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Types of Digital Coupons Digital Coupons

Print-at-Home 10% redeemed

Internet Printable

eCoupons 11% redeemed

Digital FSI

L2C

C2C

Save2 card

D2C

*Digital FSI – Digital free-standing insert, L2C – Load2Card, C2C – Click-to-Card, D2C – Direct2Card, 2012 redemption data.

Some Key Players in the Digital Coupon Market

Digital Coupons Users Growing Over the Years US Adult Digital Coupon Users (millions)

92.3

102.5

110.8

118.3

2012

2013E

2014E

2015E

Note: ages 18+; internet users who redeemed a digital coupon/code via any device for online or offline shopping at least once during the calendar.


Digital coupons info graphic