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Annual Report - Executive Summary 2004-05 _______________ Planning: Goals and Objectives and Assessment Reports Substantial progress was made in fulfilling plans developed for the CPVA and each of its departments or affiliated areas. However, this is just the beginning of a 3-year process of building enrollments, strengthening the degree programs, increasing recruitment of quality arts majors, raising the visibility of the accomplishments of the arts faculty, staff, and departments on campus, and developing the resources needed to support all these activities. • • •

See Sections 4 for details of department assessment plans in 2004-05. See Sections 5 and 6 for the Dean, and CPVA and department strategic planning documents. See Section 9 for detailed event marketing plan for CPVA for the coming year.

Academic Programs The overall CPVA Headcount of majors was up to 426 in the fall of 2004 which represents an 11% increase above the same time in 2003. However, total SCH production for CPVA was down by 6.8% from the previous year. We continue to feel the negatives effects of the change in the Fine Arts GE requirement that took effect in the fall of 2002. SCH production for CPVA has dropped 25% while at the same time the number of majors has increased! Strategies to build SCH in Fine Arts GE classes remain a high priority.

Art & Design • • •

A new degree program that will grant a BFA in Art was approved in June and will be implemented beginning fall of 2005. New course fees were approved for Art & Design which should better support the class room activities of our classes. New Art 1050 Photography course (GE fine arts) was added to department and will begin in the fall of 2005.

Music • • • •

New course will be offered in Popular Music in America beginning fall 2005 Continued refinement of faculty teaching assignments underway Programmatic activities to encourage student interest in majoring is SUU music department were pursued (e.g., Woodwind Day, Band and Choral honor programs and clinics, etc.) Preparations begun for NASM re-accrediting process

Theatre Arts and Dance • • •

Under went NASD self-stuff process and hosted site visit by accrediting team in Spring 05 Developed creative partnership with USF staff to strengthen course offerings in theatre by hiring adjunct specialists Revised and published a revised and updated Student Handbook for department

MFA • • •

Reorganized the entire MFA curriculum and rotation/assistantship assignments Created a new undergraduate arts administration course Recruited a new class of 6 graduate students for fall 2005. Total enrollment now 11.

Faculty, Staff, Student and Alumni Development, Recognition, and Professional Service •

SUU faculty, staff and students presented over 170 events on campus and participated in conferences and presentations internationally. See Sections 2 and 3 for details


CPVA Events Marketing Plan for 2005-06 I.

ORGANIZATION MISSION AND GOALS The educational mission of the College of Performing and Visual Arts (CPVA) is to acquaint SUU students with the fine and performing arts in general, and to specifically educate and train students to develop careers and a life-long involvement in the arts. A. MAJOR GOALS 1. Make the arts visible and accessible, exciting and innovative, and an integral part of the intellectual and cultural life of Southern Utah University and the surrounding communities. 2. Increase the campus and community’s positive perception of our contribution to the quality of life of this area through our programming. 3. Develop a clear and consistent marketing and PR message about who we are, what we do, and why we do it. 4. Create learning opportunities for students involved with the marketing and PR for the CPVA as well as build student awareness about the importance of effective community relations and the arts. B. MAJOR OBJECTIVES 1. Develop and sustain an ongoing marketing and PR operation coordinated by the CPVA Dean’s Office. 2. Work with arts departments to develop an integrated marketing and PR plan and operation within the CPVA in support of their mission related programming. 3. Increase attendance at all arts events on campus. 4. Expand on the existing Perspectives Series to include all three departments and the Braithwaite Gallery. 5. Create quality brochures, flyers, programs, newsletters, and other related documents that are attractive and are cost effective. 6. Create and support a website that promotes the arts on campus and serves as an aid to the public seeking up to the minute information about SUU arts events. 7. Increase website interaction by regularly web-casting CPVA events and by seeking input from our audiences through online surveys. 8. Integrate the marketing and PR activities of CPVA with the MFA Arts Administration Program’s educational goals and where possible include opportunities for undergraduates to gain experience in the area through writing and graphic design. 9. Develop a staffing plan for the CPVA and the departments related to marketing, PR, alumni relations and fund-raising. Stress creating jobs for students that will help them financially and will expand their skills. 10. Assess cost-to-benefit of all CPVA marketing activities and adjust and adapt as needed.

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DRAFT 4 II. SITUATIONAL ANALYSIS A. Marketplace 1. Problems a) Limited research information about potential audiences on campus (faculty, staff and students) and in the area b) Market saturation issues – There are many arts producers in our area already providing a substantial supply of arts product to a small community. c) It is difficult securing the attention of the SUU student body about arts events on campus and then converting them to regular attendees given the competing demands of student life. d) There is a small market base – population of 36,310 in Iron County. A basic assumption is that no more than 3% to 5% of the population qualifies as regular arts consumers or roughly 1089 to 1,815 people. These folks have the income and/or discretionary time to attend arts events on a regular basis. e) Potential arts audience in St George is larger simply based on population but willingness to drive 45 to 60 minutes to college arts events is limited. Special events or well-known speakers or performers may draw them to campus or they might come because they may know someone who is in a show or who is presenting a concert or who is exhibiting (a relative, a son, a daughter, grandchildren, and the like). f) This is a relatively conservative community that does not respond positively to programming that may contain adult language or situations. If we borrow the film industry rating system the programming equivalent of R, PG13 or event PG rated performing arts events can be problematic. Art, music and dance seem to have had fewer controversial events in the eyes of the local community and the SUU administration in the recent past. However, in the recent past, the theatre department generated negative reactions to programming that by most standards for educational units in colleges and universities in America would not be particularly controversial. g) There are very limited advertising, printing and postage budgets for event promotion and the habit of working together to market their events is not established behavior among the arts departments and the gallery. h) The campus venues do not lend themselves to supporting student performance work very well nor are they very accessible. Parking at the Randall Jones and Auditorium is adequate but Thorley and the Braithwaite are hard to find unless you already know where they are. Thorley is too small for large music ensembles, and the theatre auditorium facilities are actually bigger than needed for student productions. The “black box” space is very difficult to work in and has a poor excuse for a HVAC system that drowns out the performer’s voices. 2. Opportunities a) The quality of product offered is generally good. However sometimes we don’t know how good it is going to be until very close to the actual event date. (Yes, sometimes the final product isn’t very good. Hence the marketing should not try to oversell what the audience may see.) b) Many events are free or are very low cost.

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DRAFT 4 c) Wide array of offerings (lots of variety of music, art, dance, theatre and related presentations to offer to the various public tastes). d) We can also do work that is less mainstream and be proud of it. It is an opportunity to be able to do more adventuresome programming from time to time. e) Cedar City seems very committed to sponsoring and promoting the arts and arts festivals as part of their strategic direction. We should try to capitalize on that fact and that our campus is home to the well regarded Utah Shakespearean Festival. f) The lack of well designed and executed marketing plans by the CPVA in the recent past means potential to gain attention and audience share is possible. Think of this as the “No where to go but up” marketing scenario. Anecdotally there seems to be a low level of awareness of all the events we sponsor on campus each year while at the same time everyone seems to think we have great arts departments on campus. (NOTE: However, this reputation is not backed up by significant faculty and staff attendance at arts department events. In fact, the attendance of the art faculty at each others events seems limited. For example, about 15% of the total faculty and staff elect to take advantage of the tickets offered to them to the theatre and dance season. Music events seem to attract a very small number of faculty and staff.)

g) There appears to be a willingness on the part of the departments to designate specific events that appeal to the family oriented composition of the area. h) More adventuresome programming should be possible if it is carefully targeted to the students and some segments of the faculty, staff and community. i) There is a good opportunity to connect to alumni in the region and this seems an untapped market. j) We have the technology to send out electronic notices and newsletters to those members of the community who use the internet. This could also help us keep costs down. k) The USF audience database is a resource for further research on the SW Utah area (e.g. use analysis of the customers they do have). The Festival offers at a minimum access to an audience interested in theatre, at the very least. l) The option seems to exist of staging cooperative events with the Orchestra of Southern Utah and other groups in the area. Many of our faculty have strong ties to these groups. B. Our Potential Market 1. SUU Students - Fall 2004 • Full time students 4540 or 68% of total – There are far fewer full time than most people realize. • Part-time students 2114 or 32% of total – Who are these part-timers? Are they traditionally aged college students or are these non-traditional students? How many of them are online only and never set foot on campus? • By classes: Freshmen = 1835 Sophomores = 851 Juniors = 948 Seniors = 1432 Graduate = 178

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DRAFT 4 a) b) c) d)

Male/Female: Total FTE students = 2905 M and 3767 F or 56.5% female Minority 434 or 6.5% Average age = 25.1 In 20o4-05, 18.82% or 1256 of all SUU students were over 30

2. Cedar City Demographics (Cedar City Chamber of Commerce 2004) Population 21,535 Growth Rate 3.7% Median Age 26.17 Students (K-12) 7,176 3. Iron County Demographics 2000 Census Population – (2000) 33,779 Population 18+ 23,232 Median household income $33,114 (See Endnotes for definitions) Median family income $37,171 Per capita income $13,568 – overall lower than imagined a) Average Monthly Non-farm wages – (2002) $1,749 or only $20,988 annually. b) Average cost of two-bedroom home in 2004 was $156,202 and rents for a two-bedroom apartment averaged $500 to $750 per month. (Chamber of Commerce 2004) c) Education levels Iron County (2000 census): Bachelor’s degree or higher, percent of people over 25 = 23.8% or 3,877 d) Population 65 years or older: 2,891 (2000 census) 4. Washington County 2000 Census Data Population 90,354 Population 18 + 62,164 Population 65 + 15,343 Median household income $37,212 Median family income $41,845 Per capita income $15, 873 Note: Education levels Washington County (2000 census): Bachelor’s degree or higher, percent of people over 25 = 21% or 10,868 Comments: - The data indicates over 7000 children in K-12 in Cedar City. Seems like a natural for CPVA to be doing programming that would attract families or educational outreach projects. - Median household, family and per capita income levels are below US averages by several thousands of dollars in both Iron and Washington Counties. The income numbers for Iron County are lower in all three categories. Our low cost and free events are an advantage. - Iron County seems to be rather divided when it comes to income. The Median vs Per Capita seems to indicate a significant income gap. - Many local businesses pay minimum wage which may be why the Per Capita income is as low as it is - Education levels (BA degree or higher) are only slightly below national averages.

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DRAFT 4 - Census data maps show limited concentrations of the higher income households with significant portions of both counties at fairly low median and per capita incomes (See Endnotes) C. Product - Professional and Student Level Work by Departments 1. Art & Design a) The department regularly brings in guest speakers to the Art Major Seminar with significant professional experience and excellent credentials. Artists have been local, regional and national. This event has the potential to better connect with the campus and community. These typically take place every week on Thursday evenings and are free. This programming is being targeted to Perspectives Series by selecting artists to appeal to the public and the Friends of Braithwaite. b) Student exhibitions range from high school students to current graduating seniors. Skill levels of students vary, but for the most part are good. Student gallery space (ARTichoke Lounge and around campus) offers shows of varying quality levels. c) There is no department programming in the summer months (May to August). Some classes are offered in summer sessions. d) There are occasional art sales of student work and the ceramics guild sells work several times a year. These sales are not well-promoted, however. e) Work of the students in art classes is displayed at the Centrum classroom building which provides some visibility for the important process work being done. f) There are many students in the teaching track who will become secondary art teachers. Art teachers seem like a natural mailing list subcategory we should be tracking. There were 133 majors in 04-05. g) There appears to have been no coordinated marketing and PR efforts by the department in the past. 2. Braithwaite Fine Arts Gallery (See the Braithwaite Planning document for details of the marketing and developmental plans for the Gallery) a) Braithwaite Gallery is the other main public access point to art at SUU. Professional touring exhibits are offered once or twice a year and the annual SUU Faculty show is of a very high caliber. The gallery is beginning to operate year-round again. Admission is free. Donations are accepted at exhibits. Works also may be for sale which generates some revenue for the gallery. b) The Gallery remains closely connected to the curricular goals of the department of Art & Design but the relationship needs developing. c) The gallery support group, The Friends of the Braithwaite Fine Arts Gallery number around 100. This group runs an annual membership drive and holds an art auction each March. The potential exists to expand this support group with better coordination with the overall marketing effort of the College. d) Budget cutbacks have undone years of progress that made the gallery a presence in this community. School visits and other community outreach activities have been severely curtailed in recent years. Starting up these tour visits plus establishing a docents program could help put the Gallery back in people’s minds.

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DRAFT 4 3. Music a) Over 100 concerts of all types are offered each academic year b) The focus of the concert presentations is on the student and their development as a vocalist or instrumental player. The goal is of course to present high quality work, but the objective is to develop the skill and talent of our students. While the performances are often less polished, the process and progression of the students should be the marketing message. c) Most events are free. Concerts that do charge admission are priced at around $3 for students and $5 for the public. There is a very informal sales system in place and the development of a paying patrons list has not been a priority. d) Many of the music majors are planning to go into teaching music in secondary education. Again, an obvious choice of a group we should be tracking and keeping in communication with. e) There are several performance ensembles (instrumental and vocal) under the direction of a talented and qualified faculty. Ensembles often include faculty performing with the students. Again, the overall quality of the ensembles is a function of the skill levels of the students. f) Opera productions and scenes programs are presented each year. Joint musical theatre productions are staged in cooperation with the Theatre Arts & Dance Department. The music department provides personnel for the theatre pit orchestras as well as providing vocal and musical direction. g) Occasional guest artists are brought in for master classes and residencies h) There is limited touring of faculty or student work, although a few trips have been scheduled over the years as special projects to well known concert venues. i) There are a large number of free student recitals of varying quality. Senior and Junior recitals showcase student work but are usually not marketed widely. These events are important to the students and the families and from the perspective of building life-long positive alumni relations. It would be wise to promote them more heavily in campus and music alumni in the area. j) The potential exists to organize professional faculty ensembles which could help raise the visibility of the department to the community and the state. k) There has been limited marketing and PR support in music in the past. The faculty were often left to their own devices to promote their own events. The new marketing organization support through the dean’s office should aid the department greatly. l) There is no summer programming and no summer classes offered. m) There were about 103 majors in 04-05. 4. Theatre & Dance a) Usually produces a season of six main stage productions each academic year – Shows are scheduled in the Auditorium or Randall Jones Theatre. Occasionally theatre productions are staged on the Auditorium Theatre stage. Of the three departments theatre and dance is the only one with a history of developing a marketing and PR plan.

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DRAFT 4 b) Four theatre productions are regularly scheduled and the season usually includes a musical or opera co-produced with the Music Department. c) Two dance concerts are usually scheduled – Fall concert features student works and spring concert focuses on faculty choreographed works. Faculty often perform in the concerts. d) Prices are low: $3 students, $6 SUU faculty and staff and $10 for the community. e) Occasional guest artists in dance set pieces on students or are in residence for an extended period for master classes. f) Theatre occasionally has guest artists and hires USF staff to assist with classes or directing projects. g) There is a long-standing High School Shakespeare competition that brings a significant number of students to campus for in and outside of Utah. The relationship between this event and active recruiting by the department is not entirely clear. The event schedule is prescribed by USF, and the SUU Theatre Arts students and faculty are actively engaged in the three to four day event. h) There are active student production groups (e.g. Stage II) that mounts smaller budget shows in the black box space or are engaged in dance events in the community. i) Overall the level of work is good. Not all shows are as good as others, which is to be expected. Again, as in the music department, the emphasis is on process more than product. The goal is high quality, but the development of the students is the ultimate objective. The work is designed to do more than entertain audiences. j) There is also strong teacher education component to theatre and dance. Again, a natural group to keep in touch with. k) There were about 133 Theatre majors and 59 dance majors in 04-05. III. Marketing Objectives – Brainstorming Ideas 1. Develop a sustainable audience maintenance system for each of the CPVA departments. Each department and the gallery has been trying to sustain a relationship with the audience, however, lack of human and financial resources has made that difficult. Use the resources of the Dean’s Office and the MFA Arts Administration program to establish the infrastructure needed to accomplish this objective. Eventually staffing will have to be addressed. A college like CPVA is all about contact with the public and to not have to full time marketing and PR staff member is a serve handicap. 2. Clearly identify target markets in our area and develop our education and entertainment message to reach those market segments (e.g. students, faculty, staff, community members, newcomers). Who do we really want to come to our shows? Some events may have programming content that would actually be detrimental to our building an audience, but might be perfect for students and majors in the area. 3. Reassess the pricing structure of ticketed events and make it clearer to the campus and community. Consider new offers and price concepts. We have three price tiers: Students, Faculty/Staff and General Public. However, not all the departments are pricing their events along this pattern. Suggested price breaks should be as follows:

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DRAFT 4 - Major Theatre/Dance/Opera events would $10 public, $6 fac/staff and $3 students/children (full-scale productions such as mainstage theatre and dance events) - Music Concerts by large ensembles would be $8 public, $5 fac/staff and $2 students/children (SUU Wind Orchestra, SUU Symphony Orchestra, Concert Choir, Opus) - Smaller ensembles or student productions in theatre would be $6 public, $4 fac/staff and $2 students/children, Free to SUU students (Stage II and other Capstone or Senior Thesis Projects, Jazz, Percussion, Wind and Brass Ensembles) - Small groups or soloists and all student recitals would be free - Perspectives Series would be free - Braithwaite is free but should always have a Donations Accepted jar in plain view as you enter the gallery 4. Expand our audience base by focusing our message and marketing materials to the distinctive segments we are trying to reach: students, faculty, staff and community members. Yes, you’ll hopefully be entertained, but what will you learn from coming to this show? That’s why some program notes or dramaturgy activity is critical to our doing a better job of educating and developing our audiences. The public coming to the shows and concerts aren’t necessarily steeped in art, theatre, music or dance history and literature. Why and how, for example, does this exhibit or that concert expand a person’s knowledge of the world or increase their appreciation of the art form? We need to recognize our event programs are a critical link to having better informed and more appreciative audiences. 5. Develop tracking systems to better measure the success level of our marketing objectives. Any tracking systems we develop need to be simple and easy to implement. Using simple surveys in program asking how the person heard about the show or event and what they thought of it would be a simple first step to gathering information. Developing focus groups, especially among students, is critical to better communicating with our audience. This sort of activity could also provide valuable experience for the MFA Arts Administration students. If you consider everything we do is in a sense a laboratory experiment then you can’t help but see the process of building and sustaining an arts audience for university arts products is a fine learning environment for all our students. Every undergraduate performer needs to understand they are part of the arts and culture industry in America. IV. Sales Programs – Brainstorming Ideas A. Establish Arts SUU arts membership through an Arts season pass. 1. Make it easy and simple for our potential customers to become members of the CPVA arts audience. Consider selling season vouchers or memberships that can be renewed for theatre, dance or music events. For example: •

• •

Offer a $10 membership in the “Arts SUU” season pass that gives a member discounted access to our ticketed events. With the membership the general public patron (not students or SUU Faculty or staff) would get $2.00 off their regular $10 ticket. Develop a student membership category that is free with the nominal charge at the door for ticketed events. Consider an “Arts SUU Family Pass” for $20 that allows four or more people in a family to get a special discounted price on ticketed events. Again, knock $2.00 off the $10 general public price.

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Continue offering tickets to faculty and staff through the plan we now have but also send them an “Arts SUU” membership pass. Can this be expanded to include designated music events? Also, why not make this into a bigger deal or make the effort to make it more personalized? Marketing memberships in the Friends of the Braithwaite

• 2. Group Sales to local schools – Theatre and dance already has a group sales to schools program going. Continue this and build on it. What about developing specific group sales programs with the schools targeted to selected music events? What about getting back in the business of bringing school trips to the Braithwaite? 3. SUU Student group sales – What about establishing block selling of tickets to our own students? For example, why not have “Majors Night”? Consider that any event we do might have appeal to students through the classes they take. Why not consider special group activity that may either get them extra credit in a class or is linked in some way to what they are studying? For example, a show may have literature connections to English majors, or the context of the show in a time period might connect with History majors, or maybe there are issues in the play relating to Psychology, Sociology or Philosophy. Some shows even have Science connections due to the content of the play. 4. What about a “College Night?” If nothing else, we could try to offer students in a SUU College a group discount and again link it to some pre or post show talk about the content of the production that relates to the major fields in the College. Would require some coordination with the other Deans and the department chairs. 5. Newcomers – Collect info on newcomers to Iron County and send letters along with brochure inviting them to our season of events B. Establish New Perspectives Series 1. Re-package existing theatre and dance perspective series with an expanded series that includes at least 3 to 4 Thursday evening Art Major Seminar speakers per semester and/or gallery openings and at least two music events each semester. Integrate the whole package into a new free lecture series called Perspectives on the Arts. 2. Integrate this series into the campus by featuring guest speakers from the various academic departments plus occasional outside speakers when appropriate and when budget to fund it exists. 3. Hand out $2.00 off coupons to our other $10 ticketed events to any general public (not faculty and staff) who come to the series. C. Season Sales and Ongoing Communication Campaigns 1. Write text, design and layout and mail a season flyer to existing mailing lists for CPVA and Braithwaite Gallery as well as Iron County and nearby counties • • • • • •

11 x17 (2 color) (folds up to 5-1/2 x 8-1/2) Layout with order form Create subsections for each department’s major events Design so the look carries over into the calendar/newsletter Print run - 5000 Mailing – bulk rate and send out late August, prepare over summer

2. Publish SUU Arts Newsletter three times a year – This is our main ongoing communication piece designed to point people to the SUU arts website for the latest information. This fine arts calendar and newsletter

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3. 4.


6. 7. 8. 9. 10. 11. 12. 13. 14.

15. 16.

would go out in Fall: Oct/Nov/Dec; Winter; Jan/Feb, Spring; Mar/April/May. Continue using layout from this year as part of our branding and image-building. If people give us their email addresses, send the newsletter out electronically. Re-start the Braithwaite’s Friends newsletter and distribute to gallery mailing list of 2000 +. Again, electronic version would be created too. Create and print 5,000 CPVA season bookmarks and insert in Iron County mailing to households. Keep it simple with a few highlights of key events and direct them to website and arts hotline number 8658800. Poster/flyer/program cover – integrated design look picked up from season mailer – keep posters within 11x17 format so we can keep cost down through color or B/W copy jobs - 65 to 75 for campus and community distribution. Flyers need to be smaller versions of poster and poster designed should be program covers where appropriate. Event reminder flyers – 8-1/2 x 11 copy jobs for key ticketed events and gallery openings sent out to all SUU faculty and staff and mailing list generated in Dean’s Office from previous campaigns. As email lists expand send out E-minders to folks on our mailing list to cut costs. Postcards – Send out postcards connected to Braithwaite gallery openings of 5 or 6 exhibits per year – 2000 + each time Keep SUU Arts webpage updated on weekly basis as is being done this year Keep new art hotline phone up to date 435-865-8800 and be sure to include the website and phone on all published materials and event programs Keep SUU Arts & Entertainment Web Calendar up-to-date and filled with detailed information about our upcoming events Set up a promotional table at the Sharwan Smith Center to promote our events – try for coverage every weekday from 11:30am to 1:30pm. Make this a student job out of the Dean’s Office student payroll. Get a sidewalk chalking routine going for our major events. Look to having standing displays at the SUU and Cedar City Library. The display would be focused on readings relating to what we are doing. For example, if the SUU orchestra is doing a concert with a Mozart piece on the program (or any other well known composer) have a display of book titles from the collections relating to Mozart, his time and or music in general. Ditto for Theatre or Dance. Continue working with Renee Ballenger and Dean O’Driscoll at SUU to promote our events through their media contacts and radio shows. Be a presence at public events : - Welcome Fest downtown in the Fall - Any functions related to student activities at the Sharwan Smith Center - Cedar City Arts Festival held at USF in Oct - Buy a sponsorship banner to appear at athletic events or at the very least, hand out flyers at games taking place when we have shows or exhibits running - And other related community events….

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DRAFT 4 V. Strategy A. Message Guidelines 1. Assume we are using language in our communication pieces that stress we are offer “works in process” not slick final products. It is all about watching our students grow and develop. 2. We are trying to establish an ongoing communication relationship with our target audiences. We want to: - Increase Awareness – We need to get the word to our campus and community that we are doing over 170 events during the academic year and that what we are doing will enrich their lives as well as help us develop the talent and skills of our students. In large part this is about our trying to find low or no cost ways to get information about what we are doing out in the community. The campus is a community unto itself, but judging by the low attendance of SUU faculty and staff at most CPVA events we still have a way to go to get better participation rates among our own. - Increase Knowledge – We need to make it clear who we are, what we do and why we do it. We don’t have to apologize for being a university arts organization. We need to make it clear our mission is education first and entertainment second. We need to package this information in a way to promote price (which is often free), our rich diversity of offerings, and the fact that our patrons are supporting students – the talent of tomorrow. We need to stress the notion they can witness the growth and development of our students and they can be an active part in this process because performing and visual artists need feedback from audiences. We need to give the potential audience knowledge they can use. When we do get them to our event we need to do our best to increase their knowledge about what they are seeing. We can’t assume everyone understands our process. Why not take a few lines in the program to describe what went into getting this concert or production ready for performance? - Create Informed Expectations – Based on what we say in our brochure and other publications a purchase decision should be based on an understanding of what they are getting. We cannot oversell what we do because we do not know if the event is going to be the best thing since sliced bread. If people come to see our events expecting more than we deliver it will lead to an erosion of confidence in our marketing message. Descriptions of the potential program content and what the experience may be like if you come to the event is critical. Unless you already know what a piece of music sounds like, for example, simply listing the composer on a poster is actually sending a message that can come off as arrogant. VI. Preliminary Summary Expense Budget ** DESCRIPTION



CPVA Recruitment Poster SUU Arts Season Mailer SUU Arts Newsletters (3 per yr) Perspective series mailer CPVA Bookmarks Braithwaite Friends Newsletter (3 per yr) Posters – Color (unit cost $1.50)

1000 5000 12,000 5000 5000 7500 65 x 15 events

$1250 $1250 $1750 $650 $750 $1875 $1400

Posters – B&W (unit cost 0.25) Flyers (700 on campus, 1000 off – 8 times per year) Postcards (Braithwaite events -6)

65 x 50 events 13,600

$812.50 $450



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NOTES Design by Rohn Solomon 11x17 – 2 color 8.5 x 14 – 1 color 8.5 x 14 – 1 color 1-1/2 x 6-1/2 – 2 color 8.5 x 11 – 1 color 11x17 – for selected events in theatre and dance, music and art 11x17 – for most events Campus and off campus for designated events For designated events


DRAFT 4 Programs – Theatre & Dance Programs - other Postage –Season, 3 nwlstrs, 8 flyers, 6 postcards Paper and supplies Toner cartridges (5 b/w & 10 color) Envelopes Other

8,000 Continue creating concert programs as per usual 25,500 15 20,000



6 per year – theatre & dance Work up new template and new style guidelines for music dept


Use bulk mailing where ever possible Misc supplies and color paper Laser printer and color printer For mass mailings Misc costs

$500 $975 $500 $500


PERSONNEL Dean’s Office Student Staff MFA Graduate Students

2 3

$4200 $23,1000

Graphic Designers



Ad Hoc Design support



Other (8 hrs per week x3 people)





2 undergrad assistants Assistantship costs for three grad students working in Dean’s Office 2 students hired for the year to assist with design Special projects and recruitment materials 3 students part time – one each from music, TAD and art



** Calculations of the amounts needed from the funding sources of the departmental, Braithwaite and dean’s office budgets will be developed on a separate detailed spreadsheet and will be calculated based on the actual number of events being supported.

VII. Assessment and Feedback a) Sales reports for ticketed events - Collect sales report from TAD events b) Headcounts at free events c) Code mailings by subgroups (music, dance, theatre, etc) d) Develop focus groups for campus and community (students, faculty, staff and community (under 40 over 40) – 5 groups e) Establish online survey form for patrons to fill in from CPVA website f) Do quick survey inserts in programs (5 or 6 questions – enticement? Enters their name in a drawing for some yet to be determined prize) g) Weekly marketing and PR meetings will be held with staff h) Quarterly informational meetings with faculty and staff for input and suggestions (Sept, Dec, Feb, April)

ENDNOTES Income "Total income" is the sum of the amounts reported separately for wages, salary, commissions, bonuses, or tips; self-employment income from own nonfarm or farm businesses, including proprietorships and partnerships; interest, dividends, net rental income, royalty income, or income from estates and trusts; Social Security or Railroad Retirement income; Supplemental Security Income (SSI); any public assistance or welfare payments from the state or local welfare office; retirement, survivor, or disability pensions; and any other sources of income received regularly such as Veterans' (VA) payments, unemployment compensation, child support, or alimony. Mean income Mean income is the amount obtained by dividing the total income of a particular statistical universe by the number of units in that universe. Thus, mean household income is obtained by dividing total household income by the total number of households. For the various types of income, the means are based on households having those types of income. Median income The median income divides the income distribution into two equal groups, one having incomes above the median, and other having incomes below the median. Per capita income Average obtained by dividing aggregate income by total population of an area.

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Goals for the CPVA Dean 2004-05 and beyond This is a working document that is undergoing changes, updates, and revisions on a continual basis. Bill Byrnes

Here are the top priority items I am working on:

1. Work with Chairs and Directors to establish priority needs list for faculty, staff, curriculum, programming, facilities and equipment for the CPVA over the next five years. 2. Coordinate the marketing and PR for CPVA and the implementation of a new CPVA website. 3. Continue working with the Development Office and Sponsored Research to identify funding support and grant opportunities for CPVA and faculty. 4. Continue working with Alumni Relations Office to develop a systematic contact process with the arts alumni of SUU and CPVA. 5. Work with Chairs and Directors to develop a CPVA Master Calendar and develop a transition process to centralized scheduling for the CPVA in the Dean’s Office. 6. Work with USF to streamline reporting and oversight of the festival with the Dean’s Office. 7. Continue developing ideas and gathering input on how to best increase the professional opportunities and exposure of our faculty. 8. Work with student Senators on establishing more effective communication process for all CPVA students and CPVA administration.


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STATUS REPORT AS OF END OF JULY 2005 1. To be an effective spokesperson, advocate, and representative for the CPVA and to increase our visibility as a college regionally, nationally and internationally. INFORMATION PLANS • • • • • • • • • • • •

Develop press plan for 04-05 and implement with the coordination of the CPVA Dean’s Office, department Chairs and the SUU Marketing & PR Office [DONE] Work with Art and Design Dept graphic design faculty, CPVA Department Chairs, SUU Marketing and PR office and the campus webmaster to develop new CPVA logo and overall unified graphic look for all CPVA publications and the website [DONE] Create and publish a CPVA Newsletter 3 time a year (Fall, Winter, Spring) [DONE] Develop a CPVA “Quick Facts” sheet covering key information about the CPVA and accomplishments of its faculty, staff, and students [IN PROCESS] Work with campus Marketing & PR office to develop, print, and distribute a CPVA color recruitment brochure [DONE] Create and print 2000 CPVA recruitment poster (11x17) with tear-off reply cards [DONE] Mail new recruitment posters to high schools and high school arts teachers in the Rocky Mountain area and the SW [IN PROCESS] Create and print 10,000 CPVA bookmarks to help promote the arts at SUU [DONE] Create new SUU arts website and Arts Hotline phone number to promote the CPVA department events [DONE] Redesign the CPVA website as well as the information postings by departments [DONE] Develop consistent information flow for postings on the current CPVA website and the SUU Arts & Entertainment Online Calendar [DONE] Develop a new season plan for CPVA events and create new marketing brochure and plan [IN PROCESS}


Assess the current operational status of the Braithwaite Fine Arts Gallery and propose revised mission, and new vision statement. Establish an operational plan and revise the budget to restore the Gallery to its position of prominence in the arts scene of SW Utah. [DONE] Assess the current operational status of the American Folk Ballet and revisit the mission and vision of the company. Seek energetic leadership and financial resources to revitalize the company. Establish a master plan that includes a budget, calendar, and staffing for 2005-06 and beyond. [BEING RE-EVALUATED AFTER INPUT FROM DANCE FACULTY – IN PROCESS] Establish a named faculty concert ensemble comprised of SUU faculty who will tour the Southwest and the nation as their schedules permit. Select a name for the ensemble and designate its membership from among the music department faculty, adjuncts and spouses. Post booking information and fee structure on the CPVA website and actively seek bookings for the performers. [DONE – Halverson String Quartet established June 2005] Participate in SUU International Programs with arts study abroad programs. [IN PROCESS]

2. To keep the communication channels open in CPVA with the SUU administration and USF. – • • • • • • •

Meet with Chairs, faculty, and staff on a regular basis [DOING] Meet with students on a regular basis [DOING] Meet with senior administration and other Deans of SUU on a regular basis [DOING] Meet with USF staff on a regular basis [DOING] Meet with Braithwaite Friends of the Gallery, OSU, Neil Simon Festival and Cedar City Music Arts Association [Partially doing – still need to interface with off campus organizations] Meet with Iron County and Cedar City community leaders on a regular basis [NOT DOING YET] Participate as a member in the Iron County Arts Council [NOT DOING YET]

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3. To ensure the CPVA point of view is represented in the strategic planning process of SUU. • •

Actively participate on the development and revisions to the SUU Strategic Planning documents (Fall 2004) [IN PROCESS] Coordinate CPVA and departments planning documents and align with SUU strategic plans [IN PROCESS]

4. To continue building procedures and processes that ensure faculty and staff input is included on our ongoing operations and in future planning for the CPVA (AKA Shared Governance). • • • •

Assess and revise, as needed, the organizational structure of the CPVA [IN PROCESS] Assess and revise the place of the CPVA Dean’s Office in the support system for the various Departments [IN PROCESS] Evaluate the option of creating a ½-time PR/Marketing staff position in the Dean’s Office (costs, job description, and so forth) [ON HOLD] Assess effectiveness of the current USF reporting and supervisory relationship with CPVA Dean and SUU senior administration. [IN PROCESS]

5. To develop plans and begin to secure external funding for designated CPVA activities. •

• •

Develop a clear “Needs Case” for the CPVA [IN PROCESS] - Scholarships - Other student support - Faculty and staff research and creative activity support - Support for students attending off campus workshops, competitions, conferences or exhibitions - Equipment and facilities - Braithwaite Fine Arts Gallery - American Folk Ballet - Faculty Music Ensembles Work with Chairs to develop a prioritized needs list for CPVA [INITIAL LIST DEVELOPED AND SHARED WITH DEVELOPMENT OFFICE] Develop working committees to implement fundraising and alumni development plans for CPVA [NEEDS MORE THOUGHT RELATIVE EXISITING CPVA COMMITTEE STRUCTURE]

6. To develop partnerships with external constituencies • • •

Develop and implement a CPVA Advisory Board – Establish meeting for group late in the school year [ON HOLD – NOT SURE WE ARE READY FOR THIS YET] Develop and implement a coordinated SUU/CPVA alumni-tracking system in the arts disciplines [IN EARLY DEVELOPMENTAL STAGE – WAITING FOR REPORTS FROM ALUNMI OFFICE] Establish contact and working relationships with Southern Utah, Iron County and Cedar City service organizations [NO ACTION TAKEN YET]

7. To exercise strong fiscal management • •

Develop multi-year budgets for all current CPVA operating budgets and revenue accounts [IN PROCESS] Develop “unmet needs budget” and estimate costs to achieve growth of CPVA (i.e. more majors and larger enrollments, new faculty and staff lines, reclassification of existing staff lines, guest artists funds and so forth) [IN PROCESS]

8. To create facility and equipment repair and replacement need lists with each department and move forward to secure funding for current renovation projects. • • •

Develop master list for each department and a master list for CPVA [NOT STARTED] Establish funding request priority across CPVA departments [NOT STARTED] Secure funds for theatre design studio, Music room 209 riser removal and Art Department classroom and studio space needs in Centrum Arena building [Room 209 and DESIGN STUDIO FUNDED AND WORK IS COMPLETED – Art & Design still needs addressing] Secure funds for renovations to other related spaces in the Auditorium building [NOT STARTED]

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9. To increase our overall enrollment in the CPVA •

• • • • •

Assess and report on the impact the changes in General Education requirements have had on enrollment and SCH production in the CPVA [DONE] Evaluate classes being counted in the SCH formula used by the Provost’s Office [PARTIALLY DONE – Art & Design developed detailed list and same is to be done with TAD and Music] Establish overall enrollment goals for each department for the next three years [IN PROCESS] Establish major and minor enrollment goals for each department relative to available faculty and facility resources and accrediting guidelines [IN PROCESS] Produce enrollment master plan for CPVA 2004-05 to 2008-09 [NOT STARTED] Evaluate changes in course offerings in Art, Music and Theatre Arts and Dance at the GE level to maximize SCH production [IN PROCESS]

10. To continue progress toward achieving accrediting of our programs in dance, theatre, and art. • • • • •

Continue process toward achieving accrediting with the National Association of Schools of Dance (NASD) [IN PROCESS] Prepare Theatre program for National Association of Schools of Theatre (NAST) Institutional membership – develop detailed time line [IN PROCESS] Prepare Art Department for Institutional membership in the National Association of Schools of Art and Design (NASAD) – develop detailed timeline [IN PROCESS] Prepare for reaccrediting process for the Music Department with the National Association of Schools of Music (NASM) [PROCESS BEGINNING FALL SEMESTER 2005 and continuing into 06-07] Assess the feasibility and benefits of seeking accrediting for the Braithwaite Fine Arts Gallery through the American Association of Museums (AAM) [NOT STARTED]

11. To work with the faculty and department Chairs to ensure we are meeting the standards we have set for ourselves for excellence in teaching, scholarship, creative activity, and service. •

Develop and disseminate clear agreed upon criteria for measuring how we are successfully meeting the standards we set for ourselves in the CPVA, as well as the SUU and USHE standards [IN PROCESS]

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CPVA Strategic Plan for 2004-06

DRAFT Version 6

OVERALL STRATEGY – We will engage in a growth strategy designed to strengthen our position as a College and to support the SUU strategic plan. We will successfully achieve this growth by increasing our total enrollments and retention, and by recruiting, developing, and graduating high quality and talented students who go on to successful careers in the arts and education. We will also produce art exhibitions, theatre, dance and concerts for the campus and community of increasingly high quality. REVISED Mission of CPVA - The educational mission of the College of Performing and Visual Arts (CPVA) is to acquaint SUU students with the fine and performing arts in general, and to specifically educate and train students to develop careers and a life-long involvement in the arts. Our mission also helps guide us in our goal of making the arts visible and accessible, exciting and innovative, and an integral part of the intellectual and cultural life of Southern Utah University and the surrounding communities. The mission is fulfilled in two major ways: through the CPVA’s academic departments offering a comprehensive undergraduate curriculum, and the programming of frequent performances, exhibitions, and related events designed to give students opportunities to develop as artists and scholars and to enrich the campus and community. CPVA GOALS 1. Ensure the overall curriculum, productions, concerts, exhibitions, facilities, and other projects of the departments are successfully fulfilling our educational mission. ONGOING 2. Increase our visibility by doing the following: - Implementing a marketing, PR and press plan by Dec 2004 - DONE - Create a Marketing & PR Committee to set policy and monitor activities promoting CPVA and the departments - DONE - Create graphics logos and develop graphics plan and process for CPVA events and publications. - DONE - Revamp CPVA website - new look, new content – DONE - Publish and distribute either a CPVA newsletter or monthly calendar - DONE - Create “Quick Facts” Sheet on CPVA and its departments. IN PROCESS 3. Ensure CPVA has input on SUU planning process - Suggest budget and resource revisions to better support the CPVA - Revise the budgeting and funding allocation model within CPVA 4. Develop fundraising plans for CPVA - Develop & Fundraising – Create priority lists and develop action plans - DONE - Work with SUU grants and development office seeking support for projects – IN PROCESS - Advisory Board – Assess need for and solicit possible members – ON HOLD 5. Increase enrollments: - In all arts GE classes by 10% overall by fall 2005 – IN PROCESS - Increase the total number of majors in each department between 5 to 8% by fall 2005 – IN PROCESS 6. Develop better data management of arts alumni of SUU by working with arts departments and SUU Alumni Office. IN PROCESS – new Excel files created spring 05 7. Reassess and revamp affiliation relationships with USF, Braithwaite Gallery, and the American Folk Ballet. Create new professional music ensemble within the Music Dept. IN PROCESS 8. Continue assisting departments in their progress toward accrediting all programs. IN PROCESS 7/22/2005

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Mission: The primary mission of the art department is to integrate a university liberal education with professional training in art. We contribute to the liberal education of all students by providing classes in art history, art appreciation, and visual design, which foster appreciation and critical awareness for the visual arts. Goals: 1. Foster excellence with national standards. A. Initiate name change to Dept of Art and Design - DONE B. Develop BFA degree program in Art & Design – DONE C. Work on NASAD accreditation – NOT STARTED D. Enhance and continue to grow graphic design program – IN PROCESS E. Reassess space and equipment needs for the department – IN PROCESS 2. Develop funding plan for department A. Assess needs - DONE B. Develop funding plan - DONE 3. Revamp existing curriculum and develop BFA in Art degree for the fall of 2005. Seek BOR approval and implement. DONE 4. Better promote and publicize Art department events, faculty, and students – IN PROCESS 5. Revise mission and affiliation relationship with Braithwaite Fine Arts Gallery - DONE 6. Develop and implement recruitment and retention plans for dept – IN PROCESS?? 7. Remodel existing space in Centrum to house a slide library and centralize art dept faculty offices – APPROVED 8. Add a faculty position specializing in the art history area – SEARCH IN PROCESS 9. Secure additional studio space for foundation and studio classes and to provide working space for senior art majors. IN PROCESS 10.

MUSIC DEPARTMENT MISSION & GOALS Mission: The mission of the department of music is to provide students a personalized learning environment to foster meaningful cultural experiences in the performance, understanding, and appreciation of the discipline and art of music. Goals: 1. Foster excellence through national standards A. Closely monitor adherence to NASM standards - ONGOING B. Develop needs list for more faculty and staff in music dept – DONE C. Prepare for NASM re-accrediting self-study in 05-06 and onsite evaluator visits in fall of 2006. IN PROCESS 2. Develop funding plan for department - DONE A. Assess needs B. Develop funding plan 3. Develop and implement recruitment and retention plans for dept. - IN PROCESS 4. Develop musical instrument replacement plan – budget and timetable - DONE 5. Develop faculty performance group to tour and perform - DONE 6. Develop new music series and better promote and publicize department concerts and recitals. IN PROCESS


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Mission: The mission of the department of Theatre Arts and Dance is to provide a nurturing and challenging environment which celebrates our history, propels us toward our future, and excels in practical application of theatre and dance techniques. A rich diversity of idioms, theatrical disciplines and technologies combine with an ever-changing array of production opportunities and personalized mentoring by our entire faculty and staff. Central to our focus as a department is superior teaching; our classroom encompasses the studio, the stage and the technical laboratory. Goals: 1. Foster excellence with national standards A. Follow NAST/NASD standards where possible – ONGOING B. Seek NASD accrediting for dance degree – IN PROCESS C. Continue curriculum development – IN PROCESS D. Improve facilities and equipment – IN PROCESS E. Improve personnel resources (costume shop mgr) – IN PROCESS F. Promote teaching/mentoring – IN PROCESS G. Engage in professional development and evaluation of faculty - DOING H. Improve advising/mentoring of students – IN PROCESS I. Faculty training and development – IN PROCESS 2. Quality productions A. Improve overall quality of all aspects of productions - ONGOING B. Increase audience attendance - DONE 3. Improve outreach and community development - DOING 4. Be visible through DCTF, ACDF, USITT, ATHE - DOING 5. Improve recruitment/retention - ONGOING 6. Improve advising of student arts organizations – IN PROCESS

MFA IN ARTS ADMINISTRATION PROGRAM Mission Statement: The Master of Fine Arts (MFA) program in arts administration seeks to provide a practical interdisciplinary education that develops well-rounded generalists, employable in any of the arts disciplines as professional arts administrators. Goal Statement: The MFA seeks to develop graduates who can balance administrative structure with artistic process to effectively ensure the artistic integrity and fiscal responsibility of arts organizations 1. Foster excellence in teaching by: a. Continually find ways to improve faculty knowledge through participation in national conferences, seminars and research. DOING b. Improving and refining multi-disciplinary curriculum with other arts departments, the School of Business, the college of Education and Communications department. _ IN PROCESS c. Hosting guest lecturers - DOING 2. Refine MFA projects to offer the best practical experiences possible. a. Reexamine the working relationships with current affiliates (USF, Braithwaite, AFB) to find better experiences for MFAs. – IN PROCESS b. Find new projects for MFAs in local arts organizations. ?? c. Find new capstone internship opportunities locally and nationally. ?? 3. Competitively recruit students nationally and regionally 7/22/2005

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a. Create effective marketing plan – IN PROCESS b. Raise funds to pay for assistantships from current affiliates, the college, the university and outside sources. – IN PROCESS 4. Raise the visibility of MFA program a. Attend region and national arts, arts administration and culture conferences (e.g. AAAE, USITT???

BRAITHWAITE FINE ARTS GALLERY PLAN 2004-06 MISSION STATEMENT The Braithwaite Fine Arts Gallery mission is to provide dynamic and varied visual arts experiences for the people of Southern Utah. The gallery mounts educational exhibits throughout the year, offers programs related to its exhibitions, preserves and collects fine art, and serves as a resource center for the visual arts on the SUU campus and in Cedar City and the surrounding communities. BRAITHWAITE VISION STATEMENT The Braithwaite Fine Arts Gallery will be nationally recognized as an outstanding regional university museum and gallery through its dynamic exhibition programming and outstanding educational programs. To realize the vision and fulfill the mission create a plan and engage in the following activities: 1. Present Exhibitions and Related Programming

Goal A: Produce a diverse range of exhibitions year I. II. III. IV. V. VI. VII.

One major touring exhibition each year (Fall) Rural High School Art Competition (Fall) Annual SUU faculty show (Winter) Annual SUU student senior portfolio show (Spring) Regional artist’s invitational (Summer) USF Designers (Summer) Other?

Goal B: Create and sustain programming that has an impact on the campus and the community

I. Establish educational programming will be scheduled for exhibitions as appropriate II. Secure guest speakers and invite artists to share their perspectives about the exhibitions and coordinate speakers with Art Major Seminar class III. Arranged educational programs with schools in Iron County and from the surrounding area as appropriate

2. Enhance Gallery Attendance

Goal A: Develop coordinated gallery marketing and public relations plan

I. Work with CPVA Dean’s Office to develop and coordinate ongoing marketing and PR plans and efforts on behalf of the gallery (Ongoing) II. Promote gallery regionally and through state-wide Utah visitors information bureau (Ongoing) III. Budget funds to cover exhibition promotion as well as general gallery advertising (Ongoing) IV. Provide better signage directing the public to the gallery (Immediately)


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V. Keep the website updated about exhibitions, other educational activities and future plans (Ongoing) VI. Extend gallery hours to Saturdays beginning with summer 2005 (June) VII. Develop volunteer docent program from the community (By fall 2006) 3. Provide Adequate Operational Support

Goal A: Establish and sustain appropriate staffing level

I. Adjust gallery director’s appointment to half-time May through July (Summer 05) II. Designate support for a graduate assistant from the MFA Arts Administration Program to assist with gallery operations and event promotion and coordination (Begin Fall 2005) III. Continue to fund undergraduate assistants to provide reception and information to gallery goers (Ongoing) IV. Budget for a part-time staff administrative assistant/volunteer coordinator (Beginning 2005-06) V. Continue to develop undergraduate interns to assist in gallery operations from the Museum Practices class VI. Continue providing MFA graduate student rotation slots in coordination with USF and CPVA.

Goal B: Develop a long range budget plan for the gallery

I. Create a detailed line item budget for gallery income and expenses (Winter 2005) II. Adopt gallery budget after discussion and review by the Braithwaite Gallery Advisory Committee (Winter 2005) III. Implement and monitor budget plan (Winter 2005) IV. Prepare annual and long term budgets and review with advisory committee

Goal C: Create long range development plan for gallery I. II. III. IV.

Develop needs list for gallery’s future (Fall 2004) Establish funding priorities (Winter 2005) Review with Advisory Committee, amend and approve (Spring 2005) Identify corporate, foundation, local, state and Federal funding sources and implement an ongoing plan to apply for funding as appropriate V. Update and revise development plans


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SUU Student and Alumni Activities ____________ Art & Design Six Students went to NCECA after 3 fundraisers: Anna Crook, Cassie Cook, Seth Green, Lyle Bringhurst, Danny Crump, and Dandee Pattee Danny Crump, Seth Green and alumna Karolyn Snarr participated in the regional juried exhibition at St. George Art Museum this year. Karolyn Snarr won the “Best of Show” award. Seth Green and Anna Leeman had their work accepted into the Utah State University Invitational Exhibit which will be held September 25 through October 7, 2005 at the Twain Tippets Gallery. Dandee Pattee was accepted into the graduate program in art at University of Nebraska, Lincoln. Students Dandee Pattee, Seth Green, Cassiee Cook, Christina Krell, and Danny Crump donated 40-plus top-notch bowls to St. George Art Museum’s fundraiser for their acquisitions fund this spring. Jared Ward (01) and Lucas Hoyt (01) who are attending grad school at Edenboro University, had their MFA shows this spring. Alisha Provstgaard's (05) poster design for the February 2005 Theatre Arts production of "Wait Until Dark" was recognized at that American Institute of Graphic Arts AIGA 100 SHOW in Salt Lake City this spring. Derek Christensen (05), recent graduate in graphic design, and Mike Plumb, a current student, are designing the visual identity for the Bird's Eye View of Southern Utah program, which focuses on educational outreach in an effort to preserve communities, parks and public lands through wildlife education. The project includes both print and interactive design. Dave Richardson, assistant professor of graphic design, is a design consultant for the project. Cordelle Morris is designing the new website for the SUU College of Performing and Visual Arts this summer.

Music Olivia Biddle (05) will be performing the role of Lola in the Las Vegas Opera production of Cavalleria Rusticana in June 2005. This summer she will also be participating in the American Institute of Musical Studies in Graz, Austria. Amanda Matthews (04) will be singing and studying in La Musica Lirica, in Nova Feltria, Italy this summer. She also has been admitted into the Master of Music Program in Voice at the University of Utah and will begin work on her degree in the Fall of 2005.

Megan Phillips will be performing the role of Nannetta in Verdi's opera Falstaff at La Musica Lirica in Nova Feltria, Italy this summer 2005. Heather Forbes (clarinet), Melissa Kuhlenhoelter (clarinet), Briann Buckley (bass clarinet), Rebecca Jensen (bassoon), Suzanne Wood (French horn), Tyler Smith (trumpet), Casey Kirkham (trombone), Erika Egbert (tuba), Amber Ashton (percussion), Sara Stout (percussion) were selected to perform in the Utah Intercollegiate Band comprised of top musicians from all college and university programs in the state. They presented a concert on January 22, in Ephraim, UT under the direction of Dr. Frank Wickes, Director of Bands at Louisiana State University. Suzanne Wood (french horn) and Heather Forbes (clarinet) were selected to perform at Carnegie Hall in the National Small College Intercollegiate Band under the direction of Larry Livingston on February 24 in New York City. SUU was one of only 10 schools nationwide to have two students selected. Michael Taft (01) is in the USF Greenshow for the 2005 season as well as functioning as a live musician in Love’s Labour’s Lost. Teresa Cheney (05) was recently hired as the string teacher at the Kanab Jr. and Sr. High School in Kanab, UT. Robert Jackman (05) was recently hired as the band teacher at the Fort Herriman Middle School in Herriman, UT, Jordan School District. Jehiah Bray (04) (alto saxophone) is now pursuing a masters degree in jazz studies at the University of Nevada, Las Vegas.

Theatre Arts and Dance Dance majors perform in the Southwest Regional American College Dance Festival’s “Gala Concert” for the second year in a row. “Subconscious Nature” choreographed by graduating senior Rachel Holman, was adjudicated by a panel of nationally recognized dance professionals as part of the Southwest Regional American College Dance Festival Association held at California State University, Long Beach, April 6th-9th. The panel of adjudicators evaluated over fifty works of choreography through a blind review process, unaware of the institution presenting or if it has been created by a faculty member, guest choreographer, graduate or undergraduate student. Dances were selected for their exemplary artistic quality in both choreography and performance and culminated with the presentation of ten pieces in the “Gala Concert” held April 9th. Of the ten works of choreography selected, five were choreographed by undergraduate students. This is especially remarkable because it is the second year in a row that choreography by an undergraduate student from SUU has been selected by the Southwest Regional American College Dance Festival Association. “Seven for Dinner” choreographed by Michele Brown was selected for the “Gala Concert” in 2004. In addition to choreographing “Subconscious Nature,” Rachel Holman also performed in the piece along with fellow SUU dance majors Kassie Chapman, Sarah Damron, Jennie Grimes, Janene

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McCurdy, Shannon Menlove, Courtney Miller, Harmony Preece, and Jessica Scott. Senior theatre arts major Melissa Oliver provided the lighting design for the production. The American College Dance Festival Association’s primary focus is to support and promote the wealth of talent and creativity that is prominent throughout college and university dance programs. Seventeen students from SUU attended the regional festival and engaged in three days of workshops, lecture demonstrations and master classes taught by instructors from a round the region and country. SUU faculty members Kay Andersen and Paul Ocampo both taught master classes at the festival. Michael Anderson (88) will be performing with the Joffrey Ballet in LA the last week of June 2005. Steve Nielsen reports he is currently part owner and operator of the Southern California Youth Theater where he is currently rehearsing Anne of Green Gables. He is also starting a school at the Theater which includes a dance studio, theater, and costume and set shops. He is also the choreographer for Disney Days this summer at Disneyland and he is choreographing Beauty and the Beast this Fall. Lastly he has done a feature film, 2 commercials, and 4 music videos in the recent past. Kevin Lindsay (04) was hired by STREB Dance Company in January 2005, working with the innovative choreographer Elizabeth Streb in New York. Joshua Bennet (03) is a company member with Freespace in Monclair, New Jersey and was recently cast in the film The Producers as a Storm Trooper in the scene "Springtime for Hitler" Josette Ballou (03) is working as an intern with the marketing department of the Hubbard Street Dance Company in Chicago. Stephanie Whitney Baker (02) is working as a choreographer for USF this summer. Melinda Pfundstein (01) double major theatre arts and dance, played the role of Eliza Doolittle in My Fair Lady, and Lady Percy in Henry IV, Part 1 for the USF 2004 season. She has returned this summer and is playing the Princess of France in Love's Labor's Lost, as well as Lady Capulet in Romeo and Juliet. Sarah Loritz (03) was just hired by Teatro Zinzanni as the Executive Assistant to the Executive Director. Teatro Zinzanni, a Seattle, WA based group is described as a combination of a Cirque de Soeil and a cabaret. Their web address is . Heather Nielsen (03) has been accepted in the graduate Film program at Chapman University. James Parker (02) just graduated from the Gonzaga School of Law and will be taking the Bar in New York this summer. Suzie Petrucci (02) reports she is applying for admission to Graduate School at the University of Utah Michael Cone (03) is a head lighting technician for Ringling Brothers Barnum & Bailey Circus.

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Jared Ullman (04) is a sound technician for the Broadway Touring Production of The Full Monty. Kevin Burns is performing in the ensemble of the International Touring Production of The Who's Tommy. Scott Young (04) is currently working at America's oldest theatre, Walnut Street Theatre, in Philadelphia, PA as the Special Events Coordinator..

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Faculty and Staff Activities ____________________ Art & Design Eric Brown will be presenting a paper entitled "Contesting the Code: Navigating Reactions to Dan Brown’s Book," at the Third International Conference on New Directions in the Humanities, Cambridge, UK. August 2-5, 2005. Henry Brimmer’s graphic design of a monograph for Susan Harris’ “Vessels” exhibit was recognized at the American Institute of Graphic Arts AIGA 100 SHOW this spring in SLC. Brian Hoover’s painting "The Wraiths of Miller House"(which was exhibited in this year's faculty show) won an Award of Merit at this year's "81st Annual Spring Salon" at the Springville Museum of Art, in Springville, Utah. This is a peer juried exhibition. The exhibition runs May 1st through July 3rd. He has also been invited by New Visions Gallery, in SLC to exhibit a painting as part of an exhibition titled : "2002 Revisited". The flyer for the exhibition reads: "A reunion of the Utah artists chosen to represent our state during the winter Olympics in Salt Lake City.” May 20 through June 12, 2005. New Visions Gallery, 47 E 400 S SLC, UT. 539-0343 or 330-2980." Susan Harris' ceramic artwork was the subject of the feature article in "Ovations", the Winter '05 Quarterly Utah Arts Council News. Susan's work, along with that of 14 other internationally known artists, was featured in the exhibition Evocative Implements from April 9th to May 15th at the Baltimore Clayworks in Baltimore Md. Susan also won a Juror's prize from the Utah Designer Craft Association's exhibition Building Bridges with Steven Hansen for their collaborative work shown at Shaw Gallery, Weber State University in January. Dave Richardson was invited to design an interactive multimedia piece for the online literary arts magazine born. He collaborated with Wayne Miller, who teaches at Central Missouri State University, on the interactive poem, "Notes on the Night Highway (II)”. Published in April 2005, the piece can be viewed at

Music Carol Ann Modesitt recently attended vocal workshops and master class demonstrations at the University of Texas in Austin held by renowned singer Renee Flemming. Dr. Patrick Roulet was the soloist for the Golden Age of the Xylophone with the Bishop Ireton High School Wind Ensemble in Alexandria, VA in March. Patrick was awarded a Faculty Development Grant to participate in a jazz workshop this summer. He has been invited back to the Bellingham Festival of Music for this summer where he will be performing with the Festival Orchestra as Timpanist and Principal Percussionist.

The SUU Choral Festival this spring hosted Dr. Charles K. Smith, a well known clinician, retired Professor and Director of Choral Activities at Michigan State University, as a guest conductor. He worked along with Dr. Bart Shanklin, Assoc. Professor Carol Ann Modesitt and Dr. Grace St. Pierre in an intensive day of workshops for high school students from the Southwest. Dr. Virginia Stitt is the music director for the Green Show at USF this summer.

Theatre Arts & Dance Dr. Christine Frezza is having a busy summer composing 120 pieces for USF’s Dr. Faustus, Midsummer Night’s Dream, and Love's Labour's Lost. Zak Stevenson will be the Scenery Supervisor in the Adams Memorial Theatre for USF this summer. Tina Stevenson is the Properties Supervisor, Adams Memorial Theatre at USF this summer. Earl Battle is working as a cutter, draper and designer this summer at the Utah Festival Opera in Logan. Rick Bugg is hard at work producing the 3rd season of the Neil Simon Festival in Cedar City. This summer faculty members Doug Molash is lighting designer, Chris Lusk is costume designer and Matt Neves is directing "Chapter Two" Simon Festival. Kay Andersen is teaching master classes in Seattle Washington and is both teaching and setting choreography in Mexico City. Paul Ocampo is a guest artist with the Repertory Dance Theatre in Salt Lake City this coming season. Chris Lusk was awarded a faculty development grant this summer to attend the Association of Theatre in Higher Education’s national conference.

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Annual Report & Recap of 2004-05 ________________________ This has been another extraordinary year in the College of Performing and Visual Arts marked by a number of outstanding activities in the classrooms, on our stages and in our exhibition spaces. Our faculty, staff, and students were engaged in a busy schedule of classes, concerts, recitals, exhibitions, presentations and conferences that challenged them and enlightened and entertained our audiences. From September and May over the CPVA sponsor over 170 evenings of events which were attended by over 7000 people (See Section 1 pages 10 to 20, Arts and Entertainment calendar). Over 5000 people attended our five exhibits at the Braithwaite Gallery this year. From our opening meetings with our majors in late August to our commencement in May more activities than I have space to mention took place every week in CPVA. The overall quality of these shows, concerts, and exhibitions continue to belie the often modest resources available to produce them. Other major projects this year included developing detailed planning documents (See Sections 4 through 9), and an in-depth analysis of the negative impact on our enrollments by reducing the Fine Arts GE credits from 6 to 3 beginning fall 2002 (See Section 1 pages 7, 7A and 7B). In addition to developing a coordinated marketing and PR plan for CPVA (See Sections 9 and 10), we competed the redesign of the website for the college (See Section 1 pages 8 and 9). Next year promises to be even more exciting for our students, faculty and staff. We have several new classes in our curriculum, a whole new series of performances to present, a new Perspectives on the Arts Series, exciting guest artists in art, music, theatre and dance, a new event marketing plan for the music and theatre and dance department, and a very diverse range of exhibits in the Braithwaite Fine Arts Gallery.

Three Eccles Artists/Scholars Visit CPVA in Spring Thanks to the generous support of the Eccles Foundation we were able to bring in three distinguished artists in the spring semester to work with our students. Art and Design hosted Bruce Dehnert, a well known and very talented potter. He held workshops for the ceramics students and made a presentation at the Art Major Seminar. The SUU Honor Band, made up of high school students from the Southwest, was led by our own James Smart and visiting artist Timothy Reynish. Mr. Reynish, retired from the Royal Northern College of Music, Manchester, U.K., conducts band workshops, and clinics around the world. Lastly, the Theatre and Dance department hosted guest choreographer Joe Alegado, a solo dancer for the Jose Limon Dance Company as well as a teacher at the Jose Limon Institute in New York City. His two week residency included master classes for our upper division modern dance students and an informal lecture/discussion about the dance scene in Europe and what students should expect and how to prepare for the possibility of dancing in Europe.

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Art and Design This year there were two significant milestones in the department. First, the department name change from Art to Art and Design was approved in the late fall. This name more accurately describes the current scope of curriculum in the department. In addition, changes in the state-wide course numbering system led to the Art and Design Department taking on the responsibility for teaching a photography class starting in the fall of 2005. Arlene Braithwaite worked with other faculty members to offer a new course in the Maymester that took advantage of the art and science of the Southern Utah environment. Last, but certainly not least, the department revised and realigned its curriculum in preparation for offering the BFA (Bachelor in Fine Arts) in Art starting in the fall of 2005. This will be the first BFA degree offered in CPVA. By the end of June the process of securing the authorizations for establishing the BFA in Art on the SUU campus was approved by the Board of Regents. The graphic design program continued to grow and develop this year. Plans are in the final stages of development to remodel space in the Centrum which will result in a new digital photo laboratory, an art slide library space, and offices for the faculty. Our largest graduating class in CPVA this spring was in the Art and Design Department. Twentythree students crossed the stage of the Randall Jones Theatre this spring. Graduating senior Joseph VanCamp was recognized as the Outstanding Student by the department. Joe’s presentation to the Commencement audience, a tradition in CPVA, demonstrated why the faculty felt this talented student should be recognized. Two last minute personnel changes offered some unexpected challenges for the department over the summer. Henry Brimmer, who had been instrumental in developing the graphic design program, took a faculty position in Illinois. Lydia Johnson, director of the Braithwaite Fine Arts Gallery and an instructor in art, decided not to accept the offer to renew her contract. Searches for replacements for both positions were nearing completion at the end of July. Last, but not least, the faculty and students continued to make a big impression at and outside of SUU. (Please see Section 2 for the faculty and staff notes and Section 3 for current students and alumni updates.)

Music The big news in the Music Department this year was a change in leadership. Dr. Bart Shanklin ended his 15 years of service at SUU with a move to Western Illinois University, where he will assume the post as Director of the Music School. Carol Ann Modesitt was selected to serve as Chair of the Music Department. Carol Ann and the faculty completed a search for a voice faculty member to replace Bart. Larry Johnson, who has an extensive background in signing and teaching in the choral and opera areas will be joining us at the beginning of the semester. The Music Department had another banner year of concerts, recitals, and special workshops in the choral and band areas as well the instrumental areas. The instrumental faculty members were active performing their own recitals and were key contributors to the Orchestra of Southern Utah’s performance series, which was under the direction of our own Xun Sun. Dr. Grace St. Pierre started a new choral group, the SUU Women’s Ensemble. Dr. Virginia Stitt and Dr. George Stoffan conducted a Woodwind Day in the spring for high school students. Dr. Bart Shanklin along with Assoc. Professor Carol Ann Modesitt and Assistant Professor Grace St. Pierre Page 3

coordinated the High School Choral Festival hosted on the SUU campus every spring. Assistant Professor James Smart coordinated the Honor Band activities and led the SUU Wind Orchestra and Band in several fine concerts this year. Dr. Patrick Roulet took the music to the students this year with two well received SUU Jazz Ensemble performances in the Sharwan Smith Center. Dr. Roulet will be offering a new class entitled “Popular Music in America” and new chair Carol Ann Modesitt has been working with the faculty this summer to reassess teaching assignments for the coming year. An exciting new group of students has been recruited to replace our 17 music graduates this spring. At this year’s CPVA Commencement Carylee Foremaster was recognized as the Outstanding Student in music by the faculty.

Theatre & Dance One of the major projects undertaken by the Theatre and Dance Department, in addition to presenting a very successful season of shows, was developing the documentation required to support the accrediting process for the dance area. The National Association of Schools of Dance (NASD) is the accrediting body that reviews and grants membership to those schools and departments that meet their rigorous standards. Shauna Mendini, Chair of the Theatre and Dance Department, spent a significant part of the year working with the dance faculty developing the selfstudy required as part of the process. An onsite visit by two members of the accrediting team took place in early March. The department is awaiting a report as a follow-up to the visit. Chris Lusk, Associate Chair of Theatre, continued working closely with the faculty on revising and consolidating the theatre curriculum. The Theatre and Dance department participated as a co-sponsor of very successful Shakespeare Competition last fall with the Utah Shakespearean Festival. In early October the Theatre and Dance faculty, staff, and students were involved in judging, coordinating, and supporting a very intensive three days of high energy high school student competitions. Over 1200 students from Utah and the surrounding states participated in the competition under the watchful eye of the energetic Michael Don Bahr. The season of four main stage theatre productions (See How They Run, The Dairy of Ann Frank. Wait Until Dark and Oliver!) and the two dance concerts (Fall student choreographed work and the spring faculty choreographed work) provide a much need boost in attendance and revenue to the department. Several morning school performances were scheduled this year proved to be very successful. Student theatre productions produced by Stage II, Masque Club and various senior projects added a depth and breadth to the season. Next year, in February 2006, SUU, CPVA and the Theatre and Dance Department will host the Kennedy Center American College Theatre Festival (KCACTF) on campus. Over 1000 students and faculty from a five-state district (Utah, Arizona, California, Hawaii, and Nevada) will be participating in production competitions and workshops. The participating schools had their productions selected as a representation of some of the outstanding work going on in college theatre in the Western States. The winners of this regional competition will go on to perform at the Kennedy Center in Washington, DC in April of 2006. This year Theatre graduated 17 students and Dance 6. Harmony Jenkins-Preece (Dance) and Katie Wecker (Theatre) were recognized as the Outstanding Students in Theatre & Dance by the faculty.

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MFA Arts Administration Matt Neves, Assistant Professor and the new Director of the MFA Program, successfully recruited an incoming class of six new graduate students for this coming fall. Next year we will have eleven students enrolled in the program, which is nearing the enrollment goal we have of twelve. Matt and Dean Bill Byrnes put the finishing touches on a proposal to establish a one-year Certificate Program in Arts Administration. The certificate program is intended to help career professionals gain more management training and to offer international students an opportunity to learn how the Arts are managed in America. Assuming the program proposal is approved, we should be able to offer a 30 credit certificate beginning in the fall of 2006. Dean Bill Byrnes will be teaching two classes in the MFA program next year in the areas of developing and working with boards of directors and fundraising in the arts. Bill also was a guest lecturer this summer in Freiburg, Germany at the ISW, a culture management training institute. Several other changes have been made in the MFA program for the coming year. A new administrative structure is being developed to better integrate the MFA students into the operation of CPVA, USF and the Braithwaite. The students will be able to take maximum advantage of the many opportunities offered by our departments in the college and its affiliates as they learn about the theory and practice of arts leadership and management. Last, but not least, Matt Neves has developed a new rotation of the course offerings in the MFA program that will in effect double the SCH production of the program.

Braithwaite Fine Arts Gallery Lydia Johnson, Director of the Braithwaite Fine Arts Gallery, and Bill Byrnes, Dean of CPVA set a new course for renewal and development this year. A new vision and mission statement was created, a new Advisory Committee was established composed of SUU faculty, a student representative and members of the Friends of the Braithwaite Gallery, and the operating budget was redesigned to maximize the operations. The Braithwaite Gallery is operated as a true public and private partnership on our campus. Without the generous support of the Friends of the Braithwaite, Utah Arts Council grants and SUU the gallery would not be able to present such exciting exhibits. The Annual Art Auction sponsored by the Friends of the Braithwaite, held at Rusty’s in early March, was a rousing success. Over $10,000 was raised after expenses and a good time was had by all. Part of these funds will be used to bring the Goya exhibit to the SUU campus in the fall of 2006. Plans are also underway for a future exhibit of the works of Remington and a very dynamic panoramic photo exhibition of Petroglyphs in Utah. 2004-2005 Exhibition Schedule Over 5000 people attended the exhibits at the Braithwaite through the end of July 2005. October - November - Paper Cuts, the Art of Contemporary Paper December-January - Rural High School Fine Arts Competition February - March - Annual SUU Faculty Exhibit April - May - SUU Senior Portfolio Exhibition June - September - All the Stage is a World - Creation Stories from the Utah Shakespearean Festival The Friends of the Braithwaite will be seeking new members for the 2005-06 year. Circle Wednesday, September 21st on your calendar and be on the look out for our announcement about the Friends Annual Banquet & Fall Membership Drive.

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Sadly, Lydia tendered her resignation at the end of June after successfully curated the joint CPVA/USF exhibit All the World’s a Stage. A search is underway for a replacement this summer. During Lydia’s tenure the gallery space went through a major renovation and the introduction of course work in the area of gallery practices and curating was introduced.

Utah Shakespearean Festival 2005 The CPVA and USF partnership continued to grow and evolve this year. Three of the four plays in the Theatre and Dance season were directed by USF staff. Numerous classes were offered in theatre and dance by adjunct faculty hired from the festival and 39 of our SUU students are working at USF this summer. USF and the CPVA are continuing to work together to develop plans for the future that will not only enhance the festival goers experience, but will enrich the experiences of our students, faculty, and staff. The 44th season of the Utah Shakespearean is off and running. Rehearsals for the six play summer series started May 9th and the preview performances begin June 23rd. The festival continues to bring its distinctive stamp to a very diverse season that features Dr. Faustus, a masterpiece first performed in the 16th century, all the way up to Stones in His Pockets, a work first performed in 2000. Don’t miss any of these fine shows this summer and be sure to reserve your seats today for the entire season of USF plays. Each year our affiliation with USF pays off big time for SUU students. Here’s a list of names provided by USF of 39 students hired this summer to work at the Festival. Kiley Astle, Pit Musician, Andy Bahlmann, Operations, Scott Bahlmann, House Assistant, Chad Baker Greenshow/Pit Musician, Natalie Bell, Scenic Carpenter, Holly Bishop, House Assistant, Jaynann Brown, Hair and Makeup Asst., Lillian Castillo, Concessions, Sarah Dalton, Scenic Artist/Concessions, Ian Durant, Concessions, Kirsten Gee, Concessions, Rhett Guter, Intern Actor in Faust and Camelot, Ashley Hansen, Box Office, Alixess Hook, Concessions, Andrew Hunsaker, Actor in Faust and Camelot, Casey Kirkham, Greenshow Musician, Bonnie Knighton, House Assistant, Courtney Krosta, Concessions, Sherri Lay, Courtesy Booth, Mara Lefler, Concessions, Wendy Milam, Box Office Asst Mgr., Mandy Muir, Greenshow Musician and Love’s Labours Lost, Melissa Nay, Intern Actor in Camelot, Merrianne Nedreberg, Jr. Props Artisan, Melissa Oliver, Lighting Technician, Tom Marrott, Lead Audio, T.J. Penrod, Box Office, Megan Porter, Greenshow Musician and Love’s Labours Lost, Derek Raynor, Lighting Tech., Jeff Robinson, Concessions, Daniel Rounds, Stage Crew, Randy Seely, Scenic Carpenter, Ashley Stavros, Box Office, Josh Stavros, Education Assistant, Jesse Thomas, Box Office, Brock Williams, Box Office Staff, Jay Wilson, Box Office, Hayley Winslow, Pit Musician, Mike Winslow, Pit Musician, Miranda Wright, Education Assistant.

American Folk Ballet During 2004-05 the American Folks Ballet did not engage in any programmatic activity. We are hoping to make a decision in 2005-06 about the future of AFB.

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CPVA Annual Report - 2004-05