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If you plan to start an advertising campaign using Google AdWords and you spend much time at all on Internet Marketing forums and blogs, you have probably heard of people getting hit with the "Google Slap," and wonder if this will happen to you. Ever wonder exactly what a "Google Slap" is? Basically, it is this - Google rates your AdWords ads based on how many clicks they get, plus the relevance of your keywords to your ad and your landing page. This rating is called your "Quality Score." If your keywords do not match your ad and your landing page, you will receive a low Quality Score. And if your ad is not getting clicks, Google will also lower your Quality Score. If your score is low, Google might disable your low-performing keywords and ads. But the most common way advertisers get "slapped" is by having to bid a higher amount per keyword in order for their ads to show. In other words, the higher your Quality Score, the less you will have to pay per click. The lower your Quality Score, the bigger the chance that you will be required to up your bids in order to trigger your ads. What does this really mean to you as an AdWords advertiser? If you are required to pay more than the actual going rate for keywords, you will still get clicks and still make sales, but since you are paying more per click, you will make less profit than you could be. How do you keep from getting slapped? Take the time to do good keyword research. Then write ad headlines that include your keywords, because seeing the just-searched-for keywords will grab the attention of the readers. Next, write an attention grabbing ad that is oriented to the reader. Do not tell the reader about yourself or your company, tell them what great benefits they will get if they click your link. Finally, make sure that your landing page matches and relates to your ad and keywords. If your keyword is "Bicycles" make sure that your ad is about bicycles and what great prices and guarantees and benefits the reader will get from your bicycles, and then be sure a click will take the reader to a landing page about bicycles, not a page about bicycle helmets or bicycle shorts. So if you are about to start your first campaign, spend some time writing your ads and try to use good copywriting techniques. Make sure your keyword relates to your headline, which relates to your ad body, which relates to your landing page. Do this and you will get a good Quality Score. More importantly, you will get click-throughs and you will make sales. And you will not get "Google Slapped."


If you want to make money online and send lots of AdWords Traffic [http://www.adwordstraffic.org] to your website or offer, take the time to learn the best ways to use Google AdWords. A good AdWords Guide can help you get your first campaign started the right way, and can save you a lot of money. I know from personal experience, starting your very first campaign can be rough. And don't we all either know someone or have friends who know someone who has lost a ton of money on AdWords? That's why a good AdWords Guide is something you need - driving traffic with AdWords is easy making money is a whole lot harder. I've reviewed six good, money-making AdWords Guides on my web site AdWords Guide - Reviews [http://www.adwordsguidereview.org] -- a couple of the guides are oriented to beginners, several can be used by beginners and also more advanced advertisers, and all are quite good. Find one that works for you and get started on your first campaign!

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