Page 1

Evolution of Promotional Coupons 1887 A S A Candler, Partner, Coca-Cola used hand written tickets for free glasses of Cola

1901 C.W. Post used one-cent-off coupons to promote Grape Nuts breakfast cereals

1913

One in nine American had received a coupon and tried a free Coca-Cola

1930s

The use of coupons grew rapidly during the Great Depression, to buy items such as milk and eggs

1940s

Large chain grocery stores used coupons for the first time to attract shoppers. Women supported the economy through the use of coupons

1957

Nielsen Clearing House was established in the U.S., for streamlining couponing for manufacturers and retailers

1960s Coupons

1980s

Coupons officially became associated with periodicals

Sunday morning couponclipping became more popular than baseball or war protests. Gifting of coupons became a popular trend

1990s

2010 Coupons moved to mobile phones. iPhone apps gathered different coupons from across the internet

Coupons went digital and retailers started using online coupons as a form of advertisement. (E-Coupon)

Coupons

Sources: mediabistro, about.com, socialmedia today

2013

Organizations use social network sites such as Facebook to help their offers and coupons go viral

Evolution of promotional coupons  
Read more
Read more
Similar to
Popular now
Just for you