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Facebook fan pages are a great way to use social media to promote your business, connect with your customers, and attract prospects. A Facebook fan page gives your business a personality on the web, over and above your website, and allows you to interact with your customers in a more personal, friendly way. Facebook fan pages are quite different from Facebook profile pages. A profile page is for you...a fan page is a profile for your business. You can include everything you need to about your business on your Facebook page, as well as post news and updates about your business, videos, press releases, Twitter updates, and even your blog feed. Your page becomes the place where you can interact directly with your customers, sending them emails and updates or posting events. And, just like your profile, updates are instant, and will show up on the feed of anyone who is registered as a fan. Creating your Facebook fan page is easy, simply log in, and scroll all the way to the bottom. Click on the 'Advertising' option, and select 'Pages', then 'Create a Page'. From there, all you have to do is fill in all the details, and click 'Publish'. The more details you add, the better...search engines, such as Google, rank Facebook pages very highly. Consider adding one or more applications to your fan page. There are loads of apps that can increase the functionality of your page, and add interest for readers. You can find apps that link your Twitter account to your page, that draw your blog's RSS feed to your page, or gather and post customer testimonials. A quick search for 'business apps' on Facebook will turn up a ton. Now that your Facebook fan page is up, you need fans! Unlike your profile, you can't send people friend invites...you have to invite people directly. One way to do this is to have a Facebook badge on your website that links to your page, so visitors can click through and become a fan. If you have a mailing list, send out a notice about your fan page and ask people to become a fan. Likewise, you can do this through your Facebook profile, or through regular email. Facebook fan pages are most effective when they are kept fresh and updated, so be sure to use the page to its fullest. Start discussions, post updates often, and now and then include some fun, off-business content that people will enjoy and spread to their friends (who just might become fans!) Spend a few hours each week updating and building your fan-base, and before you know it you'll have a dedicated following...and more business!

About this Author


Bird and Co Creative provides effective search engine optimisation and online marketing campaigns so your website receives a stream of targeted visitors. For more information on how we can get your website recognised by the major search engines, visit our website at www.birdandcocreative.co.uk

Article Source: http://EzineArticles.com/?expert=Ruth_Williams

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Fan Page Likes  

Get automatically LIKED on your Facebook Fan Page.

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