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L’ALTRA ITALIA 2018-2019 JUNE 8 - 16 | 2017

SPONSORSHIP OPPORTUNITIES


ABOUT US

Founded in 2002, L’ Altra Italia is a non-profit organization dedicated to highlighting Italian arts and culture, while establishing a two-way cultural interaction between Canada and Italy. With a wide range of events surrounding cinema, food, music, and innovation from Italy, L’ Altra Italia welcomes over 1000 professional, academic, and community leaders from Toronto and the GTA. What began as a grassroots film club among friends with a soft spot for Italian Cinema, L’ Altra Italia has, in 15 years, accumulated outpouring support from the community. Each year, we have grown as a cultural entity and continue to initiate even more ambition in our programs and events.


A WIDE RANGE OF AMAZING EVENTS

EXCLUSIVE FILM SCREENINGS

GREAT MUSIC CONCERT

With films rarely seen or not distributed in Canada and in partership with ICFF, L’ Altra Italia presents the rich diversity of Italian and Canadian contemporary filmmakers.

L’ Altra Italia members receive regular discounts on special concerts by Italian or Italian-Canadian musicians in and around the GTA!

ENOGASTRONOMIC EVENTS

INSPIRATIONAL TALKS

L’ Altra Italia partners Members are with organizations regularly dazzled and restaurants in by in-depth the GTA to provide its “In-conversation with” members the greatevents, inviting high est ‘night out’ in the profile Italian and city, featuring the best Italian-Canadian proItalian-inspired food & fessionals, as well as drink! artists at the top of their field.


WHY SPONSOR US? In a multicultural country such as Canada, L’ Altra Italia is a promoter, catalyst, and amplifier to events in different sectors: exhibitions, conferences, conventions, seminars and arts programming, all related to the Italian cultural theme and Italian-Canadian identity. Sponsoring L’ Altra Italia means you’ll gain access to our well-versed audiences, including first, second, and third generation Italian Canadians, business professionals as well as those who are inspired and drawn to Italian culture as much as to the art of cinema in the city and the GTA. We invite you to join in the momentum of our organization!

ANNUAL ATTENDANCE 15,000


OUR AUDIENCE NON-ITALIAN ITALIAN

22%

12%

18-30

CULTURAL BACKGROUND

78%

L’ Altra Italia delivers a demographic profile comprised of upper income, middle aged consumers who are extremely brand loyal with a strong interest in supporting Toronto’s cultural richness and diversity. By sponsoring L’ Altra Italia, you will gain access to our knowledgeable and affluent audiences, including first generation and established Italian Canadians; professionals whose values consistently align with Italian traditions; quality, excellence and a taste for all things made or inspired by Italy.

23% 32%

AGE

46-55

56-65 13%

20%

65+

31-45

GEOGRAPHICAL FOCUS

51% Toronto

32%

2,5% 2%

62%

2%

38%

0,5%

Vaughan Brampton Richmond Hill Mississaugua Markam


SPONSORSHIP ATTRIBUTES PROGRAM BOOKLET The most comprehensive source of information about the organization, read cover-to-cover by active L’ Altra Italia members. Copies are distributed strategically around Toronto and Vaughan, as well as mailed to every single member.

SPEAKING OPPORTUNITIES All eyes and ears on you! Your company is given an exclusive opportunity to address our audience at one of our sold-out events!

NEWSLETTER Throughout the year L’ Altra Italia sends out e-newsletters informing our 10,000 members and all contacts of updates, activities, and events.

WEBSITE

PROMO

The website is the most important tool for communicating with members including information about upcoming events, highlights from past events and special discounts for members!

Make a huge impression by screening your company’s 30 second commercial for our audiences prior to each and every screening!

PRE-SHOW SPONSOR REEL

Played before each film screening while audiences enter the theatre and take their seats, as well as projected during receptions to give maximum exposure to our sponsors’ advertising.


SPONSORSHIP CHART

PLATINUM

DIAMOND

$ 5.000 $ 2.500

SILVER+

SILVER

$ 1.500 $ 1.000

$ 750

GOLD

LOGO PLACEMENT

L’Altra Italia poster Monthly email newsletter (1000 contacts) All print advertising Banner/retractable Website (with hyperlink) Program booklet

ADVERTISING AND RECOGNITION Receive personal thanks from podium 1 personalized “news from sponsors” email blast Speaking opportunity prior to one film screening 30” commercial prior to all screenings Colour advertisement in program guide Pre-show sponsor reel

Prime Location

Full Page

Full Page

Half Page

Half Page Logo only

PERKS Reserved VIP seats for each film screening Access to the VIP booth Membership cards Guest passes (per year)

3 6

2 4

2 4

2 4

1 2


IMPORTANT DATES - MONTHLY FILM SCREENINGS IN ADDITION TO FILM SCREENINGS, TBD OTHER EVENTS

OCTOBER 2018

FEBRUARY 2019

Vaughan - 18th Toronto - 26th

Vaughan - 7th Toronto - 22nd

NOVEMBER 2018

MARCH 2019

JUNE 2019

Vaughan - 8th Toronto - 23th

Vaughan - 7th Toronto - 29th

13th - 21st ICFF 2018

DECEMBER 2018

APRIL 2019

SUMMER 2019

Vaughan - 6th Toronto - 7th

Toronto - 12th Vaughan - 25th

Cinema under the stars

JANUARY 2019

MAY 2018

Vaughan - 17th Toronto - 25th

Vaughan - 9th Toronto - 10th

* These dates are subject to change.


CONTACT US L’ALTRA ITALIA HEADQUARTERS 150 Yorkville Avenue Toronto

www.laltraitalia.org 416.551.4615 info@laltraitalia.org

9-1287 St. Clair Avenue West Toronto


Sponsorship Package L'Altra Italia 2018/19  
Sponsorship Package L'Altra Italia 2018/19  
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