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Every single website owner wants their website to be ranking highly for those keywords that will drive targeted visitors to their website and become customers or clients. A website's ranking on search engines (especially Google) is quite important when you take into account the following important statistics: - 90% of users don't go beyond the first page of Google - 42% of users click on the website on position 1, 12.5% on position 2 and only 8% on position 3 What does this all mean? This means that if your website is not on Page 1 of Google and in the top 3 positions, then you are effectively missing out on more than 60% of potential visitors (and customers for that matter). If your website isn't currently in a good position on the search engines, don't panic! There are several things you can do to push your rankings up. Below is a list of website ranking factors from the most important: URL If you want to rank for a certain keyword, it's absolutely vital that you have that keyword in your domain name. If you feel tempted to use your company or brand name instead, keep in mind that the goal of ranking at number 1 for your main keyword will only get much harder if you do so. Domain Age If you register a brand new domain name, you are going to be starting from scratch. However, a start is a start and as the months and years go by, your website will benefit immensely from this factor. On the other hand, you can get a head start by purchasing an expired domain name which does not currently have an owner. Just check that it hasn't been banned by the search engines before buying. Title Tag Having the keyword in the title tag of your home page is a MUST. There are many websites which still use their brand name or company name in their title tag which make ranking for target keywords even harder. This is a ranking factor that is applicable to all pages on your website.
Page Structure Optimise each page on your website for just 1 keyword. Every page on your website should only be optimised for one keyword. If you have any more, ranking for your target keywords will get much more difficult. Your home page should target the main keyword while other pages should target related, long tailed keywords. Keyword Density It's important that you mention the keyword you are targeting on the relevant page. A good density to aim for is 3% which means that your target keyword only makes up 3% of the text on the page. Any more and your page could be seen as being spammy. Backlinks You're probably wondering why backlinks is at the bottom of the list when it is an important factor in getting website rankings. The reason why I put it down there is to emphasise of getting your website set up right first before getting backlinks. If you were to get hundreds or thousands of backlinks to a website which is not well optimised, you will reduce the value of each link in helping you get rankings. Related to the subject of backlinks, it's vital you get them from a wide variety of sources while using a mixture of anchor text. The key to a successful website in terms of getting targeted traffic and customers is all in this article. Read it many times over if you have to. Simply get these website ranking factors right and you will have a immensely successful website before you know it.
Martin Sejas is a leading Internet marketing strategy consultant for those seeking to establish an online presence and/or dramatically improve their online presence today. Register for a free consultation.
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SEOsitesonline.com will get you to the first page of Google in as soon as 24 hours, guaranteed! They can also acheive this with your Facebook Fan page. seositesonline.com ==== ====