered MVP’s.

T

Mohawk Core Offering

Co re & She ll

L E E D M R 4 R E C yC L E D Co n T E n T

Hollow bifolds

Use this table if you know the credits you need

Stiles and Rails

LEED Eq 4.4 no aDDED uREa foRMaLDEhyDE (uf)

R

LEED-CS |

A

0% NeUTRAl

Values are approximate and based on 3/0 X 7/0 door. No blocking and usual construction. Consult with factory for door lesser or greater in size and for cores of different weights/volumes. Consult factory on the impact of door accessories - Wood Lite Beads, Applied Moulding, Veneered MVP’s.

980 Point Township Drive Northumberland, PA 17857 Phone: 570-473-3557 Toll Free: 888-676-6429 Fax: 570-473-3737

41916 Central Road PO Box 4219 Yarrow Station Main Chilliwack, BC V2R 5H8 Canada Toll Free US: 888-212-9713 Toll Free CAN: 800-982-8550 Fax: 800-863-7208

www.mohawkdoors.com

E-mail: mohawk@masonite.com • www.mohawkdoors.com Mohawk Flush Door products produced at its U.S. plant; comply with the “Buy American” requirement of Section 1605 of the American Recovery and Reinvestment Act of 2009.

LEED for New Construction and Major Renovation (LEED NC)

Use this table if you know the credits you need

New Construction or Major Remodel Pre Cons. Post Cons.

Door Faces

Value Standard Hollow

NO

Standard Wood Particleboard

Value Pre Cons. 8%

Wood Veneer/MDO

Mohawk Core Offering

Value

12%

Bamboo Veneer

Value

Veneered SCL 2 piece Hardwood

HPDL

Door Faces

Agrifiber Particleboard

40%

FSC Stave Lumber Structural Composite Lumber (SCL)

NO

Flush Hardboard

70%

Rustic

Standard Stave Lumber

NO

1 piece Hardwood

NO

Standard Softwood FSC Softwood

Molded

6%

SCL

FSC SCL

NO

Intumescent 3-ply

FSC Structural Composite Lumber (SCL) 20 & 45 Minute Agrifiber Particleboard

70%

20 & 45 Minute Wood Particleboard

40%

45, 60, and 90 Minute Mineral

NO

Value

Value

Standard Hollow

Wood Veneer/MDO

NO

Veneered SCL

Hollow Bifolds

Bamboo Veneer

3%

2 piece Hardwood

NO

Standard Wood Particleboard

ARCHITECTURAL • COMMERCIAL • INSTITUTIONAL FSC Wood Particleboard

Stiles and Rails

FSC Wood Particleboard

HPDL

1 piece Hardwood

Flush Hardboard

Agrifiber Particleboard

70%

Standard Stave Lumber

NO

Rustic Molded

FSC Stave Lumber Structural Composite Lumber (SCL)

Standard Softwood

NO

FSC Softwood SCL Intumescent 3-ply

FSC Structural Composite Lumber (SCL) 20 & 45 Minute Agrifiber Particleboard

Division 1 should list the project’s environmental requirements, including the specific LEED rating system and version. This typically is detailed in Section 01300 – Administrative Requirements, Section 01400 – Quality Requirements, and Section 01600 – Product Requirements.

70%

20 & 45 Minute Wood Particleboard

NO

45, 60, and 90 Minute Mineral

Values are approximate and based on 3/0 X 7/0 door. Consult with factory for door lesser or greater in size and for cores of different weights.

Values are approximate and based on 3/0 X 7/0 door. Consult with factory for door lesser or greater in size and for cores of different weights.

Values based on content by door weight. Cores vary in weight affecting the percentage value. Consult with factory for core differences.

Values based on content by door weight. Cores vary in weight affecting the percentage value. Consult with factory for core differences.

Consult factory on the impact of door accessories - Wood Lite Beads, Applied Moulding, Veneered MVP’s.

Door Faces

Stiles and Rails

Value

Value

Value Standard Hollow

NO

L E E D M R 5 R E g i o n a L M at E R i a L s

Hollow Bifolds Standard Wood Particleboard

POSSIBLe

FSC Wood Particleboard Agrifiber Particleboard Standard Stave Lumber

Wood Veneer/MDO POSSIBLe Veneered SCL Bamboo Veneer HPDL Flush Hardboard

NO

POSSIBLe

2 piece Hardwood NO

Rustic

1 piece Hardwood Standard Softwood

NO

FSC Softwood

Molded

POSSIBLe SCL

FSC Stave Lumber

POSSIBLe

FSC SCL

Structural Composite Lumber (SCL) FSC Structural Composite Lumber (SCL) 20 & 45 Minute Agrifiber Particleboard 20 & 45 Minute Wood Particleboard 45, 60, and 90 Minute Mineral

Intumescent 3-ply

POSSIBLe

Mohawk Core Offering

LEED Eq 4.4 no aDDED uREa foRMaLDEhyDE (uf)

Mohawk Core Offering

NO POSSIBLe NO

“Possible” - Only Projects within 500 miles of Northumberland, PA are possible for this Credit Values based on distance between project and harvest area of wood and/or extraction point of mineral material and distance from project and Mohawk. Consult with factory for map of potential door components that fall within both 500 mile circles.

Value Standard Hollow

NO UF

Hollow Bifolds Standard Wood Particleboard

ORDeR NO UF

FSC Wood Particleboard

Door Faces

Stiles and Rails

Value

Value

Wood Veneer/MDO Bamboo Veneer

1 piece Hardwood Standard Softwood

Agrifiber Particleboard

Rustic

Standard Stave Lumber

NO UF

Molded NO UF

FSC Stave Lumber Structural Composite Lumber (SCL) FSC Structural Composite Lumber (SCL) 20 & 45 Minute Wood Particleboard

FSC Softwood SCL

HDF

20 & 45 Minute Agrifiber Particleboard

NO UF

FSC SCL Intumescent 3-ply MDF (Fiber Rails)

ORDeR NO UF Has UF

NO UF

ORDER NO UF = Added Urea Formaldehyde (UF) content is standard. No UF is available but must be ordered. Has UF = “No added UF” content is currently not available.

Door Faces Value

LEED MR 7 fsc - cERtifiED wooD

0%

Standard Wood Particleboard

Wood Veneer/MDO Bamboo Veneer

FSC Wood Particleboard

75%

HPDL - Wilsonart

Agrifiber Particleboard

NeUTRAL

Flush Hardboard

Standard Stave Lumber

0%

Rustic

FSC Stave Lumber

78%

Molded

Structural Composite Lumber (SCL)

Stiles and Rails

Value

Standard Hollow Hollow Bifolds

Value

Wood Cores

Neutral Cores

12%

70%

Derogated Controlled Wood 15%

70% 0%

Wood Cores Neutral Cores 2 piece Hardwood 0%

0%

FSC Softwood Stiles

6%

27%

FSC Softwood Rails

2%

11%

Veneered SCL

0%

1 piece Hardwood Standard Softwood

0%

0%

FSC SCL Stiles

7%

29%

FSC Structural Composite Lumber (SCL)

75%

FSC SCL Rails

2%

12%

20 & 45 Minute Agrifiber Particleboard

NeUTRAL

Intumescent 3-ply

0%

0%

20 & 45 Minute Wood Particleboard

0%

F l u s h 5 - P l y • M a s t e r p i e c e • D i g i t a l Te c h n o l o g i e s • A c o u s t i c a l Mirrored Doors • Lead-Lined • Sustainable Products 45, 60, and 90 Minute Mineral

FSC Certified Doors - Credit MR 7 Certified Wood –require suppliers, including distributors, to be FSC Chain of Custody Certified for any FSC claim on the doors to be valid.

Mohawk Flush Doors is the leader in environmental door products and we offer the widest selection of product options. For more information, contact our factory directly and our customer service representatives can help you determine what door is right for your project.

Consult factory on the impact of door accessories - Wood Lite Beads, Applied Moulding, Veneered MVP’s.

Consult factory on the impact of door accessories - Wood Lite Beads, Applied Moulding, Veneered MVP’s.

Mohawk Core Offering FSC Mixed XX%

Other door components can contribute to specific credits. The faces, crossbands, stiles and rails are typically furnished with standard materials but can and do have LEED attributes.

Credit EQ 4.4 – Requires door components and product assembly adhesives to contain no added urea-formaldehyde (UF) resins. Specify doors to contain no added UF to be sure.

ORDeR NO UF

45, 60, and 90 Minute Mineral

Specification Section 08200 – Wood Doors, should state specific environmental product requirements and Related Sections, but often do not. Check Division 1 Sections for details, as well as, Section 08200 for wood doors and related sections to understand specific LEED credit requirements. Review this brochure for LEED credit possibilities. Door core is the largest single component and generally will contribute most to individual LEED credits. Core type should be specified based on credit priority. They are important when FSC is required for mineral or agrifiber core doors.

Veneered SCL ORDeR NO UF 2 piece Hardwood

HPDL Flush Hardboard

Here are some guidelines to follow to ensure the wood door products are correctly furnished to best suit the needs of the project. LEED NC v3 is the current version. However some projects were registered under earlier versions and may have different requirements. Understand which version of LEED NC your project is following.

FSC SCL

NO

LEED NC was developed primarily for new commercial office buildings. LEED for New Construction and Major Renovation was the first definitive green building rating standard developed by the USGBC. As LEED has evolved, updates to this rating system have ensured the most current methods and technologies are utilized to minimize the impact of building construction on the environment. All this change can make specifying and furnishing wood doors a challenge. Mohawk doors have evolved to keep pace with the latest environmental requirements.

N ew Cons tru c tion

L E E D M R 4 R E c yc L E D co n t E n t

Hollow Bifolds

Stiles and Rails

L E E D M R 6 R a p i D Ly R E n E w a b L E

Mohawk Core Offering

LEED-NC |

LEED NC v3 (2009) CREDIT |

NeUTRAL

Values are approximate and based on 3/0 X 7/0 door. No blocking and usual construction. Consult with factory for door lesser or greater in size and for cores of different weights/volumes. Consult factory on the impact of door accessories - Wood Lite Beads, Applied Moulding, Veneered MVP’s.

980 Point Township Drive Northumberland, PA 17857 Phone: 570-473-3557 Toll Free: 888-676-6429 Fax: 570-473-3737

41916 Central Road PO Box 4219 Yarrow Station Main Chilliwack, BC V2R 5H8 Canada Toll Free US: 888-212-9713 Toll Free CAN: 800-982-8550 Fax: 800-863-7208

www.mohawkdoors.com

E-mail: mohawk@masonite.com • www.mohawkdoors.com Mohawk Flush Door products produced at its U.S. plant; comply with the “Buy American” requirement of Section 1605 of the American Recovery and Reinvestment Act of 2009.

LEED for Commercial Interiors (LEED CI)

Use this table if you know the credits you need

Tennant Up-Fit/Build-Out Type Projects Pre Cons. Post Cons. Value Hollow Bifolds Standard Wood Particleboard FSC Wood Particleboard Agrifiber Particleboard

NO

8%

FSC Stave Lumber

Stiles and Rails

Bamboo Veneer

Rustic NO

1 piece Hardwood Standard Softwood

NO

FSC Softwood

Molded

6%

SCL FSC SCL

NO

Intumescent 3-ply

FSC Structural Composite Lumber (SCL) 20 & 45 Minute Agrifiber Particleboard

70%

20 & 45 Minute Wood Particleboard

40%

45, 60, and 90 Minute Mineral

NO

Door Faces Value

Veneered SCL 2 piece Hardwood

NO

Flush Hardboard

70%

Mohawk Core Offering

Value

12%

HPDL

40%

Standard Stave Lumber Structural Composite Lumber (SCL)

Door Faces Value Pre Cons. Wood Veneer/MDO

Hollow Bifolds

NO

Standard Wood Particleboard

Value

Wood Veneer/MDO

NO

Veneered SCL

Bamboo Veneer

3%

2 piece Hardwood

HPDL

FSC Wood Particleboard

1 piece Hardwood

Flush Hardboard

Agrifiber Particleboard

Stiles and Rails

Value

Standard Hollow

70%

NO

Rustic

Standard Stave Lumber

Molded

FSC Stave Lumber

NO

SCL FSC SCL

NO

Structural Composite Lumber (SCL)

Standard Softwood FSC Softwood

Intumescent 3-ply

70%

20 & 45 Minute Wood Particleboard

NO

45, 60, and 90 Minute Mineral

Values are approximate and based on 3/0 X 7/0 door. Consult with factory for door lesser or greater in size and for cores of different weights.

Values are approximate and based on 3/0 X 7/0 door. Consult with factory for door lesser or greater in size and for cores of different weights.

Values based on content by door weight. Cores vary in weight affecting the percentage value. Consult with factory for core differences.

Values based on content by door weight. Cores vary in weight affecting the percentage value. Consult with factory for core differences.

Hollow Bifolds Standard Wood Particleboard FSC Wood Particleboard Agrifiber Particleboard Standard Stave Lumber FSC Stave Lumber

Value

Value

Wood Veneer/MDO

Depends on job location. Must be within 500 miles of Northumberland, PA

Veneered SCL

Bamboo Veneer

2 piece Hardwood

HPDL

1 piece Hardwood

Flush Hardboard Rustic Molded

Structural Composite Lumber (SCL) FSC Structural Composite Lumber (SCL) 20 & 45 Minute Agrifiber Particleboard

Standard Softwood FSC Softwood SCL FSC SCL Intumescent 3-ply

Depends on job location. Must be within 500 miles of Northumberland, PA

Value Standard Hollow

Stiles and Rails

Depends on job location. Must be within 500 miles of Northumberland, PA

l e e d m r 5 o p t i o n 1 r e g i o n a l m a n u fa c t u r e

Door Faces

20 & 45 Minute Wood Particleboard 45, 60, and 90 Minute Mineral Only Projects within 500 miles of Northumberland, PA are possible for this Credit. See map. Values based on distance between project and harvest area of wood and/or extraction point of mineral material and distance from project and Mohawk. Consult with factory for map of potential door components that fall within both 500 mile circles.

leed eq 4.4 no added urea formaldehyde (uf)

OPTION 1 RegIONal maNufacTuRe

Pre Cons. Post Cons.

Mohawk Core Offering Value Standard Hollow Hollow Bifolds Standard Wood Particleboard

NO UF ORDER NO UF

FSC Wood Particleboard

Stiles and Rails

Value

Value

Bamboo Veneer HPDL

ORDER NO UF

LEED CI Credit MR 5 – Unlike other LEED rating systems, LEED CI gives credit for Regional Manufacture for products manufactured within 500 miles of the project. There is an additional credit if materials in the door are harvested or extracted within 500 miles of the project, as well.

FSC Softwood SCL FSC SCL Intumescent 3-ply

FSC Structural Composite Lumber (SCL)

HDF

20 & 45 Minute Agrifiber Particleboard

MDF (Fiber Rails)

45, 60, and 90 Minute Mineral

NO UF

Other door components may contribute to specific credits. The faces, crossbands, stiles and rails are typically furnished with standard materials but may be available with LEED attributes. They are important when FSC is required for mineral or agrifiber core doors.

1 piece Hardwood Standard Softwood NO UF

Rustic Molded NO UF

Structural Composite Lumber (SCL)

20 & 45 Minute Wood Particleboard

Door core is the largest single component and generally will contribute most to individual LEED Credits. Core type should be specified based on credit priority.

Veneered SCL ORDER NO UF 2 piece Hardwood

Flush Hardboard

Agrifiber Particleboard Standard Stave Lumber FSC Stave Lumber

Door Faces Wood Veneer/MDO

Has UF

ORDER NO UF NO UF

Has UF = “No added UF” content is currently not available. Consult factory on the impact of door accessories - Wood Lite Beads, Applied Moulding, Veneered MVP’s.

Credit EQ 4.4 – Requires door components and product assembly adhesives to contain no added urea-formaldehyde (UF) resins. Specify doors to contain no added UF to be sure.

O P T I O N 2 R e g I O N a l m aT e R I a l s

Standard Wood Particleboard

NO POSSIBLE

FSC Wood Particleboard Agrifiber Particleboard Standard Stave Lumber

HPDL

NO

Rustic Molded

Structural Composite Lumber (SCL) 20 & 45 Minute Agrifiber Particleboard 20 & 45 Minute Wood Particleboard 45, 60, and 90 Minute Mineral

Hollow Bifolds

1 piece Hardwood Standard Softwood

NO

FSC Softwood FSC SCL

POSSIBLE

POSSIBLE

Intumescent 3-ply

NO POSSIBLE NO

“Possible” - Only Projects within 500 miles of Northumberland, PA are possible for this Credit. See map. Values based on distance between project and harvest area of wood and/or extraction point of mineral material and distance from project and Mohawk. Consult with factory for map of potential door components that fall within both 500 mile circles. Consult factory on the impact of door accessories - Wood Lite Beads, Applied Moulding, Veneered MVP’s.

Door Faces Value

0%

FSC Wood Particleboard Agrifiber Particleboard Standard Stave Lumber FSC Stave Lumber Structural Composite Lumber (SCL) FSC Structural Composite Lumber (SCL) 20 & 45 Minute Agrifiber Particleboard 20 & 45 Minute Wood Particleboard 45, 60, and 90 Minute Mineral

Wood Veneer/ MDO Bamboo Veneer

Standard Wood Particleboard 75%

Stiles and Rails

Value

Standard Hollow

POSSIBLE

POSSIBLE SCL

FSC Stave Lumber FSC Structural Composite Lumber (SCL)

Mohawk Core Offering FSC Mixed XX%

Value 2 piece Hardwood

Flush Hardboard NO

Stiles and Rails

Value

Wood Veneer/MDO POSSIBLE Veneered SCL Bamboo Veneer

leed mr 7 fsc - certified wood

l e e d m r 5 o p t i o n 2 r e g i o n a l m at e r i a l s

Door Faces Value

Standard Hollow Hollow Bifolds

HPDL Wilsonart

NEUTRAL Flush Hardboard 0%

Rustic

78%

Molded

Value

Wood Cores

Neutral Cores

12%

70%

Derogated Controlled Wood 15%

70% 0%

Wood Cores

Neutral Cores

2 piece Hardwood 1 piece Hardwood

0%

0%

FSC Softwood Stiles

6%

27%

FSC Softwood Rails

2%

11%

Veneered SCL

0%

0%

0%

FSC SCL Stiles

7%

29%

75%

FSC SCL Rails

2%

12%

Intumescent 3-ply

0%

0%

NEUTRAL

Values are approximate and based on 3/0 X 7/0 door. No blocking and usual construction. Consult with factory for door lesser or greater in size and for cores of different weights/volumes. Consult factory on the impact of door accessories - Wood Lite Beads, Applied Moulding, Veneered MVP’s.

Mohawk Flush Doors is the leader in environmental door products and we offer the widest selection of product options. For more information, contact our factory directly and our customer service representatives can help you determine what door is right for your project.

Standard Softwood

NEUTRAL 0%

LEED CI Credit MR 6 – Rapidly Renewable Materials, requires more materials to be rapidly renewable than other rating systems. Agrifiber door core is the best choice for meeting this credit. FSC Certified Doors – Credit MR 7 Certified Wood - requires suppliers, including distributors, to be FSC Chain of Custody Certified for any FSC claim on the doors to be valid.

ORDER NO UF = Added Urea Formaldehyde (UF) content is standard. No UF is available but must be ordered.

Consult factory on the impact of door accessories - Wood Lite Beads, Applied Moulding, Veneered MVP’s.

Mohawk Core Offering

LEED CI v3 is the current version. Projects registered under previous version 2.0 may have different requirements. Understand which version of CI your project is following.

Specification Section 08200 – Wood Doors should state specific environmental product requirements and related Sections, but often do not. Check Division 1 Sections for details, as well as, Section 08200 for wood doors and related sections to understand specific LEED Credit requirements. Review this brochure for LEED credit possibilities.

Consult factory on the impact of door accessories - Wood Lite Beads, Applied Moulding, Veneered MVP’s.

Mohawk Core Offering

Specifying and furnishing environmental wood doors can be a challenge. LEED CI can vary from other LEED rating systems, so here are some guidelines to follow to ensure the wood door products are correctly furnished to best suit the needs of the project.

Division 1 should list the project’s environmental requirements, including the specific LEED rating system and version. This typically is detailed in Section 01300 – Administrative Requirements, Section 01400 – Quality Requirements, and Section 01600 – Product Requirements.

FSC Structural Composite Lumber (SCL) 20 & 45 Minute Agrifiber Particleboard

LEED for Commercial Interiors (LEED CI) is targeted towards the need of tenant fit-out construction and is often used in conjunction with LEED for Core & Shell. Used in office, institutional and retail construction, tenants may opt for this rating program if they lease their space or do not occupy all of the space in a building.

980 Point Township Drive Northumberland, PA 17857 Phone: 570-473-3557 Toll Free: 888-676-6429 Fax: 570-473-3737

41916 Central Road PO Box 4219 Yarrow Station Main Chilliwack, BC V2R 5H8 Canada Toll Free US: 888-212-9713 Toll Free CAN: 800-982-8550 Fax: 800-863-7208

E-mail: mohawk@masonite.com • www.mohawkdoors.com Mohawk Flush Door products produced at its U.S. plant; comply with the “Buy American” requirement of Section 1605 of the American Recovery and Reinvestment Act of 2009.

44 • AMERICAN GRAPHIC DESIGN & ADVERTISING 27

Co mm erci al Int erio r

l e e d m r 4 r e c yc l e d co n t e n t

Standard Hollow

l e e d m r 6 r a p i d ly r e n e w a b l e

Mohawk Core Offering

LEED-CI |

LEED-CI v3 (2009) CREDIT |

www.mohawkdoors.com

Client

Mohawk Creative Firm

TrueBlue trueblue.us Art Direction Production Design

Zach Hobbs


Judge’s work client

Ransom Everglades School creative firm

fourdiaz vargas fourdiazvargas.com creative director

Jose-Guillermo Diaz

Client

USTelecom Creative Firm

Dever Designs www.deverdesigns.com Art Director

Jeffrey L. Dever Designer

Richard A. Hooper

Brochures • 45


2

0 1

0

O

F

F

I

C

I

A

L

G

U

I

D

E

Client

Susquehanna River Valley Creative Firm

AdOne Advertising & Design www.addone.com Designer

Michael Tobin

Susquehanna River Valley Visitors Bureau 81 Hafer Road Lewisburg, PA 17837 1-800-525-7320 570-524-7234 Fax 570-524-7282 info@VisitCentralPA.org www.VisitCentralPA.org Member of the

uncover our

33

YEAR-ROUND treasures!

G U I D E

2

www.Visit Cen t ra lPA.org

12/11/09 1:31 PM

MEMBER LISTINGS 26 ATTRACTIONS 30 HISTORY & HERITAGE 34 GREAT OUTDOORS 36 SHOPPING 45 DINING 51 LODGING: HOTELS/MOTELS 55 LODGING: COTTAGES/HOUSES/FARMS 56 LODGING: BED & BREAKFASTS 58 LODGING: CAMPGROUNDS 60 AREA RESOURCES 67 MEMBER INDEX

S R V

2 0 1 0

O F F I C I A L

50021 2010 SRV SS.indd 1

INTRODUCTION 3 GETTING HERE 4 MAPS 8 TOWN & COUNTRY TREASURES 10 OUTDOOR TREASURES 12 HISTORICAL TREASURES 14 ARTS & CULTURAL TREASURES 16 SCRAPBOOK TREASURES 18 YEAR-ROUND EVENTS

800-VISIT-PA | www.visitPA.com

We invite you to connect with us via: ®

twitter.com/SusqRiverValley

fickr.com/ SusquehannaRiverValley

facebook.com/ SusquehannaRiverValley

SavvyGrouse.com

Photography provided by Terry Wild Studio, Inc., Michael Dreese and winners of our annual Photo Contest. SRVVB is the officially recognized tourist promotion agency for Northumberland, Snyder, and Union counties in Central Pennsylvania. ©2010 Susquehanna River Valley Visitors Bureau. This work is the property of the Susquehanna River Valley Visitors Bureau and no part of it may be used or reproduced without permission. Although every effort is made to ensure the accuracy of content, contact information is provided to allow verification prior to visiting. SRVVB makes no representations, guarantees, or warranties as to the availability, accuracy, completeness, currency, or suitability of the information printed in this guide. SRVVB is not responsible for misprints or mistakes.

50021 2010 SRV SS.indd 2

12/11/09 1:31 PM

Unavailable winning images Client

Koroseal Interior Products Group Creative Firm

Sire Advertising sireadvertising.com Designers

Shawn Felty Steve Inch Josh Hamilton

Client

Hopkins Lures Creative Firm

AdOne Advertising & Design www.addone.com Designer

Michael Tobin

46 • AMERICAN GRAPHIC DESIGN & ADVERTISING 27

Client

Mohawk Flush Doors Creative Firm

AdOne Advertising & Design www.addone.com Designer

Michael Tobin

Client

Quandel Enterprises, Inc. Creative Firm

Sire Advertising sireadvertising.com Designers

Shawn Felty Sumer Buttorff Josh Hamilton

Client

Valleys of the Susquehanna Creative Firm

AdOne Advertising & Design www.addone.com Designer

Michael Tobin


merican

Graphic Design & Advertising

27

BUSINESS CARDS


Best of Category

Client

what the judges like about this

TrueBlue Creative Firm

TrueBlue TrueBlue.us Art Director Designer Production

Zach Hobbs

“I love a series of business cards! They are so affirming to corporate identity and the variety of bright colors used across this series makes a statement that a single color never could.” “I like the bold message—buy it—on one side of the card with all the personal details on the back.” “The border on the card front actually adds to the impact of the colors instead of diminishing it. Remember your color theory class: using two hues side by side can make the visual intensity of each of them greater.”

48 • AMERICAN GRAPHIC DESIGN & ADVERTISING 27


Sterling Johnson 23 Maple Avenue Fairfax, California 94930

Hand Blown Bubbles

sterlingthebubblesmith.com

sterlingjo@earthlink.net

415.457.1324 fax 415.457.1214 tel

Client

Bubblesmith Creative Firm

Fifth Street Design www.fifthstreet.com Designer

Jeffrey Clinton Meek

913.837.5379 cher@cherulrich.com

Paintings by Client

Cher Ulrich creative Firm

www.cherulrich.com 28380 New Lancaster Road Louisburg, Kansas 66053

Fifth Street Design www.fifthstreet.com Designer

Jeffrey Clinton Meek

Business Cards • 49


EL DORADO ARTS COUNCIL

Deb Jensen Executive Director djensen@eldoradoartscouncil.org .. T .. M  Main Street

Art Space

Visual Performing & Literary Arts

PO Box  Placerville, CA  Client

El Dorado Arts Council Creative Firm

Fifth Street Design www.fifthstreet.com Designer

Jeffrey Clinton Meek

EL DORADO ARTS COUNCIL

Art Space

Visual, Performing & Literary Arts

www.eldoradoartscouncil.org

Client

The Dixie Group Creative Firm

Perkins+Will www.perkinswill.com Designers

Eileen Jones Brian Weatherford Nicole Pallante K.J. Kim Lynette Klein Elizabeth Mohl Kayo Takasugi

50 • AMERICAN GRAPHIC DESIGN & ADVERTISING 27


Client

Henley Street Marketing Creative Firm

TFI Envision, Inc. www.tfienvision.com Creative Director Art Director designer

Elizabeth P. Ball

MArkEt

rESEArCh

: :

ProdUC t

dEvELoPMEnt

: :

MArkEting

Cobb Biomedical Consulting Henry E. Cobb mobile 801.550.2678 Client

hank_cobb@yahoo.com

Cobb Biomedical Consulting Creative Firm

Fifth Street Design www.fifthstreet.com Designer

785 Eleventh Avenue Salt Lake City, Utah 84103

Jeffrey Clinton Meek

Cobb Biomedical Consulting

Business Cards • 51


Carrera

Mary Carrera voice 916.941.9001 eFax 413.702.7250

mcarrera@carrera-productions.com

productions & events

818 Fairchild Court Folsom, California 95630

event management & production Client

Carrera Productions Creative Firm

Fifth Street Design www.fifthstreet.com Designer

Carrera

Jeffrey Clinton Meek

productions & events www.carrera-productions.com

Client

13 Crowns Jewelry Creative Firm

Logos Atlanta www.logosatlanta.com Designers

Mark Campbell, Rachel Campbell, Mira Kim

52 • AMERICAN GRAPHIC DESIGN & ADVERTISING 27


merican

Graphic Design & Advertising

27

CALENDARS


Best of Category

Client

what the judges like about this

TrueBlue Creative Firm

TrueBlue trueblue.us Art Director, Designer Copy Direction

Ria Fisher Designer Special Photo Effects

“Gorgeous photographs!” “Nice mix of type. I also liked the mix of colors and the way that was incorporated into the text. It created a wonderful visual unity.” “‘Inspirational’ calendars often leave me rolling my eyes, but this one was so beautifully executed, the thoughts and images felt genuine…true.”

Jason Wilhelm

54 • AMERICAN GRAPHIC DESIGN & ADVERTISING 27


Client

TrueBlue Creative Firm

TrueBlue trueblue.us Art Director, Designer Copy Direction

Ria Fisher Designer Special Photo Effects

Jason Wilhelm

Calendars • 55


Client

TrueBlue Creative Firm

TrueBlue trueblue.us Art Director, Designer Copy Direction

Ria Fisher photo effects

Jason Wilhelm

Unavailable winning images Client

Moonlight Creative Group Creative Firm

Moonlight Creative Group www.moonlightcreativegroup.com Art Directors

Dawn Newsome Karen Ponischil Designers

Jenni Miehle Jesse Weser

56 • AMERICAN GRAPHIC DESIGN & ADVERTISING 27


merican

Graphic Design & Advertising

27

CD & DVD PACKAGING


Best of Category Client

Gloryland Gospel Band Creative Firm

5 by 5 design www.5by5design.com Designer

Wendy Ruyle

what the judges like about this “Iconic image was a good choice to define the CD title.” “Peaceful color scheme, but the muted hues carry enough contrast to keep it from being boring.” “This is one of those designs that seems so simple it almost deceives the viewer into ignoring the detailed thought process behind it. Really good!”

Client

Brian Olsen Creative Firm

Brand Savvy, Inc. brandsavvyinc.com Designer

Karl Peters

58 • AMERICAN GRAPHIC DESIGN & ADVERTISING 27


merican

Graphic Design & Advertising

27

COMPLETE BRANDING SYSTEMS


Best of Category Client

Helix Environmental Planning Creative Firm

Brand Savvy, Inc. brandsavvyinc.com Designers

Karl Peters Marcus Fitzgibbons what the judges like about this “Very thorough branding system with obvious consideration given to the consistent use of the logo.” “Just using and reusing a logo isn’t necessarily the most effective way to create an identity. In this system the background shapes, secondary elements, and colors are all repeated from the logo, making a business recognizability beyond the logo.” “I liked that they started with a relatively simple, clean, easy-to-read logo. That makes all the difference when assembling a corporate identity system. A mark that tries to do the complete job of branding is invariably overdesigned and ineffective.”‚

60 • AMERICAN GRAPHIC DESIGN & ADVERTISING 27


Complete Branding Systems • 61


Client

Stevens Creative Firm

Third Planet Global Creative www.333planet.com Designers

Richard A. Hooper Tim Bronder Brian Lee Campbell

62 • AMERICAN GRAPHIC DESIGN & ADVERTISING 27


Complete Branding Systems • 63


Client

Onpoint Urgent Care Creative Firm

Brand Savvy, Inc. brandsavvyinc.com Designers

Karl Peters

64 • AMERICAN GRAPHIC DESIGN & ADVERTISING 27


Complete Branding Systems • 65


The Oodles Way

Pick an Oodle, small or tall

Fill it up and that's not all!

gobs of flavors Go to the counter to weigh and pay

Add the toppings you want today

of yogurt Client

Oodles Frozen Yogurt Creative Firm

Marcia Herrmann Design Now enjoy your Oodles treat, When it's gone you may repeat. www.her2man2.com Designer

www.oodlesfrozenyogurt.com

Marcia Herrmann

You are invited to

Oodles Frozen Yogurt

Open House

tons of toppings

May 19th 2010

5:30- 8:00

Please stop by for a taste

Ron, Lynn and Ross Dickerson

3430 Tully Road / Raley’s Shopping Center

66 • AMERICAN GRAPHIC DESIGN & ADVERTISING 27

www.oodlesfrozenyogurt.com


merican

Graphic Design & Advertising

27

CORPORATE IDENTITY MANUALS


Best of Category Client

Upstate Farms Creative Firm

McElveney & Palozzi Design Group Inc. www.mandpdesign.com Creative Director

Steve Palozzi Art Director

Visual Identity System

Lisa Gates Designers

September 2010

Matt Nowicki Lisa Gates

VERSION 1

what the judges like about this “Really covers a broad base of logo and identity application.” “The manual itself fits into the identity system perfectly. (Not all of them do.)” “The directions are clear and well-presented. This does just what an identity system should do—make it simple to contribute to the company’s branding.”

Typography & Graphics

Brandmark Primary Brand Identity Logo

Black & White Brand Logo

Fonts

Design Elements

This is the preferred BISON® brandmark for use on all marketing materials that support BISON®. The brandmark is comprised of 2 unique typographic elements supported by secondary graphics and background shapes. Under no circumstance may their respective proportions or position change.

The black and white version of the BISON® brandmark converts the blue elements to black and the gold elements to white.

Typography plays an integral role in the BISON® Visual Identity System. The current branding is based on two fonts which are sometimes interchangeable. The tagline script font occassionally becomes the headline font.

Several commonly used BISON® design elements have been provided for use in brand communications. Although these graphics are available, they do not need to be used in all materials. HEADLINE GRAPHICS

Headline ITC SYMBOL STD Medium Italic

Frame

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&

Butterfly Wordmark

Ribbon

SUPPORTING GRAPHICS

BISON®

| VISUAL IDENTITY SYSTEM — VERSION 1.0

5

BISON®

Imagery

| VISUAL IDENTITY SYSTEM — VERSION 1.0

Packaging

Branding Examples

Arrangement

Point-of-sale

Label Mechanical - Sour Cream

When displaying a grouping of the BISON® products, the following composition is provided as a recommendation for arrangement.

The Point-of-Sale images below have been created using the BISON® Visual Identity System. They illustrate how all the elements, when used correctly, create a brand that is consistent and easily identifiable. These designs are reference examples only and are not included in the creative assets.

MANDATORY ELEMENTS

BISON® Family Billboard Bulletin

1

10/20/09

Poster

MANUFACTURER’S COUPON

9. Product Line Designation 10. Volume

1. BISON® brandmark 2. Nutrition Attribute Icon 3. Nutritional Facts 4. Ingredients 5. UPC Code 6. Corporate Signoff 7. Grade A Designation 8. Real Seal

To maintain brand consistency and brand billboarding on shelf, identifiable elements within the BISON® Sour Cream packaging must stay consistent across all packages and flavors.

Bison Dip

3

2

4

EXPIRES 12/31/2010

SAVE $1.00 on any two (2) Bison® Products

Retailer: We will reimburse you for the face value of coupon plus 8¢ handling allowance, if submitted in compliance with Upstate Niagara Cooperative, Inc. redemption policy. Send to Upstate Niagara Coop., Inc. – C.M.S. Dept. 72510 #1 Fawcett Drive – Del Rio, Texas 78840.

MANUFACTURER’S COUPON

9

EXPIRES 1/24/10

SAVE 35¢

on any one (1) Bison® Dip Retailer: We will reimburse you for the face value of coupon plus 8¢ handling allowance, if submitted in compliance with Upstate Niagara Cooperative, Inc. redemption policy. Send to Upstate Niagara Coop., Inc. – C.M.S. Dept. 72510 #1 Fawcett Drive – Del Rio, Texas 78840.

BISON® Family FSI

BISON® Holiday FSI

5

BISON® Holiday Billboard

10 BISON® | VISUAL IDENTITY SYSTEM — VERSION 1.0

12

BISON® | VISUAL IDENTITY SYSTEM — VERSION 1.0

13

9

8

7

6

PANTONE 124 288 CC 021 C Orange 3288 PANTONE 288 C 16PANTONE Orange 021 C

Customer: Signed approval or a digitally signed pdf is required for all artwork prepared by Berry Plastics. Signed approval may be mailed in, faxed or e-mailed. Print plates, print scheduling or actual printing will not begin until signed approval is received. Person signing below is fully ®to |approve responsible for and has unlimited authority artwork and agrees that this art proof approval— is binding on the customer. VISUAL IDENTITY SYSTEM VERSION 1.0

BISON

PANTONE 3288 C PANTONE 124 C

B740131_65582-L5.art

68 • AMERICAN GRAPHIC DESIGN & ADVERTISING 27

NOTE: The PANTONE colors on this proof may not display correctly. To insure an accurate match, you should view an actual PANTONE Guide Book


Client

Helix Environmental Planning Creative Firm

Brand Savvy, Inc. brandsavvyinc.com Designers

Karl Peters Marcus Fitzgibbons

Corporate Identity Manuals • 69


Brandmark PRIMARY BRAND IDENTITY LOGO

PACKAGING LOGO

This is the preferred INTENSE MILKS brandmark for use on all marketing materials that support INTENSE MILKS. The brandmark is comprised of 2 unique typographic elements, converted to vector graphics and customized. Under no circumstance may their respective proportions or position change.

Individualized logos are used on the INTENSE MILK labels. Each label is customized with a unique Flavor Key Color violator and graphic for each flavor profile. The color of the outline around the INTENSE logo changes according to the Flavor Key Color as well.

Visual Identity System September 2010 VERSION 1 INTENSE MILKS | VISUAL IDENTITY SYSTEM — VERSION 1.0

Imagery

Branding Examples

ARRANGEMENT

POINT-OF-SALE

When displaying a grouping of the Intense bottles, original chocolate is usually featured most prominently. A dynamic and randomly angled placement is preferred as this emphasizes the high energy graphics. The following compositions are provided as recommendations with the skewed arrangement being preferred.

The Point-of-Sale images below have been created using the INTENSE MILKS Visual Identity System. They illustrate how all the elements, when used correctly, create a brand that is consistent, easily identifiable, graphically dynamic and boldly flavorful. These designs are reference examples only and are not included in the creative assets.

SKEWED

DIMENSIONAL ROW

STAGGER STEP

5

Program Ad

FSI

BANNERS 72” x 30” INTENSE MILKS | VISUAL IDENTITY SYSTEM — VERSION 1.0

16

INTENSE MILKS | VISUAL IDENTITY SYSTEM — VERSION 1.0

Client

Upstate Farms Creative Firm

Packaging

McElveney & Palozzi Design Group Inc. www.mandpdesign.com

BOTTLE APPLICATION - LOWFAT FLAVOR EXTENSIONS The UPSTATE FARMS packaging architecture is designed to accommodate future flavor offerings.

1. INTENSE MILK brandmark - secondary color change 2. Product Line Designation - change to lowfat 3. Flavor Graphics - change 4. Flavor Violator - change 5. Kosher Symbol 6. Corporate Logo 7. Volume 8. Nutritional Benefits - change 9. Romance Copy - change

2

1

3

4

10. Label Background Color - Lowfat (Blue) 11. Real Seal 12. Corporate Signoff 13. Nutritional Facts - change 14. Ingredients - change 15. Manufacturer Information 16. Instructional Copy 17. UPC Code - change

13

15 16

10

17

12

5

6

7

8 INTENSE MILKS | VISUAL IDENTITY SYSTEM — VERSION 1.0

Steve Palozzi Art Director

Lisa Gates Designers

Matt Nowicki Lisa Gates

14

9

11

Creative Director

19

70 • AMERICAN GRAPHIC DESIGN & ADVERTISING 27

17


merican

Graphic Design & Advertising

27

DIRECT MAIL


Best of Category

Client

what the judges like about this

Mohawk University Creative Firm

TrueBlue trueblue.us Art Direction Designer

Zach Hobbs

“There’s a good synergy between the uncomplicated icons and bold sans serif type.” “This has a lot of useful information, but it’s presented in such a way that the reader doesn’t feel burdened.” “Packaging all these brochures in one box adds visual impact and physically involves the recipients as they open it to view the contents.”

72 • AMERICAN GRAPHIC DESIGN & ADVERTISING 27


Client

Suntrust Mortgage Creative Firm

D. Trio Marketing Group www.dtrio.com Designers

Brenda Johnson Bob Katula

Client

Vassar College Creative Firm

Nesnadny + Schwartz www.NSideas.com Designers

Mark Schwartz, Shawn Beatty Cindy Lowrey, Keith Pishnery

Direct Mail • 73


Client

Buy It Downtown Creative Firm

TrueBlue trueblue.us Art Direction Designer

Zach Hobbs

Unavailable winning images

Client

Classroom Central Creative Firm

Moonlight Creative Group www.moonlightcreativegroup.com Art Director

Dawn Newsome Designer

Jesse Weser

74 • AMERICAN GRAPHIC DESIGN & ADVERTISING 27


merican

Graphic Design & Advertising

27

ENVIRONMENTAL GRAPHICS & SIGNAGE


Best of Category

76 • AMERICAN GRAPHIC DESIGN & ADVERTISING 27


Client

Nissan North America Creative Firm

Gresham, Smith and Partners www.gspnet.com Designers

Jim Alderman Jessica Hill Phillip Petty Jim Harding

what the judges like about this “Consistent look throughout the entire system— not always easy to achieve with so many venues.” “Professional, easy-to-read signage that isn’t overdesigned communicates fluently.” “Careful attention paid to letterforms and letter relationships.”

Environmental Graphics & Signage • 77


Client

Rockefeller University Creative Firm

Calori & Vanden-Eynden, Ltd. www.cvedesign.com Designers

David Vanden-Eynden Ana Rosales-Boujnah

78 • AMERICAN GRAPHIC DESIGN & ADVERTISING 27


Client

American Israel Public Affairs Committee Creative Firm

Beth Singer Design www.bethsingerdesign.com

Client

American Israel Public Affairs Committee Creative Firm

Beth Singer Design www.bethsingerdesign.com

Creative Director

Beth Singer Art Director

Howard Smith

Creative Director

Beth Singer Art Director

Howard Smith

Designers

Barbara Bose J.R. Melvin

Designers

Barbara Bose J.R. Melvin

Environmental Graphics & Signage • 79


Client

Justice A.A. Birch Building Creative Firm

Gresham, Smith and Partners www.gspnet.com Designers

Jim Harding Jordan Black

80 • AMERICAN GRAPHIC DESIGN & ADVERTISING 27


Client

Gerald Ford International Airport Creative Firm

Gresham, Smith and Partners www.gspnet.com Designers

Jim Alderman Jim Harding Betty Crawford

Environmental Graphics & Signage • 81


82 • AMERICAN GRAPHIC DESIGN & ADVERTISING 27


Client

Middle Tennessee Medical Center Creative Firm

Gresham, Smith and Partners www.gspnet.com Designers

Jim Harding Glen Davis Phillip Petty

Environmental Graphics & Signage • 83


Client

Long Island Railroad Creative Firm

Calori & Vanden-Eynden, Ltd. www.cvedesign.com Designers

Marisa Schulman, David Vanden-Eynden

84 • AMERICAN GRAPHIC DESIGN & ADVERTISING 27


Client

Gruzen Samton Architects Creative Firm

Calori & Vanden-Eynden, Ltd. www.cvedesign.com Designers

Chris Calori David Vanden-Eynden Denise Funaro

Environmental Graphics & Signage • 85


Client

American Israel Public Affairs Committee Creative Firm

Beth Singer Design www.bethsingerdesign.com Creative Director

Beth Singer Illustrator

Margaret Carsello Designers

Howard Smith Dennis Turbeville

Client

American Israel Public Affairs Committee Creative Firm

Beth Singer Design www.bethsingerdesign.com Creative Director

Beth Singer Designer Illustrator

Dennis Turbeville Art Director

Howard Smith

Unavailable winning images

Client

Hodges Capital Creative Firm

Fifth Street Design www.fifthstreet.com Designers

Jeffrey Clinton Meek

86 • AMERICAN GRAPHIC DESIGN & ADVERTISING 27


merican

Graphic Design & Advertising

27

ILLUSTRATION


Best of Category

Client

what the judges like about this

Game Breakers Design Firm

Logos Atlanta www.logosatlanta.com Designers

“Good illustrative logo. I like the way the figure breaks the borders, repeating the organization’s name.” “Great use of curved lines to effect textures and dimension.”

Mark Campbell Rachel Campbell

“Using negative space makes two colors look like three.”

Client

Screaming Childen R A Major Menace Design Firm

Logos Atlanta www.logosatlanta.com Designers

Mark Campbell Rachel Campbell

88 • AMERICAN GRAPHIC DESIGN & ADVERTISING 27


merican

Graphic Design & Advertising

27

LOGOS & TRADEMARKS


Best of Category

Client

Community Foundation Design Firm

Crowley Webb crowleywebb.com Art Director

Katie Hazel Creative Director

David Buck What the judges lked about this “There’s a lot going on in this logo that I like, but I guess my favorite element is the way the letters relate to each other. The spacing and curve repetitions add a very pleasant feel.” “A really good color mix—from the same family but with nice contrast.” “Of course the leaf on the ‘r’

90 • AMERICAN GRAPHIC DESIGN & ADVERTISING 27


Client

Client

ESAB

MIT Solutions

Design Firm

Crowley Webb crowleywebb.com Art Direction

Katie Hazel

Design Firm

Nordyke Design Designer

John Nordyke

Creative Director

David Buck

Judge’s work client

Art Center Alumni Council creative firm

Gee + Chung Design www.geechungdesign.com creative director

Earl Gee

Client

Weiser Group Design Firm

Third Planet Global Creative www.333planet.com Designer

Richard A. Hooper

Client

Don’t Move a Muscle Moving Company Design Firm

Logos Atlanta www.logosatlanta.com Designers

Mark Campbell Rachel Campbell Mira Kim

Client

TuliOne Ministry Design Firm

Logos Atlanta www.logosatlanta.com Designers

Mark Campbell Rachel Campbell Mira Kim

Logos & Trademarks • 91


Client

Portsmouth Pirates Soccer Design Firm

Roskelly Inc. www.Roskelly.com Designer

Thomas Roskelly

Client

John V. Heineman Company Design Firm

Third Planet Global Creative www.333planet.com Designer

Brian Lee Campbell

Client

Frame Legal Design Firm

Logos Atlanta www.logosatlanta.com Designers

Mark Campbell Rachel Campbell

92 • AMERICAN GRAPHIC DESIGN & ADVERTISING 27

Client

Alerian Design Firm

Addison Whitney www.addisonwhitney.com Designer

Nick Irwin Cathleen Foley Kristin Everidge

Client

Red Collar Studio Design Firm

Logos Atlanta www.logosatlanta.com Designers

Mark Campbell Rachel Campbell

Client

Third Planet Global Creative Design Firm

Third Planet Global Creative www.333planet.com Designers

Richard A. Hooper Brian Lee Campbell Tim Bronder


Client

Hunter Brothers International Design Firm

Third Planet Global Creative www.333planet.com Designer

Richard A. Hooper

Client

Body & Spirit Massage Design Firm

Roskelly Inc. www.Roskelly.com Designer

Thomas Roskelly

Client

Primavera Coffee Roasters Design Firm

Geoff Sciacca Design www.geoffsciacca.com Designer

Geoff Sciacca

Client

Child Protect Design Firm

Nordyke Design Designer

John Nordyke

Client

Javia Design Firm

BrandLogic www.brandlogic.com Designer

Fredy Jaggi

Client

Chunka Munka Cookie Company Design Firm

Brand Savvy, Inc. brandsavvy.com Designer

Karl Peters

Logos & Trademarks • 93


Client

Client

Potter League for Animals Design Firm

Roskelly Inc. www.Roskelly.com Designer

Thomas Roskelly

Client

Parker Poe Design Firm

Greenfield/Belser www.greenfieldbelser.com Designer

Tim Frost

Client

Keystone House, Inc. Design Firm

TFI Envision www.tfienvision.net Designer

Elizabeth P. Ball

Client

Choice Brooklyn Design Firm

McMillian + Furlow mcmillianfurlow.com Designers

Lindsay Giuffrida William McMillian

94 • AMERICAN GRAPHIC DESIGN & ADVERTISING 27

Miha Ivanc Design Firm

Roskelly Inc. www.Roskelly.com Designer

Thomas Roskelly


Client

BYB Brands Design Firm

Addison Whitney www.addisonwhitney.com Designers

Nick Irwin Kristin Everidge Cathleen Foley

Client

Bluegrass Firearms, LLC Design Firm

VIVIDESIGN Group www.vividesigngroup.com Designer

VIVIDESIGN Group Design Staff

Client

S.A. Davol Inc. Design Firm

Roskelly Inc. www.Roskelly.com Designer

Thomas Roskelly

Client

Rigidized Metals Design Firm

Crowley Webb crowleywebb.com Art Direction

Jeff Pappalardo Creative Director

Maria Lattiere

Client

Fish Market Koper Slovenia Design Firm

Roskelly Inc. www.Roskelly.com Designer

Thomas Roskelly

Client

Screamin’ Good Bakery Design Firm

VIVIDESIGN Group www.vividesigngroup.com Designer

VIVIDESIGN Group Design Staff

Logos & Trademarks • 95


Client

Client

Izadex Design Firm

Roskelly Inc. www.Roskelly.com Designer

Thomas Roskelly

Client

Just Like Mama’s Cookin’ Design Firm

McMillian + Furlow mcmillianfurlow.com Designers

Lindsay Giuffrida William McMillian

Client

Chemsteel Construction Design Firm

Third Planet Global Creative www.333planet.com Designer

Tim Bronder Brian Lee Campbell

Client

Frosty Pups Design Firm

McMillian + Furlow mcmillianfurlow.com Designers

Lindsay Giuffrida William McMillian

96 • AMERICAN GRAPHIC DESIGN & ADVERTISING 27

University of Hartford Design Firm

Nordyke Design Designer

John Nordyke


Client

Hurd Construction, LLC Design Firm

Client

Roskelly Inc. www.Roskelly.com

Rapid Industries Design Firm

Five Visual Communication & Design www.fivevisual.net

Designer

Thomas Roskelly

Designers

Rondi Tschopp Laura Broermann

Client

Third Planet Global Creative Design Firm

Third Planet Global Creative www.333planet.com Designers

Richard A. Hooper Brian Lee Campbell

Client

Haggerty Lures Design Firm

VIVIDESIGN Group www.vividesigngroup.com Designer

VIVIDESIGN Group Design Staff

Client

Dash Dog Running Design Firm

Crowley Webb crowleywebb.com Designer

Kelly Gambino

Logos & Trademarks • 97


Client

Crosspoint Presbyterian Church Design Firm

Geoff Sciacca Design www.geoffsciacca.com Designer

Geoff Sciacca

Client

Not Your Average Vending Design Firm

Logos Atlanta www.logosatlanta.com Designers

Mark Campbell Rachel Campbell

Client

Boss Man Burgers Design Firm

Roskelly Inc. www.Roskelly.com Designer

Thomas Roskelly

98 • AMERICAN GRAPHIC DESIGN & ADVERTISING 27

Client

Slip Armor Design Firm

TFI Envision www.tfienvision.net Designers

Mary Ellen Butkus Mike Trojan Brien O’Reilly Elizabeth P. Ball

Client

Henley Street Marketing Design Firm

TFI Envision www.tfienvision.net Designers

Brien O’Reilly Elizabeth P. Ball

Client

Beach Devils Soccer Club Design Firm

Church Logo Gallery www.churchlogogallery.com Designer

Michael Kern


Client

Client

Restoration Academy Design Firm

Geoff Sciacca Design www.geoffsciacca.com Designer

Geoff Sciacca

Discovery House Design Firm

Roskelly Inc. www.Roskelly.com Designer

Thomas Roskelly

Client

Jypsy Original Design Firm

Logos Atlanta www.logosatlanta.com Designers

Mark Campbell Rachel Campbell

Client

Splash, Ltd. Design Firm

Kevin Hall Design www.KevinHallDesign.com Designers

Kevin Hall Barbee Joy Hall

Logos & Trademarks • 99


Client

Carnival Cruise Lines Design Firm

Addison Whitney www.addisonwhitney.net Designers

Nick Irwin Kristin Everidge Curtis Petraglia

Client

Union Baptist Church Design Firm

Church Logo Gallery www.churchlogogallery.com Designer

Michael Kern

Client

Philosophie Logo Design Firm

Greenfield/Belser www.greenfieldbelser.net Designer

Aaron Thornburgh

100 • AMERICAN GRAPHIC DESIGN & ADVERTISING 27

Client

Carnival Cruise Lines Design Firm

Addison Whitney www.addisonwhitney.net Designers

Nick Irwin Kristin Everidge Cathleen Foley

Client

Highland Cigar Design Firm

Logos Atlanta www.logosatlanta.com Designers

Mark Campbell Rachel Campbell

Client

Horizon House Design Firm

Crowley Webb crowleywebb.com Art Direction

Kelly Gambino Creative Director

Jeff Pappalardo


Client

MetroTech BID Design Firm

McMillian + Furlow www.mcmillianfurlow.com Designers

Lindsay Giuffrida William McMillian

Client

Erba Verde Farms Design Firm

Crowley Webb crowleywebb.com Art Direction

Jeff Pappalardo

Client

Pratt Center Design Firm

McMillian + Furlow www.mcmillianfurlow.com Designers

Lindsay Giuffrida William McMillian

Client

Landworx Design Firm

VIVIDESIGN Group www.vividesigngroup.net Designer

VIVIDESIGN Group Design Staff

Production Artist

Casey Kelly

landworx Client

Evangelical Bible Church Design Firm

Church Logo Gallery www.churchlogogallery.com Designer

Michael Kern

Client

First Church of Christ Design Firm

Church Logo Gallery www.churchlogogallery.com Designer

Michael Kern

Logos & Trademarks • 101


Client

Client

Innovative Solutions, LLC Design Firm

Newport Gulls Baseball Design Firm

Pinsonnault Creative www.pinscreative.com

Roskelly Inc. www.Roskelly.net

Designer

Designer

Cynthia Pinsonnault

Thomas Roskelly

An Innovative Solutions Company

Client

Blue Flame Resources Design Firm

Logos Atlanta www.logosatlanta.com Designers

Mark Campbell Rachel Campbell Mira Kim

Client

Poly/Sharp Knife Service, Inc. Design Firm

Pinsonnault Creative www.pinscreative.com Designer

Cynthia Pinsonnault

102 • AMERICAN GRAPHIC DESIGN & ADVERTISING 27

Client

Newport Pediatric Dentistry Design Firm

Roskelly Inc. www.Roskelly.net Designer

Thomas Roskelly

Client

Steel Path Design Firm

Addison Whitney www.addisonwhitney.net Designers

Nick Irwin Kristin Everidge Cathleen Foley


merican

Graphic Design & Advertising

27

PACKAGING


Best of Category

Client

what the judges like about this

Therapearl LLC Design Firm

Catalpha Advertising & Design www.catalpha.com Art Director

Donald Keller Designer

Michael Garlitz

“So kid-friendly…special version of this product really plays to its children’s market.” “Cute illustrations turn the TheraPearl packs into friends—like the package says. ‘a boo boo’s best friend!’” “Package shows off the contents and even invites the consumer to feel how soft it is. It’s a tactile product and they (very cleverly) are selling it in a tactile way.”

104 • AMERICAN GRAPHIC DESIGN & ADVERTISING 27


Client

The Fresh Market Design Firm

Daymon Worldwide Design www.daymondesign.com Creative Director

Lee Gobbi Art Director

Jane Atwell Designer

Bridget Conway

Client

Lowes Foods Design Firm

Daymon Worldwide Design www.daymondesign.com Creative Director

Lee Gobbi Art Director

Gig Wailgum Designer

Michelle Carbonaro Client

Therapearl LLC Design Firm

Catalpha Advertising & Design www.catalpha.com Art Director

Donald Keller Designer

Michael Garlitz

Packaging • 105


Client

ConAgra Foods, Inc. Client

Design Firm

Whole Foods Market

Haugaard Creative Group, Inc. www.haugaaard.com

Design Firm

Daymon Worldwide Design www.daymondesign.com

Art Director

Jose Parado

Creative Director

Designer

Lee Gobbi

Erin Kennedy

Art Director

Illustrator

Gig Wailgum

Edward Griffin

Designer

Michelle Carbonaro

Client

Winn Dixie Design Firm

Daymon Worldwide Design www.daymondesign.com Creative Director

Lee Gobbi Art Director

Jane Atwell Designer

Joanne Sena Hines

106 • AMERICAN GRAPHIC DESIGN & ADVERTISING 27


Client

Whole Foods Market Design Firm

Daymon Worldwide Design www.daymondesign.com Creative Director

Lee Gobbi Art Director

Gig Wailgum Designer

Katie Morici Client

Schnucks Markets, Inc. Design Firm

Daymon Worldwide Design www.daymondesign.com Creative Director

Lee Gobbi Art Director

Gig Wailgum Designer

Katie Morici

Client

Winn Dixie Design Firm

Daymon Worldwide Design www.daymondesign.com Creative Director

Lee Gobbi Art Director

Jane Atwell Designer

Joanne Sena Hines

Packaging • 107


Client

Hansen Beverage Company Design Firm

Deutsch Design Works www.ddw.com Designer

Harumi Kubo

Client

Bayer Healthcare LLC Design Firm

Szylinski Associates, Inc. szylinskiassociates.com Designer

Jillian Mazzacano Creative Director

Ed Szylinski

Client

Wagner Vineyards Design Firm

McElveney & Palozzi www.mandpdesign.com Creative Director

Steve Palozzi Art Director

Lisa Gates Illustrator

istockphoto

108 • AMERICAN GRAPHIC DESIGN & ADVERTISING 27


Client

Harris Teeter Design Firm

Daymon Worldwide Design www.daymondesign.com Creative Director

Lee Gobbi Art Director

Peter Antipas Designer

Joanne Sena Hines Client

Honeywell Consumer Products Group Design Firm

TFI Envision, Inc. www.tfienvision.com Creative Director

Elizabeth P. Ball Art Director

Mary Ellen Butkus Designers

Mary Ellen Butkus Brien O’Reilly

Client

Annie’s Naturals Design Firm

Deutsch Design Works www.ddw.com Designer

Kate Greene illustrator

Gina Triplett

Packaging • 109


49066 VeLam Pocket Folder

6/3/08

2:47 PM

Page 1

Client

Mohawk Flush Doors

F O U R O N T H E F LO O R

Creative Firm

AdOne Advertising & Design www.adone.com

4 Grain Patterns – 4 Weeks*

See for yourself how Ve¯Lam could be the ideal alternative for your next project! TM

WF107 Persian Cherry

D001 Mahogany

H1249 Fairfield Maple

H1271 Paragon Cherry

8

MIDWEST MILL: 402 N. Sheridan Street P.O. Box 3098 South Bend, IN 46619 Phone: 574-288-4464 Fax: 574-232-4621

EASTERN MILL: 980 Point Township Drive U.S. Route 11 P.O. Box 112 Northumberland, PA 17857 Phone: 570-473-3557 Fax: 570-473-3737

ATLANTA WAREHOUSE: 4713 Hammermill Road Tucker, GA 30084 Phone: 770-493-8811 800-445-8899 Fax: 770-491-1653 800-221-5080

8

500/6-08

Client

Bayer Healthcare LLC Design Firm

Szylinski Associates, Inc. szylinskiassociates.com Designer

Jillian Mazzacano Creative Director

Ed Szylinski

Client

Downtown Frederick Design Firm

Kalico Design www.kalicodesign.com Designer

Kim Dow

110 • AMERICAN GRAPHIC DESIGN & ADVERTISING 27


Client

Dove Men + Care Design Firm

TFI Envision, Inc. www.tfienvision.com Creative Director art director

Elizabeth P. Ball Designers

Chris Plaisted Elizabeth P. Ball production artists

Cindy Emmert Richard Wall

Client

Bayer Healthcare LLC Design Firm

Szylinski Associates, Inc. szylinskiassociates.com Designer

Jillian Mazzacano Creative Director

Ed Szylinski

Client

Dove Men + Care Design Firm

TFI Envision, Inc. www.tfienvision.com Creative Director art director

Elizabeth P. Ball Designers

Chris Plaisted Elizabeth P. Ball production artists

Cindy Emmert Richard Wall

Packaging • 111


Client

Schnucks Markets, Inc. Design Firm

Daymon Worldwide Design www.daymondesign.com Creative Director

Lee Gobbi Art Director

Peter Antipas Designer

Craig Minella

112 • AMERICAN GRAPHIC DESIGN & ADVERTISING 27


Client

Ceres Community Foods Design Firm

Deutsch Design Works www.ddw.com Designer

Didem Carissimo Photography

Amanda Lane

Client

Infinium Spirits design Firm

Deutsch Design Works www.ddw.com Designer

Jess Giambroni Client

The Eight O’Clock Coffee Co. Design Firm

Wallace Church, Inc. www.wallacechurch.com Designer

Jhomy Irrazaba Creative Director

Stan Church

Packaging • 113


Client

Bayer Healthcare LLC Design Firm

Szylinski Associates, Inc. szylinskiassociates.com Designer

Jillian Mazzacano Creative Director

Ed Szylinski

Client

National Raisin Company Design Firm

Goldforest www.goldforest.com Creative Director

Lauren Gold Art Director

Pat Cowan Designers

Pat Cowan Bibiana Pulido Copywriters

Lauren Gold Michael Gold illustrators

Nick Diggory Fian Arroyo

Client

Quaker Oats Company Design Firm

Haugaard Creative Group, Inc. www.haugaaard.com Art Director

Jose Parado Designer, illustrator

Chrissy Draper

114 • AMERICAN GRAPHIC DESIGN & ADVERTISING 27


Client

Lucas Vineyards Design Firm

McElveney & Palozzi www.mandpdesign.com Creative Director

Steve Palozzi Art Director Designer Illustrator

Matt Nowicki

Client

Unilever Home & Personal Care USA Design Firm

TFI Envision, Inc. www.tfienvision.com Creative Director

Elizabeth P. Ball Designer

Chris Plaisted

Client

3M Design Firm

Franke+Fiorella frankefiorella.com Designer

Brett Bacon Creative Director

Craig Franke

Packaging • 115


Client

Coyote Moon Vineyards Design Firm

McElveney & Palozzi www.mandpdesign.com Creative Director

Bill McElveney Art Director

Lisa Gates Illustrator

Mary Randazzo

Client

Upstate Farms Design Firm

McElveney & Palozzi www.mandpdesign.com Creative Director

Steve Palozzi Art Director Designer, Illustrator

Matt Nowicki

Honey

Client

Bayer Healthcare LLC Design Firm

Szylinski Associates, Inc. szylinskiassociates.com Creative Director

Ed Szylinski Designer

Jillian Mazzacano Illustrator

Frank Castaldi

116 • AMERICAN GRAPHIC DESIGN & ADVERTISING 27

Mustard


Client

Bayer Healthcare LLC Design Firm

Szylinski Associates, Inc. szylinskiassociates.com Designers

Bob Cruanas Alex Pennington Creative Director

Ed Szylinski Illustrator

Stephen Shirak

Client

Unilever Foods Design Firm

TFI Envision, Inc. www.tfienvision.com Creative Director

Elizabeth P. Ball Art Director, Designer

Mary Ellen Butkus Illustrator

Matthew Holmes

Client

Lucas Vineyards Design Firm

McElveney & Palozzi www.mandpdesign.com Creative Director

Steve Palozzi Art Director

Lisa Gates

Packaging • 117


Client

Kusha Design Firm

Deutsch Design Works www.ddw.com Designer

Harumi Kubo

Client

Focus Products Kitchen Group, LLC Design Firm

TFI Envision, Inc. www.tfienvision.com Creative Director

Elizabeth P. Ball Art Director, Designer

Mary Ellen Butkus

118 • AMERICAN GRAPHIC DESIGN & ADVERTISING 27


Client

Red Jacket Orchards Design Firm

McElveney & Palozzi www.mandpdesign.com Creative Director

Steve Palozzi Art Director, Illustrator

Matt Nowicki Designers

Lisa Gates Matt Nowicki

Client

Buty Winery Design Firm

de Almeida Designer

Cristina de Almeida

Client

Sprint Design Firm

Deutsch Design Works www.ddw.com Designer

Pauline Au

Packaging • 119


Client

Unilever Home & Personal Care USA Design Firm

TFI Envision, Inc. www.tfienvision.com Creative Director Art Director

Elizabeth P. Ball Designers

Chris Plaisted Mary Ellen Butkus

Unavailable winning images

Client

Mohini Indian Fusions Design Firm

Never Boring Design Associates www.neverboring.com Designers

Julie Orona Katie Floyd

Client

Great Lakes Kraut Co. Design Firm

McElveney & Palozzi www.mandpdesign.com Creative Director

Steve Palozzi Art Director

Lisa Gates Illustrator

Jeremy Sniatecki

120 • AMERICAN GRAPHIC DESIGN & ADVERTISING 27

Client

Children’s Choice Snack Foods Design Firm

Never Boring Design Associates www.neverboring.com Designer

Aya Ueno


merican

Graphic Design & Advertising

27

PHOTOGRAPHY


Best of Category

Client

TrueBlue Design Firm

TrueBlue trueblue.us Creative Director, Prop Stylist

Ria Fisher Photography

Dave Sherwin Lis Russell Ria Fisher Photo Technician

Terry Fisher

what the judges like about this “Impressive photography. Crisp images. Good layouts.” “Evocative of the romance of an era gone by.” “Genuine in presentation. Feels like actual photos taken years ago, not on a recently propped set.” “It’s almost as if the viewer is going through an ancestor’s trunk of personal mementos.”

122 • AMERICAN GRAPHIC DESIGN & ADVERTISING 27


Photography • 123


Client

The Progressive Corporation Design Firm

Nesnadny + Schwartz www.NSideas Designers

Mark Schwartz Michelle Moehler Cindy Lowrey Keith Pishnery

124 • AMERICAN GRAPHIC DESIGN & ADVERTISING 27


merican

Graphic Design & Advertising

27

POSTERS


Best of Category

Client

what the judges like about this

US Army Corps of Engineers Design Firm

TGD Communications www.tgdcom.com Designer

Gloria Vestal

“Strong grid lines in the poster’s layout hint at the engineering work of the client.” “Good mix of nature and architecture.”

126 • AMERICAN GRAPHIC DESIGN & ADVERTISING 27

“Clean and easy to read.” “Beautiful photographs—makes you want to hire the Corps to landscape your backyard!”


Client

NationalLease Design Firm

Brand Savvy, Inc. brandsavvyinc.com Designer

Karl Peters

Posters • 127


Client

Primavera Coffee Roasters Design Firm

Geoff Sciacca Design www.geoffsciacca.com Designer

Geoff Sciacca

Client

Coyote Moon Vineyards Design Firm

McElveney & Palozzi Design Group Inc. www.mandpdesign.com Creative Director Photographer

Bill McElveney Art Director Designer

Lisa Gates

128 • AMERICAN GRAPHIC DESIGN & ADVERTISING 27


Client

Pierce Ball Gallery Design Firm

TFI Envision, Inc. www.tfienvision.com Creative Director

Elizabeth P. Ball

Tug Boat 12” x 18” Poster - Mechanical 11/2/10

Client

Lucas Vineyards Design Firm

McElveney & Palozzi Design Group Inc. www.mandpdesign.com Creative Director

Steve Palozzi Art Director

Lisa Gates Designers

Lisa Gates Kathleen Cronin Illustrator

Mike Johnson

Posters • 129


Client

Susquehanna University Design Firm

MFDI Designer

Mark Fertig

130 • AMERICAN GRAPHIC DESIGN & ADVERTISING 27


merican

Graphic Design & Advertising

27

PRO BONO WORK


Best of Category

Client

what the judges like about this

Life in Abundance Design Firm

Rule 29 rule29.com Designers

Justin Ahrens Steve Czech Kerri Liu

“I love those faces! They really exemplify the message of hope this piece wants to communicate and help create a human connection between the viewer and the subject.” “The bold type juxtaposed against the photos is very easy to read—well done.” “The natural colors and hand rendered lettering offer a sense of reality.”

132 • AMERICAN GRAPHIC DESIGN & ADVERTISING 27


Pro Bono Work • 133


Client

Camp Korey Design Firm

Eye 2 Eye Graphics www.eye2eyegraphics.com Designer

Nancy Owyang

Unavailable winning images

Client

Client

Tucson Festival of Books

Imagine Greater Tucson

Design Firm

Design Firm

The Caliber Group calibergroup.com

The Caliber Group calibergroup.com

Designers

Designers

Maria Delvecchio Kerry, Dave

Client

Save The Bay, Rhode Island Design Firm

Roskelly Inc. www.roskelly.com Designer

Thomas Roskelly

134 • AMERICAN GRAPHIC DESIGN & ADVERTISING 27

Kerry, Dave Ann Brown, Jodie Lerch

Client

Grace Episcopal Church, Windsor Design Firm

Nordyke Design Designer

John Nordyke


merican

Graphic Design & Advertising

27

PROMOTIONS


Best of Category

Client

what the judges like about this

Accomplish Studios, LLC Creative Firm

Accomplish Studios, LLC www.accomplishstudios.com Designer

Ben Hannam

“A nutcracker is a quintessential Christmas icon, so a nutcracker full of nuts (and candy) is a perfect Christmas promo.” “Each of these was printed and constructed by hand. Assembly was quite skilled.” “The art is excellent and offering a gift during the holidays is sure to keep this firm in the mind of the recipient.”

136 • AMERICAN GRAPHIC DESIGN & ADVERTISING 27


Client

Client

Wallace Church, Inc.

Wallace Church, Inc

Design Firm

Design Firm

Wallace Church, Inc. www.wallacechurch.com

Wallace Church, Inc. www.wallacechurch.com

Designer

Designer

Akira Yasuba

Lou Antonucci

Creative Director

Creative Director

Stan Church

Stan Church

Pittsburgh, PA 15213-3241 3459 Fifth Avenue www.lhas.net 412.648.6106

L adies Hospital

B E ST

Aid Soc iety

Client

Ladies Hospital Aid Society Creative Firm

2010 L HAS G ala to benefit researc h on

Robert Meyers Design

aging and longev ity, an inter nationally renow ned area of ex c ellenc e, at the

Designer

Univ ersity of Pittsburgh

Robert Meyers

G raduate Sc hool of Public Health.

Illustrator

2010 LHAS Gala

B E ST

Saturday, August 28, 2010

Douglas Gold Smith

Saturday, August 28, 2010

Proceeds to benefit research on aging and longevity, an internationally renowned area of excellence, at the University

Thank You To Our Spons ors

of Pittsburgh Graduate School of Public Health.

L ad i es H o s pi t a l A i d S oc i e t y I n v i t es Yo u To

Grand Sponsor UPMC Premier Spons or PJ Dick & Trumbull

B E ST

Platinum Spo ns or Jewish Healthcare Foundation Gold Sponsor John and Elizabeth Surma US Steel

2010 LHAS Gala Sat u rd ay, Augus t 28, 2010 West i n C o n v e nt i on C e nt e r H ot e l

Gala Chairs Ruby Kang Mary Ellen Wampler

Research into human aging and longevity conducted at the University of Pittsburgh Graduate School of Public Health (GSPH) targets optimal rather

Honorary Chair Dr. Thomas Detre

than usual aging. GSPH researchers are actively engaged in initiatives such as basic science to understand

Honored Guests

the aging process. Research conducted

Donald S. Burke, M.D.

here includes such topics as healthy

Lewis Kuller, M.D., Dr. P.H.

aging in place, Alzheimer’s disease,

Anne Newman, M.D, M.P.H. Jane A. Cauley, Dr. P.H., M.P.H. Steven M. Albert, Ph.D., M.S.P.H., M.A.

cancer, cardiovascular disease,

Michael W. Collins, Ph.D. Freddie H. Fu, M.D. D.SCI. (HON) Mark R. Lovell, Ph.D. ABPN

M ast er o f C e re m ony Th e H o n o ra bl e J a m e s C . Rodde y M u si c b y G a r y Ra c a n a nd t h e st u d i o - e ba nd T i c ket s $ 3 50 ($ 2 2 5 Per T i c k e t Ta x D e duc t i bl e)

diabetes, menopause, osteoporosis and osteoarthritis. Research at GSPH is helping everyone live longer

LHAS Doctors of Distinction

C o c kt ai l R e c e pt i on 6: 30 P. M . D i n n er & Da nc i ng 7: 30 P. M . - 11: 30 P. M .

and stronger.

B l ac k T i e Val et Par ki ng Av a i l a bl e R o o ms f o r t he e v e ni ng a re a v a i l a bl e f o r a sp ec i a l r a t e a t t he We s t i n.

Joseph C. Maroon, M.D.

Pl ease mak e re s e r v a t i ons by c a l l i ng

Alan Russell, Ph.D.

t h e h o t el di re c t l y a t 412. 281. 3700.

David C. Whitcomb, M.D., Ph.D.

Promotions • 137


Client

TrueBlue Creative Firm

TrueBlue TrueBlue.us Art Director, Designer, Copy Direction

Ria Fisher Illustration & Photo Effects

Jason Wilhelm

Client

TrueBlue Creative Firm

TrueBlue TrueBlue.us Art Director, Designer, Copy Direction

Ria Fisher Illustration and Photo Effects

Jason Wilhelm

138 • AMERICAN GRAPHIC DESIGN & ADVERTISING 27


Client

Kalico Design Creative Firm

Kalico Design www.kalicodesign.com Designer

Kim Dow

Judge’s work client

Castrol GTX creative firm

fourdiaz vargas fourdiazvargas.com creative director

Jose-Guillermo Diaz

Promotions • 139


Client

Dever Designs Creative Firm

Dever Designs www.deverdesigns.com Art Director

Jeffrey L. Dever Designer

Jeffrey L. Dever

140 • AMERICAN GRAPHIC DESIGN & ADVERTISING 27


Judge’s work client

Ransom Everglades School creative firm

fourdiaz vargas fourdiazvargas.com creative director

Jose-Guillermo Diaz

Client

Third Planet Global Creative Creative Firm

Third Planet Global Creative www.333Planet.com Designers

Richard A. Hooper Brian Lee Campbell

Promotions • 141


Client

TrueBlue Creative Firm

TrueBlue TrueBlue.us

Art Director Designer

Ria Fisher Copywriting

Jeni Salassi

Illustration

Jason Wilhelm Production

Ria Fisher Jason Wilhelm

Judge’s work creative firm client

Disney

fourdiaz vargas fourdiazvargas.com

creative director

Jose-Guillermo Diaz

142 • AMERICAN GRAPHIC DESIGN & ADVERTISING 27


Client

Lactalis Retail Dairy Inc. Creative Firm

McElveney & Palozzi Design Group Inc. www.mandpdesign.com Art Director

Steve Palozzi Designer

Lisa Gates

Judge’s work creative firm client

Swisher Sweets

fourdiaz vargas fourdiazvargas.com

creative director

Jose-Guillermo Diaz

Promotions • 143


Client

Therapearl LLC Creative Firm

Catalpha Advertising & Design www.catalpha.com Art Director

Donald Keller Designer

Michael Garlitz

Client

D. Trio Marketing Group Creative Firm

D. Trio Marketing Group www.DTRIO.com

Unavailable winning images

Designers

Beth Seitzberg Danette Knickmeier

Client

Southeast Louisiana Gumbo Creative Firm

Artistically Yours www.artyoursdesign.com Designer

Craig Price, Jr.

144 • AMERICAN GRAPHIC DESIGN & ADVERTISING 27


merican

Graphic Design & Advertising

27

PUBLICATION DESIGN


Best of Category

Connecting to Collections: A Report to the Nation

A Call to Action

Connecting To Collections:

Special Thanks Institute of Museum and Library Services

Our Cultural Heritage At Risk

staff in every department across the agency played a role in the Connecting to Collections initiative, which was led by: Nancy Rogers

The Tucson Museum of Art (TMA) has a virtual treasure trove of cultural landmarks within its collection. Among the museum’s trusts is an original Andy Warhol piece and a seven-foot-high statue of the Virgin Mary that dates back to the late 17th century.

Senior Project Coordinator Abigail Swetz Program Specialist

Conservator Bob Barclay places this sacred feathered cloak, once worn by male members of the Hawaiian royal class, on its mount (Bishop Museum, Honolulu, Hawaii).

“These are remarkable objects,” says Susan Dolan, TMA’s collections manager. “The public should see them.”

Marsha L. Semmel Acting Director, Deputy Director for Museums, and Director for Strategic

But there’s a good chance that these artistic masterpieces will never be put on display. Why? Their condition is so bad—and they are in such dire need of preservation—that they can barely be moved, much less exhibited. The Warhol has sustained severe water damage. And the wood and silver statue of Mary is so fragile that Dolan worries it might crumble to pieces.

Partnerships Mary L. Chute Deputy Director for Libraries Mamie Bittner Deputy Director for Policy, Planning, Research, and Communications

Glance at libraries, museums, and archives around the country and a sad truth will become instantly clear: The Tucson Museum’s woes are hardly unique.

See page 41 for a complete list of initiative partners and contributors.

In Washington, D.C., the Stuart-Hobson Middle School is home to irreplaceable parent-teacher association scrapbooks and historical school photos that date back to 1926. The documents shed light on everything from the ethnic origins of families to local outbreaks of scarlet fever. They tell the story of the nation’s struggle with integration when the originally white-only school admitted African-American students after the 1954 Brown v. Board of Education decision. But these documents have sat in a littleused storeroom, weathering the ravages of humidity, bugs, and decay.

An American flag made in 1865, showing new repairs, is rolled for storage by staff member Mary Williamson (American Textile History Museum, Lowell, Massachusetts).

In Honolulu, Hawaii, the Bishop Museum is home to three magnificent traditional cloaks, one of which is 300 years old. The

Connecting to Collections: A Report to the Nation

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1

Client

Institute of Museum & Library Services Design Firm

American Heritage Preservation Grant Spotlights

Beth Singer Design www.bethsingerdesign.com

Partnering with the Bank of America Charitable Foundation, IMLS launched the American Heritage Preservation Grants, a series of awards to small museums, libraries, and archives to treat, rehouse,

Creative Director

and improve the storage environments of important collections.

Beth Singer

Through this public–private partnership, 107 cultural heritage institutions have received grants of up to $3,000 to preserve treasures,

Designer

including works of art, artifacts, and historical documents that convey the essential character and experience of the United States.

Deborah Eckbreth

Center for Wooden Boats — Seattle, WA

Union County Historical Society — Clayton, NM

The Center for Wooden Boats

The Herzstein Memorial Museum,

is having a custom canvas

part of the Union County His-

cover designed and installed

torical Society in Clayton, New

on Shrimpo, a sailboat built in

Mexico, is addressing the storage

1914 by America’s Cup cham-

of 1,600 photographs and 1,500

pion sloop designer Nathaniel

negatives that represent more

Herreshoff. The cover will

than 100 years of community

protect the boat from rain while

history. Funds are helping the mu-

in storage, thus preventing dete-

seum buy folders, boxes, shelving,

rioration of the wooden hull. The

and environmental monitoring

design process will be shared

equipment that will allow it to

with visitors and interpretive

improve the care for its collection

Year: 2009 Amount: $3,000

signage will discuss the importance of preventive care.

Year: 2009 Amount: $2,991

while also making it more accessible to the community.

what the judges like about this “Green bars, curves, and gradients create consistency but keep these unifying elements from being boring.”

These WWII-era posters are important to the collective memory of their community and the nation (Delaware County Community College, Media, Pennsylvania).

Delaware County Community College — Media, PA

community in the 1940s.

feeling of patriotism to win the

The posters were produced by

war. The preservation measures

various government and civilian

will allow the posters to be

agencies and were used to en-

made available for exhibit at the

The library at Delaware County

courage the enlistment of men

college, loaned to community

Community College is using the

and women into military service,

organizations, and used by his-

funds to conserve 19 original

the purchase of war bonds,

tory faculty at the college and

World War II posters that were

donation of blood, planting of

requesting schools.

collected by a member of the

Victory Gardens, and a general

Year: 2009 Amount: $3,000

Eric Dow, a professional wooden boatbuilder from Maine, leads a group of volunteers and students in the installation of a new sheer clamp for Shrimpo (Center for Wooden Boats, Seattle, Washington).

Connecting to Collections: A Report to the Nation

146 • AMERICAN GRAPHIC DESIGN & ADVERTISING 27

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“What an amazing selection of images…it was a brilliant choice to design each page around the visuals.” “The sans serif font has been utilized by a master. The wraparounds never look forced, captions are a perfect fit, and an almost intuitive sense was used to decide between reverse or regular type.”


Making Connections:

communities. More than 250 conservation experts, government leaders, and museum, library, and archive professionals attended the forum at the High Museum of Art and the Woodruff Art Center, with a particular focus on the needs of small to medium-sized institutions.

The National Conservation Summit and Forums

The forum’s speakers were top conservators and distinguished professionals from throughout the nation. They addressed issues of particular importance to diverse institutions—caring for objects of cultural sensitivity, photographs, and audiovisual materials—as well as issues that affect most collecting institutions, such as the need for improved storage and emergency planning. One panel discussed ways to enhance public outreach and education.

In Gainesville, Florida, the Samuel P. Harn Museum of Art has struggled to find space for all of the 7,500 items in its collection, from a 17th-century wooden bodhisattva to a crowddrawing Monet. At the University of California at Berkeley Botanical Garden, conservation professionals have long feared the prospect of a wildfire laying waste to its 37 acres—and the 20,000 plants that make up one of the country’s largest living collections.

This 17th-century gilt wood bodhisattva from Korea today resides at the Samuel P. Harn Museum in Gainesville, Florida. X-rays (performed in collaboration with the University of Florida, Shands Hospital) determined that sutra pages (religious documents) lay in both the head and the body of the figure. The pages in the body have been removed for conservation.

Keynote speaker Lonnie G. Bunch, director of the Smithsonian National Museum of African American History and Culture, recalled how ordinary objects have the power to move and challenge us while they help us remember. Recently, Bunch said, his museum received an odd new item—an old, ratty table made of cheap wood.

And, at the Georgetown County Library in South Carolina, staff has made a sustained effort to secure the grants and institutional collaboration needed to digitize 17,000 historical pieces— from maps and newspapers to photographs and family albums. What do all of these institutions have in common? They are staffed by a gifted, dedicated, and diverse patchwork of professionals. By tending to archival, library, museum, digital, and living collections, they are the gatekeepers of our nation’s memories.

The table was from a plantation in South Carolina where it had been used by enslaved Africans more than 100 years ago. It wasn’t much to look at, but the old table had a rich cultural history. “You can see indentations where people put their hands and their plates,” Bunch said, “and you can imagine the stories, the discussions, the despair, the concerns, the anger, the hope, the belief in a better day, that went around that table.”

And, unfortunately, they are struggling with the same issues that bedevil their fellow conservation experts around the country. From Bridgeport to Biloxi, museums and libraries face damage to their collections because of poor conditions and everyday threats—from exposure to light, humidity, and high temperature to infestation by bugs and vermin. Natural disasters from floods to earthquakes threaten to destroy national treasures. And, among institutions with no emergency plan in place, collections can be decimated by burst water pipes or poor storage conditions. At the Museum of Indian and Cultural Arts in Santa Fe, New Mexico, a broken hot water pipe flowed unchecked for nearly 24 hours. More than 1,400 boxes of collections were temporarily submerged—including archeological material from 9,000 B.C.

Bear left the forum with new strategies for preserving her tribal treasures. The Creek Nation partnered with the Sam Noble Oklahoma Museums of Natural History to preserve its documents. And it invited members of a local Cherokee cultural center to teach them how to revive diagonal basket weaving.

Family portraits, days at the beach, the aftermath of hurricanes, and hundreds of other images depicting decades of events and people in South Carolina are digitally preserved for future generations by the Georgetown County Library (Georgetown, South Carolina).

Connecting to Collections: A Report to the Nation

IMLS on a Five-City National Tour

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11

It’s Alive! Petals to Primates: Preservation Challenges of Living Collections February 19–20, 2009, San Diego, California The University of California Botanical Garden at Berkeley is nestled in a scenic California canyon. Tourists walk through its 37 acres to see nearly 20,000 different plants. The garden contains a third of all native state plants, as well as exhibits from Mediterranean and Asian climates. And although the beauty of the gardens may attract visitors, the site is equally important for biologists and other scientists. The Berkeley garden houses live type-specimens—invaluable living material for the study of plants.

(right) Former director, Anne-Imelda Radice, speaks at the Buffalo, New York, forum. (far right) Attendees of the National Conservation Summit network at the Smithsonian American Art Museum’s Luce Center for American Art.

And all of these items are a spark away from bursting into flames. That’s the lesson director Chris Carmichael has learned as he’s watched California wildfires approach the canyon over the last few years. None has ever jumped the ridge and ignited a catastrophic blaze. But Carmichael knows his plants may be living on borrowed time. “Wildfires are something I think about every day,” he says. “We are up in those hills, just north of the fires you see around here. All a fire has to do is crest one ridge and it’s on top of us. It’s never happened. But it definitely could.” Like most living collections institutions, the Berkeley garden has a baseline emergency plan. But unlike animal collections, Carmichael’s charges are hard to evacuate in a crisis. “If it happens, we’ve always thought there’s nothing we could do except get ourselves out of the way.”

(above) Forum attendees enjoy opportunities to make personal and professional connections. (right) Members of Girl Scout Troop 4563 from Arlington, Virginia, speak at the Summit about their projects on conservation.

Amorphophallus titanium, known as the “Corpse Flower” due to its distinct smell, in full bloom at the University of California at Berkeley Botanical Garden. The plant typically requires at least seven years of growth before it blooms, but may go much longer.

(above) One of the collection items featured in the Girl Scouts’ presentation was the Queen’s Quilt from Iolani Palace in Honolulu, Hawaii. The quilt was begun by Queen Lili’uokalani and her retainers during her 1895 imprisonment in the palace.

12

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Connecting to Collections: A Report to the Nation

Chapter 2: Making Connections

The Impact and the Future:

Carmichael was one of the 179 attendees at IMLS’s third forum, “It’s Alive! Petals to Primates: Preservation Challenges of Living Collections,” in partnership with the San Diego Zoo. The San Diego meeting addressed issues of pressing concern to the smaller institutions that are stewards of America’s collections of plants and animals, including the following:

IMLS Preserves the Treasures of the Past and Supports the Institutions that Protect them

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15

involving a window into our past and a looking glass into the future, so that the objects held in our cultural heritage institutions can continue to tell our individual and collective stories for the benefit of future generations.

Acknowledgments Thomas Jefferson wrote that it was “the duty of every good citizen to use all the opportunities which occur to him…or her, for preserving documents relating to the history of our country.”

IMLS is pleased to acknowledge the many organizations and individuals that contributed to the success of Connecting to Collections.

The HHI reported that 4.8 billion artifacts held in public trust—housed everywhere from large art museums and small libraries to university archives and tiny town halls—require collections care. Whether it’s our nation’s most important documents or small town charters, whether it’s centuries-old maps or generations of photographs, each of these treasures must be protected and preserved. Within the collections community, everyone has a role to play in ensuring the future of our cultural heritage. And a call to action can spark the public’s interest and advocacy.

With the support of generous donors, 1902 Dentzel carousel horses are being restored to their original beauty at the Shelburne Museum in Shelburne, Vermont.

From major art museums in Arizona to middle school libraries in Washington, D.C., from botanical gardens in California to historical archives in South Carolina, from Native American cultural centers to traditional Hawaiian conservation efforts, the Connecting to Collections initiative has had an impact on thousands of cultural institutions across the country, all engaged in addressing Jefferson’s “duty.”

Connecting to Collections: A Report to the Nation

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37

The IMLS Connecting to Collections initiative owes a great debt to its major partners, including: our fellow federal agencies, the President’s Committee on the Arts and the Humanities, the National Endowment for the Arts, and the National Endowment for the Humanities, and our private partners, the Getty Foundation, the Henry Luce Foundation, the Bank of America Foundation, the Samuel H. Kress Foundation, the Legler-Benbough Foundation, the UPS Foundation, the John R. Oishei Foundation, the Fatta Foundation, the Andrew W. Mellon Foundation, the Peck Stacpoole Foundation, Walt Disney World and Disney’s Animal Kingdom, the Baird Foundation, the Chanticleer Foundation, Metal Edge, and the Berger Collection Educational Trust. This work was made possible by our outstanding and knowledgeable partners. Our thanks to Heritage Preservation and its President, Larry Reger, and many staff members, including Moira Egan, Executive Vice President; Kristen Overbeck Laise, Vice President, Collections Care Programs; Elsa Huxley, Director of Meetings, Membership, and External Affairs; and Mary Rogers, Coordinator, Emergency and Collections

Care Programs. We are especially grateful as well to the American Association for State and Local History and Executive Director Terry Davis; Bob Beatty, Vice President of Programs, and Terry Jackson, Program Associate. We also appreciate the dedication of the American Institute for Conservation of Historic and Artistic Works, especially Eryl Wentworth, Executive Director, and Eric Pourchot, Director of Institutional Advancement. In addition, we want to recognize Selma Thomas, Founder and President, Watertown Productions; Jill Collins, President, Jill Collins, Public Relations Group; Giuliana Bullard, President, Duetto Communications; Susannah Seidl-Fox, Program Director, Culture and the Arts, Salzburg Global Seminar; Elizabeth Perry and Elisa Glazer, The Washington Corporate and Cultural Affairs Group; and Matt Burdetsky, Capital Meeting Planning.

Staffers at the Smithsonian Institution’s National Air and Space Museum work to stabilize, exhibit, and store Apollo-era Astronaut Frank Borman’s space suit.

Connecting to Collections: A Report to the Nation

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Publication Design • 147


Client

Floyd Health Design Firm

Brand Savvy, Inc. brandsavvyinc.com Designers

Karl Peters Kirk Seabold

Client

Sewickley Academy Design Firm

Third Planet Global Creative www.333planet.com Designer

Richard A. Hooper

148 • AMERICAN GRAPHIC DESIGN & ADVERTISING 27


Client

The Mosaic Company Design Firm

Franke+Fiorella frankefiorella.com Art Director

Craig Franke Designer

Todd Monge Production

Brett Bacon, Katrin Loss Copywriting

Shannon Keough, Sheryl Nagel

Publication Design • 149


the Accidental charter School

A Brighter Future: Educating Urban Youth at IDEA Public Charter School

Develop young people with the academic, social, leadership and occupational skills to compete successfully in post-secondary education/training and enter challenging careers in the technical fields of work. Prepare students for the competitive hightech careers now required in the 21st century. —from IDEA Public Charter School’s mission statement

On any given school day, the IDEA Public Charter School is a bustle of activity. In a double-sized biology classroom, students crowd around tables and sinks as they put the finishing touches on experiments. In one of the school’s six computer labs, kids work with design software. Just off the

A

library, in a small conference room, the staff of the student newspaper, The Timberwolf Tribune, decides which issues to cover in its next edition.

Brighter

And in the school’s reading room, 8th graders and their English coach sit in overstuffed chairs and discuss a novel for their book group. But turn back the clock to 1993—to the onset of the IDEA program—and the

Future

school day looks very different. As a fledgling career academy program in 1993, IDEA didn’t have its own building. It shared space in one of the poorest schools in Washington, D.C.

Educating Urban Youth at IDEA Public Charter School

There was just one computer lab—and most of the computers were broken. The few that actually worked would only be used to play games. The library couldn’t afford new books. Its most current magazine was three years old.

IDEA students learn skills they need to compete successfully in college, technology careers and the military.

And the chemistry lab had fallen into such disrepair that the exasperated staff shut it down for the school year.

6 | The Accidental Charter School

into another school as a swing space. William H. Taft Junior High School was spacious and under renovation. Johnson hoped that this location could be a permanent home. But just one year later, the D.C. superintendent forced them out again. Instead of settling for another temporary substitute, Johnson spearheaded an intensive search for a new school. Over the summer of 1999, the IDEA staff inspected more than 20 facilities—from old warehouses to laundromats and bakeries. The search eventually led to the George Carver Elementary School— a century-old building in the Deanwood section of northeast Washington. The historic African-American neighborhood was now plagued by crime and drugs. Carver was surrounded by rows of vacant homes. And inside, the school had fallen into decay. The building had been abandoned for nearly

• In the residential and industrial

electronics course, students earn a functional knowledge of electrical wiring and electronics circuitry for residences and commercial establishments. They learn meter reading, mathematics and interpreting schematics. A major portion of the instruction is focused on demonstrations and practical application in a hands-on electronic laboratory. Students in this class excel in

tech courses

So the eight career academy staffers who stayed with the program moved

Finding the right home

After being locked out of Phelps, Johnson and IDEA had few options left.

Educating Urban Youth at IDEA Public Charter School | 7

IDEA’s core technology course offerings include courses in • Networking and CISCo routers • residential and Industrial Electronics • Engineering and Drafting • A+ Computer repair

three years. And when Johnson toured the facility, he was shocked by its conditions.

“the building was a mess!” Johnson recalls. “there were pigeons, roaches and rats. the plaster

problem-solving and diagnostic skills. The course prepares them for positions as electrical apprentices or electronics technicians.

ProFESSIonAl SuPPort nEtWork IDEA is a member of the National Academy Foundation (NAF) as an Academy of Information Technology (AOIT). The mission of NAF is to sustain a national network of career academies to support the development of students’ personal and professional success in high school, in higher education and throughout their careers. IDEA’s AOIT represents business/school partnerships that prepare students for future careers through a combination of school based curricula and work based experiences. The program builds partnerships between the school and businesses to develop career-themed academies that are small learning communities where students create relevant, experience-based connections from rigorous study and practical work experiences. It creates a strong sense of community and motivated, high achieving students through research-based teaching and learning methods, professional development and real-world work experiences that link students’ career development with academic studies.

was peeling off the walls. there was water damage. the electricity wasn’t working. It really looked like

desks. It was eerie!” 42 | A Well-Rounded Education

Client

IDEA Public Charter School IDEA students have performed better than students in the neighboring public middle and high schools and have scores comparable to the state averages. Below are graphs comparing District of Columbia Comprehensive

Assessment System (DC-CAS) scores. The DC-CAS is an annual assessment that measures the reading and mathematics levels of 3rd–8th and 10th graders. In the graphs below, Wards 7 and 8 DC-CAS score averages include Anacostia, Ballou and H.D. Woodson senior high schools and Hart, Ronald

Brown, Kelly Miller, Sousa, Kramer and Johnson middle schools. All of these schools serve the same demographic as IDEA. However, those schools have double and triple the number of students as IDEA. The District finished the 2006–07 school year with a high school

D.c. State Assessment reading Scores Students Achieving Proficiency

IDEA students performed better than the state average in reading proficiency in school years 2004–2005 and 2007–2008.

50%

20

IDEA PCS

10

0

0

20

20

04

5

20

20

05

–0

Source: NCLB Data Reports

48 | Assessment: Statistics and Analysis

IDEA students performed better than the state average in math proficiency in school years 2005–2006 and 2007–2008.

Averages MS & HS DC State

30

10

8 Wards 7 & ges MS & HS Avera 20 03 –0 02 4 –0 3

Designer

40

23%

20

Creative Director

42%

37%

Averages MS & HS DC State

30 20

Beth Singer Design www.bethsingerdesign.com Beth Singer

45%

50% 40

Design Firm

attendance rate of 83.1%. The District had the highest number of absences of surrounding school districts. Three of the counties had average attendance of more than 90%. IDEA also struggles with truancy issues, although the school has lower truancy rates than the

D.c. State Assessment Math Scores Students Achieving Proficiency

35%

07

06

–0

6

–0

7

17%

IDEA PCS

8 Wards 7 & es MS & HS Averag

–0

8 20

20

02

20

03

–0

3

20

04

–0

4

5

20

20

05

–0

07

06

–0

6

–0

7

–0

8

Source: NCLB Data Reports

Educating Urban Youth at IDEA Public Charter School | 49

150 • AMERICAN GRAPHIC DESIGN & ADVERTISING 27

Each IDEA career focus area trains students in reading, writing, comprehension, teamwork and problem solving skills needed for engineering design and electronics careers. IDEA students now have their choice of courses within these technical career areas: coMPutEr rEPAIr Churches and other community organizations have called on students to install computer labs and provide ongoing technical support. A+ cErtIFIcAtIon IDEA prepares students for the internationally recognized A+ certification. This certification demonstrates a student’s capability as a computer technician. To earn A+ certification, students gain know-how in Mac and PC computers. In order to pass the A+ training course, students must demonstrate the ability to take apart computers, identify parts, assemble a computer and use different operating systems. nEtWork+ cErtIFIcAtIon The Network+ certification demonstrates a student’s knowledge of networking technologies and practices, such as installing, supporting and troubleshooting a wide range of computer networks.

coMPutEr AIDED DESIGn or DrAFtInG AnD MAnuFActurInG cAD/cAM CAM is the use of computer technology for the design of objects, real or virtual. CAM assists engineers and

Educating Urban Youth at IDEA Public Charter School | 17

PE rForMA n cE rAt I n GS

TECHNoLoGY

IDEA’S tEchnoloGy trAIn InG

cISco This year-long course enhances the knowledge gained in the Network+ class by providing students with advanced networking theories and concepts and an introduction to CISCO routers and switch configurations. In addition, all common networking topologies are taught.

a catastrophe had hit and everything had been left behind. cups, papers on the floor, books open on IDEA students stride with confidence toward a brighter future.

Best Practices

Deborah Eckbreth Photographer

Mark Finkernstaedt

machinists in manufacturing or prototyping product components. It enables manufacturing of physical models using CAD programs. CAD is an important industrial art extensively used in many applications, including automotive, shipbuilding and aerospace industries, industrial and architectural design and prosthetics. CAD is also widely used to produce computer animation for special effects in movies, advertising and technical manuals. IntErnShIPS IDEA students can participate in a 16-week, on-site vocational internships. They emphasize job readiness skills like résumé writing and interviewing techniques. After their initial training, students intern with IDEA’s local business partners. JoB PrEPArEDnESS IDEA’s job preparedness program, in partnership with the city’s Summer Youth Employment program, pays students or arranges for them to be paid through a host organization. Students can earn up to $8 per hour but only are paid at the end of the summer if they stay the full term and receive a positive evaluation from the employer. trulAnD IDEA has entered into a partnership with Truland Systems Corporation, a major regional electrical wiring and IT company. The company approached IDEA about possible internships. Now, Truland offers IDEA students 15 paid positions in IT and electrical engineering. This partnership also will create a residential electrical wiring lab next to the school where students will learn from Truland instructors. Educating Urban Youth at IDEA Public Charter School | 43


Judge’s work client

Star Wars Chronicles creative firm

Gee + Chung Design www.geechungdesign.com creative director

Earl Gee

Publication Design • 151


Client

Howard University Design Firm

RCW Communication Design Inc. rcwinc.com Creative Director

Rodney C. Williams Art Director

Michele Thomas Designers

Rahsaan D. Williams Fatimah Hakim Marianne Palladino

Unavailable winning images

Client

Gallo Center for the Arts Design Firm

Never Boring Design Associates www.neverboring.com Designer

Aya Ueno

152 • AMERICAN GRAPHIC DESIGN & ADVERTISING 27


merican

Graphic Design & Advertising

27

STATIONERY SETS


Best of Category

Client

what the judges like about this

Altered Angel Creative Firm

Logos Atlanta www.logosatlanta.com Designers

Mark Campbell Rachel Campbell

“A great, almost humorous, mix of imagery. Homespun plaid with handstamped, tattooesque logo play off each well.” “Beautiful curls, curves, and swashes contrast nicely with the strong, straight lines.” “Typewriter font is used effectively with a ‘dirtier’ version as display type.”

154 • AMERICAN GRAPHIC DESIGN & ADVERTISING 27


Client

TuliOne Ministry Creative Firm

Logos Atlanta www.logosatlanta.com Designers

Mark Campbell Rachel Campbell Mira Kim

Client

Ekko Restaurant Creative Firm

Stephen Longo Design Associates www.fifthstreetdesign.com Designer

Stephen Longo

Stationery Sets • 155


1601 River Drive Moline, IL 61265

309.317.4238

Client

The Landing Creative Firm

Riffle riffleinc.com Designers

Charlie Honold Shenelle Jackson

156 • AMERICAN GRAPHIC DESIGN & ADVERTISING 27


Client

Cher Ulrich Paintings by

Creative Firm www.cherulrich.com • 913.837.5379 • cher@cherulrich.com 28380 New Lancaster Road, Louisburg, Kansas 66053

Fifth Street Design www.fifthstreetdesign.com Designer

Jeffrey Clinton Meek

Hand Blown Bubbles Sterling Johnson

Client

Bubblesmith Creative Firm

Fifth Street Design www.fifthstreetdesign.com

23 Maple Avenue Fairfax, California 94930

415.457.1324 fax 415.457.1214 tel sterlingjo@earthlink.net sterlingthebubblesmith.com

Designer

Jeffrey Clinton Meek

Stationery Sets • 157


Client

Shred King Creative Firm

Logos Atlanta www.logosatlanta.com Designers

Mark Campbell Rachel Campbell

158 • AMERICAN GRAPHIC DESIGN & ADVERTISING 27


Client

Eye 2 Eye Graphics Creative Firm

Eye 2 Eye Graphics www.eye2eyegraphics.com Designer

Nancy Owyang

Stationery Sets • 159


Client

Floodlight Design Creative Firm

Rule 29 rule29.com Designers

Justin Ahrens Tim Pamitz

160 • AMERICAN GRAPHIC DESIGN & ADVERTISING 27


merican

Graphic Design & Advertising

27

TAGS, BAGS, LABELS, & BOXES


Best of Category Client

Move Beyond Me Creative Firm

Logos Atlanta www.logosatlanta.com Designers

Mark Campbell Rachel Campbell what the judges like about this “Casual, heavy-duty, natural materials. From follows function.” “The mélange of spaghetti-looking string epitomizes that not only are we ‘all in this together,’ but we’re going to stay that way.” “I like any bag or tote that doesn’t tout how ‘green’ it is!”

Client

Honeywell Consumer Products Group Creative Firm

TFI Envision, Inc. www.tfienvision.com Art Director

Mary Ellen Butkus Designers

Eric Juhasz Mary Ellen Butkus

162 • AMERICAN GRAPHIC DESIGN & ADVERTISING 27


merican

Graphic Design & Advertising

27

TRADE SHOW DISPLAYS & EXHIBITS


Best of Category

Client

what the judges like about this

Direct Source Creative Firm

Peggy Lauritsen Design Group www.pldg.com Designers

John Haines Booth Manufacture

JM Global Exhibits

“This has everything: architectural details, lots of texture, contrasting colors, dimension—and somewhere to sit.” “The height on this display is pretty amazing which is, obviously, a grand focal point. The curvilinear signage can be read from any direction the patrons might be arriving.” “The oversized displays do not keep interested parties from feeling they can actually come into the exhibit. In fact, the placement of these elements actually guides the viewer inside.” “It’s good to see the logo, the logo, the logo, but used in a slightly differ manner in each appearance which keeps it from becoming redundant.”

164 • AMERICAN GRAPHIC DESIGN & ADVERTISING 27


Client

Creative Director

North American Division of the Seventh-day Adventist Church Creative Firm

Dever Designs www.deverdesigns.com

Client

Cohutta Springs

Jeffrey L. Dever Designers

Jeffrey L. Dever Kim Pollock

Creative Firm

TrueBlue TrueBlue.us

Creative Director, Designer Copywriter

Ria Fisher

Photography

Dave Sherwin

Production

Nikki Allison

Trade Show Displays & Exhibits • 165


Judge’s work client

Qualys creative firm

Gee + Chung Design www.geechungdesign.com creative director

Earl Gee

Client

Hodges Capital Creative Firm

Fifth Street Design www.fifthstreet.com Designers

Jeffrey Clinton Meek

Unavailable winning images

Client

Vanto Medical Devices Creative Firm

The Caliber Group calibergroup.com Designers

The Caliber Group

166 • AMERICAN GRAPHIC DESIGN & ADVERTISING 27


merican

Graphic Design & Advertising

27

TYPOGRAPHY


Best of Category

Client

Entwyned String Trio Creative Firm

Nordyke Design Designer

John Nordyke what the judges like about this “The curves on this are gorgeous and so natural you can almost feel them flowing.” “In our electronic age one thing I look for, with regard to a genuine looking calligraphic piece, is that letters are not identical. Here, not only are the beginning strokes on the first and third n different, the second n is a completely different style. I think it’s great!” “The harmony of the repetition of lines can hardly be overstated.” “Well balanced. Good use of secondary elements for visual impact.”

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merican

Graphic Design & Advertising

27

WEARABLES


Best of Category

Client

Third Planet Global Creative Design Firm

Third Planet Global Creative www.333Planet.com Designers

Richard A. Hooper Tim Bronder Brian Lee Campbell

what the judges like about this “When I judge the graphics on a t-shirt I ask myself if this is something I would actually buy. This one is.” “Bright colors on black are always more striking than on white. They’re more vibrant and noticeable…more visually attractive.” “The eco message on this, while of utmost importance, isn’t the reason I’d wear it. It looks cool!” “Good use of grid structure without becoming staid.”

170 • AMERICAN GRAPHIC DESIGN & ADVERTISING 27


Client

Floyd Health Creative Firm

Brand Savvy, Inc. brandsavvyinc.com Designers

Karl Peters Anton

Client

Middletown Rotary Creative Firm

Roskelly Inc. www.Roskelly.com Art Director & Designer

Thomas Roskelly

Wearables • 171


Client

Boss Man Burgers Creative Firm

Roskelly Inc. www.roskelly.com Designer

Thomas Roskelly

Client

Move Beyond Me Design Firm

Logos Atlanta www.logosatlanta.com Designers

Mark Campbell Rachel Campbell

172 • AMERICAN GRAPHIC DESIGN & ADVERTISING 27


merican

Graphic Design & Advertising

27

WEB SITES


Best of Category

what the judges like about this

Client

Gibbs Bruns www.gibbsbruns.com Creative Firm

Greenfield/Belser www.greenfieldbelser.com Designer

Tae Jeong Photography

Steve Ridzon Web Production

David Rankin

“Clean look and easy to navigate.” “Such a smooth experience! The information offered on this site and the way it’s presented is so helpful and simple to understand. There are broad ideas and specifics if you choose to look further. Represents the client in an enormously positive light.” “Kudos to the photographer(s) on this. Very attractive portraits of REAL people—not models—who are associated with the firm. It’s been my experience that no matter how talented one’s staff is, photos of them usually fall short in one way or another. Not so here.” “Exactly what a Web site should be, information presented in a visually pleasing form.”

174 • AMERICAN GRAPHIC DESIGN & ADVERTISING 27


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04/27/2010

Direct Source Delivers.

Direct Source CEO Named Finalist for 2010 Ernst & Young Entrepreneur Of The Year® Award Upper Midwest Region Hardware & Software Solutions Direct Source is a nationwide technology solutions provider. Our hardware and software solutions are designed to help your company maintain a competitive edge, while improving productivity and customer service. Vendor-neutral, we are independently informed across the range of possibilities to recommend what works best. .

3/30/2010

Mobile Tablets in Retail? Why the iPad Won't Cut It

Deployment Services With project management, staging and configuration, integration and installation services, Direct Source offers end-to-end support and advice on the right technologies, products, programming, engineering and deployment strategies. We also have an expanding network of more than 2,500 field technicians to get projects completed, no matter where your business is located.

Client

3/30/2010

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Direct Source www.directsource.com Creative Firm

Peggy Lauritsen Design Group www.pldg.com Art Director Copyright © 2010 Direct Source, Inc.

Home | Technologies | Services | Company | Industries | Employment | Contact

John Haines Programmer

Padilla Spears Beardsly

Client

Decatur & Company www.decaturandcompany.com Creative Firm

Brand Savvy, Inc. brandsavvyinc.com

Designers

Karl Peters Josh Gipper Alan Catterson

Web Sites • 175


Client

Gesmer Updegrove www.gesmer.com Creative Firm

Greenfield/Belser www.greenfieldbelser.com Designer

Aaron Thornburgh Front-end Developer

Amy Keys Back-end Developer

Dane Harrigan Flash Developer

David Rankin

Client

Larry Fink www.larryfinkphotography.com Creative Firm

Nesnadny + Schwartz www.NSideas.com Designers

Mark Schwartz Cindy Lowrey Shawn Beatty

176 • AMERICAN GRAPHIC DESIGN & ADVERTISING 27


Client

The George Gund Foundation www.gundfoundation.org Creative Firm

Nesnadny + Schwartz www.NSideas.com

Designers

Mark Schwartz Cindy Lowrey Shawn Beatty

Client

The Dixie Group www.whitespace.bz Creative Firm

Perkins+Will www.perkinswill.com Designers

Eileen Jones Brian Weatherford Nicole Pallante K.J. Kim Lynette Klein Elizabeth Mohl Kayo Takasugi

Web Sites • 177


Client

Archer Norris http://archermorris.com Creative Firm

Greenfield/Belser www.greenfieldbelser.com Designers

Tae Jeong Jaime Chirinos

Client

Stevens www.cdmg.com Creative Firm

Third Planet Global Creative www.333planet.com Designers

Richard A. Hooper Tim Bronder

178 • AMERICAN GRAPHIC DESIGN & ADVERTISING 27


Client

Early Childhood Partnership www.earlychildhoodpartnerships.org Creative Firm

Third Planet Global Creative www.333planet.com Designer

Richard A. Hooper

Client

Wine & Spirits Wholesalers of America http://wswa.org Creative Firm

Greenfield/Belser www.greenfieldbelser.com Designer

Aaron Thornburgh

Web Sites • 179


Client

Cup of Joy www.cupofjoy.org Creative Firm

Logos Atlanta www.logosatlanta.com Designers

Mark Campbell Rachel Campbell

Client

Lieff Cabraser Heimann & Bernstein www.lieffcabraser.com Creative Firm

Greenfield/Belser www.greenfieldbelser.com Designers

Burkey Belser Margo Howard

Client

Jackson Lewis www.jacksonlewis.com Creative Firm

Greenfield/Belser www.greenfieldbelser.com Art Direction

Burkey Belser Designers

Mark Ledgerwood Aaron Thornburgh

180 • AMERICAN GRAPHIC DESIGN & ADVERTISING 27


Client

Censeo Consulting www.censeoconsulting.com Creative Firm

Greenfield/Belser www.greenfieldbelser.com Designers

Tim Frost

Client

Marshall Gerstein Borun www.marshallip.com Creative Firm

Greenfield/Belser www.greenfieldbelser.com Designers

Mark Ledgerwood Tae Jeong Photography

Steve Ridzon Web Production

Thomas McConlogue

Client

MHRP www.hivresearch.org Creative Firm

Greenfield/Belser www.greenfieldbelser.com Designers

Tim Frost Web Production

David Rankin Audrey Loux Fabrice Sarciaux

Web Sites • 181


Client

Sewickley Academy www2.sewickley.org/ annualreport Creative Firm

Third Planet Global Creative www.333planet.com Designer

Richard A. Hooper

Client

Days Inn www.daysinn.com Creative Firm

Third Planet Global Creative www.333planet.com Designer

Richard A. Hooper

Unavailable winning images

Client

Manzanita Ventures Creative Firm

Never Boring Design Associates www.neverboring.com Designers

Aya Ueno

Client

Proskauer Creative Firm

Greenfield/Belser www.greenfieldbelser.com Designers

Tim Frost Aaron Thornburgh Margo Howard Web Production

David Rankin

182 • AMERICAN GRAPHIC DESIGN & ADVERTISING 27


merican

Graphic Design & Advertising

27

STUDENT WORK


Best of Category

Project

Marie LaVeau’s Complete Guide to Revenge and Reward packaging Instructor

Sandy Stewart School

Drexel University Antoinette Westphal College of Media Arts & Design, Graphic Design Program http://www.drexel.edu/westphal/ Student Designer

Caitlin Guendelsberger

what the judges like about this “An amazing amount of research is obvious in this.” “I am in awe at the excellence of this packaging example. Each detail was given as much attention as every other.” “Irreverently hilarious. Devilishly delightful.” “Just perfect: the colors, the symbolism, the construction.”

184 • AMERICAN GRAPHIC DESIGN & ADVERTISING 27


Project

River Monsters ad campaign Instructor

Mark Fertig School

Susquehanna University www.susqu.edu/artsite Student Designer

Stephen Scales

Project

Texting and Driving public service ad Instructor

Mark Fertig School

Susquehanna University www.susqu.edu/artsite Student Designer

Stephen Scales

Project

Third and Indiana book jacket Instructor

E. June Roberts-Lunn School

Drexel University Antoinette Westphal College of Media Arts & Design, Graphic Design Program http://www.drexel.edu/westphal/ Student Designer

Caitlin Guendelsberger

Student Work • 185


project

Torrent magazine Instructor

Mark Fertig School

Susquehanna University www.susqu.edu/artsite Student Designer

Megan Meckley

project

Rupaul’s Drag U. ad series Instructor

Mark Fertig School

Susquehanna University www.susqu.edu Student Designer

Kathy Sheehan

186 • AMERICAN GRAPHIC DESIGN & ADVERTISING 27


project

Law School Admissions Council ad campaign Instructor

Mark Fertig School

Susquehanna University www.susqu.edu/artsite Student Designer

Stephen Scales

project

Steamer’s Café stationery Instructor

Mark Fertig School

Susquehanna University www.susqu.edu/artsite Student Designer

Caleb Heisey

Student Work • 187


project

Butcher Block Café packaging Instructors

Nick Stephenson, Amanda Lenig School

Susquehanna University www.susqu.edu/artsite Student Designer

Monique Grimord

project

“I’m With The Band” collector’s box set Instructor

Don Haring, Jr. School

Drexel University Antoinette Westphal College of Media Arts & Design, Graphic Design Program http://www.drexel.edu/westphal/ Student Designer

Tim Judd

188 • AMERICAN GRAPHIC DESIGN & ADVERTISING 27


project

Elevation7 publication design Instructor

Jack Cliggett School

Drexel University Antoinette Westphal College of Media Arts & Design, Graphic Design Program http://www.drexel.edu/westphal/ Student Designer

Brielle Weinstein

project

Paper Cloud restaurant identity Instructor

Mark Willie School

Drexel University Antoinette Westphal College of Media Arts & Design, Graphic Design Program www.drexel.edu Student Designer

Jennifer Choy

Student Work • 189


project

Good Clean Fun Soap packaging Instructors

Nick Stephenson, Amanda Lenig

School

Susquehanna University www.susqu.edu/artsite Student Designer

Maura Mirarchi

project

Good Clean Fun Soap packaging Instructors

Nick Stephenson, Amanda Lenig School

Susquehanna University www.susqu.edu/artsite Student Designer

Ceara Teixeira

190 • AMERICAN GRAPHIC DESIGN & ADVERTISING 27


project

Torrent magazine Instructor

Mark Fertig School

Susquehanna University www.susqu.edu/artsite Student Designer

Jessica Rubenstein

project

Good Clean Fun Soap packaging Instructors

Nick Stephenson Amanda Lenig School

Susquehanna University www.susqu.edu/artsite Student Designer

Shaylyn Berlew

Student Work • 191


project

Motion identity Instructor

Sang Yoon School

James Madison University Student Designer

Ryan Madden

project

Republic Pub logo Instructor

Mark Fertig School

Susquehanna University www.susqu.edu/artsite Student Designer

Josh Schott

project

Groundwire logo Instructor

Mark Fertig School

Susquehanna University www.susqu.edu/artsite Student Designer

Colleen Kelly

192 • AMERICAN GRAPHIC DESIGN & ADVERTISING 27

project

Steamer’s Café logo Instructor

Mark Fertig School

Susquehanna University www.susqu.edu/artsite Student Designer

Caleb Heisey

project

Groundwire logo Instructor

Mark Fertig School

Susquehanna University www.susqu.edu/artsite Student Designer

Stephen Scales

project

Sparta logo Instructor

Sang Yoon School

James Madison University Student Designer

Alexandra Alepohoritis


project

Homebase logo Instructor

Mark Fertig School

Susquehanna University www.susqu.edu/artsite Student Designer

Megan Meckley

project

Groundwire logo Instructor

Mark Fertig School

Susquehanna University www.susqu.edu/artsite Student Designer

Jordan High

project

Loren Schott logo Instructor

Mark Fertig School

Susquehanna University www.susqu.edu/artsite Student Designer

Josh Schott

project

Stealth Recordz logo Instructor

Mark Fertig School

Susquehanna University www.susqu.edu/artsite Student Designer

Troy Sheridan

project

Italian Airline logo Instructor

John Nordyke School

University of Hartford Student Designer

Kristen Gentile

project

Padfoot Creek pictorial logo Instructor

E. June Roberts-Lunn School

Drexel University Antoinette Westphal College of Media Arts & Design, Graphic Design Program http://www.drexel.edu Student Designer

Caroline Laschenski

Student Work • 193


project

Deadliest Warrior ad campaign Instructor

Mark Fertig

School

Susquehanna University www.susqu.edu/artsite Student Designer

William Mellor

project

School

Nike annual report Instructor

Jody Graff

194 • AMERICAN GRAPHIC DESIGN & ADVERTISING 27

Drexel University Antoinette Westphal College of Media Arts & Design, Graphic Design Program http://www.drexel.edu/westphal/

Student Designer, photographer

Lusi Klimenko


project

Appliance Interface—interactive

Instructor

John Nordyke

School

University of Hartford

Student Designer

Nick Tassone

project

Urban Outfitters, Inc. annual report Instructor

Jody Graff School

Drexel University Antoinette Westphal College of Media Arts & Design, Graphic Design Program http://www.drexel.edu/westphal/ Student Designer, illustrator

Nicole Bonavitacola

Student Work • 195


project

Oxaca Restaurant packaging Instructor

Kent Smith School

Western Washington University Student Designer

Daniel Ruiz

Project

Kyoto stationery Instructor

Sang Yoon School

James Madison University Student Designer

Hannah England

project

Rivet packaging Instructor

Kent Smith School

Western Washington University Student Designer

Stephen Bamford

196 • AMERICAN GRAPHIC DESIGN & ADVERTISING 27


project

Gravity’s Rainbow book jacket Instructor

E. June Roberts-Lunn School

Drexel University Antoinette Westphal College of Media Arts & Design, Graphic Design Program http://www.drexel.edu/westphal/ Student Designer

Danni Sinsi

project

Red Cross ad campaign Instructor

Doug Hill School

Drexel University Antoinette Westphal College of Media Arts & Design, Graphic Design Program http://www.drexel.edu/westphal/ Student Designer

Brielle Weinstein

Student Work • 197


project

Washburn Brewing Beer packaging Instructors

Nick Stephenson, Amanda Lenig School

Susquehanna University www.susqu.edu/artsite Student Designer

Maura Mirarchi

project

Texting and Driving public service ad Instructor

Mark Fertig School

Susquehanna University www.susqu.edu/artsite Student Designer

Jessica Rubenstein

project

Butcher Block Café packaging Instructors

Nick Stephenson, Amanda Lenig School

Susquehanna University www.susqu.edu/artsite Student Designer

Maura Mirarchi

198 • AMERICAN GRAPHIC DESIGN & ADVERTISING 27


project

On the Road book jacket Instructor

Jody Graff School

Drexel University Antoinette Westphal College of Media Arts & Design, Graphic Design Program http://www.drexel.edu/westphal/ Student Designer

Dorothy Lun

project

Butcher Block CafĂŠ packaging Instructor

Mark Fertig School

Susquehanna University www.susqu.edu/artsite Student Designer

Ben Ross

project

Not Me book jacket Instructor

E. June Roberts-Lunn School

Drexel University Antoinette Westphal College of Media Arts & Design, Graphic Design Program http://www.drexel.edu/westphal/ Student Designer

Brielle Weinstein

Student Work • 199


project

“One More Round” Noodle package Instructor

Jody Graff School

Drexel University Antoinette Westphal College of Media Arts & Design, Graphic Design Program http://www.drexel.edu/westphal/ Student Designer

Dorothy Lun

project

Turning Points invitation Instructor

Mark Fertig School

Susquehanna University www.susqu.edu/artsite Student Designer

Tim Joseph

200 • AMERICAN GRAPHIC DESIGN & ADVERTISING 27


project

Buy Association exhibit graphics Instructor

Jody Graff School

Drexel University Antoinette Westphal College of Media Arts & Design, Graphic Design Program http://www.drexel.edu/westphal/ Student Designer

Danni Sinsi

project

“Dress the Dog” hot dog condiment kit packaging Instructor

Jody Graff School

Drexel University Antoinette Westphal College of Media Arts & Design, Graphic Design Program http://www.drexel.edu Student Designer

Dorothy Lun

Student Work • 201


project

Tibet Airline identity Instructor

John Nordyke

School

University of Hartford Student Designer

Bob Machuga

project

Soulier shoe care kit Instructor

Jody Graff School

Drexel University Antoinette Westphal College of Media Arts & Design, Graphic Design Program http://www.drexel.edu/westphal/ Student Designer

Dounia Tamri-Loeper

202 • AMERICAN GRAPHIC DESIGN & ADVERTISING 27


project

Guksu pasta packaging Instructor

Jody Graff School

Drexel University Antoinette Westphal College of Media Arts & Design, Graphic Design Program http://www.drexel.edu/westphal/ Student Designer

Dounia Tamri-Loeper

project

The Bell Jar book jacket Instructor

E. June Roberts-Lunn School

Drexel University Antoinette Westphal College of Media Arts & Design, Graphic Design Program http://www.drexel.edu/westphal/ Student Designer

Caitlin Guendelsberger

Student Work • 203


project

Bullseye Bettys CD packaging Instructor

Mark Fertig

School

Susquehanna University www.susqu.edu/artsite Student Designer

Rachael Long

project

Dieci Decadi: Ten Decades of Alfa Romeo exhibit graphics Instructor

E. June Roberts-Lunn School

Drexel University Antoinette Westphal College of Media Arts & Design, Graphic Design Program http://www.drexel.edu/westphal/ Student Designer

Alex Boenisch

204 • AMERICAN GRAPHIC DESIGN & ADVERTISING 27


project

Lithuania Airline identity Instructor

John Nordyke School

University of Hartford Student Designer

Megan Truax

project

El Fuego Del Cantrina packaging Instructor

Sandy Stewart School

Drexel University Antoinette Westphal College of Media Arts & Design, Graphic Design Program http://www.drexel.edu/westphal/ Student Designer, illustrator

Erika Gallagher

Student Work • 205


project

Appliance Interface—Interactive Instructor

John Nordyke School

University of Hartford Student Designer

Jackie Cimino

project

Skymiles direct mailer Instructor

Mark Fertig School

Susquehanna University www.susqu.edu Student Designer

Megan Meckley

206 • AMERICAN GRAPHIC DESIGN & ADVERTISING 27


project

Revolutionizing the Silhouette book Instructor

E. June Roberts-Lunn

School

Drexel University Antoinette Westphal College of Media Arts & Design, Graphic Design Program http://www.drexel.edu/westphal/

Student Designer

Mariel Fitzgerald

project

Steamer’s Café stationery Instructor

Mark Fertig School

Susquehanna University www.susqu.edu Student Designer

Tim Joseph

Student Work • 207


project

Chirr packaging Instructor

Cristina de Almeida School

Western Washington University Student Designer

Avela Grenier project

Drexel Fashion Show invitation Instructor

Bill Rees School

Drexel University Antoinette Westphal College of Media Arts & Design, Graphic Design Program http://www.drexel.edu/westphal/ Student Designer

Dounia Tamri-Loeper

project

Odometer magazine Instructor

Kent Smith School

Western Washington University Student Designer

Jenny Barton

208 • AMERICAN GRAPHIC DESIGN & ADVERTISING 27


project

Fluxus motion graphic Instructor

Bill Rees

School

Drexel University Antoinette Westphal College of Media Arts & Design, Graphic Design Program http://www.drexel.edu/westphal/

Student Designer

Kanya Zillmer

project

What is Sleep? motion graphic Instructor

E. June Roberts-Lunn

Student Designer

School

Drexel University Antoinette Westphal College of Media Arts & Design, Graphic Design Program http://www.drexel.edu/westphal/

Caitlin Lemaire

Student Work • 209


project

The Library publication design Instructor

Sandy Stewart School

Drexel University Antoinette Westphal College of Media Arts & Design, Graphic Design Program http://www.drexel.edu/westphal/ Student Designer

Caitlin Guendelsberger

project

Steeped Tea branding Instructor

Kent Smith School

Western Washington University Student Designer

Emily Pietrowski

210 • AMERICAN GRAPHIC DESIGN & ADVERTISING 27


merican

Graphic Design & Advertising

27

INDEX, The


Symbols 3M 115 5 by 5 design 58 13 Crowns Jewelry 52

Buy It Downtown 36, 74 BYB Brands 95

C A

Aaron Thornburgh 9, 40, 41, 100, 176, 179, 180, 182 Accomplish Studios, LLC 136 Addison Whitney 92, 95, 100, 102 AdOne Advertising & Design 24, 39, 46, 110 Ahrens, Justin 132, 160 Alderman, Jim 77, 81 Alepohoritis, Alexandra 192 Alerian 92 Allison, Nikki 165 Altered Angel 154 Ameen, Fatima 27 American Cancer Society 20 American Israel Public Affairs Committee 79, 86 Analysys 8 Annie’s Naturals 109 Antipas, Peter 109, 112 Anton 171 Antonucci, Lou 137 Archer Norris 178 Arroyo, Fian 114 Art Center Alumni Council 91 Artistically Yours 144 Atwell, Jane 105, 106, 107 Augusta Health 32 Au, Pauline 119

B Bacon, Brett 19, 115, 149 Ball, Elizabeth P. 18, 19, 51, 94, 98, 109, 111, 115, 117, 118, 120, 129 Bamford, Stephen 196 Barton, Jenny 208 Bates, Carol 42 Bayer Healthcare LLC 108, 110, 111, 114, 116, 117 Beach Devils Soccer Club 98 Beardsly, Padilla Spears 175 Beatty, Shawn 27, 34, 35, 38, 39, 73, 176, 177 Belser, Burkey 10, 25, 180 Berlew, Shaylyn 191 Berwyn Development Corporation (BDC) 25 Beth Singer Design 79, 86, 146, 150 Black, Jordan 80 Blue Flame Resources 102 Bluegrass Firearms, LLC 95 Board of Pharmacy Specialties 26 Body & Spirit Massage 93 Boenisch, Alex 204 Bonavitacola, Nicole 195 Borton, Shawn 14 Bose, Barbara 79 Boss Man Burgers 98, 172 Boys and Girls Clubs of Boston 18 BrandLogic 93 Brand Savvy, Inc. 32, 60, 64, 69, 93, 127, 148, 171, 175 brightbooks.com 4 Broermann, Laura 97 Bronder, Tim 36, 37, 62, 92, 96, 170, 178 Brown, Ann 134 Bubblesmith 49, 157 Buck, David 90, 91 Burnside Body Shop 10 Butkus, Mary Ellen 18, 98, 109, 117, 118, 120, 162 Buttorff, Sumer 14, 46 Buty Winery 119

Caballero, Steve 10, 20 Caliber Group, The 134, 166 Calori, Chris 85 Calori & Vanden-Eynden, Ltd. 78, 84, 85 Campbell, Brian Lee 36, 62, 92, 96, 97, 141, 170 Campbell, Mark 40, 52, 88, 91, 92, 98, 99, 100, 102, 154, 155, 158, 162, 172, 180 Campbell, Rachel 40, 52, 88, 91, 92, 98, 99, 100, 102, 154, 155, 158, 162, 172, 180 Camp Korey 134 Cannon School 10 Carbonaro, Michelle 105, 106 Carissimo, Didem 113 Carnival Cruise Lines 100 Carrera Productions 52 Carsello, Margaret 86 Carter, David E. 4 Castaldi, Frank 116 Castrol GTX 139 Catalpha Advertising & Design 8, 41, 104, 105, 144 Catterson, Alan 175 Censeo Consulting 181 Ceres Community Foods 113 CHCMS Alliance 20 Chemsteel Construction 96 Child Protect 93 Children’s Choice Snack Foods 120 Chini, Kaveh 25 Chirinos, Jaime 41, 178 Choice Brooklyn 94 Choy, Jennifer 189 Chunka Munka Cookie Company 93 Church Logo Gallery 98, 100, 101 Church, Stan 113, 137 Cimino, Jackie 206 Classroom Central 74 Cleveland Foundation, The 27 Cliggett, Jack 189 Cobb Biomedical Consulting 51 Cohutta Springs 165 Community Foundation 90 ConAgra Foods, Inc. 106 Considine, Courtney 10 Conway, Bridget 105 Corbett, James 30 Cowan, Pat 114 Coyote Moon Vineyards 116, 128 Crawford, Betty 81 Cronin, Kathleen 129 Crosspoint Presbyterian Church 98 Crowley Webb 90, 91, 95, 97, 100, 101 Crowther, Amy 25 Cruanas, Bob 117 Cup of Joy 180 Czech, Steve 132

D Dash Dog Running 97 Dave 134 Davis, Glen 83 Daymon Worldwide Design 105, 106, 107, 109, 112 Days Inn 182 DCM 16, 38 de Almeida 119 de Almeida, Cristina 119, 208 Decatur & Company 175 Delvecchio, Maria 134 Designs on You! 4 Deutsch Design Works 108, 109, 113, 118, 119

212 • AMERICAN GRAPHIC DESIGN & ADVERTISING 27

Dever Designs 8, 27, 45, 140, 165 Dever, Jeffrey L. 8, 27, 45, 140, 165 Diaz, Jose-Guillermo 4, 37, 45, 139, 141, 142, 143 Diggory, Nick 114 Direct Source 164, 175 Discovery House 99 Disney 37, 142 Dixie Group, The 50, 177 Don’t Move a Muscle Moving Company 91 Douglas Gold Smith 137 Dove Men + Care 111 Dow, Kim 110, 139 Downtown Frederick 110 Draper, Chrissy 114 Drexel University Antoinette Westphal College of Media Arts & Design 184, 185, 188, 189, 193, 194, 195, 197, 199, 200, 201, 202, 203, 204, 205, 207, 208, 209, 210 D. Trio Marketing Group 73, 144

E Early Childhood Partnership 179 Eaton Corporation 28 Eckbreth, Deborah 146, 150 Eifert, Steve 12 Eight O’Clock Coffee Co., The 113 Ekko Restaurant 155 El Dorado Arts Council 50 Emmert, Cindy 111 England, Hannah 196 Entwyned String Trio 168 Erba Verde Farms 101 ESAB 91 Eurek, Marybeth 25 Evangelical Bible Church 101 Everidge, Kristin 92, 95, 100, 102 Eye 2 Eye Graphics 134, 159

F Felty, Shawn 14, 46 Fertig, Mark 12, 130, 185, 186, 187, 191, 192, 193, 194, 198, 199, 200, 204, 206, 207 Fifth Street Design 49, 50, 51, 52, 86, 157, 166 Film Noir Foundation 12 Finkernstaedt, Mark 150 Fink, Larry 176 Fiorella, Deb 19 First Church of Christ 101 Fisher, Ria 15, 54, 55, 56, 122, 138, 142, 165 Fisher, Terry 122 Fish Market Koper Slovenia 95 Fitzgerald, Mariel 207 Fitzgibbons, Marcus 60, 69 Five Visual Communication & Design 97 Floodlight Design 160 Floyd Health 148, 171 Floyd, Katie 120 Focus Products Kitchen Group, LLC 118 Foley, Cathleen 92, 95, 100, 102 fourdiaz vargas 4, 37, 45, 139, 141, 142, 143 Frame Legal 92 Franke, Craig 17, 19, 26, 115, 149 Franke+Fiorella 17, 19, 26, 115, 149 Fresh Market, The 105 Frost, Tim 7, 10, 94, 181, 182 Frosty Pups 96 Funaro, Denise 85

G G3 Enterprises 10 Galgano, Al 26 Gallagher, Erika 205 Gallo Center for the Arts 152


Game Breakers 88 Garlitz, Michael 8, 41, 104, 105, 144 Gates, Lisa 42, 68, 70, 108, 116, 117, 119, 120, 128, 129, 143 Gay, Betty 10 Gee + Chung Design 4, 16, 38, 91, 151, 166 Gee, Earl 4, 16, 38, 91, 151, 166 Gentile, Kristen 193 Geoff Sciacca Design 93, 98, 99, 128 George Gund Foundation, The 177 Gerald Ford International Airport 81 Gesmer Updegrove 9, 40, 176 Giambroni, Jess 113 Gibbs Bruns 174 Gill Fishman Associates 18, 42 Gipper, Josh 175 Giuffrida, Lindsay 94, 96, 101 Gloryland Gospel Band 58 Gobbi, Lee 105, 106, 107, 109, 112 Gockel, Phillip 10 Goldforest 114 Gold, Lauren 114 Gold, Michael 114 Grace Episcopal Church, Windsor 134 Graff, Jody 194, 195, 199, 200, 201, 202, 203 Gray, Rochelle 20 Great Lakes Kraut Co. 120 Greene, Kate 109 Greenfield/Belser 7, 9, 10, 25, 40, 41, 94, 100, 174, 176, 178, 179, 180, 181, 182 Grenier, Avela 208 Gresham, Smith and Partners 77, 80, 81, 83 Griffin, Edward 106 Grimord, Monique 188 Gruzen Samton Architects 85 Guendelsberger, Caitlin 184, 185, 203, 210

H Haggerty Lures 97 Haines, John 164, 175 Hakim, Fatimah 152 Hall, Barbee Joy 99 Hall, Kevin 99 Hamilton, Josh 14, 46 Hannam, Ben 136 Hansen Beverage Company 108 Harding, Jim 77, 80, 81, 83 Haring, Don (Jr.) 188 Harrigan, Dane 176 Harris Teeter 109 Haugaard Creative Group, Inc. 106, 114 Hazel, Katie 90, 91 Heinsch, Dave 26 Heisey, Caleb 187, 192 Helix Environmental Planning 60, 69 Henley Street Marketing 51, 98 Hennessy, Sean 42 Herrmann, Marcia 66 High, Jordan 193 Highland Cigar 100 Hill, Doug 197 Hill, Jessica 77 Hines, Joanne Sena 106, 107, 109 Hobbs, Zach 20, 36, 43, 44, 48, 72, 74 Hodges Capital 86, 166 Holmes, Matthew 117 Honeywell Consumer Products Group 109, 162 Honold, Charlie 30, 156 Hooper, Richard A. 36, 37, 45, 62, 91, 92, 93, 97, 141, 148, 170, 178, 179, 182 Hopkins Lures 39, 46 Horizon House 100 Hotel Blackhawk 30

Howard, Margo 180, 182 Howard University 152 Hunter Brothers International 93 Hurd Construction, LLC 97

I IDEA Public Charter School 150 Imagine Greater Tucson 134 Inch, Steve 46 Infinium Spirits 113 Innovative Solutions, LLC 102 Institute of Museum & Library Services 146 Irrazaba, Jhomy 113 Irwin, Nick 92, 95, 100, 102 Ivanc, Miha 94 Izadex 96

J Jackson Lewis 180 Jackson, Shenelle 156 Jaggi, Fredy 93 James Madison University 192, 196 Javia 93 Jeong, Tae 174, 178, 181 Jesse Stuart Foundation 4 JM Global Exhibits 164 Johnson, Brenda 73 Johnson, Mike 129 John V. Heineman Company 92 Jones, Eileen 50, 177 Joseph, Tim 200, 207 Judd, Tim 188 Juhasz, Eric 18, 162 Justice A.A. Birch Building 80 Just Like Mama’s Cookin’ 96 Jypsy Original 99

K Kalico Design 110, 139 Katula, Bob 73 Keller, Donald 8, 41, 104, 105, 144 Kelly, Casey 101 Kelly, Colleen 192 Kelly Gambino 97, 100 Kennedy, Erin 106 Keough, Shannon 149 Kern, Michael 98, 100, 101 Kerry 134 Kevin Hall Design 99 Keys, Amy 176 Keystone House, Inc. 94 Kim, K.J. 50, 177 Kim, Mira 40, 52, 91, 102, 155 Klein, Lynette 50, 177 Klimenko, Lusi 194 Knickmeier, Danette 144 Koroseal Interior Products Group 46 Kubo, Harumi 108, 118 Kusha 118

L Lactalis Retail Dairy Inc. 143 Ladies Hospital Aid Society 16, 17, 137 Landing, The 156 Landworx 101 Lane, Amanda 113 Laschenski, Caroline 193 Lattiere, Maria 95 Laurel School 38, 39 Ledgerwood, Mark 180, 181 Lemaire, Caitlin 209 Lenig, Amanda 188, 190, 191, 198 Lerch, Jodie 134

Lieff Cabraser Heimann & Bernstein 180 Life in Abundance 132 Liu, Kerri 132 Logos Atlanta 40, 52, 88, 91, 92, 98, 99, 100, 102, 154, 155, 158, 162, 172, 180 Long Island Railroad 84 Longo, Stephen 155 Long, Rachael 204 Loss, Katrin 26, 149 Loux, Audrey 181 Lowes Foods 105 Lowrey, Cindy 22, 27, 34, 35, 38, 39, 73, 124, 176, 177 Lucas Vineyards 115, 117, 129 Lun, Dorothy 199, 200, 201

M Machuga, Bob 202 Madden, Ryan 192 Manzanita Ventures 182 Marcia Herrmann Design 66 Maritime Aquarium at Norwalk, The 19 Marshall Gerstein Borun 181 Mazzacano, Jillian 108, 110, 111, 114, 116 McConlogue, Thomas 181 McDonnell Boehnen Hulbert & Berghoff 10 McElveney, Bill 116, 128 McElveney & Palozzi Design Group 42, 68, 70, 108, 115, 116, 117, 119, 120, 128, 129, 143 McMillian + Furlow 94, 96, 101 McMillian, William 94, 96, 101 Meckley, Megan 186, 193, 206 Meek, Jeffrey Clinton 49, 50, 51, 52, 86, 157, 166 Mellor, William 194 Melvin, J.R. 79 MetroTech BID 101 Meyers, Robert 16, 17, 137 MFDI 12, 130 MHRP 181 Middle Tennessee Medical Center 83 Middletown Rotary 171 Miehle, Jenni 56 Minella, Craig 112 Mirarchi, Maura 190, 198 MIT Solutions 91 Moehler, Michelle 22, 124 Mohawk 44 Mohawk Flush Doors 46, 110 Mohawk University 43, 72 Mohini Indian Fusions 120 Mohl, Elizabeth 50, 177 Monge, Todd 17, 19, 26, 149 Moonlight Creative Group 10, 56, 74 Morici, Katie 107 Mosaic Company, The 17, 26, 149 Move Beyond Me 162, 172

N Nagel, Sheryl 149 Naifeh, Gary 32 NationalLease 127 National Raisin Company 114 Nesnadny + Schwartz 22, 27, 28, 34, 35, 38, 39, 73, 124, 176, 177 Never Boring Design Associates 10, 20, 32, 120, 152, 182 Newport Gulls Baseball 102 Newport Pediatric Dentistry 102 Newsome, Dawn 10, 56, 74 Nissan North America 77 Nordyke Design 91, 93, 96, 134, 168 Nordyke, John 91, 93, 96, 134, 168, 193, 195, 202, 205, 206

Index, The • 213


North American Division of the Seventh-day Adventist Church 165 Not Your Average Vending 98 Nowicki, Matt 68, 70, 115, 116, 119

O Olsen, Brian 58 Onpoint Urgent Care 64 Oodles Frozen Yogurt 66 oon, Sang Y 192 O’Reilly, Brien 19, 98, 109 Orona, Julie 120 Owyang, Nancy 134, 159 Oznowich, Greg 27, 28, 38, 39

P Palladino, Marianne 152 Pallante, Nicole 50, 177 Palozzi, Steve 42, 68, 70, 108, 115, 116, 117, 119, 120, 129, 143 Pamitz, Tim 160 Pappalardo, Jeff 95, 100, 101 Parado, Jose 106, 114 Parker Poe 7, 94 Peggy Lauritsen Design Group 164, 175 Pennington, Alex 117 Pepperdine, Mark 20 Perkins+Will 50, 177 Peters, Karl 32, 58, 60, 64, 69, 93, 127, 148, 171, 175 Petraglia, Curtis 100 Petty, Phillip 77, 83 Philosophie Logo 100 Pierce Ball Gallery 129 Pietrowski, Emily 210 Pinsonnault Creative 102 Pinsonnault, Cynthia 102 Pishnery, Keith 22, 34, 35, 38, 39, 73, 124 Plaisted, Chris 111, 115, 120 Pollock, Kim 165 Poly/Sharp Knife Service, Inc. 102 Ponischil, Karen 56 Portsmouth Pirates Soccer 92 Potter League for Animals 94 Pratt Center 101 Price, Craig (Jr.) 144 Primavera Coffee Roasters 93, 128 Prime Shine Car Wash 32 Progressive Corporation, The 22, 124 Progressive Fixtures 40 Proskauer 182 Pulido, Bibiana 114

Q Quaker Oats Company 114 Qualys 166 Quandel Enterprises, Inc. 46

R Randazzo, Mary 116 Rankin, David 174, 176, 181, 182 Ransom Everglades School 45, 141 Rapid Industries 97 RCW Communication Design Inc. 152 Red Collar Studio 92 Red Jacket Orchards 119 Rees, Bill 208, 209 Restoration Academy 99 Reynolds, Kris 42 Ridzon, Steve 174, 181 Riemer, Ken 42 Riffle 30, 156 Rigidized Metals 95

Robert Meyers Design 16, 17, 137 Roberts-Lunn, E. June 185, 193, 197, 199, 203, 204, 207, 209 Rockefeller University 78 Rosales-Boujnah, Ana 78 Roskelly Inc. 92, 93, 94, 95, 96, 97, 98, 99, 102, 134, 171, 172 Roskelly, Thomas 92, 93, 94, 95, 96, 97, 98, 99, 102, 134, 171, 172 Ross, Ben 199 Rubenstein, Jessica 191, 198 Ruiz, Daniel 196 Rule 29 132, 160 Russell, Lis 122 Ruyle, Wendy 58

S S.A. Davol Inc. 95 Salassi, Jeni 142 Saraceno-Swenson, Judy 25 Sarciaux, Fabrice 181 Save The Bay, Rhode Island 134 Scales, Stephen 185, 187, 192 Schnucks Markets, Inc. 107, 112 Schott, Josh 192, 193 Schulman, Marisa 84 Schwartz, Mark 22, 27, 28, 34, 35, 38, 39, 73, 124, 176, 177 Sciacca, Geoff 93, 98, 99, 128 Screaming Childen R A Major Menace 88 Screamin’ Good Bakery 95 Seabold, Kirk 148 Seitzberg, Beth 144 Sewickley Academy 148, 182 Sheehan, Kathy 186 Sheridan, Troy 193 Sherwin, Dave 122, 165 Shirak, Stephen 117 Shred King 158 Singer, Beth 79, 86, 146, 150 Sinsi, Danni 197, 201 Sire Advertising 14, 46 Slip Armor 98 Smith, Howard 79, 86 Smith, Kent 196, 208, 210 Smyth Jewelers 41 Sniatecki, Jeremy 120 Society for Neuroscience 27 Southeast Louisiana Gumbo 144 Splash, Ltd. 99 Sprint 119 Star Wars Chronicles 151 Steel Path 102 Stephen Longo Design Associates 155 Stephens, Anthony 4 Stephenson, Nick 188, 190, 191, 198 Stephens, Suzanna MW 4 Steptoe & Johnson 41 Stevens 36, 37, 62, 178 Stewart, Sandy 184, 205, 210 Sunbury Textile Mills 14 Suntrust Mortgage 73 Susquehanna River Valley 46 Susquehanna University 130, 185, 186, 187, 188, 190, 191, 192, 193, 194, 198, 199, 200, 204, 206, 207 Swisher Sweets 143 Szylinski Associates, Inc. 108, 110, 111, 114, 116, 117 Szylinski, Ed 108, 110, 111, 114, 116, 117

T Takasugi, Kayo 50, 177

214 • AMERICAN GRAPHIC DESIGN & ADVERTISING 27

Tamri-Loeper, Dounia 202, 203, 208 Tassone, Nick 195 Teixeira, Ceara 190 TFI Envision, Inc. 18, 19, 51, 94, 98, 109, 111, 115, 117, 118, 120, 129, 162 TGD Communications 20, 126 Therapearl LLC 104, 105, 144 Third Planet Global Creative 36, 37, 62, 91, 92, 93, 96, 97, 141, 148, 170, 178, 179, 182 Thomas, Michele 152 Tobin, Michael 24, 39, 46 Torrey, Tammy 18, 42 Triplett, Gina 109 Trojan, Mike 98 Truax, Megan 205 TrueBlue 15, 20, 36, 43, 44, 48, 54, 55, 56, 72, 74, 122, 138, 142, 165 Tschopp, Rondi 97 Tucson Festival of Books 134 TuliOne Ministry 91, 155 Turbeville, Dennis 86

U Ueno, Aya 120, 152, 182 Ulrich, Cher 49, 157 Unilever Foods 117 Unilever Home & Personal Care USA 115, 120 Union Baptist Church 100 University of Hartford 96, 193, 195, 202, 205, 206 Upstate Farms 68, 70, 116 Ursuline Academy 42 US Army Corps of Engineers 126 USTelecom 45

V Valleys of the Susquehanna 46 Vanden-Eynden, David 78, 84, 85 Vanto Medical Devices 166 Vassar College 34, 35, 73 Vestal, Gloria 126 VIVIDESIGN Group 95, 97, 101 VSA arts 37, 38, 45, 91, 139, 166

W Wagner Vineyards 42, 108 Wailgum, Gig 105, 106, 107 Wallace Church, Inc. 113, 137 Wall, Richard 111 Walsh, Joe 25, 41 Weatherford, Brian 50, 177 Weichel, Josh 26 Weinstein, Brielle 189, 197, 199 Weiser Group 91 Weser, Jesse 10, 56, 74 Western Washington University 196, 208, 210 West Milton State Bank 24 Whitworth, Violet 20 Whole Foods Market 106, 107 Wilhelm, Jason 15, 54, 55, 56, 138, 142 Willger, Leah 20 Williams, Rahsaan D. 152 Williams, Rodney C. 152 Willie, Mark 189 Wine & Spirits Wholesalers of America 179 Winn Dixie 106, 107

Y Yasuba, Akira 137 Yoon, Sang 192, 196

Z Zillmer, Kanya 209


American Graphic Design and Advertising 27