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Quick Tips for Optimizing Facebook’s Timeline for Your Business Se p t e mb e r 25, 2012 b y Je une O rt iz

Hopefully, our previous article, “ 3 Companies Rocking Facebook’s Timeline and the Critical Features They Get Right” oriented you to the new “timeline” format for Facebook business pages. There, we explained how, with the new format, Facebook focuses on making business pages work harder to get more traffic and sales to business websites. It’s not, as some have speculated, just trying to discombobulate us for a laugh.

Upload a Cover Photo that Provokes Emotion in Facebook Users In our previous post, we used the examples of Coca Cola, the National Wildlife Federation and Walmart. All three do a bang- up job of making visitors feel something. Coca Cola’s cover photo elicits fun and excitement. Walmart: nostalgia and gratitude. The National Wildlife Federation comes out on top, however, displaying just why their work matters in two photos of amaz ing creatures. What feelings do your products or services elicit in Facebook users? Here are some you can aim for by picking the right Facebook cover photo: Gratitude: veterinarians, plumbers, accountants, churches

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Excitement: Decorators, fashion retail, autos Wonder: photographers, art, animal- related businesses, nature, environmental causes Concern: non- profits, environmental causes Security and Confidence: financial services, health services, home protection Greed: financial services, marketing services And don’t forget that the smaller “profile photo” (180 x 180 pixels) is another chance to go for user emotions.

Use Apps that Get Visitors More Engaged with Your Business

Get permission to stay in contact with visitors by providing Apps that let them sign up for a newsletter or blog feed. Coca Cola, Walmart and the National Wildlife Federation do this well. Consider giving visitors ways to express themselves through “Your Stories,” “Your Photos,” or “Your Videos” Apps. Have Apps that illustrate your brand with videos and photos you’ve created. Design an unusual App that encourages users to Like your brand. Walmart gets attention by offering Angry Birds loot.

Take Advantage of Facebook’s Prominently Placed “About” Entry: Focus on Fans Stay away from a dry explanation of what your business does. Instead, focus on what your business page provides to your fans and just which fans should congregate there (hopefully all of them!). Even a lawn service can say, “Where landscape lovers meet to deepen their knowledge of the beauty outdoors.” Rather than identifying your company, let Facebook users ident if y t hemselves t hrough t his short descript ion.

Optimize your Company’s Awards, Best Photos and Text Posts with Highlighting, Milestones and Pinning When you highlight a post, you expand it from a square to a double wide rectangle that stretches across the screen. Pin a post when you want it to appear at the top left position of your page for a week. After 7 days, Facebook moves it down to its proper chronological order. Highlighting and pinning can get a little tricky as Facebook uses buttons that appear and disappear when you scroll over them with your cursor. Below is a post with the cursor away from it. When we move the cursor to the upper right of the post box, a star and a pencil appear in their own little rectangles. Click on the star to highlight and on the pencil to get a drop down menu. One of the options on that menu is “pin.”

Quick Tips for Optimiz ing Facebook’s Timeline for Your Business 3 Companies Rocking Facebook’s Timeline and the Critical Features They Get Right What are Marketing Personas and How Do I Use Them? How to Handle Social Media Mistakes, Blunders and Missteps 12 Creative Press Release Topics that Get Great Attention (and Backlinks) 13 Top Tips for Using Press Releases to Create Backlinks

Categories Blogs & Copywriting Ecommerce Email Marketing General Marketing In The News Inbound Marketing Increase Conversions Internet Marketing Off- beat Search Engine Optimiz ation (SEO) Social Media Twitter Web Design PDFmyURL.com


Click it to pin that post at top left.

Recent Posts The #1 Thing You Must Know to Have a Website that Sells 3 Free Ways to Perform Customer Research A Non- Writers Guide to Writing a Powerful “White Paper” Trust Icons that Help Increase Sales on a Small Business Website Quick Tips for Optimiz ing Facebook’s Timeline for Your Business

Move your cursor over the top right to reveal the “highlight” and “edit” functions. Brands get to build out their fan page and tell their company story by choosing Milestone from their status drop down menu. When you click on Milestone, a screen drops allowing you to fill in information easily.

3 Companies Rocking Facebook’s Timeline and the Critical Features They Get Right What are Marketing Personas and How Do I Use Them? How to Handle Social Media Mistakes, Blunders and Missteps 12 Creative Press Release Topics that Get Great Attention (and Backlinks)

Big brands have discovered that people respond better to stories than aggressive sales pitches. Timeline is designed to tell a brand’s story in Milestones. Here are a few business milestones that will humaniz e your business, engaging customers and creating goodwill: Company creation Product launches Mergers with other companies Acquisitions Initial Public Offering New executive officers

13 Top Tips for Using Press Releases to Create Backlinks

Categories Blogs & Copywriting Ecommerce Email Marketing General Marketing In The News PDFmyURL.com


Partnerships Alliances with non- profits Activities with non profits 100 th , 1,000 th customer Big parties Those with press release databases can get this process finished quickly. Simply put releases in chronological order and add milestone after milestone in Facebook with appropriate dates. Facebook will arrange them in the right order on the page. Doing this also wins your company more internet real estate and search engine love because more words about your company now exist on the web. People like stories. Give them what they want in story form. Research shows that the more a user invests time learning about a company, the more likely they are to buy.

In The News Inbound Marketing Increase Conversions Internet Marketing Off- beat Search Engine Optimiz ation (SEO) Social Media Twitter Web Design

The More Things Change, the More They Stay the Same. . . Even on Facebook! Even with a new format, Facebook users are still looking—not to shop or research initially—but for diversion, entertainment and a chance to connect with friends. While Facebook provides a great platform for political organiz ers across the world, most users in the United States aren’t looking for the serious stuff when they log on. In fact, Dan Zarella of Hubspot calls Facebook “The Jersey Shore” of social media. Quick snippets of something amaz ing or unusual related to your brand win those likes, comments and shares best. Also remember that businesses should shoot to win shares. Likes and comments are nice but they stay on the business’ pages, where shares go into the user’s newsfeed and out to all of their “friends.” Shares carry a Facebook post and company name farther.

The Best Way to Win Facebook Shares Hubspot’s Zarella tracked and analyz ed 1.3 million posts from the 10,000 most liked Facebook pages. He found that unique, int riguing phot os get t he most shares. Try to find or take photos related to your business that evoke amaz ement or laughter. Every one of your milestones has the potential to carry with it a photo that could be shared.

Is Facebook’s New Timeline Format Scaring You Away? Don’t let it! With 800 million people on Facebook these days, a business takes more risks in NOT developing a fun fan page. More, Facebook boosts the effectiveness other internet marketing efforts, particularly blogs. Facebook can be your very own PDFmyURL.com


press release distribution site. If you could use a little guidance determining the best practices for commercial Facebook use, contact us ! We’re pros at telling your moving story on Facebook! C at e g o ry: So cial Me d ia | N o C o mme nt s Ab o ut t he aut ho r: Jeune Ortiz is VP of Marketing and Creative Director at futureink. With more than 20 years of experience in graphic design and marketing, Jeune brings extensive knowledge and creativity to each website and internet marketing solution to grow your business. Twe e t

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