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ABOUT TWO ONE TWO TWO ONE TWO DESIGN is a full service architecture and interior design firm that creates environments for a wide range of clients in the U.S. and abroad. We collaborate with commercial, retail and hospitality companies to construct projects on any scale, specializing in developing solutions particular to the challenges of each project. While we value design that is emotionally engaging, we understand that it needs to be economically and physically efficient. We also believe that design is only the beginning, and devote considerable time and attention to ensuring that projects are properly phased and coordinated with respect to schedule and budget. By working on projects around the world, TWO ONE TWO DESIGN has gained the expertise essential to maintaining a budget and executing a project on time.

THE TEAM GREG ANDERSON, Founder and President of TWO ONE TWO DESIGN, was raised in a construction family, educated as an architect, and worked extensively in design and construction businesses. He brings with him over 20 years of architecture and construction experience. He has previously held management positions of real estate, design, and construction for international high-end fashion companies including Gucci, Kenneth Cole Productions and Ermenegildo Zegna. After spending over a decade on the client side, Greg created TWO ONE TWO DESIGN to provide environmental branding, interior design and architectural services. Having designed and constructed in excess of 500 projects, he has enabled his clients to access one source for creating, planning and building their space, whether it is simply updating a brand identity, locating and building a flagship location, or launching an international rollout. Greg oversees TWO ONE TWO DESIGN’s initiatives related to design, client development and strategic growth. MARIO PEREZ, Senior Project Manager, with a master in Architecture & Urban Planning and a LEED certification in commercial projects, brings 19 years of high end retail, commercial, residential, corporate and hospitality experience to TWO ONE TWO DESIGN. He has spearheaded the design, management and execution of hundreds of high end commercial and retail projects in North and South America maintaining a direct communication with client and consultants in order to provide the best quality and highest level of results. Mario leads a team of designers and architects in the design, planning, development/production and management of architectural projects across US and abroad thorough all phases and varying in scope. JUAN BARRAZA, Senior Project Manager, brings 13 years of retail and commercial experience to TWO ONE TWO DESIGN. He has spearheaded the management and execution of hundreds of projects in North America, and has successfully coordinated with international designers both domestic and internationally. Juan leads a team of designers and architects and prides himself on his technical knowledge and building relationships, maintaining communication, and ensuring the highest level of quality. ZACHARY GIDDICH, R.A., AIA, Senior Project Architect, Registered Architect in New York and New Jersey, NCARB Certified Architect and member of the American Institute of Architects. Zachary brings 10 years of retail, restaurant, institutional, commercial and residential experience to TWO ONE TWO DESIGN. His diverse project management and architectural experience ranges throughout North America. He has coordinated the collaboration of designers and engineers both domestically and internationally. In addition, Zachary has been the architect for various multimillion dollar retail and residential projects. Currently, Zachary leads a team of designers and project architects

ABOUT INSITE INSITE DEVELOPMENT As project managers, we are experts at organizing and directing people and supplies, proactively managing costs, and finding effective, creative solutions to situations that arise. We determine and implement the exact needs of our clients and provide the crucial link between the client, broker, designer, architect, contractor, and all third parties throughout the lifecycle of the project. GREGORY ANDERSON, Founder and President of InSite Development, has over 20 years of real estate, architecture and construction experience. He has previously held executive positions of real estate and design for high-end fashion companies including Gucci, Kenneth Cole Productions, and Ermenegildo Zegna, constructiong over 500 projects. After spending a decade on the client side, Greg created InSite Development in order to provide his knowledge and experience to other expanding firms. He created a single source for clients to access a variety of services within one team. With international experience and resources InSite stands to be a leader in commercial project management. MO HASSANKHANI, Vice President and Director of Cost Control, Mo Hassankhani grew up in a construction family and has over 20 years of construction experience. He has extensive experience in core and shell, corporate interior and retail construction. He started his career in the core and shell construction industry working on high-end hotels, mid-rise high-end residential towers, prestigious universities, and movie theaters amongst other out of ground projects. These include The Tribecca Gran Hotel, The Soho Grand Hotel, major renovations to The Hilton Hotel, NYC, 53 North Moore Street Tower, NYU Kimmel Student Center, Teachers College at Columbia University, Multiplex Cinemas in Queens and Edgewater, NJ amongst many other projects. Throughout his core and shell career, Mo developed his expertise in estimating and cost management in conjunction to fast track project scheduling. After spending 10 years in the core and shell industry, he decided to venture into the interior construction industry bringing his vast knowledge of estimating, project management and scheduling. Within the last 10 years in the interior industry, Mo has held executive positions at national construction firms. He has been credited with opening offices in Los Angeles and New York. His knowledge and experience has enabled him to work with some of the finest retailers and fortune 500 companies, which include Gucci, Hermes, W Hotel, Bliss Spa, Equinox, Bloomingdales and many others. INSITE DEVELOPMENT was recently listed as #56 in Inc500’s fastest growing Business Products and Service companies in New York

As proven business operators we provide leadership and management to the design and construction process. We partner with our clients to create a streamlined and highly effective group of talented individuals with varied backgrounds which gives a global perspective in administering and executing our client’s needs, making us invaluable to the process. We have a multi-disciplined set of skills, perspectives, and knowledge of all the elements required to make a project smooth and successful: a keen eye for design, collaborative and pro-active management, and careful cost tracking. We offer our clients a complete turn-key package of services from collaborating on a brand’s inception and positioning, real estate, design, architecture, and construction administration.




Leads creation and evolution management of client vision directive Establishing marketing/brand building and environemental design objectives for client Development of strategies and tactile creative solutions specific to each client Defines brand recognition, message, uniqueness, and consistency


Coordinate with client to understand design intent for the project Prepare an overall schedule for client review Solicit proposals on behalf of the client and retain required consultants Pre-analyze zoning and code requirements with appointed code consultant Review available base building drawings to familiarize team with size and orientation of space


Conduct on site detailed survey to document existing conditions Update schematic design to relate to survey drawing; review and analyze client provided design for egress, code, construction means, and methods Suggest alternatives as needed to maintain design intent while achieving code compliance Discuss landlord criteria with appointed team, suggest modified design to comply as needed for use of materials, signage requirements, etc On behalf of the client, submit a design development package of plans, elevations and materials to landlord for preliminary review


Upon client approval on design development package, implement design into a coordinated set of construction drawings


On behalf of client, file contract drawings with government agencies Monitor efforts between all consultants to ensure schedules are met for all submittals Receive/analyze general contractor bids; provide comparative summary of bids for client review


Partake in conference calls and site meetings to review and resolve any and all questions, comments, or unforeseen challenges Receive, review, approve shop drawings, finish materials, specifications Visit the construction site to oversee progress, quality, design intent and schedule Review general construction requisitions for progress payments Perform a detailed survey and punch list for the general contractor to complete to ensure a quality completed project


Recommend appropriate lease language related to the physical aspects of this transaction including, but not limited to, the work letter, core and shell description, utilities and services provisions Incorporate all landlord obligations including completion dates into overall project schedule; assist with coordination thereof and monitor progress Monitor landlord’s compliance with the lease and work letter obligations Develop standard owner lease terms along with detailed description of physical needs


Review existing design and business program needs Review and analysis of space planning Provide design input Feasibility analysis Details site surveys

PRE-CONSTRUCTION • Assist in defining master plan & schedule • Develop critical milestones including time-sensitive approvals • Obtain and review building rules and regulations • Detailed budget development • Establish project scope for all outside consultants and negotiate contracts and purchase orders in consultation with the client • Identify all regulatory approvals and assist in obtaining business licenses • Assist the client in the selection and evaluation of consultants and team members including advising the client on qualified firms, preparing RFP’s and analyzing proposals • Coordinate reporting and communication for the client • Prepare comprehensive agendas and minutes for all team meetings • Establish procedures for management processes, including general communication and information transfer, schedule and cost control and approvals • Assist in analysis of shipping and distribution channels to store • Assist in developing storage systems for merchandise back stock • Establish and assist in set up of tel/data networking systems

Design Development SERVICES DESIGN DEVELOPMENT • • • • • •

Manage and assist in detailed site survey and existing conditions Assist in review of conceptual plans Provide quality control in every step of design development Assist in managing budget adherence Ensure brand identity is communicated Participate in design presentations to management and government agencies as needed.


Manage time lines of design team Monitor drawing production along with production architect Value engineer drawings to approved budget, if required Monitor established level of detail for all project documentation Evaluate construction drawings as they are produced to confirm coordination and to assess potential for cost savings and avoidance of potential conflicts and change orders Evaluate all areas of possible conflict, including disciplines to be coordinated, trade jurisdictions or building code Monitor effectiveness of the program in meeting the requirements of the client Review and redline with team all drawings produced Assist in coordination of drawing submissions with contractor and budget team on weekly basis


Bid package development for entire project Development of RFP’s for all consultants as needed Assist client in receiving and reviewing all bids inclusive of subcontract bids; provide assessment of all recommended subcontractors in each trade, including prices, staffing and experience Assist in providing complete detailed analysis of all bids Develop purchase strategies Consult, if requested, with in-house counsel to develop final execution contract


Obtain all required lease documents for start of construction Assist in securing all building department and special permits for construction Secure all insurance certificates and monitor appropriateness of same Conduct kick-off meeting and establish expectations of project team Integrate work by contractor with work by others including MIS, POS, telecommunications, security, etc. Monitor construction progress to make sure the project stays on track on daily basis Develop detailed schedule for owner supplied items, etc. Monitor and report on weekly field meetings Troubleshoot problematic field conditions as needed Review and negotiate all change orders and or contract extras before client submission Establish and manage requisition and financial reporting of entire project Ensure appropriateness of payment submissions and lien waivers Conduct a detailed evaluation and cost analysis of change orders submitted to assure appropriateness Review proposed costs submitted by contractor including all necessary backup, and negotiate any additional costs or credits Supervise of testing of all equipment Initiate and manage detailed punch lists Manage close out and Final C/O; architect’s and engineer’s TR-1’s, plumbing and electrical sign-offs, fire department inspections, etc.

TURNOVER & CLOSE-OUT • Coordinate production of “as builts” once project completed • Coordinate and obtain all required sign-offs • Establish and transfer all warrantees



MICHAEL KORS Various Locations

MICHAEL KORS Various Locations

MICHAEL KORS Various Locations


Soho, New York


Soho, New York


Soho, New York


Bloomingdales, San Francisco

QUIKSILVER WOMEN’S Newport , California

QUIKSILVER WOMEN’S Malibu, California

ALEXIS BITTAR Various Locations

ALEXIS BITTAR Various Locations


Various Location


Various Locations

Chicago, Il


New York, NY


New York, NY


Brentwood, California

VINEYARD VINES Various Locations

Short Hills, NJ 2012 A.R.E. Award for Best Cashwrap Design

7 FOR ALL MANKIND Various Locations

Malibu, CA

Soho, NY

Las Vegas, NV

Robertson Boulevard

ANYA HINDMARCH Various Locations


Various Locations

Boston, MA

West Broadway

KAREN MILLEN Various Locations

Century City, CA


Various Locations

Beverly Hills, CA


Miami, FL


New York, NY

BMWi Exhibition

New York, NY


Concept and Exhibition Design


Concept and Exhibition Design


Concept Design






New York, NY


New York, NY


New York, NY


New York, NY



Specialty Store over 10,000 Square Feet Innovative Award: Fixture Design Innovative Award: Visual Merchandising ALLSAINTS SpITALfIeLdS SoHo, New York 212 Design INC.

); kEI t H PA r rY, loN D oN ( l EV I ‘S )

Specialty Store 5001 to 10,000 Square Feet LevI’S fLAgShIp STore London Checkland kindleysides





Puff Daddy

SEAN COMBS is going to launch New York Fashion Week with a party to celebrate the opening of his first flagship store on 41 Street and Fifth Avenue. The rapper and fashion designer, who hired ex-Ralph Lauren designer Max Wilson to create his womenswear collections this week, is bound to put the city in the party mood with a flash of his signature “bling”. And the store itself is already creating quite a buzz. "At least 50 people a day stop by the construction site to ask when we are going to be open," Greg Anderson of InSite Development, Inc, which Combs picked to pull the whole store concept together, told Vogue. "It's exciting to be a part of such a highly anticipated project. Working with Puffy has been a challenge but rewarding. He is a really creative guy who is willing to listen”. The first of a series of stores for the label, which generated approximately $300 million in sales last year, the shop will appeal to Puff's casually dressed rap fans as well as those keen to wear his impeccably tailored Sean John suits. "We are currently working on a number of exciting projects, including the premiere of 475 Fifth Avenue, " said Charles Soriano, vice president of retail for the label. "We have spent considerable time developing proprietary product categories for this store. In addition to our current clothing lines, we will also offer a full range of sunglasses, men's accessories, small leather goods, fragrances, men's grooming products and an exclusive line of home décor and accessories." (August 13 2004, AM)






Multiple Locations, Strategic Planning, Project Management, and Architecture

Multiple Locations, Branding, Design, and Project Management

Karen Millen

AARON BATTISTA, VP Retail & VF Corporation 7 For All Mankind

Multiple Locations, Strategic Planning, Design, and Global Project Management


Design and Project Management


Multiple Locations - National / International

CHRIS KOLBE, President Original Penguin

Multiple Locations, Strategic Planning, Project Management


Strategic development of national rollout, Budgeting, Conceptual Development, Multiple locations

Paul McAdams, Sr. VP Retail Quiksilver

Multiple Locations, Design

Sean John

Kevin Stanford , CEO All Saints

Strategic Planning, Design and Project Management

ANDREA HYDE, President, CEO French Connection

Strategic Planning, Design, and Project Management

JAMES SEYMOUR, President & Co-Owner Anya Hindmarch

Strategic Planning, Design, and Project Management

PADDY BYNG, President Smythsons of Bond Street

Stragetic Planning, Design, and Project Management

AHMED CHABEBE, President & Co-Owner Harmont & Blaine

Strategic Planning, Design, and Project Management

45 West 21st Street, Suite 403 New York, NY 10010 t: +1 212 904 0432

2013 212 insite design qualification package  
2013 212 insite design qualification package